Reputation Strategy And Analytics In A Hyper Connected World

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Reputation Strategy and Analytics in a Hyper-Connected World

Chris Foster
Reputation Strategy and Analytics in a Hyper Connected World Book PDF

Author : Chris Foster
Publisher : John Wiley & Sons
Page : 160 pages
File Size : 40,8 Mb
Release : 2016-08-08
Category : Business & Economics
ISBN : 9781119052494

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Reputation Strategy and Analytics in a Hyper-Connected World by Chris Foster Pdf

Reputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies for the modern digital economy, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive modeling, and big data techniques to successfully manage communications and reputation. You'll learn how the right tools and people get the job done quickly, effectively, and cost-effectively, and how to identify and acquire the ones you need. Coverage includes the latest technology and cutting-edge applications, bringing you up to speed on what excellence in communications can realistically be. We live in an age of interconnectedness and transparency, and information travels at the speed of light to reach nearly every corner of the globe. This book shows you the key strategies and operational tactics required to respond successfully to financially damaging assaults on your company's reputation. Execute world-class corporate communications Prepare for best- and worst-possible case scenarios Manage organizational reputation in the digital economy Pick the right team and the right tools to get the job done Stories, rumors, lies — there is no safe haven. Big data, cloud, and mobile technologies are fueling a perfect storm of immense proportions, overwhelming the capabilities of organizations and individuals attempting to manage their brands and reputations when hit with damaging information or harmful stories. Reputation Strategy and Analytics in a Hyper-Connected World shows you navigate the never-ending information stream to keep your company out of the undertow.

Reputation Strategy and Analytics in a Hyper-Connected World

Chris Foster
Reputation Strategy and Analytics in a Hyper Connected World Book PDF

Author : Chris Foster
Publisher : John Wiley & Sons
Page : 160 pages
File Size : 52,6 Mb
Release : 2016-06-27
Category : Business & Economics
ISBN : 9781119212706

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Reputation Strategy and Analytics in a Hyper-Connected World by Chris Foster Pdf

Reputation management techniques that work amidst the unceasing flow of information Reputation Strategy and Analytics in a Hyper-Connected World is a complete guide to corporate communications and reputation management. Covering a range of scenarios from ideal to catastrophic, this book provides a clear blueprint for preparation, execution, and beyond. The discussion focuses on data-driven, evidence-based strategies for the modern digital economy, providing actionable frameworks, practical roadmaps, and step-by-step blueprints for deploying advance analytics, predictive modeling, and big data techniques to successfully manage communications and reputation. You'll learn how the right tools and people get the job done quickly, effectively, and cost-effectively, and how to identify and acquire the ones you need. Coverage includes the latest technology and cutting-edge applications, bringing you up to speed on what excellence in communications can realistically be. We live in an age of interconnectedness and transparency, and information travels at the speed of light to reach nearly every corner of the globe. This book shows you the key strategies and operational tactics required to respond successfully to financially damaging assaults on your company's reputation. Execute world-class corporate communications Prepare for best- and worst-possible case scenarios Manage organizational reputation in the digital economy Pick the right team and the right tools to get the job done Stories, rumors, lies — there is no safe haven. Big data, cloud, and mobile technologies are fueling a perfect storm of immense proportions, overwhelming the capabilities of organizations and individuals attempting to manage their brands and reputations when hit with damaging information or harmful stories. Reputation Strategy and Analytics in a Hyper-Connected World shows you navigate the never-ending information stream to keep your company out of the undertow.

E-business In The 21st Century: Essential Topics And Studies (Second Edition)

Jun Xu,Xiang-zhu Gao
E business In The 21st Century Essential Topics And Studies Second Edition Book PDF

Author : Jun Xu,Xiang-zhu Gao
Publisher : World Scientific
Page : 411 pages
File Size : 52,6 Mb
Release : 2021-02-04
Category : Computers
ISBN : 9789811231858

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E-business In The 21st Century: Essential Topics And Studies (Second Edition) by Jun Xu,Xiang-zhu Gao Pdf

In the world of internet, wide adoption of computing devices dramatically reduces storage costs with easy access to huge amount of data, thus posing benefits and challenges to e-business amongst organizations.This unique compendium covers current status and practices of e-business among organizations, their challenges and future directions. It also includes studies of different perspectives and markets of e-business.The must-have volume will be a good reference text for professionals and organizations who are updating their e-business knowledge/skills and planning their e-business initiatives.

