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Religions as Brands by Jean-Claude Usunier,Jörg Stolz Pdf
During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? This book brings together some of the best international specialists from marketing, sociology and economics in order to answer these and similar questions. The interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: the commoditization of religion, the link between religion and consumer behavior, and the economics of religion. By combining and cross-fertilizing these three fields, the book shows just what happens when religions become brands.
Through a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.
Religion in Consumer Society by François Gauthier Pdf
Presenting an overview of an emerging field in the study of contemporary religion, this book, together with a complementary volume Religion in the Neoliberal Age, explores issues of religion, neoliberalism and consumer society. Claiming that we have entered a new phase that implies more than the recasting of state-religion relations, the authors examine how religious changes are historically anchored in modernity but affected by the commoditization, mediatization, neoliberalization and globalization of society and social life. Religion in Consumer Society explores religion as both shaped by consumer culture and as shaping consumer culture. Following an introduction which critically analyses studies on consumer culture and integrates scholarship in the sociology of religion, this book explores the following topics: how consumerism and electronic media have shaped globalized culture, and how this is affecting religion; the dynamics and characteristics of often overlooked middle-class religion, and how these relate to globalization and differences between 'developed' and 'emerging' countries; emerging trends, and how we understand phenomena as different as mega churches and holistic spiritualistic journeys, and how the pressures of consumer culture act on religious traditions, indigenous and exogenous; the politics of religious phenomena in the Age of Neoliberalism; and the hybrid areas emerging from these reconfigurations of religion and the market. Outlining changes in both the political-institutional and cultural spheres, the contributors offer an international overview of developments in different countries and state of the art representation of religion in the new global political economy.
Religion, Discourse, and Society by Marcus Moberg Pdf
This book focuses on the utility and application of discourse theory and discourse analysis in the sociological study of religious change. It presents an outline of what a ‘discursive sociology of religion’ looks like and brings scholarly attention to the role of language and discourse as a significant component in contemporary processes of religious change. Marcus Moberg addresses the concept of discourse and its main meta-theoretical underpinnings and discusses the relationship between discourse and ‘religion’ in light of previous research. The chapters explore key notions such as secularism and public religion as well as the ideational and discursive impact of individualism and market society on the contemporary Western religious field. In addition to providing scholars with a thorough understanding and appreciation of the analytic utility of discourse theory and analysis in the sociological study of religious change, the book offers a cohesive and systematized framework for actual empirical analysis.
The Handbook of Religion and Communication by Yoel Cohen,Paul A. Soukup Pdf
Provides a contemporary view of the intertwined relationship of communication and religion The Handbook of Religion and Communication presents a detailed investigation of the complex interaction between media and religion, offering diverse perspectives on how both traditional and new media sources continue to impact religious belief and practice across multiple faiths around the globe. Contributions from leading international scholars address key themes such as the changing role of religious authority in the digital age, the role of media in cultural shifts away from religious institutions, and the ways modern technologies have transformed how religion is communicated and portrayed. Divided into five parts, the Handbook opens with a state-of-the-art overview of the subject’s intellectual landscape, introducing the historical background, theoretical foundations, and major academic approaches to communication, media, and religion. Subsequent sections focus on institutional and functional perspectives, theological and cultural approaches, and new approaches in digital technologies. The essays provide insight into a wide range of topics, including religious use of media, religious identity, audience gratification, religious broadcasting, religious content in entertainment, films and religion, news reporting about religion, race and gender, the sex-religion matrix, religious crisis communication, public relations and advertising, televangelism, pastoral ministry, death and the media, online religion, future directions in religious communication, and more. Explores the increasing role of media in creating religious identity and communicating religious experience Discusses the development and evolution of the communication practices of various religious bodies Covers all major media sources including radio, television, film, press, digital online content, and social media platforms Presents key empirical research, real-world case studies, and illustrative examples throughout Encompasses a variety of perspectives, including individual and institutional actors, academic and theoretical areas, and different forms of communication media Explores media and religion in Judeo-Christian traditions, Islam, Buddhism, Hinduism, religions of Africa, Atheism, and others The Handbook of Religion and Communication is an essential resource for scholars, academic researchers, practical theologians, seminarians, mass communication researchers, and undergraduate and graduate students taking courses on media and religion.
From food products to fashions and cosmetics to children’s toys, a wide range of commodities today are being marketed as “halal” (permitted, lawful) or “Islamic” to Muslim consumers both in the West and in Muslim-majority nations. However, many of these products are not authentically Islamic or halal, and their producers have not necessarily created them to honor religious practice or sentiment. Instead, most “halal” commodities are profit-driven, and they exploit the rise of a new Islamic economic paradigm, “Brand Islam,” as a clever marketing tool. Brand Islam investigates the rise of this highly lucrative marketing strategy and the resulting growth in consumer loyalty to goods and services identified as Islamic. Faegheh Shirazi explores the reasons why consumers buy Islam-branded products, including conspicuous piety or a longing to identify with a larger Muslim community, especially for those Muslims who live in Western countries, and how this phenomenon is affecting the religious, cultural, and economic lives of Muslim consumers. She demonstrates that Brand Islam has actually enabled a new type of global networking, joining product and service sectors together in a huge conglomerate that some are referring to as the Interland. A timely and original contribution to Muslim cultural studies, Brand Islam reveals how and why the growth of consumerism, global communications, and the Westernization of many Islamic countries are all driving the commercialization of Islam.
Christianity Encountering World Religions (Encountering Mission) by Terry C. Muck,Frances S. Adeney Pdf
The current religious climate poses unique challenges to those engaged in mission. Thus the authors of this book propose a new, yet very biblical, model for interacting with people of other faiths. They term this model giftive mission, as it is based on the metaphor of free gift. We bear the greatest gift possible--the gospel message. Adopting this perspective not only has the potential for greater missionary success but also enables us to more closely imitate God's gracious activity in the world. The core of the book explores eleven practices that characterize giftive mission. Each practice is illustrated through the story of a figure from mission history who embodied that practice. Further discussion shows how to incorporate these practices in specific mission settings.
Handbook of Research on the Impact of Fandom in Society and Consumerism by Wang, Cheng Lu Pdf
Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.
Author : John Frederick Wilson Publisher : University of Georgia Press Page : 132 pages File Size : 44,7 Mb Release : 2003 Category : History ISBN : 082032289X
Religion and the American Nation by John Frederick Wilson Pdf
This lively survey ranges across several centuries of change in the ways historians have thought and written about religion in America. In particular, John F. Wilson is concerned with how historians have perceived religion's relationship to the political organization of our country. He begins by establishing the genesis of religion as a specialized area of American history in the nineteenth century, and then discusses religious history's development through the early 1970s. Along the way he considers topics ranging from the "long shadow" the Puritans have cast over our comprehension of religion in American history to the ascendancy of such institutions as the University of Chicago as systematizing forces in religious scholarship. Wilson then discusses how scholars, since the early 1970s, have sought to ground their accounts of American religious trends and events in ways that either avoid or transcend references to Puritanism. The rise of comparative religious histories, Wilson notes, has been the welcome outcome. Moving into the present, Wilson explores a range of behaviors, if not beliefs, that might be understood as religious aspects of American life, and looks at how the spiritual or religious dimensions of American cultural life have been expressed in gnosticism, the mass media, and consumerism. One commentator, Wilson notes, suggested that there are no longer any religions as such in America today, but only religious "brands." Wilson himself sees America as a place where there is room for Old World traditions and new spiritual initiatives, a modern nation remarkably hospitable to ancient preoccupations.
American Televangelism and Participatory Cultures by Denis J. Bekkering Pdf
This book examines unintended participatory cultures and media surrounding the American televangelists Robert Tilton and Tammy Faye Bakker-Messner. It brings to light heavily ironic fan followings; print, audio, and video projects; public access television parodies; and other comedic participatory practices associated with these controversial preachers from the 1980s onwards. For Tilton’s ministry, some of these activities and artifacts would prove irksome and even threatening, particularly an analog video remix turned online viral sensation. In contrast, Bakker-Messner’s “campy” fans – gay men attracted to her “ludicrous tragedy” – would provide her unexpected opportunities for career rehabilitation. Denis J. Bekkering challenges “supply-side” religious economy and branding approaches, suggestions of novelty in religion and “new” media studies, and the emphasis on sincere devotion in research on religion and fandom. He also highlights how everyday individuals have long participated in public negotiations of Christian authenticity through tongue-in-cheek play with purported religious “fakes.”
Audisee® eBooks with Audio combine professional narration and text highlighting for an engaging read aloud experience! When David's friend invites him to a service at a Jewish synagogue, David feels nervous. David is a Christian, and he's only ever been to churches. But soon David discovers that learning about different religions is fun. How are religions similar? How are they different? What will David discover? A diverse cast gives multiple points of comparison.
Marketing expert Douglas Atkin has spent years re- searching both full-blown cults and companies that use cult-branding techniques. He interviewed countless cult members to discover what makes them tick. And he explains exactly how brands like Harley-Davidson and Apple make their customers feel unique, important and part of an exclusive group - and how that leads to solid, long-term relationships between a company and its customers. In addition to describing a fascinating phenom- enom, it will be of enormous value to businesses as it reveals the secret to customer loyalty.
Author : James B. Twitchell Publisher : Simon and Schuster Page : 336 pages File Size : 45,6 Mb Release : 2004-09-08 Category : Social Science ISBN : 9780743271615
Branding, says James Twitchell, is nothing more than commercial storytelling; brands are the stories that are associated with products. (For example, the special taste of Evian, says Twitchell, is in the brand, not the water.) Branding has become so successful, so ubiquitous that even institutions that we thought were above branding, antithetical to branding, have succumbed. Such cultural institutions as religion, higher education, and the art world have learned to love Madison Avenue or lose market share. Of course, most ministers, university presidents, and museum directors will insist that branding has nothing to do with them, but as Twitchell brilliantly demonstrates in this witty, insightful examination of three of our most important cultural institutions, wherever supply exceeds demand branding follows. The rise of the megachurch epitomizes branding in religion. From its inception the megachurch was designed not to compete with other churches but to bring in the "unchurched," especially men, worshippers who might otherwise be home watching television or strolling through the mall on a Sunday morning. The megachurches have been phenomenally popular, none more so than Willow Creek Community Church, just south of Chicago, one of the oldest megachurches, which Twitchell analyzes in Branded Nation. Colleges and universities have embraced branding as they have grown more alike. Especially among the top schools in the country, the student bodies, the faculties, often even the campuses themselves are practically interchangeable. What distinguishes each school is the story it tells about itself. Now every institution of higher learning has its image organizers, its brand managers, usually in the admissions or development offices, whose job it is to make their institution seem different from all the rest. Even museums, with their multimillion-dollar Monets, have seen the advantages of branding. The blockbuster exhibitions often put familiar paintings in a new context, that is, they provide a new narrative, branding the art. Museums keep expanding their stores, placing them not just near the entrance on the ground floor but throughout the museum, in the galleries themselves. Some museums, such as the Guggenheim, even franchise themselves, turning the institution itself into a brand. In short, high culture is beginning to look more and more like the rest of our culture. In perhaps his most subversive observation, Twitchell doesn't condemn the branding of cultural institutions. On the contrary, he believes that branding may be invigorating our high culture, bringing it to new audiences, making it a more integral part of our lives. Not since Bobos in Paradise has there been such a trenchant, provocative analysis of our world.
Recent findings in cognitive science and evolutionary psychology provide important insights to the processes which make religious beliefs and behaviors such efficient attractors in and across various cultural settings. The specific salience of religious ideas is based on the fact that they are 'counter-intuitive': they contradict our intuitive expectations of how entities normally behave. Counter-intuitive ideas are only produced by a mind capable of crossing the boundaries that separate such ontological domains as persons, living things, and solid objects. The evolution of such a mind has only taken place in the human species. How certain kinds of counter-intuitive ideas are selected for a religious use is discussed from varying angles. Cognitive considerations are thus related to the traditions of comparative religion. This publication has also been published in paperback, please click here for details.
Religion and Consumer Behaviour in Developing Nations by Ayantunji Gbadamosi,Ayodele C. Oniku Pdf
Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth.