Remember Those Great Volkswagen Ads

Author : Alfredo Marcantonio,David Abbott,John O'Driscoll
Publisher : Unknown
Page : 224 pages
File Size : 55,8 Mb
Release : 2000
Category : Advertising
ISBN : 0953703215

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"Remember Those Great Volkswagen Ads?" by Alfredo Marcantonio,David Abbott,John O'Driscoll Pdf

In 1959, Doyle Dane Bernbach, the New York advertising agency was appointed to handle the Volkswagen account in the USA. The advertisements they produced through the sixties and early seventies changed the face of advertising, not just in America but across the world. Remember those great Volkswagen ads? looks briefly at the events surrounding the birth of the campaign and the car, and shows many of the highly acclaimed advertisements produced by the agency. This book has been written and compiled by Alfredo Marcantonio, Copywriter and one-time Advertising Manager of VWGB Ltd, John O?Driscoll, Art Director of many British Volkswagen ads, and David Abott, an ex-Creative and Managing Director of DDB?s London office. They decided to put the book together some 20 years ago as "to let the Beetle and its advertising pass on without a permanent record seemed a crying shame". This book is a story of the car and its advertising. In a unique way the two were indistinguishable ? the charming, honest advertising became part of the charm and honesty of the car. If you ever owned a Beetle, if you?ve ever chuckled at a Volkswagen advertisement, or if you simply appreciate wit and style, you will enjoy this book. It?s the tale of an ugly duckling that became an office pin-up.

Author : Anonim
Publisher : Unknown
Page : 228 pages
File Size : 50,6 Mb
Release : 1982
Category : Advertising
ISBN : UOM:39015009266514

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"Remember Those Great Volkswagan Ads?" by Anonim Pdf

Author : Alfredo Marcantonio,David Abbott,John O'Driscoll
Publisher : Merrell
Page : 0 pages
File Size : 50,6 Mb
Release : 2014-09-30
Category : Design
ISBN : 1858946344

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Remember Those Great Volkswagen Ads? by Alfredo Marcantonio,David Abbott,John O'Driscoll Pdf

The revolutionary Volkswagen advertising campaign of the 1960s and 70s is universally acknowledged to be the greatest and most influential ever created and was acclaimed as "the campaign of the century" in the Millennium editions of Time Magazine and the US ad industry bible Advertising Age. Remember those great Volkswagen ads? is the only comprehensive review of this definitive ad campaign. It features a brief history of the iconic Volkswagen Beetle, followed by an account of the birth of the campaign at US ad agency Doyle Dane Bernbach (DDB). This much enlarged and updated edition is illustrated with over 450 reproductions of press advertisements and TV commercial storyboards primarily featuring the VW Beetle, but also the Van, Bus and Camper, the Karmann Ghia and finally the VW Fastback and Squareback vehicles. Also included is a new section devoted to the billboards created by DDB in Los Angeles, as well as some of the ads created by their offices in Europe.

Author : Andrea Hiott
Publisher : Ballantine Books
Page : 514 pages
File Size : 52,9 Mb
Release : 2012-01-17
Category : History
ISBN : 9780345521446

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Thinking Small by Andrea Hiott Pdf

Sometimes achieving big things requires the ability to think small. This simple concept was the driving force that propelled the Volkswagen Beetle to become an avatar of American-style freedom, a household brand, and a global icon. The VW Bug inspired the ad men of Madison Avenue, beguiled Woodstock Nation, and has recently been re-imagined for the hipster generation. And while today it is surely one of the most recognizable cars in the world, few of us know the compelling details of this car’s story. In Thinking Small, journalist and cultural historian Andrea Hiott retraces the improbable journey of this little car that changed the world. Andrea Hiott’s wide-ranging narrative stretches from the factory floors of Weimar Germany to the executive suites of today’s automotive innovators, showing how a succession of artists and engineers shepherded the Beetle to market through periods of privation and war, reconstruction and recovery. Henry Ford’s Model T may have revolutionized the American auto industry, but for years Europe remained a place where only the elite drove cars. That all changed with the advent of the Volkswagen, the product of a Nazi initiative to bring driving to the masses. But Hitler’s concept of “the people’s car” would soon take on new meaning. As Germany rebuilt from the rubble of World War II, a whole generation succumbed to the charms of the world’s most huggable automobile. Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon. Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.

Author : Dominik Imseng
Publisher : Troubador Publishing Ltd
Page : 144 pages
File Size : 52,7 Mb
Release : 2016-09-19
Category : Transportation
ISBN : 9781785893179

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Ugly Is Only Skin-Deep by Dominik Imseng Pdf

IT WASN’T GERMAN ENGINEERING ONLY THAT MADE THE VOLKSWAGEN BEETLE AN ICON. IT WAS A MANHATTAN ADVERTISING AGENCY, TOO. Created in 1959 by Doyle Dane Bernbach and continued through the '60s and early '70s, the campaign for the Volkswagen Beetle is considered the best of all time. More than just promoting a car, it promoted a new kind of advertising: simple, charming, intelligent and, most of all, honest. In "Ugly Is Only Skin-Deep," Dominik Imseng retraces the creation of Doyle Dane Bernbach, sneered at by the big players on Madison Avenue because of the "ethnic" background of its founders and employees, who were mostly Jewish. Readers will then learn how the agency won the Volkswagen account and how an unlikely creative team set the tone for the most admired campaign in advertising history. Finally, the book examines the evolution of the Volkswagen campaign and how it managed to convince more and more Americans that smaller was better. In fact, the Volkswagen campaign didn't only fundamentally change the ethos of advertising, it also helped trigger the cultural revolution of the 1960s.

Author : Mary Lawrence
Publisher : Simon and Schuster
Page : 322 pages
File Size : 45,5 Mb
Release : 2003-05-06
Category : Biography & Autobiography
ISBN : 9780743245869

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A Big Life In Advertising by Mary Lawrence Pdf

One of the advertising world's all-time greats--the first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange--tells her riveting story. 36 photos.

Author : John Gunnell
Publisher : Complete Book
Page : 275 pages
File Size : 42,7 Mb
Release : 2017-06-20
Category : Transportation
ISBN : 9780760349878

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The Complete Book of Classic Volkswagens by John Gunnell Pdf

See the entire chronology of air-cooled Volkswagens in The Complete Book of Classic Volkswagens, a beautifully illustrated overview of one of the oldest and best-known foreign car brands in America.

Author : Alfredo Marcantonio
Publisher : Unknown
Page : 0 pages
File Size : 42,7 Mb
Release : 2008
Category : Business & Economics
ISBN : 1905641036

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Remember Those Great Volkswagen Ads? by Alfredo Marcantonio Pdf

A unique look behind the scenes at one of the most memorable advertising campaigns of the 1960s, this title presents detailed insight into marketing from one of the men behind the popular campaigns for BMW and Hamlet Cigars.

Author : Timothy D. Taylor
Publisher : University of Chicago Press
Page : 367 pages
File Size : 45,5 Mb
Release : 2012-06-19
Category : History
ISBN : 9780226791142

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The Sounds of Capitalism by Timothy D. Taylor Pdf

From the early days of radio through the rise of television after World War II to the present, music has been used more and more to sell goods and establish brand identities. And since the 1920s, songs originally written for commercials have become popular songs, and songs written for a popular audience have become irrevocably associated with specific brands and products. Today, musicians move flexibly between the music and advertising worlds, while the line between commercial messages and popular music has become increasingly blurred. Timothy D. Taylor tracks the use of music in American advertising for nearly a century, from variety shows like The Clicquot Club Eskimos to the rise of the jingle, the postwar upsurge in consumerism, and the more complete fusion of popular music and consumption in the 1980s and after. The Sounds of Capitalism is the first book to tell truly the history of music used in advertising in the United States and is an original contribution to this little-studied part of our cultural history.

Author : John Muir,Tosh Gregg
Publisher : Unknown
Page : 0 pages
File Size : 54,7 Mb
Release : 1981
Category : Volkswagen automobiles
ISBN : OCLC:84363498

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How to keep your Volkswagen alive by John Muir,Tosh Gregg Pdf

Author : Jane Maas
Publisher : Random House
Page : 242 pages
File Size : 49,9 Mb
Release : 2013-01-17
Category : Advertising
ISBN : 9780857501318

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Mad Women by Jane Maas Pdf

Maas offers a wickedly funny, inside look at what it was really like to be an ad woman on Madison Avenue in the 1960s and 1970s, from casual sex to professional serfdom, in this immensely entertaining and bittersweet memoir.

Author : Richard Shotton
Publisher : Harriman House Limited
Page : 111 pages
File Size : 51,8 Mb
Release : 2018-02-12
Category : Business & Economics
ISBN : 9780857196095

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The Choice Factory by Richard Shotton Pdf

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.

Author : Drayton Bird
Publisher : Kogan Page Publishers
Page : 324 pages
File Size : 43,9 Mb
Release : 2002
Category : Business & Economics
ISBN : 0749438762

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How to Write Sales Letters That Sell by Drayton Bird Pdf

The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.

Author : Tim Collins
Publisher : Hachette UK
Page : 525 pages
File Size : 50,8 Mb
Release : 2014-08-11
Category : Design
ISBN : 9781780678870

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100 Ways to Create a Great Ad by Tim Collins Pdf

100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the "Reveal" and the "Mash-up", it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create a Great Ad has wide-ranging appeal.

Author : Thomas Frank
Publisher : University of Chicago Press
Page : 340 pages
File Size : 51,6 Mb
Release : 1997
Category : Business & Economics
ISBN : 0226260127

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The Conquest of Cool by Thomas Frank Pdf

Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerce.