Reputation Rules Strategies For Building Your Company S Most Valuable Asset

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Reputation Rules: Strategies for Building Your Company’s Most valuable Asset

Daniel Diermeier
Reputation Rules Strategies for Building Your Company s Most valuable Asset Book PDF

Author : Daniel Diermeier
Publisher : McGraw Hill Professional
Page : 256 pages
File Size : 49,7 Mb
Release : 2011-05-06
Category : Business & Economics
ISBN : 0071763945

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Reputation Rules: Strategies for Building Your Company’s Most valuable Asset by Daniel Diermeier Pdf

Leverage your company’s most important asset! In our lightning-fast digital age, a company can face humiliation and possibly even ruin within seconds of a negative tweet or blog post. Over the last year companies such as BP, Goldman Sachs, and Toyota have experienced serious blows to their images that could have had reduced impact if their leaders had implemented reputation management into their business strategy and culture. There is no one in either the corporate or academic sphere with greater expertise in the area of corporate reputation than Dr. Daniel Diermeier. An award-winning professor at the Kellogg School of Management, Northwestern University, Dr. Diermeier has blazed a path in understanding the significance of reputation management and demonstrating how a company can create a program so powerful that it can help turn a potential public disgrace into a public image success story. Reputation Rules is a landmark work bringing to light Dr. Diermeier’s groundbreaking insights in this critical area. He offers the frameworks, strategies, and processes for changing your company’s focus as quickly as the world is changing around you. He touches on all of the reputational issues that need to be managed from a strategic level, describing how to: Overcome direct challenges from influential activist and political forces Manage corporate scandals, including executive compensation Use external, seemingly unrelated events to boost reputation Build a reputation management process into everyday operations In addition, Dr. Diermeier provides case studies of Shell’s confrontation with Greenpeace, Mercedes’s recovery from the Moose crisis, AIG’s executive bonus fallout, Wal-Mart’s reputation-building response to Hurricane Katrina, and numerous other scenarios illustrating what works and what doesn’t when it comes to reputation management. Brimming with keen insights and lucid examples, Reputation Rules is a guidepost for your organization’s future—and a salve for crisis management.

The 18 Immutable Laws of Corporate Reputation

Ronald J. Alsop
The 18 Immutable Laws of Corporate Reputation Book PDF

Author : Ronald J. Alsop
Publisher : Kogan Page Publishers
Page : 324 pages
File Size : 50,5 Mb
Release : 2006
Category : Business & Economics
ISBN : 0749445718

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The 18 Immutable Laws of Corporate Reputation by Ronald J. Alsop Pdf

"Indispensable insights into creating and maintaining a good corporate reputation. The writing is straightforward and refreshingly free of jargon, and the company examples are timely, relevant, and revealing." Paul Danos, Dean, Tuck School of Business at Dartmouth."Every executive will benefit from reading this expertly written guide" - Ronald Sargent, President and CEO, Staples, Inc."A unique combination of expert journalistic insight and knowledge gained from quantitative research into how people perceive corporations." Joy Marie Sever, Senior VP, The Reputation Practice at Harris InteractiveIn this topical and up-to-date book, Wall Street Journal news editor Ron Alsop provides 18 lessons based on years of experience covering every aspect of corporate reputation. He shows the benefits of a good reputation, the consequences of a bad one, how to measure reputation and nurture a good one. There's advice on how to identify the most likely dangers to a company's reputation, how to use the Internet to control perception of an organization, and how to present good deeds in the right way. Punchy and informative, it draws on real life examples from major corporations, including FedEx, BP, McDonalds, DuPont, Calvin Klein, Coca-Cola, Levi Strauss and Co. and Enron.

Reputation Management

Andrew Hiles
Reputation Management Book PDF

Author : Andrew Hiles
Publisher : A&C Black
Page : 257 pages
File Size : 53,8 Mb
Release : 2011-12-19
Category : Business & Economics
ISBN : 9781849300568

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Reputation Management by Andrew Hiles Pdf

Managing and understanding the value of an organization's reputation is essential in the digital age, where the slightest negative incident can go "viral" and quickly become a major PR containment exercise. Reputation management is an integrated part of any organization's risk management plan, so this intangible yet vital asset has to be assessed, managed, and protected. Reputation Management provides advice on how to define and value your organization's reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, and containment and mitigation of a negative event. Aimed at the risk manager, corporate communicator, business strategist, auditor, and senior manager, Reputation Management covers: * The governance of reputation * Measuring and managing reputation * Managing and monitoring external perceptions * Reputation crisis management * Strategic planning and reputation * Reputation and investors

The SAGE Encyclopedia of Corporate Reputation

Craig E. Carroll
The SAGE Encyclopedia of Corporate Reputation Book PDF

Author : Craig E. Carroll
Publisher : SAGE Publications
Page : 1876 pages
File Size : 46,7 Mb
Release : 2016-05-04
Category : Business & Economics
ISBN : 9781483376530

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The SAGE Encyclopedia of Corporate Reputation by Craig E. Carroll Pdf

What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic "Reader’s Guide" in the front matter groups related entries by broad areas A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities

Doing Business in ASEAN Markets

Peter Verhezen,Ian Williamson,Mark Crosby,Natalia Soebagjo
Doing Business in ASEAN Markets Book PDF

Author : Peter Verhezen,Ian Williamson,Mark Crosby,Natalia Soebagjo
Publisher : Springer
Page : 260 pages
File Size : 49,9 Mb
Release : 2016-10-18
Category : Business & Economics
ISBN : 9783319417905

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Doing Business in ASEAN Markets by Peter Verhezen,Ian Williamson,Mark Crosby,Natalia Soebagjo Pdf

The authors of this important book analyse the pitfalls and risks of doing business in ASEAN countries that are mostly absent in Western markets, covering various strategic, external, operational, and legal-cultural challenges for international companies. Doing Business in ASEAN Emerging Markets crucially addresses how to resolve those barriers. Encompassing issues of governance and leadership standards, the authors present case studies and practical solutions underpinned by academic research. Helping executives learn how to implement high international standards and maintain sensitivity to socio-cultural and political Asian contexts, the book highlights the need to create an international diverse and unified leadership team that will take better decisions and effectively deal with risks, and apply best corporate governance practices within an Asian context.

The Handbook of Communication and Corporate Reputation

Craig E. Carroll
The Handbook of Communication and Corporate Reputation Book PDF

Author : Craig E. Carroll
Publisher : John Wiley & Sons
Page : 694 pages
File Size : 47,5 Mb
Release : 2015-04-10
Category : Social Science
ISBN : 9781118335499

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The Handbook of Communication and Corporate Reputation by Craig E. Carroll Pdf

With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation

QFINANCE: The Ultimate Resource, 4th edition

Bloomsbury Publishing
QFINANCE The Ultimate Resource 4th edition Book PDF

Author : Bloomsbury Publishing
Publisher : A&C Black
Page : 6928 pages
File Size : 50,8 Mb
Release : 2013-09-26
Category : Business & Economics
ISBN : 9781849300643

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QFINANCE: The Ultimate Resource, 4th edition by Bloomsbury Publishing Pdf

QFINANCE: The Ultimate Resource (4th edition) offers both practical and thought-provoking articles for the finance practitioner, written by leading experts from the markets and academia. The coverage is expansive and in-depth, with key themes which include balance sheets and cash flow, regulation, investment, governance, reputation management, and Islamic finance encompassed in over 250 best practice and thought leadership articles. This edition will also comprise key perspectives on environmental, social, and governance (ESG) factors -- essential for understanding the long-term sustainability of a company, whether you are an investor or a corporate strategist. Also included: Checklists: more than 250 practical guides and solutions to daily financial challenges; Finance Information Sources: 200+ pages spanning 65 finance areas; International Financial Information: up-to-date country and industry data; Management Library: over 130 summaries of the most popular finance titles; Finance Thinkers: 50 biographies covering their work and life; Quotations and Dictionary.

Blindsided

Bruce T. Blythe
Blindsided Book PDF

Author : Bruce T. Blythe
Publisher : Rothstein Publishing
Page : 436 pages
File Size : 45,7 Mb
Release : 2014-07-31
Category : Business & Economics
ISBN : 9781931332873

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Blindsided by Bruce T. Blythe Pdf

When "blindsided" by a crisis, are you ready to be the real leader who brings strength of character and split-second action to restore a "new normal"? Workplace violence, natural disaster, or worse -- it comes down to who you are and what you do in the face of the test. Learn time-tested skills to make a difference in a crisis! In this new, completely updated and expanded 2nd edition of Bruce Blythe's Blindsided, he walks you through the foolproof step-by-step system to become the kind of leader he calls a "crisis whisperer." Result: You will never be "blindsided" again! In the first half of the book, Blythe lands you in the middle of a fast-breaking crisis – an active shooter in the corridor outside your office -- and uses real-world case studies, examples, and checklists to show what a top-notch leader would need to do in each phase of the crisis. Then, in the second half of the book, he demonstrates how to apply this knowledge to develop and implement your own crisis management plan.Blindsided is two books in one: Crisis Response and Crisis Preparedness. NEW in the 2nd edition: How to apply the "Reasonable Person Test" and "Wall Street Journal Test" to crisis decision management decisions in advance. New chapter on Reputation Management shows how to make the right decisions, before reputation and bottom line suffer! How to avoid falling into the "Crisis Red Zone," in which your leadership effectiveness can evaporate. How to lead the workforce into a "New Normal," even in the wake of the most upsetting and disorienting crisis. How to develop Crisis Response Teams as part of your Crisis Management Plan - selecting and training the right people for the job. How to anticipate important Crisis Management risks that are trending and will be part of your future - and how to prepare for them in a Crisis Management Plan that works for today and tomorrow. Practical forms, checklists, cases studies, real-life examples, glossary, index, discussion questions, and other take-and-use tools: Quick use response guide at the end of each chapter - all 15 can form a handy pocket guide. Incident checklists for 9 major types of crisis - accidental death, chemical/toxic exposure, earthquake, and more. Special guide for organizing in advance to address the needs of families of those who are injured or lost in an event - with sample conversations. Instructor's Manual and 300+ classroom slides available upon book adoption. Professors: Request a complimentary copy. QUOTES “Takes the reader through some of the toughest moments in the life of a leader...moments that create legendary leaders or cut short promising careers.” - Daniel Diermeier, Dean of the Harris School of Public Policy and Emmett Dedmon Professor of Public Administration, University of Chicago "Having served as CEO of a Fortune 500 company, I can personally attest to the value of the crisis management system Blythe outlines." - Luke R. Corbett, Lead Independent Director of OGE Energy Corporation and Former Chairman and Chief Executive Officer of Kerr-McGee Corporation. “I loved the first edition...and Bruce's experience and insight since that time has expanded to make this [second edition]...an advanced textbook which incorporates the many substantial changes in our world over the past decade – from the expansion of terrorism to communicative diseases to the role of the Internet in all crises.” – Jonathan Bernstein, President of Bernstein Crisis Management, Inc.

Corporate Reputation and Social Activism

Jose Muguel Abito,David Besanko,Daniel Diermeier
Corporate Reputation and Social Activism Book PDF

Author : Jose Muguel Abito,David Besanko,Daniel Diermeier
Publisher : Oxford University Press
Page : 240 pages
File Size : 44,7 Mb
Release : 2019-08-01
Category : Business & Economics
ISBN : 9780199386178

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Corporate Reputation and Social Activism by Jose Muguel Abito,David Besanko,Daniel Diermeier Pdf

A firm's reputation is an asset that can be built or harmed over time and most companies invest in their good standing. This can be challenged or threatened by activists seeking to change the firm's behavior, especially to reduce negative externalities and other social harms that a company may be creating. The strategic interaction takes place in the realm of private politics and corporate social responsibility-perceptions and actions of the company, activists, and the public audience-rather than that of public policy, including regulation. In Corporate Reptutation and Social Activism Jose Miguel Abito, David Besanko, and Daniel Diermeier argue that harm to a firm's reputation is one of the strongest and most practical tools of contemporary corporate activism and explains the numerous campaigns as well as the response of companies. Through a straightforward dynamic model focusing on the interaction of the firm and activists, the authors show how both the firm's existing reputation and various activist tactics influence actions and outcomes of both the firm and the activists. Among their insights are that as a firm's reputation grows, it tends to coast on its reputation by reducing its private regulation, or voluntary adoption of internal rules that constrain certain company behavior. Activists can keep the firm from coasting in two ways: the firm acts more responsibly to protect its reputation in anticipation of activist campaigns, and a firm whose reputation is harmed by a campaign engages more responsibly to repair its reputation. The book explores how activists choose among potential targets and the different tactics activists can use to harm firms' reputations, including criticism, which has a potentially mild impact on the firm's reputation, confrontation, which can cause a reputational crisis in which the firm's reputation can be dramatically impaired, and rewards, which increase a firm's reputation. These can have different effects on firm behavior. The authors also examine whether campaigns by activists advance or harm social welfare. The result is a sweeping overview of an evolving and increasingly important phenomenon that combines rigorous modeling and that generates a rich set of empirical implications that will interest researchers in economics, business and management, sociology, and political science.

Corporate Diplomacy

Witold J. Henisz
Corporate Diplomacy Book PDF

Author : Witold J. Henisz
Publisher : Routledge
Page : 174 pages
File Size : 47,6 Mb
Release : 2017-09-08
Category : Business & Economics
ISBN : 9781351287869

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Corporate Diplomacy by Witold J. Henisz Pdf

