Rethinking Children As Consumers

Author : Cyndy Hawkins
Publisher : Taylor & Francis
Page : 182 pages
File Size : 51,9 Mb
Release : 2016-09-13
Category : Education
ISBN : 9781317205876

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Rethinking Children as Consumers by Cyndy Hawkins Pdf

Children are significant consumers of services such as health, welfare, educational institutions and the environment. Alongside this, the marketization of childhood means that children are exposed to advertising and marketing through a wide range of media on a daily basis. Examining key debates on children’s power, status and citizenship issues, it considers the wider implications of how consumerism impacts on children‘s health, well-being and life chances. This timely book explores childhood and consumerism through four key strands: children as consumers of services; children as consumers of space; the link between citizenship and consumption; the influences of the marketization of childhood. Rethinking Children as Consumers will be essential reading for students, researchers, practitioners and policy makers who are interested in the topic of consumerism across early childhood, childhood, youth and society.

Author : Anna Sparrman,Bengt Sandin,Johanna Sjöberg
Publisher : Nordic Academic Press
Page : 248 pages
File Size : 55,7 Mb
Release : 2015-01-01
Category : Social Science
ISBN : 9789187351662

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Situating Child Consumption by Anna Sparrman,Bengt Sandin,Johanna Sjöberg Pdf

Providing extensive examples of the conditions of children's everyday consumption as well as how children themselves understand issues of work, money, scarcity, and consumer products, this book challenges the prevailing theories of consumption and opens up new ways of thinking about children. Arguing that consumption simultaneously reflects on the changing social role of children, family relations, market interaction, and state regulations, this account marries consumer studies with perspectives that emanate from the disciplines of childhood sociology and the history of childhood. With contributions from novice and established researchers, it generates consumer values no longer based on the idea of the naïve or competent child.

Author : David Marshall
Publisher : SAGE
Page : 282 pages
File Size : 46,7 Mb
Release : 2010-04-19
Category : Business & Economics
ISBN : 9780857026743

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Understanding Children as Consumers by David Marshall Pdf

What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer trends, there is a growing presence of marketing forces directed at and influencing children and young people. How should these forces be understood, and what means of research or dialogue is required to assess them? With critical insight, the contributors to this collection, take up the evaluation of the child as an active consumer, and offer a valuable rethinking of the discussions and literature on the subject. Features: • 14 original chapters from leading researchers in the field • Each chapter contains vignettes or case examples to reinforce learning • Contains consideration of future research directions in each of the topics that the chapters cover. This book will be relevant reading for postgraduates and advanced undergraduates with an interest in children as consumers, consumer behaviour and on marketing courses in general as well as for researchers working in this field.

Author : Anonim
Publisher : Unknown
Page : 262 pages
File Size : 40,8 Mb
Release : 2010
Category : Child consumers
ISBN : 1446251535

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Understanding Children as Consumers by Anonim Pdf

What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? The contributors to this collection take up the evaluation of the child as an active consumer and offer a valuable rethinking of discussions on the subject.

Author : James U. McNeal
Publisher : Free Press
Page : 264 pages
File Size : 52,5 Mb
Release : 1987
Category : Child consumers
ISBN : UCSC:32106015371799

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Children as Consumers by James U. McNeal Pdf

Author : Adrian Furnham,Barrie Gunter
Publisher : Routledge
Page : 228 pages
File Size : 53,8 Mb
Release : 2008-01-28
Category : Psychology
ISBN : 9781134666928

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Children as Consumers by Adrian Furnham,Barrie Gunter Pdf

The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.

Author : T. Cockburn
Publisher : Springer
Page : 369 pages
File Size : 48,8 Mb
Release : 2012-11-16
Category : Political Science
ISBN : 9781137292070

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Rethinking Children's Citizenship by T. Cockburn Pdf

This book explores the relationship between children and citizenship, analyzing international perspectives on citizenship and human rights and developing new methods for facilitating the recognition of children as participating agents within society.

Author : David Marshall
Publisher : SAGE
Page : 332 pages
File Size : 46,9 Mb
Release : 2010-04-19
Category : Business & Economics
ISBN : 9781446246412

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Understanding Children as Consumers by David Marshall Pdf

What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer trends, there is a growing presence of marketing forces directed at and influencing children and young people. How should these forces be understood, and what means of research or dialogue is required to assess them? With critical insight, the contributors to this collection, take up the evaluation of the child as an active consumer, and offer a valuable rethinking of the discussions and literature on the subject. Features: • 14 original chapters from leading researchers in the field • Each chapter contains vignettes or case examples to reinforce learning • Contains consideration of future research directions in each of the topics that the chapters cover. This book will be relevant reading for postgraduates and advanced undergraduates with an interest in children as consumers, consumer behaviour and on marketing courses in general as well as for researchers working in this field.

