Record Label Marketing

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Record Label Marketing

Clyde Philip Rolston,Amy Macy,Tom Hutchison,Paul Allen
Record Label Marketing Book PDF

Author : Clyde Philip Rolston,Amy Macy,Tom Hutchison,Paul Allen
Publisher : CRC Press
Page : 524 pages
File Size : 48,6 Mb
Release : 2015-11-19
Category : Technology & Engineering
ISBN : 9781134705559

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Record Label Marketing by Clyde Philip Rolston,Amy Macy,Tom Hutchison,Paul Allen Pdf

Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. Armed with this book, you’ll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era. Features new to this edition include: Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR. An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business. An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association. The robust companion website, focalpress.com/cw/macy, features weblinks, exercises, and suggestions for further reading. Instructor resources include PowerPoint lecture outlines, a test bank, and suggested lesson plans.

Record Label Marketing

Tom Hutchison,Paul Allen,Amy Macy
Record Label Marketing Book PDF

Author : Tom Hutchison,Paul Allen,Amy Macy
Publisher : Taylor & Francis
Page : 463 pages
File Size : 41,9 Mb
Release : 2012-07-26
Category : Technology & Engineering
ISBN : 9781136124457

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Record Label Marketing by Tom Hutchison,Paul Allen,Amy Macy Pdf

Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become essential reading for current and aspiring professionals, and for music business students everywhere. The book also has a companion website located at www.recordlabelmarketing.com. Record Label Marketing. * Gives you an exclusive and complete look at SoundScan and how it is used as a marketing tool * Presents essential information on uses of new media, label publicity, advertising, retail distribution, and marketing research by record labels * Offers insight into how successful labels use videos, promotional touring, and special products to build revenue * Includes important specialized marketing strategies using the tools of grassroots promotion and international opportunities * Reveals how labels are managing within their transitional digital industry * Looks to the future of the music business - how online developments, technological diffusion, and convergence and new markets continue to reshape the industry

Record Label Marketing Strategies

Scott Orr
Record Label Marketing Strategies Book PDF

Author : Scott Orr
Publisher : Independently Published
Page : 0 pages
File Size : 54,5 Mb
Release : 2022-09-13
Category : Electronic
ISBN : 9798423498320

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Record Label Marketing Strategies by Scott Orr Pdf

Record Label Marketing Strategies: 25 Practical and Easy Marketing Strategies For Record Labels What People Are Saying... "As someone that's run a successful, artist-owned independent label for nearly a decade now, I can confirm that everything in this book is spot on. Scott makes the processes of releasing music easy to understand and puts them all in one place." - John Beeler, Asthmatic Kitty Records (Sufjan Stevens, Angelo De Augustine) "Scott is acutely aware of how the independent music industry operates. He's a staunch supporter of the label community, and understands the importance of accessible resources and industry education for those who are venturing into this world for the very first time. If you're serious about starting a record label business, you've certainly picked up the right book." - Alyssa Mark, A2IM (American Association of Independent Music) "When it comes to advice for running a record label and marketing yourself as an artist, if Scott Orr doesn't know it... then it's probably not worth knowing!" - Simon Peter Daley, Precision Record Pressing Here's what this book will help you do... Identify your record label's uniqueness in a sea of other labels... Deliver impressive results to your artists... Increase your chances of getting your music on Spotify playlists... Create a record label that truly helps artists... Build a successful release plan from scratch... Understand the truth about pitching to music blogs... Create a simple, yet effective record label website... Build a great reputation for your record label!... Manage your social media when you have no time... Overcome the imposter syndrome... + Bonus Resources including checklists, FAQs, Outside-the-Box Marketing Ideas, and more!

The Label Machine: How to Start, Run and Grow Your Own Independent Music Label

Nick Sadler
The Label Machine How to Start Run and Grow Your Own Independent Music Label Book PDF

Author : Nick Sadler
Publisher : Velocity Press
Page : 250 pages
File Size : 46,5 Mb
Release : 2021-07-04
Category : Business & Economics
ISBN : 8210379456XXX

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The Label Machine: How to Start, Run and Grow Your Own Independent Music Label by Nick Sadler Pdf