Managers of multinational organizations are struggling to win the strategic competition for the hearts and minds of external stakeholders. These stakeholders differ fundamentally in their worldview, their understanding of the market economy and their aspirations and fears for the future. Their collective opinions of managers and corporations will shape the competitive landscape of the global economy and have serious consequences for businesses that fail to meet their expectations. This important new book argues that the strategic management of relationships with external stakeholders – what the author calls "Corporate Diplomacy" – is not just canny PR, but creates real and lasting business value.Using a mix of colourful examples, practically relevant tools and considered perspectives, the book hones in on a fundamental challenge that managers of multinational corporations face as they strive to compete in the 21st century. As falling communication costs shrink, the distance between external stakeholders and shareholder value is increasingly created and protected through a strategic integration of the external stakeholder facing functions. These include government affairs, stakeholder relations, sustainability, enterprise risk management, community relations and corporate communications. Through such integration, the place where business, politics and society intersect need not be a source of nasty surprises or unexpected expenses. Most of the firms profiled in the book are now at the frontier of corporate diplomacy. But they didn’t start there. Many of them were motivated by past failings. They fell into conflicts with critical stakeholders – politicians, communities, NGO staffers, or activists – and they suffered. They experienced delays or disruptions to their operations, higher costs, angry customers, or thwarted attempts at expansion. Eventually, the managers of these companies developed smarter strategies for stakeholder engagement. They became corporate diplomats. The book draws on their experiences to take the reader to the forefront of stakeholder engagement and to highlight the six elements of corprate diplomacy.

The Nanotechnology Challenge

David A. Dana
The Nanotechnology Challenge Book PDF

Author : David A. Dana
Publisher : Cambridge University Press
Page : 439 pages
File Size : 45,7 Mb
Release : 2011-11-14
Category : Law
ISBN : 9781139502382

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The Nanotechnology Challenge by David A. Dana Pdf

Nanotechnology is the wave of the future, and has already been incorporated into everything from toothpaste to socks to military equipment. The safety of nanotechnology for human health and the environment is a great unknown, however, and no legal system in the world has yet devised a way to reasonably address the uncertain risks of nanotechnology. To do so will require creating new legal institutions. This volume of essays by leading law scholars and social and physical scientists offers a range of views as to how such institutions should be formed. It is essential reading for anyone who may wonder how we can continue to innovate technologically in a way that both delivers the benefits and sustains human health and the environment.

The Routledge Companion to Non-Market Strategy

Thomas C. Lawton,Tazeeb S. Rajwani
The Routledge Companion to Non Market Strategy Book PDF

Author : Thomas C. Lawton,Tazeeb S. Rajwani
Publisher : Routledge
Page : 449 pages
File Size : 44,9 Mb
Release : 2015-04-24
Category : Business & Economics
ISBN : 9781317819714

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The Routledge Companion to Non-Market Strategy by Thomas C. Lawton,Tazeeb S. Rajwani Pdf

It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives. Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm’s performance and legitimacy. With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.

Managing People and Organizations in Changing Contexts

Graeme Martin,Sabina Siebert
Managing People and Organizations in Changing Contexts Book PDF

Author : Graeme Martin,Sabina Siebert
Publisher : Routledge
Page : 503 pages
File Size : 53,5 Mb
Release : 2016-03-31
Category : Business & Economics
ISBN : 9781317662648

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Managing People and Organizations in Changing Contexts by Graeme Martin,Sabina Siebert Pdf

Managing People and Organizations in Changing Contexts addresses the contemporary problems faced by managers in dealing with people, organizations and change in a theoretically-informed and practical way. This textbook approaches people management from the perspective of practising and aspiring managers, making it a valuable alternative to existing texts on organizational behaviour and human resource management. This new edition considers new emerging organizational forms such as e-lancing and recent management concerns such as employee engagement, de-professionalization and the growing challenges of social media. Built around a chapter framework that connects different themes to managerial action and practices, this textbook covers a wide range of topics including: managing at the individual, group and organizational levels change management managing creativity and innovation, and corporate governance and corporate social responsibility. There is an increased international flavour, reflected in the range of contemporary case studies and literature used throughout, which explore business and management problems in the private and public sectors. This text will be relevant to practising and aspiring managers studying people management, organizational behaviour and change management.

QFINANCE

Bloomsbury Publishing
QFINANCE Book PDF

Author : Bloomsbury Publishing
Publisher : Bloomsbury Publishing
Page : 7101 pages
File Size : 49,9 Mb
Release : 2014-11-20
Category : Business & Economics
ISBN : 9781472915894

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QFINANCE by Bloomsbury Publishing Pdf

QFINANCE: The Ultimate Resource (5th edition) is the first-step reference for the finance professional or student of finance. Its coverage and author quality reflect a fine blend of practitioner and academic expertise, whilst providing the reader with a thorough education in the may facets of finance.

Strategy and Communication for Innovation

Nicole Pfeffermann,Tim Minshall,Letizia Mortara
Strategy and Communication for Innovation Book PDF

Author : Nicole Pfeffermann,Tim Minshall,Letizia Mortara
Publisher : Springer Science & Business Media
Page : 462 pages
File Size : 51,6 Mb
Release : 2014-01-09
Category : Business & Economics
ISBN : 9783642414794

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Strategy and Communication for Innovation by Nicole Pfeffermann,Tim Minshall,Letizia Mortara Pdf

The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation.