Raising More Money With Newsletters Than You Ever Thought Possible

Author : Tom Ahern
Publisher : Emerson & Church, Publishers
Page : 132 pages
File Size : 46,6 Mb
Release : 2005
Category : Business & Economics
ISBN : 1889102075

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Raising More Money with Newsletters Than You Ever Thought Possible by Tom Ahern Pdf

Today, many organizations are raising more money with their newsletter than with traditional mail appeals.And after reading Tom Ahern's riveting book, Raising More Money with Newsletters than You Ever Thought Possible, it's easy to understand why.Great newsletters, as distinguished from the mundane ones many of us receive, have so much more going for them.For starters, they deliver real news (not tired features such as "From the Director's Desk'' and "Introducing Our New Staff"). They make the donor feel important. They use emotional triggers to spur action. They're designed in a way to attract both browsers and readers. And they don't depend on dry statistics to make the organization's case.The essence of Raising Money with Newsletters than You Ever Thought Possible centers around seven fatal flaws, as Ahern calls them. And along the way to discussing ? and dissecting ? these flaws, the reader is treated to such chapters as:o Making news out of thin airo What a front page is foro Lower the grade level of your writingo Anecdotes versus statso How should it look? A proven formulaTransforming your newsletter into a substantial money raiser isn't all that difficult. As Ahern himself says, "You don?t need a degree in journalism to publish a newsletter that will keep your donors inspired (and generous). You just need a few skills and insights."Read this book. Pick up those skills. And be assured that the ratio of time spent versus gains realized might well be the most cost-effective of your entire career.

Author : Tom Ahern
Publisher : Emerson & Church, Publishers
Page : 196 pages
File Size : 43,6 Mb
Release : 2007
Category : Business & Economics
ISBN : 1889102318

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How to Write Fundraising Materials that Raise More Money by Tom Ahern Pdf

Writing to raise money takes more than a few choice words. Highly profitable communications use a wide array of "trade secrets" to boost response. Things like emotional triggers, a working knowledge of reader psychology, the discovery of eye motion studies, and donor research ? all help writing pros reap big rewards from their appeal letters, newsletters, websites, case statements, and more.Now these trade secrets are yours, collected in one easy-to-understand volume: How to Write Fundraising Materials that Raise More Money ? The Art, the Science, the Secrets. Author Tom Ahern is recognized as one of North America's leading experts on effective communications. His workshops are in hot demand. Last year he released a first-of-its-kind book on moneymaking donor newsletters.Now, in his new book, Ahern reveals all: how top fundraising writers inspire their prospects to make that first gift ? and how they keep existing donors loyal and generous.Raising more money through words, via the printed page or online, is no accident. But anyone can do it well: you don?t need special writing talent. All you need is this essential guide to best practices in the fundraising industry.

Author : Mal Warwick
Publisher : Emerson & Church, Publishers
Page : 116 pages
File Size : 41,5 Mb
Release : 2005
Category : Business & Economics
ISBN : 1889102091

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The Mercifully Brief, Real-world Guide To-- Raising $1,000 Gifts by Mail by Mal Warwick Pdf

Whoever heard of raising $1,000 gifts (not to mention $3,000, $4,000 and $5,000 gifts) by mail? That's the realm of face-to-face fundraising, right?Not exclusively, says Mal Warwick, in his book, The Mercifully Brief, Real World Guide to Raising $1,000 Gifts by Mail.And Warwick should know. He's spent the last decade perfecting the art of high dollar direct mail.Take just one mailing Warwick cites (he has scores of them to draw from). Nearly $150,000 was raised from just 2,400 people, many of whom had never given more than $100 to the cause.Just as remarkable, the final fundraising cost for this effort was eight cents! per dollar raised.How do you do this? Must you tap a professional firm or be a prizewinning writer?Absolutely not. Warwick touts self-reliance. He shows you - with carefully selected examples and illustrations - how to succeed on your own, walking you step by step through the process of identifying your prospects, crafting the right letter, the right brochure, the right response device, and the right envelope. In this admirably slim book, Warwick convinces even the most doubting Thomas. Commit to the strategies he outlines, and you'll be startled, if not astounded, by the results.

Author : Martin Teitel
Publisher : Emerson & Church, Publishers
Page : 156 pages
File Size : 45,8 Mb
Release : 2006
Category : Business & Economics
ISBN : 1889102253

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"Thank You for Submitting Your Proposal" by Martin Teitel Pdf

Author : Kay Sprinkel Grace
Publisher : Emerson & Church, Publishers
Page : 116 pages
File Size : 45,8 Mb
Release : 2004
Category : Business & Economics
ISBN : 1889102229

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Fundraising Mistakes that Bedevil All Boards (and Staff Too) by Kay Sprinkel Grace Pdf

Fundraising mistakes are a thing of the past.Or, rather, there's no excuse now for making any serious mistake.And that goes for board members, staff, novice, or veteran.If you blunder from this day forward, it's simply evidence you haven't read Kay Sprinkel Grace's new book, Fundraising Mistakes that Bedevil All Boards, in which she exposes all of the errors. Well, not every conceivable one, but at least the top ones that thwart us time and again.This is an ingenious book, and it's a wonder it wasn't written years ago.Sure, if you've attended a fundraising seminar, or read a Jerry Panas book, or perused one of the field's journals, you're familiar with a dozen or so mistakes to avoid. But the appeal of this book ? and it will become a classic ? is that in one place it gathers and discusses ALL of the biggest errors.Some, like the following, will be second nature if you've been in the field for long:o "Tax deductibility is a powerful incentive." It isn't, as you know.o "People will give just because yours is a good cause." They won't.o "Wealth is mostly what determines a person's willingness to give." Not so. Other factors are equally important.Other mistakes aren't as apparent. For example: "You need a powerful board to have a successful campaign." Truth be told, many are convinced that without a powerful board they can't succeed. Grace shows otherwise.Then, too, there are more nuanced mistakes:o "We can't raise big money - we don't know any rich people." Don't believe it. You can raise substantial dollars.o "Most people don't like to give." To the contrary, many find joy in it.o "Without a track record in annual giving, you can't have a successful capital campaign." In fact you can, but your tactics will be different.And that touches on only seven of the 40 mistakes Grace explores (and explodes).Just as anyone involved in journalism should own a copy of Strunk and White's, The Elements of Style, anyone involved in fundraising ? board member, staff, volunteer ? should have Fundraising Mistakes that Bedevil All Boards by their side.When Grace makes it so easy to avoid costly errors, it is imprudent to risk repeating them.

Author : Stephen Hitchcock
Publisher : Emerson & Church, Publishers
Page : 268 pages
File Size : 51,8 Mb
Release : 2004
Category : Business & Economics
ISBN : 1889102121

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Open Immediately! by Stephen Hitchcock Pdf

Author : Joseph Barbato
Publisher : Emerson & Church, Publishers
Page : 116 pages
File Size : 43,9 Mb
Release : 2005
Category : Business & Economics
ISBN : 1889102067

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The Mercifully Brief, Real World Guide To-- Attracting the Attention Your Cause Deserves by Joseph Barbato Pdf

To attract attention to your cause, you could:o Paint your building Day-Glo orangeo Blare hip hop music from the rooftopo Have staff members sport Mohawk haircutsBut if you're a bit less bombastic, and searching for innovative (and more palatable) ways to attract ongoing attention, you'll fare much better with Joseph Barbato's Attracting the Attention Your Cause Deserves.First, let's make clear what this book is NOT.It is not a guide for writing press releases.It is not a manual for creating a speaker's bureau.It is not a treatise offering PR palaver.All of those hairs have been split many times over.Attracting the Attention Your Cause Deserves is something far more useful and invigorating to those wanting to advance the good work of their organization.Think of it as a "Trade Secrets Revealed" book, one allowing you to accomplish three critical objectives for your cause:1) Greater visibility2) A broader constituency3) More money raisedWith more than a million nonprofit organizations in existence, there's a lot of noise out there. Shouting won't get you noticed everybody's doing that. And everybody's tuning it out. What will attract attention is following Joseph Barbato's field-tested advice. Take his insider wisdom to heart. It spills over every single page of this book.Then, even if you whisper, rest assured you'll still be heard.

Author : David Valinsky,Melanie Boyd
Publisher : Emerson & Church, Publishers
Page : 116 pages
File Size : 49,8 Mb
Release : 2007
Category : Social Science
ISBN : 1889102296

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Raising Money Through Bequests by David Valinsky,Melanie Boyd Pdf

Never in history has there been more money on the table for your organization than right now.Members of the Greatest Generation are in their 80s and 90s, and as they pass away theyre collectively leaving billions of dollars to charitable organizations throughout the United States.And their preferred vehicle for giving this money is the simple bequest I give and bequeath to.If at this very moment youre not marketing your bequest program with G force, youre missing perhaps the greatest opportunity in the history of fundraising.To borrow a phrase from a Greatest Generation song, Now is the hour. Raising Money through Bequests lays out step by step how to establish a bequest program, how to work within your organization to strengthen and sustain it, how to market the program to the correct audiences, and exactly what to do when responses start to come in.Further, authors David Valinsky and Melanie Boyd supply plenty of sample materials you can quickly adapt. Theres a brochure you can use to introduce your program, a case for support that explains to prospective donors the merits of leaving a bequest, and a tasteful letter and folder that welcomes bequest donors to the Bequest Society and describes its various features and benefits.Additionally, youll find sample bequest language to offer your donors, a sample agenda for a special gathering to introduce your bequest program, and even a list of possible names for your bequest society.Raising Money through Bequests is a timely and refreshingly uncomplicated book that can have a prodigious impact on your organizations financial security.

Author : Tom Ahern,Simone Joyaux
Publisher : Wiley + ORM
Page : 429 pages
File Size : 55,5 Mb
Release : 2011-01-04
Category : Business & Economics
ISBN : 9781118044865

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Keep Your Donors by Tom Ahern,Simone Joyaux Pdf

Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donorsand keeping themfor many years to come.

Author : Darian Rodriguez Heyman,Laila Brenner
Publisher : John Wiley & Sons
Page : 577 pages
File Size : 52,7 Mb
Release : 2019-08-13
Category : Business & Economics
ISBN : 9781119585473

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Nonprofit Management 101 by Darian Rodriguez Heyman,Laila Brenner Pdf

A new edition of the essential guide to nonprofit management This intensely practical, comprehensive guidebook is for both leaders new to the nonprofit sector looking for a quick primer on all the issues that matter, as well as established veterans looking to understand how all the pieces fit together. Showcasing practical tips and takeaways, this how-to manual and resource guide provides easy to implement solutions for organizations seeking to expand impact and meet mission. Seasoned veterans including Van Jones, Fair Trade founder Paul Rice, Lynne Twist, Kay Sprinkel Grace, Joan Garry, and more share knowledge and useful insights on all aspects of nonprofit management, including: Fundraising from individuals, companies, and foundations Online fundraising, social networking, and effective use of technology Marketing, public relations, and events Board and volunteer engagement Human resources and career planning Lobbying and advocacy Legal and financial management Leadership and strategic planning This is essential reading for anyone in the nonprofit sector looking for the latest information in the field.

Author : Barbara L. Ciconte,Jeanne Jacob
Publisher : Jones & Bartlett Publishers
Page : 626 pages
File Size : 52,7 Mb
Release : 2008-12-18
Category : Business & Economics
ISBN : 9781449658922

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Fundraising Basics by Barbara L. Ciconte,Jeanne Jacob Pdf

As nonprofit organizations face heightened scrutiny by the general public, donors, regulators, and members of Congress, the Third Edition of the essential book on the basics of fundraising provides new, up-to-date and valuable information that every fundraiser needs to know. With ethics and accountability being the primary theme of the Third Edition, this practical guide will continue to provide an overview of the field and give development staff, managers, and directors a platform from which to operate their fundraising programs. The new edition also provides much needed information on giving trends, computer hardware and software available for fundraisers, cost estimates and workflow timetables, and the importance of the Internet. This primer remains a must-have for anyone new to the fundraising arena.

Author : Ronald D. Smith
Publisher : Routledge
Page : 477 pages
File Size : 55,8 Mb
Release : 2016-08-05
Category : Business & Economics
ISBN : 9781317302988

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Becoming a Public Relations Writer by Ronald D. Smith Pdf

Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere—from the standard news release to electronic mail and other opportunities using a variety of technologies and media. The fifth edition has been updated to reflect significant developments in the public relations field, including: New and updated information on research into persuasion and social psychology aimed at helping readers be more influential in their writing. Significant updating on a new chapter on multimedia, introducing a new transmedia format for a comprehensive news package for print, broadcast, online and social media. Expansion of a chapter on websites, blogs and wikis. Expansion of the chapter on direct mail and online appeals. Updated examples of actual pieces of public relations writing. A companion website with resources for instructors and students, including a glossary, flashcards, exercises, and appendices on ethical standards, careers in public relations, and professional organizations. Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.

Author : Madeline Stanionis
Publisher : Emerson & Church, Publishers
Page : 124 pages
File Size : 51,6 Mb
Release : 2006
Category : Business & Economics
ISBN : 1889102059

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The Mercifully Brief, Real World Guide to Raising Thousands (if Not Tens of Thousands) of Dollars with Email by Madeline Stanionis Pdf

Perhaps you're skeptical.After reading the title of this book, you?re saying: ?Sure, Red Cross and Salvation Army can raise tons of money with email, but my agency isn?t a brand name. You?re telling me I can do the same!?? Well, no. Author Madeline Stanionis isn?t claiming that. She?s President of Donordigital, not Pollyanna. What she is saying is that you can raise a healthy amount - thousands if not tens of thousands of dollars - if you approach email fundraising with a measure of intelligence and creativity.And you?ve got to hand it to Stanionis. Any consultant who would give away the store as she does in this book has something grander in mind than her own self interest.And give away the store is what the author does. Generously dispensing advice, insider tips, and recommendations she usually commands tidy sums for, Stanionis reveals precisely what you need to do, step by step, to raise substantial money with email.And while it?s not as simple as sending hastily written emails every week or month, neither is it unduly complicated or time-consuming.At heart, raising thousands of dollars with email is all about building your list, using timing to your advantage, crafting a series of coherent messages, presenting your email in a visually appealing way, and carefully observing your returns for clues that can guide your future efforts.That?s it really. And any organization following Stanionis? trenchant advice will see immediate results.Further, there?s plenty of material in the book to customize and adapt, as Stanionis offers a wealth of sample emails from diverse organizations.And taking it a step further, in the Resources section of the book, the author shows you how to identify just the help you might need (a "messaging vendor" who can send your emails, for example).Other books talk about ?Internet fundraising," which usually encompasses e-commerce strategies such as online shopping malls and auctions. That?s all well and good, but many of us want to know one simple thing - how can we raise more money with email? And do it now? Raising Thousands (if Not Tens of Thousands) of Dollars with Email puts that question to rest.

Author : Julie Still
Publisher : Information Today, Inc.
Page : 178 pages
File Size : 50,6 Mb
Release : 2007
Category : Business & Economics
ISBN : 1573872636

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The Accidental Fundraiser by Julie Still Pdf

Many types of nonprofit, charitable, and other small organizations need funding yet cannot afford to employ a full-time fundraiser, relying instead on volunteers or staff members to raise the money. The Accidental Fundraiser is a practical guide covering all aspects of fundraising for the small organization, the volunteer, and the staff person in any setting who plans to take on a fundraising project for which s/he may not have been trained. Author, librarian, and accidental fundraiser Julie Still offers practical and reassuring advice that will help any individual become an effective fundraiser regardless of previous experience.

Author : Larry Stelter
Publisher : Emerson & Church, Publishers
Page : 116 pages
File Size : 40,8 Mb
Release : 2008
Category : Business & Economics
ISBN : 1889102334

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How to Raise Planned Gifts by Mail by Larry Stelter Pdf