Real Estate Marketing

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Real Estate Marketing

M. Joseph Sirgy
Real Estate Marketing Book PDF

Author : M. Joseph Sirgy
Publisher : Routledge
Page : 434 pages
File Size : 51,9 Mb
Release : 2014-05-09
Category : Business & Economics
ISBN : 9781317689041

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Real Estate Marketing by M. Joseph Sirgy Pdf

Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry’s code of ethics.

Real Estate Marketing

M. Joseph Sirgy
Real Estate Marketing Book PDF

Author : M. Joseph Sirgy
Publisher : Routledge
Page : 319 pages
File Size : 54,5 Mb
Release : 2014-05-09
Category : Business & Economics
ISBN : 9781317689058

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Real Estate Marketing by M. Joseph Sirgy Pdf

Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate. How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry’s code of ethics.

Real Estate Rainmaker

Dan Gooder Richard
Real Estate Rainmaker Book PDF

Author : Dan Gooder Richard
Publisher : John Wiley & Sons
Page : 342 pages
File Size : 52,6 Mb
Release : 2004-03-02
Category : Business & Economics
ISBN : 0471472239

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Real Estate Rainmaker by Dan Gooder Richard Pdf

Learn the new rules of real estate marketing! Old rule: Your website is all about you. New rule: Your website is all about the customer. Old rule: Online advertising will surpass offline advertising. New rule: Integrated offline and online advertising wins every time. Old rule: Delivering leads is the only job for a website. New rule: The best websites deliver leads and customer service. These are just some of the new rules of online marketing that you'll find in this helpful, hands-on guide. In the REAL ESTATE RAINMAKER Guide to Online Marketing, Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you're a novice or a veteran real estate pro, you'll find all the cutting-edge online strategies you need to design and implement your own effective, profitable marketing strategy-with practical guidance on building a unique online brand with web domains, websites, and e-mail marketing strategies. Full of real-world examples and straightforward guidelines, the REAL ESTATE RAINMAKER Guide to Online Marketing will help you generate more leads and more business than you ever thought possible!

Real Estate Marketing and Sales Essentials

Dan Hamilton
Real Estate Marketing and Sales Essentials Book PDF

Author : Dan Hamilton
Publisher : Unknown
Page : 352 pages
File Size : 44,8 Mb
Release : 2015-05-25
Category : Electronic
ISBN : 1629800090

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Real Estate Marketing and Sales Essentials by Dan Hamilton Pdf

Written by a real estate expert and training authority, this textbook provides the key steps for success for new and experienced agents who want to thrive, not just survive, in a dynamic industry. Real Estate Marketing and Sales Essentials is packed with insider tips, advice, and hands-on instruction on converting knowledge into sales. The book walks readers through the major daily activities, including prospecting, listing procedures, follow-up, social networking, referrals, technology, negotiation, financing, and more.

Real Estate Marketing Playbook

Brandon Doyle
Real Estate Marketing Playbook Book PDF

Author : Brandon Doyle
Publisher : Createspace Independent Publishing Platform
Page : 174 pages
File Size : 47,7 Mb
Release : 2018-09-12
Category : Electronic
ISBN : 1720374198

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Real Estate Marketing Playbook by Brandon Doyle Pdf

Countless marketing books have been written for real estate agents, and for a good reason: to survive in today's challenging economic climate, real estate agents must wear so many hats at once to have a chance at success, and thus need as much help as they can get. While many real-estate marketing books offer a whole-life plan to achieving your goals or attempt to impress you with far-out tactics that may have worked for one person, one time, in a market unlike any other, this book is different. The Real Estate Marketing Playbook was inspired by observations and experiences over many years in the real estate business. Concise chapters get right to the point and offer actionable advice. You'll receive a brief overview of each tactic, learn about best practices, and in most chapters, you'll hear from experts as they chime in on their struggles and successes. This is not to say that the book is merely short; it is merely respectful of your time. Each chapter is its own contained unit. Feel free to flip to any section that intrigues you, or that addresses a situation applicable to you. Keep in mind that it is not humanly possible to implement every idea in this book. Neither is it possible that every concept applies to every real estate agent. Just like your real estate business, every situation is unique. Use common sense to determine if a plan is right for you, your market, and your business. This book is meant to be kept within reach throughout your business day - in the car, in your bag or briefcase, etc. It's a perfect companion when waiting for open houses to begin or for clients to arrive. It's a helpful lunchtime read to keep you in the mindset of innovation and forward movement for your business. Anytime you need a helpful hint or a compelling idea to help boost your current or next marketing project, crack it open; even just flipping it open and reading a chapter at random could spark an idea that skyrockets your real estate business. This book is not for those seeking a shortcut, but for those who are willing to challenge themselves to take advantage of every opportunity to grow their real estate business.

