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Author : United States. Congress. House. Committee on Interstate and Foreign Commerce
Publisher : Unknown
Page : 280 pages
File Size : 47,5 Mb
Release : 1969
Category : Advertising
ISBN : UCAL:$B654804
Author : Anonim
Publisher : Unknown
Page : 266 pages
File Size : 43,6 Mb
Release : 1969
Category : Advertising
ISBN : LCCN:70602589
Author : United States. Congress. Senate. Committee on Commerce. Consumer Subcommittee
Publisher : Unknown
Page : 208 pages
File Size : 51,7 Mb
Release : 1969
Category : Advertising
ISBN : UCAL:$B644012
Considers H.R. 6543, to promote voluntary restraints on cigarette advertising by the tobacco industry, especially broadcast advertising. Includes FTC "Report to Congress Pursuant to the Federal Cigarette Labeling and Advertising Act," June 30, 1969 (p. 5-75).
Author : United States. Congress. House. Committee on Interstate and Foreign Commerce
Publisher : Unknown
Page : 286 pages
File Size : 46,9 Mb
Release : 1969
Category : Advertising
ISBN : LOC:0018423208A
Author : United States. Congress. House. Interstate and Foreign Commerce
Publisher : Unknown
Page : 280 pages
File Size : 51,6 Mb
Release : 1969
Category : Electronic
ISBN : MINN:31951P01135091S
Author : United States. Congress. House. Committee on Interstate and Foreign Commerce
Publisher : Unknown
Page : 1490 pages
File Size : 48,8 Mb
Release : 1969
Category : Advertising
ISBN : UCAL:$B654766
Author : United States. Congress. House. Committee on Interstate and Foreign Commerce
Publisher : Unknown
Page : 468 pages
File Size : 40,8 Mb
Release : 1969
Category : Advertising
ISBN : UOM:39015007297818
Author : Institute of Medicine,Committee on Preventing Nicotine Addiction in Children and Youths
Publisher : National Academies Press
Page : 321 pages
File Size : 50,8 Mb
Release : 1994-02-01
Category : Medical
ISBN : 9780309051293
Tobacco use kills more people than any other addiction and we know that addiction starts in childhood and youth. We all agree that youths should not smoke, but how can this be accomplished? What prevention messages will they find compelling? What effect does tobacco advertisingâ€"more than $10 million worth every dayâ€"have on youths? Can we responsibly and effectively restrict their access to tobacco products? These questions and more are addressed in Growing Up Tobacco Free, prepared by the Institute of Medicine to help everyone understand the troubling issues surrounding youths and tobacco use. Growing Up Tobacco Free provides a readable explanation of nicotine's effects and the process of addiction, and documents the search for an effective approach to preventing the use of cigarettes, chewing and spitting tobacco, and snuff by children and youths. It covers the results of recent initiatives to limit young people's access to tobacco and discusses approaches to controls or bans on tobacco sales, price sensitivity among adolescents, and arguments for and against taxation as a prevention strategy for tobacco use. The controversial area of tobacco advertising is thoroughly examined. With clear guidelines for public action, everyone can benefit by reading and acting on the messages in this comprehensive and compelling book.
Author : Mary Alice Shaver,Soontae An
Publisher : Routledge
Page : 296 pages
File Size : 51,7 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317456582
Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.
Author : United States. Congress. Senate. Committee on Commerce. Consumer Subcommittee
Publisher : Unknown
Page : 1020 pages
File Size : 50,7 Mb
Release : 1972
Category : Advertising
ISBN : LOC:00100976882
Author : United States. Congress. Senate. Commerce
Publisher : Unknown
Page : 1022 pages
File Size : 41,9 Mb
Release : 1972
Category : Electronic
ISBN : STANFORD:36105045200511
Author : United States. Congress. House. Select Committe on Small Business
Publisher : Unknown
Page : 1044 pages
File Size : 53,9 Mb
Release : 1971
Category : Electronic
ISBN : STANFORD:36105119622582
Author : United States. Congress. Senate. Commerce
Publisher : Unknown
Page : 206 pages
File Size : 47,8 Mb
Release : 1969
Category : Electronic
ISBN : STANFORD:36105045198871
Author : Mary Alice Shaver,Soontae An
Publisher : M.E. Sharpe
Page : 275 pages
File Size : 41,7 Mb
Release : 2013-09-30
Category : Business & Economics
ISBN : 9780765629715
Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. This book is designed to fill this need for students and professionals by taking a thorough and critical view of the process in 21 countries, representing four continents of developed countries.
Author : Kenneth C. Creech
Publisher : Routledge
Page : 374 pages
File Size : 49,9 Mb
Release : 2013-07-24
Category : Law
ISBN : 9781136289668
Electronic Media Law and Regulation is a case-based law text that provides students with direct access to case law as well as the context in which to understand its meaning and impact. The text overviews the major legal and regulatory issues facing broadcasting, cable, and developing media in today's industry. Presenting information from major cases, rules, regulations, and legal documents in a concise and readable form, this book helps current and prospective media professsionals understand the complex realm of law and regulation. Students will learn how to avoid common legal pitfalls and anticipate situations that may have potential legal consequences. This sixth edition provides annotated cases with margin notes, and new chapters address such timely issues as media ownership, freedom of information, entertainment rights, and cyber law.