Managing Information Systems

Jun Xu,Mohammed Quaddus
Managing Information Systems Book PDF

Author : Jun Xu,Mohammed Quaddus
Publisher : Springer Science & Business Media
Page : 172 pages
File Size : 41,8 Mb
Release : 2013-02-01
Category : Business & Economics
ISBN : 9789491216893

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Managing Information Systems by Jun Xu,Mohammed Quaddus Pdf

Information systems (IS)/Information technology(IT) has become an essential part and a major resource of the organization. IS/IT is a major resource that can radically affect the structure of an organisation, the way it serves customers, and the way it helps people in organisations to communicate both internally and externally, and the way an organisation runs its business. Managing information and information systems effectively and efficiently have become an essential part of the life of 21st century managers. This book is about Managing information and information systems and focuses on relationships between information, information systems/information technology, people and business. The impacts, roles, risks, challenges as well as emerging trends of information systems will be an important element of the book. At the same time, many strategic and contemporary uses of information systems such as implementing enterprise planning systems for improving internal operation, adopting customer relationship management systems and supply chain management systems to enhance relations with customers and suppliers/partners respectively, and establishing knowledge management systems for better managing organizational knowledge resources as well as using different information systems for supporting managers’ decision making in all levels will be an integral part of the book. In addition, essential and critical information systems management skills including using information systems for competitive advantages, planning and evaluating information systems, system development & implementing information systems, and managing information systems operations will be a critical part of the book.

Big Data and Analytics Applications in Government

Gregory Richards
Big Data and Analytics Applications in Government Book PDF

Author : Gregory Richards
Publisher : CRC Press
Page : 195 pages
File Size : 51,7 Mb
Release : 2017-09-18
Category : Business & Economics
ISBN : 9781351649629

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Big Data and Analytics Applications in Government by Gregory Richards Pdf

Within this context, big data analytics (BDA) can be an important tool given that many analytic techniques within the big data world have been created specifically to deal with complexity and rapidly changing conditions. The important task for public sector organizations is to liberate analytics from narrow scientific silos and expand it across internally to reap maximum benefit across their portfolios of programs. This book highlights contextual factors important to better situating the use of BDA within government organizations and demonstrates the wide range of applications of different BDA techniques. It emphasizes the importance of leadership and organizational practices that can improve performance. It explains that BDA initiatives should not be bolted on but should be integrated into the organization’s performance management processes. Equally important, the book includes chapters that demonstrate the diversity of factors that need to be managed to launch and sustain BDA initiatives in public sector organizations.

Data Strategy

Bernard Marr
Data Strategy Book PDF

Author : Bernard Marr
Publisher : Kogan Page Publishers
Page : 201 pages
File Size : 44,5 Mb
Release : 2017-04-03
Category : Business & Economics
ISBN : 9780749479862

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Data Strategy by Bernard Marr Pdf

BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology Category Less than 0.5 per cent of all data is currently analyzed and used. However, business leaders and managers cannot afford to be unconcerned or sceptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic asset that will survive and thrive. Data Strategy is a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organizational insights for improved business decision-making and performance, this is essential reading for anyone aiming to leverage the value of their business data and gain competitive advantage. Packed with case studies and real-world examples, advice on how to build data competencies in an organization and crucial coverage of how to ensure your data doesn't become a liability, Data Strategy will equip any organization with the tools and strategies it needs to profit from Big Data, analytics and the Internet of Things (IoT).

Strategic Analytics: The Insights You Need from Harvard Business Review

Harvard Business Review
Strategic Analytics The Insights You Need from Harvard Business Review Book PDF

Author : Harvard Business Review
Publisher : HBR Insights
Page : 160 pages
File Size : 46,5 Mb
Release : 2020-04-21
Category : Business & Economics
ISBN : 163369898X

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Strategic Analytics: The Insights You Need from Harvard Business Review by Harvard Business Review Pdf

Is your data strategy ready for the next wave of analytics? Data analytics offer an incredible opportunity to predict the future, engage with new technological advancements, and gain valuable insights about your business. But unless you're staying on top of the cutting edge of analytics, your company is wasting that potential--and your competitors will be gaining speed while you fall behind. These articles by experts and consultants will help you understand today's essential thinking about what data analytics are capable of now, how they will evolve, and how to adopt their use in your organization. Strategic Analytics: The Insights You Need from Harvard Business Review will help you kick off urgent conversations, focus on the right initiatives in your company, and capitalize on the opportunity of analytics. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues--blockchain, cybersecurity, AI, and more--each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas--and prepare you and your company for the future.

Kellogg on Branding in a Hyper-Connected World

Anonim
Kellogg on Branding in a Hyper Connected World Book PDF

Author : Anonim
Publisher : John Wiley & Sons
Page : 368 pages
File Size : 51,6 Mb
Release : 2019-03-19
Category : Business & Economics
ISBN : 9781119533184

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Kellogg on Branding in a Hyper-Connected World by Anonim Pdf

World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today’s consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world’s most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios. Creating a brand—and steering it in the right direction—is a multi-layered process involving extensive research and inter-departmental cooperation. From finding the right brand name and developing a cohesive storyline to designing effective advertising, expanding reach, maintaining momentum, and beyond, Kellogg on Branding in a Hyper-Connected World arms you with the knowledge and skills to: Apply cutting-edge techniques for brand design, brand positioning, market-specific branding, and more Adopt successful strategies from development to launch to leveraging Build brand-driven organizations and reinforce brand culture both internally and throughout the global marketplace Increase brand value and use brand positioning to build a mega-brand In today’s challenging and complex marketplace, effective branding has become a central component of success. Kellogg on Branding in a Hyper-Connected World is a dynamic, authoritative resource for practitioners looking to solve branding dilemmas and seize great opportunities.

Click Here to Kill Everybody: Security and Survival in a Hyper-connected World

Bruce Schneier
Click Here to Kill Everybody Security and Survival in a Hyper connected World Book PDF

Author : Bruce Schneier
Publisher : W. W. Norton & Company
Page : 288 pages
File Size : 49,7 Mb
Release : 2018-09-04
Category : Computers
ISBN : 9780393608892

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Click Here to Kill Everybody: Security and Survival in a Hyper-connected World by Bruce Schneier Pdf

A world of "smart" devices means the Internet can kill people. We need to act. Now. Everything is a computer. Ovens are computers that make things hot; refrigerators are computers that keep things cold. These computers—from home thermostats to chemical plants—are all online. The Internet, once a virtual abstraction, can now sense and touch the physical world. As we open our lives to this future, often called the Internet of Things, we are beginning to see its enormous potential in ideas like driverless cars, smart cities, and personal agents equipped with their own behavioral algorithms. But every knife cuts two ways. All computers can be hacked. And Internet-connected computers are the most vulnerable. Forget data theft: cutting-edge digital attackers can now crash your car, your pacemaker, and the nation’s power grid. In Click Here to Kill Everybody, renowned expert and best-selling author Bruce Schneier examines the hidden risks of this new reality. After exploring the full implications of a world populated by hyperconnected devices, Schneier reveals the hidden web of technical, political, and market forces that underpin the pervasive insecurities of today. He then offers common-sense choices for companies, governments, and individuals that can allow us to enjoy the benefits of this omnipotent age without falling prey to its vulnerabilities. From principles for a more resilient Internet of Things, to a recipe for sane government regulation and oversight, to a better way to understand a truly new environment, Schneier’s vision is required reading for anyone invested in human flourishing.

Managing Digital Enterprise

Jun Xu
Managing Digital Enterprise Book PDF

Author : Jun Xu
Publisher : Springer
Page : 199 pages
File Size : 55,5 Mb
Release : 2014-10-10
Category : Business & Economics
ISBN : 9789462390942

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Managing Digital Enterprise by Jun Xu Pdf

This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field: • Foundation of Digital Enterprise • Technology Foundation and Talent Management for Digital Enterprise • Digital Enterprise Strategy Planning and Implementation • B2C Digital Enterprise: E-tailing • B2C Digital Enterprise: E-Services • B2B Digital Enterprise and Supply Chain • Digital Platforms • Digital Marketing and Advertising • Digital Payment Systems • Mobile Enterprise Overall, this text provides the reader with the basics to understand the rapid development of digitization, facilitated by the dramatic advancements in digital technologies, extensively connected networks, and wider adoption of computing devices (especially mobile devices), as more and more organizations are realizing the strategic importance of digitization (e.g., sustainable growth of the organization, competitive advantage development and enhancement) and are embarking on digital enterprise.

Autonomic Computing in Cloud Resource Management in Industry 4.0

Tanupriya Choudhury,Bhupesh Kumar Dewangan,Ravi Tomar,Bhupesh Kumar Singh,Teoh Teik Toe,Nguyen Gia Nhu
Autonomic Computing in Cloud Resource Management in Industry 4 0 Book PDF

Author : Tanupriya Choudhury,Bhupesh Kumar Dewangan,Ravi Tomar,Bhupesh Kumar Singh,Teoh Teik Toe,Nguyen Gia Nhu
Publisher : Springer Nature
Page : 409 pages
File Size : 40,6 Mb
Release : 2021-09-05
Category : Technology & Engineering
ISBN : 9783030717568

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Autonomic Computing in Cloud Resource Management in Industry 4.0 by Tanupriya Choudhury,Bhupesh Kumar Dewangan,Ravi Tomar,Bhupesh Kumar Singh,Teoh Teik Toe,Nguyen Gia Nhu Pdf

This book describes the next generation of industry—Industry 4.0—and how it holds the promise of increased flexibility in manufacturing, along with automation, better quality, and improved productivity. The authors discuss how it thus enables companies to cope with the challenges of producing increasingly individualized products with a short lead-time to market and higher quality. The authors posit that intelligent cloud services and resource sharing play an important role in Industry 4.0 anticipated Fourth Industrial Revolution. This book serves the different issues and challenges in cloud resource management CRM techniques with proper propped solution for IT organizations. The book features chapters based on the characteristics of autonomic computing with its applicability in CRM. Each chapter features the techniques and analysis of each mechanism to make better resource management in cloud.

Kellogg on Branding

Alice M. Tybout,Tim Calkins
Kellogg on Branding Book PDF

Author : Alice M. Tybout,Tim Calkins
Publisher : John Wiley & Sons
Page : 413 pages
File Size : 51,5 Mb
Release : 2011-01-07
Category : Business & Economics
ISBN : 9781118046036

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Kellogg on Branding by Alice M. Tybout,Tim Calkins Pdf

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.

Building the Hyperconnected Society

Ovidiu Vermesan,Peter Friess,
Building the Hyperconnected Society Book PDF

Author : Ovidiu Vermesan,Peter Friess,
Publisher : River Publishers
Page : 330 pages
File Size : 47,5 Mb
Release : 2015-06-16
Category : Computers
ISBN : 9788793237995

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Building the Hyperconnected Society by Ovidiu Vermesan,Peter Friess, Pdf

This book aims to provide a broad overview of various topics of Internet of Things (IoT), ranging from research, innovation and development priorities to enabling technologies, nanoelectronics, cyber-physical systems, architecture, interoperability and industrial applications. All this is happening in a global context, building towards intelligent, interconnected decision making as an essential driver for new growth and co-competition across a wider set of markets. It is intended to be a standalone book in a series that covers the Internet of Things activities of the IERC – Internet of Things European Research Cluster from research to technological innovation, validation and deployment. The book builds on the ideas put forward by the European Research Cluster on the Internet of Things Strategic Research and Innovation Agenda, and presents global views and state of the art results on the challenges facing the research, innovation, development and deployment of IoT in future years. The concept of IoT could disrupt consumer and industrial product markets generating new revenues and serving as a growth driver for semiconductor, networking equipment, and service provider end-markets globally. This will create new application and product end-markets, change the value chain of companies that creates the IoT technology and deploy it in various end sectors, while impacting the business models of semiconductor, software, device, communication and service provider stakeholders. The proliferation of intelligent devices at the edge of the network with the introduction of embedded software and app-driven hardware into manufactured devices, and the ability, through embedded software/hardware developments, to monetize those device functions and features by offering novel solutions, could generate completely new types of revenue streams. Intelligent and IoT devices leverage software, software licensing, entitlement management, and Internet connectivity in ways that address many of the societal challenges that we will face in the next decade.

Social Media Analytics Strategy

Alex Gonçalves
Social Media Analytics Strategy Book PDF

Author : Alex Gonçalves
Publisher : Apress
Page : 302 pages
File Size : 48,6 Mb
Release : 2017-11-12
Category : Business & Economics
ISBN : 9781484231029

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Social Media Analytics Strategy by Alex Gonçalves Pdf

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don’t go into the everyday details and also don’t touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies. What You’ll Learn Get a clear view of the available data for social media marketing and how to access all of it Make use of data and information behind social media networks to your favor Know the details of social media analytics tools and platforms so you can use any tool in the market Apply social media analytics to many different real-world use cases Obtain tips from interviews with professional marketers and founders of social media analytics platforms Understand where social media is heading, and what to expect in the future Who This Book Is For Marketing professionals, social media marketing specialists, analysts up to directors and C-level executives, marketing students, and teachers of social media analytics/social media marketing

Building Web Reputation Systems

Randy Farmer,Bryce Glass
Building Web Reputation Systems Book PDF

Author : Randy Farmer,Bryce Glass
Publisher : "O'Reilly Media, Inc."
Page : 340 pages
File Size : 53,9 Mb
Release : 2010-03-04
Category : Computers
ISBN : 9781449388690

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Building Web Reputation Systems by Randy Farmer,Bryce Glass Pdf

What do Amazon's product reviews, eBay's feedback score system, Slashdot's Karma System, and Xbox Live's Achievements have in common? They're all examples of successful reputation systems that enable consumer websites to manage and present user contributions most effectively. This book shows you how to design and develop reputation systems for your own sites or web applications, written by experts who have designed web communities for Yahoo! and other prominent sites. Building Web Reputation Systems helps you ask the hard questions about these underlying mechanisms, and why they're critical for any organization that draws from or depends on user-generated content. It's a must-have for system architects, product managers, community support staff, and UI designers. Scale your reputation system to handle an overwhelming inflow of user contributions Determine the quality of contributions, and learn why some are more useful than others Become familiar with different models that encourage first-class contributions Discover tricks of moderation and how to stamp out the worst contributions quickly and efficiently Engage contributors and reward them in a way that gets them to return Examine a case study based on actual reputation deployments at industry-leading social sites, including Yahoo!, Flickr, and eBay