Author : Jolyon Agar
Publisher : Routledge
Page : 167 pages
File Size : 40,9 Mb
Release : 2020-08-11
Category : Political Science
ISBN : 9781000155280

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Rethinking Marxism by Jolyon Agar Pdf

Rethinking Marxism focuses on two intersecting works of contemporary left literary and cultural thought: Amitava Kumar's Bombay-London-New York and Warren Montag's Louis Althusser, which represent divergent conceptions of the nature.

Author : Nancy Folbre
Publisher : Harvard University Press
Page : 245 pages
File Size : 41,8 Mb
Release : 2009-06-30
Category : Business & Economics
ISBN : 0674033647

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Valuing Children by Nancy Folbre Pdf

While parents spend significant time as well as money on children, most estimates of the "cost" of children ignore the value of this time. Folbre provides a startlingly high but entirely credible estimate of the value of parental time per child by asking what it would cost to purchase a comparable substitute for it.

Author : Juliet Schor
Publisher : Simon and Schuster
Page : 290 pages
File Size : 42,6 Mb
Release : 2004
Category : Advertising and children
ISBN : 9780684870557

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Born to Buy by Juliet Schor Pdf

Juliet Schor exposes the ways big business targets younger and younger children as consumers.

Author : Dafna Lemish
Publisher : Taylor & Francis
Page : 606 pages
File Size : 43,8 Mb
Release : 2022-05-30
Category : Social Science
ISBN : 9781000574944

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The Routledge International Handbook of Children, Adolescents, and Media by Dafna Lemish Pdf

This second, thoroughly updated edition of The Routledge International Handbook of Children, Adolescents, and Media analyzes a broad range of complementary areas of study, including children as media consumers, children as active participants in media making, and representations of children in the media. The roles that media play in the lives of children and adolescents, as well as their potential implications for their cognitive, emotional, social, and behavioral development, have attracted growing research attention in a variety of disciplines. This handbook presents a collection that spans a variety of disciplines including developmental psychology, media studies, public health, education, feminist studies, and the sociology of childhood. Chapters provide a unique intellectual mapping of current knowledge, exploring the relationship between children and media in local, national, and global contexts. Divided into five parts, each with an introduction explaining the themes and topics covered, the Handbook features over 50 contributions from leading and upcoming academics from around the globe. The revised and new chapters consider vital questions by analyzing texts, audience, and institutions, including: media and its effects on children’s mental health children and the internet of toys media and digital inequalities news and citizenship in the aftermath of COVID-19 The Handbook’s interdisciplinary approach and comprehensive, current, and international scope make it an authoritative, state-of-the-art guide to the field of children’s media studies. It will be indispensable for media scholars and professionals, policy makers, educators, and parents.

Author : Nancy Folbre
Publisher : Harvard University Press
Page : 246 pages
File Size : 42,6 Mb
Release : 2010-03-15
Category : Business & Economics
ISBN : 9780674263512

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Valuing Children by Nancy Folbre Pdf

Nancy Folbre challenges the conventional economist's assumption that parents have children for the same reason that they acquire pets--primarily for the pleasure of their company. Children become the workers and taxpayers of the next generation, and "investments" in them offer a significant payback to other participants in the economy. Yet parents, especially mothers, pay most of the costs. The high price of childrearing pushes many families into poverty, often with adverse consequences for children themselves. Parents spend time as well as money on children. Yet most estimates of the "cost" of children ignore the value of this time. Folbre provides a startlingly high but entirely credible estimate of the value of parental time per child by asking what it would cost to purchase a comparable substitute for it. She also emphasizes the need for better accounting of public expenditure on children over the life cycle and describes the need to rethink the very structure and logic of the welfare state. A new institutional structure could promote more cooperative, sustainable, and efficient commitments to the next generation.

Author : David Buckingham
Publisher : John Wiley & Sons
Page : 282 pages
File Size : 50,7 Mb
Release : 2013-04-26
Category : Medical
ISBN : 9780745637440

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The Material Child by David Buckingham Pdf

Children today are growing up in an increasingly commercialised world. But should we see them as victims of manipulative marketing, or as competent participants in consumer culture? The Material Child provides a comprehensive critical overview of debates about children’s changing engagement with the commercial market. It moves from broad overviews of the theory and history of children’s consumption to insightful case studies of key areas such as obesity, sexualisation, children’s broadcasting and education. In the process, it challenges much of the received wisdom about the effects of advertising and marketing, arguing for a more balanced account that locates children’s consumption within a broader analysis of social relationships, for example within the family and the peer group. While refuting the popular view of children as incompetent and vulnerable consumers that is adopted by many campaigners, it also rejects the easy celebration of consumption as an expression of children’s power and autonomy. Written by one of the leading international scholars in the field, The Material Child will be of interest to students, researchers and policy-makers, as well as parents, teachers and others who work directly with children.

Author : Michael Freeman
Publisher : Cambridge University Press
Page : 587 pages
File Size : 41,5 Mb
Release : 2020-10
Category : Law
ISBN : 9781107152823

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A Magna Carta for Children? by Michael Freeman Pdf

This book highlights the importance of law, policy and rights in improving children's lives, combining historical analysis and human rights law.