Role Of Language And Corporate Communication In Greater China

Author : Patrick P.K. Ng,Cindy S.B. Ngai
Publisher : Springer
Page : 258 pages
File Size : 40,5 Mb
Release : 2015-05-14
Category : Language Arts & Disciplines
ISBN : 9783662468814

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Role of Language and Corporate Communication in Greater China by Patrick P.K. Ng,Cindy S.B. Ngai Pdf

This book features not only the latest trends but also academic and industry practitioner stakeholders’ perspectives on language and functional role issues facing the rapidly developing corporate communication (CC) profession in the Greater China region. The book also explores the implications for Western societies that cross-culturally engage with Chinese partners in CC practices. The book’s chapters are oriented on five main themes, namely: Development of the CC Profession, Bilingual Practices in Corporate Communication, Corporate Social Responsibility, Employee Communications, and Media Discourse & Persuasive Communication. The first two cluster themes feature a review of the PR/CC profession’s evolutionary path to its current status as a more distinct and diversified CC profession emphasizing the role of language and particularly the bilingualism phenomenon, whereas the other cluster themes, which adopt the perspectives of academics and those of CC practitioners, span from cross-cultural, profession-wide and bilingual communication issues to applications of heuristic knowledge within industry-specific workplace contexts.

Author : Wei Feng
Publisher : Springer
Page : 152 pages
File Size : 41,8 Mb
Release : 2017-06-09
Category : Language Arts & Disciplines
ISBN : 9789811044694

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Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo by Wei Feng Pdf

This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.

Author : MINFEN LIN
Publisher : American Academic Press
Page : 185 pages
File Size : 54,7 Mb
Release : 2020-05-28
Category : Social Science
ISBN : 9781631816765

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DISCURSIVE CONSTRUCTION OF ONLINE IDENTITIES BY CHINESE CELEBRITIES ON SINA WEIBO by MINFEN LIN Pdf

Weibo, a hybrid of Twitter and Facebook, a popular microblogging service platform originated from China, has become one of the leading SNSs in Greater China Region. It features huge numbers of active users as well as verified high-profiled celebrity users and corporate users. Incorporating the insights from socio-psychology field to build an integrated framework of analysis for describing and explaining the processes and products of online identity construction by Chinese celebrities, the book represents an attempt to investigates how Chinese celebrities discursively construct their personal and social identities on Sina Weibo. The book can serve as a reference to the research on identity construction with its significant insights regarding the multi-faceted nature and relational dynamics of identity construction on social media and the uncovering of linguistic acts and features constituting relational identity. In addition, the insights from the study could be a reference to provide practical implications for personal branding and personal rapport management in the new Web 2.0 era.

Author : Brigitta R. Brunner
Publisher : John Wiley & Sons
Page : 320 pages
File Size : 46,8 Mb
Release : 2019-01-31
Category : Business & Economics
ISBN : 9781119373148

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Public Relations Theory by Brigitta R. Brunner Pdf

The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions. Unique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues. Demonstrates how public relations theory is applied in real-world practice Illustrates how successfully applied public relations theories lead to positive outcomes Discusses the relevance of public relations with accessible and engaging language Offers multiple perspectives from leading international public relations scholars Includes pedagogical tools including chapter discussion questions, practical examples, tables, and suggested reading lists Public Relations Theory: Application and Understanding is suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field.

Author : Gary D. Rawnsley,Ming-Yeh T. Rawnsley
Publisher : Routledge
Page : 352 pages
File Size : 43,7 Mb
Release : 2003-12-08
Category : Political Science
ISBN : 9781135786748

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Political Communications in Greater China by Gary D. Rawnsley,Ming-Yeh T. Rawnsley Pdf

This book examines the role played by political communications, including media of all kinds - journalism, television, and film - in defining and shaping identity in Greater China; China, Hong Kong, Taiwan and overseas Chinese. In the context of increasing cross-border interactions of people, investment and commercial products between the component parts of greater China, the book explores the idea that identity, rather than nation-states or political entities, may be the key factor in achieving further integration in Greater China. The book focuses on the ways in which identity is communicated, and shows how communication of identity within and between the component parts of greater China plays a central role in bringing about integration.

Author : Adam Lindgreen,Joelle Vanhamme,Rebecca Watkins,Francois Maon
Publisher : Routledge
Page : 474 pages
File Size : 48,5 Mb
Release : 2017-12-12
Category : Business & Economics
ISBN : 9781317150633

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Communicating Corporate Social Responsibility in the Digital Era by Adam Lindgreen,Joelle Vanhamme,Rebecca Watkins,Francois Maon Pdf

Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders’ skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field. This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility.

Author : John Wilson,Diana Boxer
Publisher : John Benjamins Publishing Company
Page : 360 pages
File Size : 49,5 Mb
Release : 2015-10-15
Category : Language Arts & Disciplines
ISBN : 9789027267979

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Discourse, Politics and Women as Global Leaders by John Wilson,Diana Boxer Pdf

Discourse, Politics and Women as Global Leaders focuses on the discourse practices of women in global political leadership. It provides a series of discursive studies of women in positions of political leadership. ‘Political leadership’ is defined as achieving a senior position within a political organization and will often indicate a senior role in government or opposition. The volume draws on a diverse collection of studies from across the globe, reflecting a variety of cultures and distinct polities. The primary aim is to consider in what way(s) discursive practice underpins, reflects, or is appropriated in terms of women’s political success and achievements within politics. The chapters employ differing theoretical approaches all bound by the discursive insights they provide, and in terms of their contribution to understanding the role of language and discourse in the construction of gendered identities within political contexts.

Author : Paul Gibbs,Andrew Peterson
Publisher : Springer
Page : 306 pages
File Size : 50,8 Mb
Release : 2019-04-02
Category : Education
ISBN : 9783030135669

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Higher Education and Hope by Paul Gibbs,Andrew Peterson Pdf

Around the world, the landscape of Higher Education is increasingly shaped by discourses of employability, rankings, and student satisfaction. Under these conditions, the role of universities in preparing students for all facets of life, and to contribute to the public good, is reshaped in significant ways: ways which are often negative and pessimistic. This book raises important and pressing questions about the nature and role of universities as formative educational institutions, drawing together contributors from both Western and non-Western perspectives. While the editors and contributors critique the current situation, the chapters evince a more humane and compassionate framing of the work of and in universities, based on positive and valued relationships and notions of the good. Drawing together a wide range of theoretical and conceptual frameworks to illuminate the issues discussed, this volume changes the debate to one of hopefulness and inspiration about the role of higher education for the public good: ultimately looking towards a potentially exciting and rewarding future through which humanity and the planet can flourish.

Author : Andy Curtis,Roland Sussex
Publisher : Springer
Page : 280 pages
File Size : 44,8 Mb
Release : 2018-04-10
Category : Education
ISBN : 9783319699950

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Intercultural Communication in Asia: Education, Language and Values by Andy Curtis,Roland Sussex Pdf

This volume presents in-depth studies on leading themes in education policy and intercultural communication in contemporary Asia, covering empirical as well as theoretical approaches, and offering both an in-depth investigation of their implications, and a synthesis of areas where these topics cohere and point to advances in description, analysis and theory, policy and applications. The studies address key questions that are essential to the future of education in an Asia where intercultural communication is ever more important with the rise of the ASEAN Economic Community and other international initiatives. These questions include the properties of the increasing globalisation of communication and how it plays out in Asia, especially but not exclusively with reference to English, and how we can place intercultural communication in this context, as well as studies that highlight intercultural communication and its underlying value systems and ideologies in Asia.

Author : Rodney Wai-chi Chu,Leopoldina Fortunati,Pui-Lam Law,Shanhua Yang
Publisher : Routledge
Page : 250 pages
File Size : 45,5 Mb
Release : 2012-05-04
Category : Language Arts & Disciplines
ISBN : 9781136325038

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Mobile Communication and Greater China by Rodney Wai-chi Chu,Leopoldina Fortunati,Pui-Lam Law,Shanhua Yang Pdf

This edited volume is the first book-length study focusing entirely on mobile phone use in China. Drawing on examples from a wide range of contemporary situations in China and beyond, the contributors argue that the mobile phone is in fact an important means by which one can understand a rapidly changing China, and the developing culture of mobile phone usage reflects both the cultural norms and struggle of the people. Through a theoretical comparison of usage in the West and in China, the editors assert the uniqueness of China’s experience, highlighting that Chinese society is being exposed simultaneously to a rapid process of industrialization and cyberization. The contributors maintain that such density of experience under a compressed period combined with a thick cultural heritage and a country still under a dictating rule provides a unique situation and offers deep insights into Chinese culture in general. This work will be of great interest to all students and scholars of Asian communication studies, ICT and Chinese culture and society.

Author : Anwei Feng
Publisher : Multilingual Matters
Page : 299 pages
File Size : 48,7 Mb
Release : 2011-02-01
Category : Language Arts & Disciplines
ISBN : 9781847694966

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English Language Education Across Greater China by Anwei Feng Pdf

This volume is the first to offer a comprehensive and, at the same time, in-depth examination of the spread of English and English language education across Greater China. It consists of two parts. Part 1 presents rich sociolinguistic data for easy comparisons between mainland China, Singapore, Taiwan, Hong Kong, and Macao, while Part 2 explores in depth the phenomena inside mainland China to provide contrastive analysis of English language use and education in economically booming areas such as Shanghai and Guangdong and underdeveloped regions like Xinjiang and Yunnan. With the descriptive, comparative and analytical accounts of different territories ranging from nation-states to small villages in remote areas, theories on the spread of English, second/third language acquisition and identity are challenged with new concepts proposed and established.

Author : Adriana Şerban,Kelly Kar Yue Chan
Publisher : John Benjamins Publishing Company
Page : 379 pages
File Size : 45,6 Mb
Release : 2020-10-15
Category : Language Arts & Disciplines
ISBN : 9789027260789

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Opera in Translation by Adriana Şerban,Kelly Kar Yue Chan Pdf

This volume covers aspects of opera translation within the Western world and in Asia, as well as some of opera’s many travels between continents, countries, languages and cultures—and also between genres and media. The concept of ‘adaptation’ is a thread running through the sixteen contributions, which encompass a variety of composers, operas, periods and national traditions. Sung translation, libretto translation, surtitling, subtitling are discussed from a range of theoretical and methodological perspectives. Exploration of aspects such as the relationship between language and music, multimodality, intertextuality, cultural and linguistic transfer, multilingualism, humour, identity and stereotype, political ideology, the translator’s voice and the role of the audience is driven by a shared motivation: a love of opera and of the beauty it has never ceased to provide through the centuries, and admiration for the people who write, compose, perform, direct, translate, or otherwise contribute to making the joy of opera a part of our lives.

Author : Anonim
Publisher : Unknown
Page : 734 pages
File Size : 40,7 Mb
Release : 1997
Category : Education
ISBN : CUB:U183034913277

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Resources in Education by Anonim Pdf

Author : Sherif Kamel
Publisher : IGI Global
Page : 322 pages
File Size : 50,9 Mb
Release : 2003-01-01
Category : Business & Economics
ISBN : 193177742X

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Managing Globally with Information Technology by Sherif Kamel Pdf

"As the world economy becomes more interdependent and competition more global, the information technology management challenges of enabling the global marketplace must be met with innovative solutions. Covering both technological barriers and managerial challenges, this discussion includes international issues such as managerial experiences in Brazilian hotels, competition in the Asian automotive industry, e-business in Thailand, and job security in Egypt. A business-model handbook for the challenges faced by developing nations is also provided."

Author : Wanning Sun,John Sinclair
Publisher : Routledge
Page : 230 pages
File Size : 43,5 Mb
Release : 2015-09-16
Category : Social Science
ISBN : 9781317509479

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Media and Communication in the Chinese Diaspora by Wanning Sun,John Sinclair Pdf

The rise of China has brought about a dramatic increase in the rate of migration from mainland China. At the same time, the Chinese government has embarked on a full-scale push for the internationalisation of Chinese media and culture. Media and communication have therefore become crucial factors in shaping the increasingly fraught politics of transnational Chinese communities. This book explores the changing nature of these communities, and reveals their dynamic and complex relationship to the media in a range of countries worldwide. Overall, the book highlights a number of ways in which China’s "going global" policy interacts with other factors in significantly reshaping the content and contours of the diasporic Chinese media landscape. In doing so, this book constitutes a major rethinking of Chinese transnationalism in the twenty-first century.