Online Marketing Techniques for Real Estate Agents & Brokers

Karen F. Vieira
Online Marketing Techniques for Real Estate Agents Brokers Book PDF

Author : Karen F. Vieira
Publisher : Atlantic Publishing Company
Page : 290 pages
File Size : 43,6 Mb
Release : 2008
Category : Business & Economics
ISBN : 9781601381262

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Online Marketing Techniques for Real Estate Agents & Brokers by Karen F. Vieira Pdf

In this groundbreaking new book you will learn the secrets of top producing real estate agents and brokers and how they use the Web to market listings and get new clients and listings. You will learn how top agents and brokers are taking their business to the next level by using low cost and highly effective methods on the Internet. Learn how to take advantage of new marketing systems so you can connect with today's Internet savvy real estate consumers. Learn what Internet consumers want most and how easy and affordable it is to provide. This new book will show you how to build, promote, get new clients and sell your listings using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success. Learn how to generate more traffic for your site with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search engine strategies, the insider secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web design information, search engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

High-Performing Real Estate Email Campaigns For Realtors

Nick Tsai
High Performing Real Estate Email Campaigns For Realtors Book PDF

Author : Nick Tsai
Publisher : Nick Tsai
Page : 105 pages
File Size : 42,9 Mb
Release : 2024-05-04
Category : Business & Economics
ISBN : 8210379456XXX

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High-Performing Real Estate Email Campaigns For Realtors by Nick Tsai Pdf

Would you like to convert your leads into clients? Would you like to take your real estate marketing to the next level? Email Marketing Has Been Proven One Of The Most Powerful Way To Nurture Your Leads And Convert Them To Client However, writing a follow-up email is time-consuming, and it can be expensive to hire a professional copywriter. That's why we put together a collection of done-for-you email campaign templates where you can plug and play for your business. What you are getting in this book 6-month follow-up emails for buyer leads (31 emails) 3-month follow-up emails for seller leads (16 emails) 30 days follow-up emails for investor leads (10 emails) emails to deal with different situations. (14 emails) Totally 71 high-performing email templates that you can easily customize for your business. And here is what is even better: You will not only get those high-converting email templates, but you will also get our done-for-you automation and funnel templates. So grab your copy now and start closing more sales.

The Digital Real Estate Marketing Playbook

Nick Tsai
The Digital Real Estate Marketing Playbook Book PDF

Author : Nick Tsai
Publisher : Nick Tsai
Page : 146 pages
File Size : 42,9 Mb
Release : 2024-05-04
Category : Business & Economics
ISBN : 8210379456XXX

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The Digital Real Estate Marketing Playbook by Nick Tsai Pdf

Are you a real estate agent who wants to get more clients with the power of the internet? Do you want to generate more buyer or seller leads? Digital real estate marketing has been proven one of the best ways to get more clients and generate high-quality leads, and having a Digital Marketing Strategy is critical to growing your business but getting it done right isn't easy, That's why you should get a copy of this digital real estate marketing playbook In this book, you will discover how to get more clients using an exceptional S.W.I.F.T Framework. S.W.I.F.T stands for the 5 most effective ways to generate leads online Social media Website optimization Information & content marketing Funnel And Traffic Here's a peek into what you'll be getting from this book • Why is word-of-mouth marketing no longer effective, and what should you do ASAP? • six deadly myths about real estate marketing (And 97% of the people are still using it). • five outdated "marketing" you should stop doing right now • What is S.W.I.F.T and why does it work so well • 18 hacks to grow your social media following • 50 viral social media content ideas that no one is telling about • How to become a go-to expert in your local area... Even no one heard about you before ... • How to tweak and change your website that attracts unlimited free customers • seven things you should do to get your website featured on Google's first page. • How to use "funnel" to bring cold leads into hot royal clients. • 7 hacks to get more traffic to your real estate website quickly and easily. • and much more...... Order this book now and start discovering those digital real estate marketing secrets

Future of Real Estate Marketing: The Definitive Blueprint for Real Estate Marketing

Eric Chuang
Future of Real Estate Marketing The Definitive Blueprint for Real Estate Marketing Book PDF

Author : Eric Chuang
Publisher : Dotcom Agents Blueprint
Page : 62 pages
File Size : 53,7 Mb
Release : 2018-10-11
Category : Business & Economics
ISBN : 1726881032

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Future of Real Estate Marketing: The Definitive Blueprint for Real Estate Marketing by Eric Chuang Pdf

In this breakthrough case study, you'll discover:1. How to continuously make points of contacts with prospects using Responsive Marketing Funnels ...which is being called the "Pillar of New Age Real Estate Marketing." (so you can make more sales by reaching more people)2. SHOCKING stats about your money: Breakthrough discovery finds massive "hole" in 99% of Real Estate Agents' marketing strategies. 3. How to use Follow Up Cycling to deploy custom & automated marketing sequences for each prospect ...individually ...by predicting his/her next move (and objections) based on their behavior!

Effective Real Estate Sales and Marketing

Johnnie L. Rosenauer,John D. Mayfield
Effective Real Estate Sales and Marketing Book PDF

Author : Johnnie L. Rosenauer,John D. Mayfield
Publisher : Thomson South-Western
Page : 0 pages
File Size : 53,7 Mb
Release : 2007
Category : House selling
ISBN : 0324222890

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Effective Real Estate Sales and Marketing by Johnnie L. Rosenauer,John D. Mayfield Pdf

Effective Real Estate Sales and Marketing provides the reader with an overview of the relationship between marketing and sales and has a logical sequence of preparation steps for successful selling. These proven techniques can serve as an effective tool for beginners in the field and as a reminder for the sales veterans looking to review approaches that work. The authors explain the marketing of real estate, the uniqueness of the sales process, and some of the advantages and disadvantages to being a real estate salesperson. Rosenauer and Mayfield offer information on understanding consumer behavior, effective communication, marketplace specialization, self-motivation, time management, record-keeping, prospecting, qualifying, and presenting and negotiation offers. In-depth coverage of current technology trends with real world applications throughout will equip real estate professionals for today's competitive marketplace.

Realtor Marketing

Ehsan Zarei
Realtor Marketing Book PDF

Author : Ehsan Zarei
Publisher : DMA4U
Page : 250 pages
File Size : 52,6 Mb
Release : 2024-05-04
Category : Business & Economics
ISBN : 8210379456XXX

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Realtor Marketing by Ehsan Zarei Pdf

Are you looking for a complete guide to real estate agency marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your real estate agency marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your real estate agency marketing to the next level.

101 Ways to Promote Your Real Estate Web Site

Susan Sweeney
101 Ways to Promote Your Real Estate Web Site Book PDF

Author : Susan Sweeney
Publisher : Maximum Press
Page : 391 pages
File Size : 54,6 Mb
Release : 2008
Category : Electronic books
ISBN : 9781931644631

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101 Ways to Promote Your Real Estate Web Site by Susan Sweeney Pdf

An increasing number of real estate buyers and sellers are making the Web their first destination, so getting more of them to stop at an agency’s or individual agent’s site can mean thousands of dollars in commissions. The proven e-mail, linking, and online advertising techniques provided will increase initial visitor traffic to any real estate website and keep buyers and sellers returning again and again. In addition, real estate agents and office managers can use the templates, checklists, and forms included to make their website an important and effective selling tool.

The HyperLocal, HyperFast Real Estate Agent

Daniel Lesniak
The HyperLocal HyperFast Real Estate Agent Book PDF

Author : Daniel Lesniak
Publisher : Unknown
Page : 128 pages
File Size : 46,7 Mb
Release : 2017-02-23
Category : Electronic
ISBN : 0998354503

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The HyperLocal, HyperFast Real Estate Agent by Daniel Lesniak Pdf

#1 Best-Seller on Amazon! According to recent surveys the average real estate agent makes less than $10,000 a year and close to 90% of new agents will not last more than two years in the business. Fewer than 10% of agents will make over $100,000 and the majority that do have been in the business for decades. The average real estate agent sells 12 homes a year and for agents that are just starting out that number is less than four. In 2012 Dan Lesniak used a unique strategy to upend the industry trends. In his first year in real estate Dan had over 36 transactions totaling over $22 million in sold volume, making him one of the most successful rookie real estate agents ever on his way to taking over one of the most competitive market areas in the country, that had previously been dominated by agents with over 10 years experience. In The HyperLocal, Hyper Fast Real Estate Agent, Dan tells how he used the Segmentation, Targeting and Positioning (STP) framework to identify potential markets, choose which ones to go after and how to add massive value to the consumers in that market. This book will teach you how to use the STP framework to enter new markets or increase market share in your existing markets by adding more value to your potential clients and communicating your value proposition to the market. Whether you are a new agent getting started or a veteran agent looking for more growth this book will show you how to do it using examples of how Dan did it in the hyper competitive Arlington, VA (Greater Washington DC) market. What Other Industry Leaders Have Said About the Book "I have been coaching realtors for 22 years. Dan is the best business man who sells real estate that I've ever seen. He has great systems, structures, and processes. That is what separates him from the rest!" -Rick Ruby - Core Head Coach One of my favorite sayings is "follow the yellow brick road." In this book, Dan clearly lays out the path to the Emerald City, avoiding all the dangers of creating your own way. In Dan's first year, he closed over $22 million in sales, a feat matched by only the tiniest fraction of real estate agents-regardless of experience. If you are looking for a step-by-step plan from someone who has done it, this is the book for you! -Pam O'Bryant, Chief Engagement Officer for Keller Williams Capital Properties, Contributor to Gary Keller's The Millionaire Real Estate Agent book There is no greater opportunity right now in the real estate industry than there is in the expansion market. This will require you to grow in your existing market and know how to expand in new ones. This book is a great example of how to rapidly expand in any market and is a must read for expansion team leaders. -Noah Ostroff, Chief Executive Officer of Global Living and Top Selling Keller Williams Agent Dan Lesniak is the real deal. He runs the most profitable real estate team I know of, hands down. If you want to compress time to achieve your goals, listen to this guy and take action now! -Jeff Latham, President of Latham Realty Unlimited with 275 homes sold annually Dan and I first met when he was just getting started in the business, and I have been blown away at how he was able to grow his brand so rapidly in a very competitive market. Dan's creative approach and tenacity has served him well, and he is a great example of how to commit and succeed as a young real estate agent. -Thad Wise, Senior Vice President with First Savings Mortgage Corporation and $100 Million Loan Officer Dan Lesniak is by far one of the brightest and highest-skilled real estate agents I have had the pleasure of working with; his strategies for his clients are brilliant! Dan has succeeded in one of the most competitive markets in the country, while also growing his brokerage and giving back to the community. -Elysia Stobbe, Real Estate RockStar and #1 Best Selling Author of How To Get Approved for the Best Mortgage Without Sticking a Fork in Your Eye

Facebook Marketing for Realtors

Michael Smythe
Facebook Marketing for Realtors Book PDF

Author : Michael Smythe
Publisher : Well Fed Realtor
Page : 102 pages
File Size : 43,8 Mb
Release : 2018-11-27
Category : Business & Economics
ISBN : 1970119241

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Facebook Marketing for Realtors by Michael Smythe Pdf

Discover the Secrets to Marketing With Facebook!Not sure how to turn all those likes, comments and "friends" into real estate marketing dreams?Tried Facebook before...and had monumentally crappy results? (Who hasn't!)Looking for a NO B.S. and super-simple guide to leveraging Facebook to build your realtor brand -- and make a helluva lot more money? Worry not! Because in "Facebook Marketing for Realtors" you'll discover:¿5 Biggest Facebook Mistakes Realtors Make¿3 Keys to Facebook Posting Mastery¿How to Get a Boatload of Facebook Fans (Without Hardly Trying)¿4 Custom Apps You Just Gotta Have¿Facebook Advertising 101 for Realtors¿and so much more!And each chapter includes easy-to-follow action steps to help you boost your realtor Facebook marketing game - without having to watch a single, boring YouTube video. So, why not begin your quest for Facebook realtor domination...today!

Realtor Branding

Irina Kim Sang
Realtor Branding Book PDF

Author : Irina Kim Sang
Publisher : Createspace Independent Publishing Platform
Page : 140 pages
File Size : 49,5 Mb
Release : 2016-03-17
Category : Electronic
ISBN : 1519456697

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Realtor Branding by Irina Kim Sang Pdf

Realtor branding is a compilation of marketing information from different marketing sources and is tailored to the specific needs of the real estate agents today. It is a structured personal branding manual, All-in-one reference guide for establishing yourself in real estate business for success.