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Author : Krishnamacharyulu C. S. G.
Publisher : Pearson Education India
Page : 612 pages
File Size : 46,8 Mb
Release : 2011-09
Category : Marketing
ISBN : 8131732630
Author : Pradeep Kashyap
Publisher : Unknown
Page : 327 pages
File Size : 44,5 Mb
Release : 2011
Category : Electronic
ISBN : 9332501300
Rural Marketing covers fundamental aspects of marketing applicable to rural markets. The syllabus of the paper on rural marketing in most B-schools has been designed as per the contents of the book. This new edition has been expanded to reflect the changes in rural markets, and showcase successful rural initiatives and rural marketing strategies. Examples from real-world organizations, the author's own observations, cases and other pedagogical tools make this book the perfect resource for students and managers alike.
Author : C. S. G. Krishnamacharyulu
Publisher : Unknown
Page : 608 pages
File Size : 46,9 Mb
Release : 2010
Category : Consumer behavior
ISBN : 8131792455
The second revised and enlarged edition of Rural Marketing: Text and Cases, while retaining the popular features of the first edition, provides a more comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on the general marketing management framework, the book discusses the strategic issues that influence marketing in rural areas by highlighting numerous examples from India. A clear and compelling writing style, cutting-edge learning tools and completely revised chapters make Rural Marketing an indispensable guide for students and professionals striving to make a career in rural marketing.
Author : C. S. G. Krishnamacharyulu
Publisher : Pearson Education India
Page : 420 pages
File Size : 55,9 Mb
Release : 2011
Category : Consumer behavior
ISBN : 8177589768
Author : S L Gupta
Publisher : Unknown
Page : 225 pages
File Size : 51,7 Mb
Release : 2004
Category : Electronic
ISBN : 8189547046
Author : C S G Krishnamacharyulu
Publisher : Unknown
Page : 397 pages
File Size : 55,7 Mb
Release : 2002
Category : Electronic
ISBN : 8178085763
Author : U C Mathur
Publisher : Excel Books India
Page : 516 pages
File Size : 47,8 Mb
Release : 2008
Category : Consumer behavior
ISBN : 8174466401
India is a country where majority of the population lives in villages. Appreciating the size and business potential of rural sector, major companies, including Hindustan Unilever and P&G have made special strategies for targeting rural markets. The thrust on rural markets is getting stronger day by day and it needs complete knowledge base of rural marketing. The book is meant to create interest in business management students to get into the rural marketing mindset for bringing the desired organisational focus on the subject. Considering the importance of rural markets, most business schools have included Rural Marketing Management as a key knowledge area in their syllabus. The present book has endeavoured to cover the entire gamut of Rural Marketing with inputs from discussions with rural marketing practitioners, besides valuable studies conducted by the major companies and the author's own experience in the area. There are few books on rural marketing which mostly deal with the subject as extending the urban marketing process into the rural zones. The book contains a number of live-wire national and international case studies, meant to enthuse the students in probing the business opportunities and threats in the rural markets. The method of handling the case studies is also provided for the convenience of students. The book is written in simple, easy to understand and lu
Author : C. S. G. Krishnamacharyulu
Publisher : Unknown
Page : 264 pages
File Size : 50,5 Mb
Release : 2003-02-01
Category : Electronic
ISBN : 8178089688
Author : Pradeep Kashyap,Siddhartha Raut
Publisher : Dreamtech Press
Page : 384 pages
File Size : 44,7 Mb
Release : 2005-07-04
Category : Consumer behavior
ISBN : 8177225588
The Rural Marketing Book by Pradeep Kashyap & Siddhartha Raut is India's most comprehensive book on rural marketing theory and the rural mindset, with practical examples of products and cases that actually succeeded in the rural market place. Major AttractionsInside Out' practical approach to application of market theory in the rural context. Evolving the framework of rural marketing in the rural environment. Actual experiences and learning from grassroots development programmes. 100 practical caselets, 50 latest data tables. Using haats, melas and mandis for planning and developing the communication strategy. Project Shakti, e-Choupal, stores large format retailand more. Information technology, consumer finance & non conventional media in rural India. The application of conventional theory in practice; adaptation and innovations based on learning's and experience from the field.
Author : Nitin Raghunath Zaware
Publisher : Archers & Elevators Publishing House
Page : 128 pages
File Size : 46,8 Mb
Release : 2024-07-04
Category : Antiques & Collectibles
ISBN : 9789383241736
Author : Anonim
Publisher : Unknown
Page : 0 pages
File Size : 42,9 Mb
Release : 2019
Category : Electronic
ISBN : 8126928573
Author : C. S. G. Krishnamacharyulu,Lalitha Ramakrishnan
Publisher : Pearson Education India
Page : 291 pages
File Size : 40,7 Mb
Release : 2003
Category : Consumer behavior
ISBN : 9788131785157
Rural marketing has emerged as an exciting and dynamic discipline. One way of learning this discipline is through case studies and Cases in Rural Marketing: An Integrated Approach provides students an opportunity to develop an appreciation of the real-life problem situations. It will also help them solve challenges and sharpen their skills of analysis and decision making.
Author : Binoy Goswami,Madhurjya Prasad Bezbaruah,Raju Mandal
Publisher : Routledge
Page : 272 pages
File Size : 44,6 Mb
Release : 2017-10-10
Category : Business & Economics
ISBN : 9781351976329
From a country plagued with chronic food shortage, the Green Revolution turned India into a food-grain self-sufficient nation within the decade of 1968-1978. By contrast, the decade of 1995-2005 witnessed a spate in suicides among farmers in many parts of the country. These tragic incidents were symptomatic of the severe stress and strain that the agriculture sector had meanwhile accumulated. The book recounts how the high achievements of the Green Revolution had overgrown to a state of this ‘agrarian crisis’. In the process, it also brings to fore the underlying resilience and innovativeness in the sector which enabled it not just to survive through the crisis but to evolve and revive out of it. The need of the hour is to create an environment that will enable the sector to acquire the robustness to contend with the challenges of lifting levels of farm income and coping with Climate Change. To this end, a multi-pronged intervention strategy has been suggested. Reviving public investment in irrigation, tuning agrarian institutions to the changed context, strengthening of market institution for better farm-market linkage and financial access of farmers, and preparing the ground for ushering in technological innovations should form the major components of this policy paradigm.
Author : Jonathan Hill
Publisher : Partridge Publishing Singapore
Page : 170 pages
File Size : 46,7 Mb
Release : 2018-12-17
Category : Business & Economics
ISBN : 9781482882070
The communication techniques used by people and organisations have changed beyond recognition in barely two decades. For many, it is difficult to imagine a world without the internet, social media and smartphones. As a result, marketers have been presented with a profusion of technology to target customers. This research study looks at the markedly different communications landscape in developing nations, where multinationals cannot assume the availability of modern-day marketing communications tools, basic infrastructure, or that consumers are literate. Marketing in the Dark examines the methods used to reach consumers in the world’s “media dark regions” with an emphasis on Unilever’s Project Shakti in India.
Author : Ramkishen Y.
Publisher : Jaico Publishing House
Page : 276 pages
File Size : 51,8 Mb
Release : 2002-01-01
Category : Business & Economics
ISBN : 9788179920855
This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice.