Routledge Handbook Of Sports Sponsorship

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Routledge Handbook of Sports Sponsorship

Alain Ferrand,Luiggino Torrigiani,Andreu Camps i Povill
Routledge Handbook of Sports Sponsorship Book PDF

Author : Alain Ferrand,Luiggino Torrigiani,Andreu Camps i Povill
Publisher : Routledge
Page : 289 pages
File Size : 52,9 Mb
Release : 2006-12-05
Category : Business & Economics
ISBN : 9781134145294

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Routledge Handbook of Sports Sponsorship by Alain Ferrand,Luiggino Torrigiani,Andreu Camps i Povill Pdf

This is the first English language text to analyse and explain sports sponsorship in full, looking at law, marketing and business practice Sports sponsorship is a multi million £ industry and is a key subject in degree courses in sports management and sports marketing at undergraduate and masters Packed full of real-world case studies The authors are respected, successful sports management academics, consultants and business professionals Appeals to students as well as potential professional market of CEOs, marketing directors, communications and PR executives, lawyers and brand managers

Routledge Handbook of Sports Marketing

Simon Chadwick,Nicolas Chanavat,Michel Desbordes
Routledge Handbook of Sports Marketing Book PDF

Author : Simon Chadwick,Nicolas Chanavat,Michel Desbordes
Publisher : Routledge
Page : 743 pages
File Size : 50,7 Mb
Release : 2015-12-22
Category : Business & Economics
ISBN : 9781317584919

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Routledge Handbook of Sports Marketing by Simon Chadwick,Nicolas Chanavat,Michel Desbordes Pdf

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.

Routledge Handbook of International Sport Business

Mark Dodds,Kevin Heisey,Aila Ahonen
Routledge Handbook of International Sport Business Book PDF

Author : Mark Dodds,Kevin Heisey,Aila Ahonen
Publisher : Routledge
Page : 541 pages
File Size : 46,6 Mb
Release : 2017-09-13
Category : Business & Economics
ISBN : 9781317486527

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Routledge Handbook of International Sport Business by Mark Dodds,Kevin Heisey,Aila Ahonen Pdf

Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law. Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on: International Sport Business Strategy Sport Marketing Sport Economics and Finance International Sport Law Sport Media and Communication Sport Tourism Sport Development. The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business.

Routledge Handbook of the Business of Women's Sport

Nancy Lough,Andrea N. Geurin
Routledge Handbook of the Business of Women s Sport Book PDF

Author : Nancy Lough,Andrea N. Geurin
Publisher : Routledge
Page : 556 pages
File Size : 52,7 Mb
Release : 2019-05-21
Category : Business & Economics
ISBN : 9781351333948

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Routledge Handbook of the Business of Women's Sport by Nancy Lough,Andrea N. Geurin Pdf

Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women’s sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women’s sport. Featuring international perspectives, with authors from North America, South America, Europe, Asia, and Oceania, and insightful, in-depth profiles of real leaders within different sectors of women's sport in the global sport industry, the Routledge Handbook of the Business of Women's Sport offers an integrated understanding of the ways traditional media and social media impact both the understanding and advancement of women’s sport properties, businesses, teams, and athletes. Innovative case studies show how societal issues such as gender, power, and framing impact the business of women’s sports and those who work in women’s sport. An essential reference for any researcher or advanced student with an interest in women’s sport or women in business, and useful supplementary reading for researchers and advanced students working in sport business, sport management, mainstream business and management, or women’s studies.

Routledge Handbook of Sport Communication

Paul Mark Pedersen
Routledge Handbook of Sport Communication Book PDF

Author : Paul Mark Pedersen
Publisher : Routledge
Page : 545 pages
File Size : 50,8 Mb
Release : 2013
Category : Social Science
ISBN : 9780415518192

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Routledge Handbook of Sport Communication by Paul Mark Pedersen Pdf

This text offers a survey of the discipline of sport communication. The authors explore communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and managerial aspects, tracing the contours of this expansive, transdisciplinary and international discipline and demonstrating that there are few aspects of sport that don't rely on effective communications. Including contributions from sport media and communications scholars and professionals from around the world, the book examines emerging media, social media, traditional (print, broadcast and screen) media, sociological themes in communication in sport, and management issues, at every level, from the interpersonal to communication within and between sport organisations and global institutions.--adapted from publisher's description.

Routledge Handbook of Sports Sponsorship

Alain Ferrand,Luiggino Torrigiani,Andreu Camps i Povill
Routledge Handbook of Sports Sponsorship Book PDF

Author : Alain Ferrand,Luiggino Torrigiani,Andreu Camps i Povill
Publisher : Routledge
Page : 410 pages
File Size : 44,5 Mb
Release : 2006-12-05
Category : Business & Economics
ISBN : 9781134145287

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Routledge Handbook of Sports Sponsorship by Alain Ferrand,Luiggino Torrigiani,Andreu Camps i Povill Pdf

This is the first English language text to analyse and explain sports sponsorship in full, looking at law, marketing and business practice Sports sponsorship is a multi million £ industry and is a key subject in degree courses in sports management and sports marketing at undergraduate and masters Packed full of real-world case studies The authors are respected, successful sports management academics, consultants and business professionals Appeals to students as well as potential professional market of CEOs, marketing directors, communications and PR executives, lawyers and brand managers

Routledge Handbook of Sports Event Management

Milena M. Parent,Jean-Loup Chappelet
Routledge Handbook of Sports Event Management Book PDF

Author : Milena M. Parent,Jean-Loup Chappelet
Publisher : Routledge
Page : 462 pages
File Size : 55,5 Mb
Release : 2017-07-14
Category : Sports & Recreation
ISBN : 9781135104306

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Routledge Handbook of Sports Event Management by Milena M. Parent,Jean-Loup Chappelet Pdf

From the Olympic Games to community-level competitions, sports events can be complex and pose a particular set of managerial challenges. The Routledge Handbook of Sports Event Management surveys the management of sports events around the world of every size and scale, from small to mega-events, including one-off and recurring events, and single-sport and multi-sport events. The book adopts a unique stakeholder perspective, structured around the groups and individuals who have an interest in and co-create sports events, including organising committees, promoters, sport organisations, spectators, community groups, sponsors, host governments, the media and NGOs. Each chapter addresses a specific stakeholder, defines that stakeholder and its relationships with sports events, describes the managerial requirements for a successful event, assesses current research and directions for future research, and outlines the normative dimensions of stakeholder engagement (such as sustainability and legacy). No other book takes such a broad view of sports event management, surveying key theory, current research, best practice, and moral and ethical considerations in one volume. With contributions from leading sport and event scholars from around the world, the Routledge Handbook of Sports Event Management is essential reading for any advanced student, researcher or professional with an interest in sport management, sport development, sport policy or events.

Routledge Handbook of Football Business and Management

Simon Chadwick,Daniel Parnell,Paul Widdop,Christos Anagnostopoulos
Routledge Handbook of Football Business and Management Book PDF

Author : Simon Chadwick,Daniel Parnell,Paul Widdop,Christos Anagnostopoulos
Publisher : Routledge
Page : 624 pages
File Size : 49,7 Mb
Release : 2018-11-19
Category : Business & Economics
ISBN : 9781351262781

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Routledge Handbook of Football Business and Management by Simon Chadwick,Daniel Parnell,Paul Widdop,Christos Anagnostopoulos Pdf

Soccer is the world’s most valuable sport, generating bigger revenues, as well as being watched and played by more people, than any other. It is virtually impossible to understand the business of sport without understanding the football industry. This book surveys contemporary football in unparalleled breadth and depth. Presenting critical insights from world-leading football scholars and introducing football’s key organisations, leagues and emerging nations, it explores key themes from governance and law to strategy and finance, as well as cutting edge topics such as analytics, digital media and the women’s game. This is essential reading for all students, researchers and practitioners working in football, sport business, sport management or mainstream business and management.

Routledge Handbook of Sports Marketing

Simon Chadwick,Nicolas Chanavat,Michel Desbordes
Routledge Handbook of Sports Marketing Book PDF

Author : Simon Chadwick,Nicolas Chanavat,Michel Desbordes
Publisher : Routledge
Page : 424 pages
File Size : 50,9 Mb
Release : 2015-12-22
Category : Business & Economics
ISBN : 9781317584926

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Routledge Handbook of Sports Marketing by Simon Chadwick,Nicolas Chanavat,Michel Desbordes Pdf

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.

Routledge Handbook of Sport and the Environment

Brian P. McCullough,Timothy B. Kellison
Routledge Handbook of Sport and the Environment Book PDF

Author : Brian P. McCullough,Timothy B. Kellison
Publisher : Unknown
Page : 0 pages
File Size : 52,8 Mb
Release : 2020-02-25
Category : Environmental ethics
ISBN : 0367896869

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Routledge Handbook of Sport and the Environment by Brian P. McCullough,Timothy B. Kellison Pdf

This book goes further than ever before in surveying the challenges and the opportunities presented to the sports industry as it engages with the sustainability agenda, and explores the ways in which scholars can integrate sustainability into their research.

Routledge Handbook of Theory in Sport Management

George B. Cunningham,Janet S. Fink,Alison Doherty
Routledge Handbook of Theory in Sport Management Book PDF

Author : George B. Cunningham,Janet S. Fink,Alison Doherty
Publisher : Routledge
Page : 412 pages
File Size : 43,7 Mb
Release : 2015-10-16
Category : Business & Economics
ISBN : 9781317621157

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Routledge Handbook of Theory in Sport Management by George B. Cunningham,Janet S. Fink,Alison Doherty Pdf

Theory is an essential element in the development of any academic discipline and sport management is no exception. This is the first book to trace the intellectual contours of theory in sport management, and to explain, critique and celebrate the importance of sport management theory in academic research, teaching and learning, and in the development of professional practice. Written by a world-class team of international sport management scholars, each of whom has taken a leading role in developing a particular theory or framework for understanding sport management, the book covers the full span of contemporary issues, debates, themes and functional approaches, from corporate social responsibility and diversity to strategy, marketing and finance. Every chapter explores a key theoretical approach, including an overview of that theory, a discussion of the process of theory development and of how the theory has been employed in research, practice or teaching, and outlines directions for future research in that area. Each chapter includes cases and examples, as well as short illustrative commentaries from people who have used that particular theory in their work, and attempts to highlight the theory-practice links, or gaps, in that area. For a fully-rounded understanding of what sport management is and how it should be studied, taught and practiced, a thorough grounding in theory is essential. The Routledge Handbook of Theory in Sport Management is therefore important reading for all advanced students, researchers, instructors, managers and practitioners working in this exciting field.

Ambush Marketing in Sports

Gerd Nufer
Ambush Marketing in Sports Book PDF

Author : Gerd Nufer
Publisher : Routledge
Page : 173 pages
File Size : 40,9 Mb
Release : 2013
Category : Business & Economics
ISBN : 9780415626781

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Ambush Marketing in Sports by Gerd Nufer Pdf

Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with international sponsorship and branding properties. Ambush Marketing in Sports is offering comprehensive analysis of the theoretical and practical implications of ambush marketing.

Routledge Handbook of Football Marketing

Nicolas Chanavat,Michel Desbordes,Nicolas Lorgnier
Routledge Handbook of Football Marketing Book PDF

Author : Nicolas Chanavat,Michel Desbordes,Nicolas Lorgnier
Publisher : Routledge
Page : 612 pages
File Size : 45,8 Mb
Release : 2017-03-27
Category : Business & Economics
ISBN : 9781351972352

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Routledge Handbook of Football Marketing by Nicolas Chanavat,Michel Desbordes,Nicolas Lorgnier Pdf

Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. From the English Premier League to Major League Soccer, this handbook addresses the most important developments in sponsorship, marketing communications, digital marketing strategies, customer relationship management and social media. Written by a team of leading football marketing experts, it presents the latest cutting-edge research in case studies from countries including the UK, USA, France, Spain, Germany, Italy, China and Japan. The only up-to-date book on football marketing written from a truly international perspective, the Routledge Handbook of Football Marketing is an invaluable resource for any researcher or advanced student with an interest in football marketing, as well as all marketers working in the professional football business.

Routledge Handbook of Physical Activity Policy and Practice

Joe Piggin,Louise Mansfield,Mike Weed
Routledge Handbook of Physical Activity Policy and Practice Book PDF

Author : Joe Piggin,Louise Mansfield,Mike Weed
Publisher : Routledge
Page : 690 pages
File Size : 52,7 Mb
Release : 2017-12-22
Category : Health & Fitness
ISBN : 9781317374169

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Routledge Handbook of Physical Activity Policy and Practice by Joe Piggin,Louise Mansfield,Mike Weed Pdf

Physical activity, inactivity and their relationship to health are serious concerns for governments around the world. This is the first book to critically examine the policy and practice of physical activity from a multi-disciplinary, social-scientific perspective. Moving beyond the usual biophysical and epidemiological approaches, it defines and explores the key themes that are shaping the global physical activity debate. Unrivalled in its scale and scope, it presents the latest data on physical activity from around the world, including case studies from Europe, North and South America, Africa and Asia. Drawing on social, economic and behavioural sciences, it covers contexts from the global to the local and introduces the dominant ideas which inform the study of physical activity. Its 41 chapters examine the use of different forms of evidence in policymaking, the role of organisations in advocating physical activity, and the practical realities of public health interventions. The Routledge Handbook of Physical Activity Policy and Practice is a landmark publication for all students, academics, policymakers and practitioners interested in the social-scientific study of sport, exercise, physical activity and public health.

Routledge Handbook of Sport Management

Leigh Robinson,Packianathan Chelladurai,Guillaume Bodet,Paul Downward
Routledge Handbook of Sport Management Book PDF

Author : Leigh Robinson,Packianathan Chelladurai,Guillaume Bodet,Paul Downward
Publisher : Routledge
Page : 487 pages
File Size : 52,9 Mb
Release : 2013-03-01
Category : Business & Economics
ISBN : 9781136660870

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Routledge Handbook of Sport Management by Leigh Robinson,Packianathan Chelladurai,Guillaume Bodet,Paul Downward Pdf

The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include: managing performance marketing human resource management the economics and finance of sport strategy managing change governance of sports organizations customer relations branding and retail. With contributions from leading scholars and professionals from around the world, the book illustrates the global nature of contemporary sport business and highlights the opportunities and challenges for managers operating in an international market place. Representing a definitive survey of contemporary issues in sport management, this is an essential reference for all students, scholars and practitioners working in sport.