Whether you want to start a record label, self-release your own music, or are just an avid music lover, this book will give you information about the business of music. The Label Machine: How to Start, Run and Grow Your Own Independent Music Label is the first book to give music artists practical step-by-step comprehensive instructions for setting up and running an independent music label to successfully distribute and market their music. You will learn all about the music industry business and how to navigate the tricky dos and don'ts. You will finally understand and take control of your music copyright and get to grips with the legalities involved. You will build your music business effortlessly, learning how to professionally market your music and artists - allowing you to reach thousands of fans. And essentially, you will learn how to create multiple label revenue streams to create an established record label. It features a detailed breakdown of how every part of the industry works together, including copyright in the UK and US, record label set-up, record releases, and royalty collection. It also provides in-depth guides on marketing, covering; traditional PR, Facebook and Instagram advertising, Spotify playlisting, and fan growth. Includes templates for record label and management contracts, marketing and promotion schedules, press releases, and fan email automation.

Start and Run Your Own Record Label, Third Edition

Daylle Deanna Schwartz
Start and Run Your Own Record Label Third Edition Book PDF

Author : Daylle Deanna Schwartz
Publisher : Billboard Books
Page : 356 pages
File Size : 51,7 Mb
Release : 2009-02-03
Category : Music
ISBN : 9780823084630

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Start and Run Your Own Record Label, Third Edition by Daylle Deanna Schwartz Pdf

For everyone interested in starting a record label–to market new talent or to release and promote their own music–there has never been a better time to do it! Music can be released, distributed, and promoted for a fraction of traditional costs. Veteran author and music-business consultant Daylle Deanna Schwartz (who started and ran her own label) has rewritten and expanded her classic, Start & Run Your Own Record Label, to reflect industry changes and new opportunities for marketing music in today’s climate. Start & Run Your Own Record Label is a comprehensive guidebook to building a record label, packed with how-to information about market trends and revenue streams for music releases. In addition to updated information on physical distribution, generating publicity, marketing, and promotion, it also has new information about key issues including: •Balancing on and offline promotion and marketing •Making the most of online resources (social-networking sites, blogs, ringtones, videos, radio, and more) •Using digital distribution profitably •Licensing your recordings for use in the media •Marketing music overseas Ms. Schwartz has compiled new interviews with top industry professionals and independent labels–including recording artist CJ Baran (Push Play), Jed Carlson (founder, ReverbNation), Daniel Glass (founder, Glassnote Entertainment), blogger Perez Hilton, Scott Lapatine (founder, Stereogum), recording artist Ingrid Michaelson, Jeff Price (founder, Tunecore), MP3 bloggers, music-magazine editors, publicists, and others–for the most up-to-date, authoritative, and practical compendium available.

Record Label Marketing

Thomas William Hutchison,Amy Macy,Paul Allen
Record Label Marketing Book PDF

Author : Thomas William Hutchison,Amy Macy,Paul Allen
Publisher : Taylor & Francis
Page : 428 pages
File Size : 55,7 Mb
Release : 2006
Category : Business & Economics
ISBN : 9780240807874

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Record Label Marketing by Thomas William Hutchison,Amy Macy,Paul Allen Pdf

Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries. Record Label Marketing is essential reading for current and aspiring professionals and students, and also offers a valuable overview of the music industry. Record Label Marketing... * Builds your knowledge base by introducing the basics of the marketing mix, market segmentation and consumer behavior * Gives you the tools necessary to understand and use SoundScan data, and to successfully manage the budget of a recorded music project * Presents vital information on label publicity, advertising, retail distribution and marketing research * Introduces you to industry resources like NARM, RIAA, and the IFPI * Offers essential marketing strategies including grassroots promotion and Internet/new media, as well as highlighting international marketing opportunities * Reveals how successful labels use video production, promotional touring and special products to build revenue * Looks to the future of the music business-how online developments, technological diffusion, and convergence and new markets are continually reshaping the industry This guide is accompanied by a website, www.recordlabelmarketing.com, which offers interactive assignments to strengthen your knowledge as well as updates on the latest news, industry figures and developments.

Start and Run Your Own Record Label

Daylle Deanna Schwartz
Start and Run Your Own Record Label Book PDF

Author : Daylle Deanna Schwartz
Publisher : Watson-Guptill Publications
Page : 306 pages
File Size : 53,5 Mb
Release : 2003
Category : Music
ISBN : 0823084337

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Start and Run Your Own Record Label by Daylle Deanna Schwartz Pdf

An updated guide to becoming a music mogul explores alternative markets for all musical genres, utilizing the power of the Internet and offering suggestions for marketing overseas.

Start and Run Your Own Record Label, Third Edition

Daylle Deanna Schwartz
Start and Run Your Own Record Label Third Edition Book PDF

Author : Daylle Deanna Schwartz
Publisher : Billboard Books
Page : 356 pages
File Size : 45,7 Mb
Release : 2010-10-20
Category : Music
ISBN : 9780307774903

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Start and Run Your Own Record Label, Third Edition by Daylle Deanna Schwartz Pdf

For everyone interested in starting a record label–to market new talent or to release and promote their own music–there has never been a better time to do it! Music can be released, distributed, and promoted for a fraction of traditional costs. Veteran author and music-business consultant Daylle Deanna Schwartz (who started and ran her own label) has rewritten and expanded her classic, Start & Run Your Own Record Label, to reflect industry changes and new opportunities for marketing music in today’s climate. Start & Run Your Own Record Label is a comprehensive guidebook to building a record label, packed with how-to information about market trends and revenue streams for music releases. In addition to updated information on physical distribution, generating publicity, marketing, and promotion, it also has new information about key issues including: •Balancing on and offline promotion and marketing •Making the most of online resources (social-networking sites, blogs, ringtones, videos, radio, and more) •Using digital distribution profitably •Licensing your recordings for use in the media •Marketing music overseas Ms. Schwartz has compiled new interviews with top industry professionals and independent labels–including recording artist CJ Baran (Push Play), Jed Carlson (founder, ReverbNation), Daniel Glass (founder, Glassnote Entertainment), blogger Perez Hilton, Scott Lapatine (founder, Stereogum), recording artist Ingrid Michaelson, Jeff Price (founder, Tunecore), MP3 bloggers, music-magazine editors, publicists, and others–for the most up-to-date, authoritative, and practical compendium available.

Marketing Recorded Music

Tammy Donham,Amy Sue Macy,Clyde Philip Rolston
Marketing Recorded Music Book PDF

Author : Tammy Donham,Amy Sue Macy,Clyde Philip Rolston
Publisher : CRC Press
Page : 602 pages
File Size : 42,9 Mb
Release : 2022-06-12
Category : Music
ISBN : 9781000585148

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Marketing Recorded Music by Tammy Donham,Amy Sue Macy,Clyde Philip Rolston Pdf

This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists. Fully revised to reflect international marketing issues, Marketing Recorded Music is accompanied by a companion website with additional online resources, including PowerPoints, quizzes, and lesson plans, making it the go-to manual for students, as well as aspiring and experienced professionals.

Harmony in Business: A Comprehensive Guide to Establishing a Record Label

Jim Grout
Harmony in Business A Comprehensive Guide to Establishing a Record Label Book PDF

Author : Jim Grout
Publisher : Richards Education
Page : 191 pages
File Size : 46,9 Mb
Release : 2024-06-06
Category : Music
ISBN : 8210379456XXX

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Harmony in Business: A Comprehensive Guide to Establishing a Record Label by Jim Grout Pdf

Discover the symphony of success in the music industry with 'Harmony in Business: A Comprehensive Guide to Establishing a Record Label.' This definitive playbook offers aspiring entrepreneurs and seasoned professionals alike a roadmap to navigate the dynamic world of record labels. From crafting a visionary business plan to nurturing talent, mastering marketing strategies, and navigating legal waters, each chapter is composed to help you orchestrate your label's rise to prominence. Whether you're passionate about music or driven by entrepreneurial spirit, 'Harmony in Business' conducts you through every crescendo and cadence, ensuring your label's journey is not just a performance, but a masterpiece of sustained success.

Record Label Marketing

Clyde Philip Rolston,Amy Macy,Tom Hutchison,Paul Allen
Record Label Marketing Book PDF

Author : Clyde Philip Rolston,Amy Macy,Tom Hutchison,Paul Allen
Publisher : CRC Press
Page : 492 pages
File Size : 44,7 Mb
Release : 2015-11-19
Category : Technology & Engineering
ISBN : 9781134705481

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Record Label Marketing by Clyde Philip Rolston,Amy Macy,Tom Hutchison,Paul Allen Pdf

Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. Armed with this book, you’ll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era. Features new to this edition include: Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR. An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business. An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association. The robust companion website, focalpress.com/cw/macy, features weblinks, exercises, and suggestions for further reading. Instructor resources include PowerPoint lecture outlines, a test bank, and suggested lesson plans.

Start an Independent Record Label: Music Business Made Simple

J. S. Rudsenske,J. P. Denk
Start an Independent Record Label Music Business Made Simple Book PDF

Author : J. S. Rudsenske,J. P. Denk
Publisher : Schirmer Trade Books
Page : 262 pages
File Size : 44,6 Mb
Release : 2011-08-01
Category : Music
ISBN : 9780857125262

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Start an Independent Record Label: Music Business Made Simple by J. S. Rudsenske,J. P. Denk Pdf

An indispensable step-by-step guide to releasing your own records and beginning a working independent label. Since the boom of homemade records and independently-minded musicians in the 1980s, the alternative music industry has grown from strength to strength, driven by a policy that privileges the music itself over the aggressive marketing and branding strategies of the majors. You can retain all control and rights to the music you release, allowing you to showcase and sell the music that you believe should be heard. There has never been a better time to begin a label for yourself, and this comprehensive title shows you exactly how it's done, including: Devising a business plan Finding and choosing talent Creating and manufacturing records themselves All aspects of promotion and marketing Distribution and radio Get your company organised and get those records out there right now with the help and advice of this informative guide.

Artist Management for the Music Business

Paul Allen
Artist Management for the Music Business Book PDF

Author : Paul Allen
Publisher : Taylor & Francis
Page : 288 pages
File Size : 44,9 Mb
Release : 2012-11-12
Category : Technology & Engineering
ISBN : 9781136123177

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Artist Management for the Music Business by Paul Allen Pdf

Allen prepares you for the realities of successfully directing the careers of talented performers in the high-risk, high-reward music business. You will learn to prepare yourself for a career in artist management - and then learn the tools to coach, lead, organize time, manage finances, market an artist, and carve out a successful career path for both yourself and your clients. The book features profiles of artist managers, an exclusive and detailed template for an artist career plan, and samples of major contract sections for artist management and record deals. Updated information including a directory of artist management companies is available at the book's companion website. A peer reviewer for Artist Management for the Music Business proclaimed ".this is going to be an excellent text. It contains many unique insights and lots of valuable information. This is essential reading for managers, students, and artists in the music business.

Music is Your Business

Christopher Knab,Bartley F. Day
Music is Your Business Book PDF

Author : Christopher Knab,Bartley F. Day
Publisher : Christopher Knab
Page : 281 pages
File Size : 53,9 Mb
Release : 2007
Category : Music trade
ISBN : 9780974342030

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Music is Your Business by Christopher Knab,Bartley F. Day Pdf

This book takes the mystery out of the music business! "Music Is Your Business" tells you who does what in the music industry. Music industry veteran Christopher Knab's honest, no-nonsense information will empower you to market and promote your music--whether you're an experienced performer or just starting out. Learn how to attract distributors, get radio airplay, negotiate offers, and create a demand for your music with topics like Con Jobs: Watch Out for the Flim Flam Man, 10 Reasons Why Musicians Fail (and How Not To), What A&R Reps Do, and Online Music Retailing. Straight to the point legal chapters by entertainment attorney Bartley F. Day include Filing Copyright Applications, Trademarking Band Names, and Making Sense of Recording Industry Contracts. A sample distributor one-sheet, band tour and work schedule, band bio, and more! Newly revised, updated, and 100 pages longer, the 3rd edition of "Music Is Your Business" is essential for independent musicians and record labels.

Start an Online Record Label

Music Rescue
Start an Online Record Label Book PDF

Author : Music Rescue
Publisher : CreateSpace
Page : 80 pages
File Size : 50,9 Mb
Release : 2014-10-31
Category : Electronic
ISBN : 1503056228

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Start an Online Record Label by Music Rescue Pdf

If you've been thinking about quitting your day job and getting into the music business then this book wis for you!This book outlines the basics of starting a label online and gives many hints on how to make it profitable. If you want to give yourself the best chance of success, going through a proper set-up process is important. This book will walk you through getting your label up and running.Start your own independent record label TODAYA Record Label Is All About : Financing, Manufacturing, Marketing, Distribution, Artist DevelopmentA record label will seek out new talent, fund for the recording and mixing of albums, prepare touring, and provide promotion and marketing services to their artists.In the book: Setting up the business Seeking for artists Make the record Distribution Music Marketing Merchandising Create a Star Ever wanted to start a record company? Get Started Now - It's Easy!