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Sales Letters that Sizzle by Herschell Gordon Lewis Pdf
This handbook on international development policy and management covers a broad spectrum of contemporary topics across all the major areas of interest. With over 40 chapters, the book comprehensively explores the many themes and issues of significance for both policy and implementation, and provides easily accessible reference material on current practice and research. The 42 contributors come from a diverse range of backgrounds, and enjoy international reputations in their chosen fields.
World's Greatest Direct Mail Sales Letters by Herschell Gordon Lewis,Carol Nelson Pdf
Here is incisive commentary and more than 100 fully illustrated examples revealing the "real" tricks of the direct mail writing trade. You'll find examples of direct mail letters for every conceivable product type, from siding and steaks to multi-million dollar computers. You'll also find letters that sell collectibles, books and subscriptions, financial services and investments, memberships, business products and services, personal services, and insurance. Some of these letters are hot off the computer, others have been successful for nearly half a century -- but they all have the ability to provoke, excite, or convince the recipient to order, contribute, or generate a response.
How to Write Sales Letters That Sell by Drayton Bird Pdf
The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.
Successful Sales and Marketing Letters and Emails by Dianna Booher Pdf
Ever struggled to make your follow-up email to your sales appointment say something more meaningful than "thank you for meeting"? Have trouble getting a prospect to commit to more than, "Email me some information on that, and I'll take a look"? How do you introduce yourself as the new BD manager when the inactive account doesn't even remember your company name? So what do you put in your proposal cover letter that hasn't already been said in the full proposal? If these issues present problems when you sit down to write a customer or prospect, you're not alone. But if you're a sales professional or entrepreneur, then you know that writing letters and emails to your prospects and clients can be your most powerful sales tool. But is it? Really? Or is that the "paperwork" that gets put off until overcome by events? Unlike the spoken word that quickly fades from memory, the written word has staying power - power that can deliver your message while building lasting relationships. And if you're a business development or marketing manager, then you know that writing sales letters and marketing emails is a valuable and necessary part of your job. But writing can eat away hours and hours of your time! Successful Sales and Marketing Letters and Emails provides you with an effective, fast way to generate powerful prose on all the routine and sensitive issues you face each day: Setting up sales appointments Following up on client and prospect meetings Dealing with disgruntled customers Introducing new products or services Announcing the discontinuation of a product or service Encouraging a distributor to increase volume Raising prices Introducing a new business development manager to the territory Reactivating "inactive" accounts Changing the commission structure Handling credit and collection issues Requesting testimonials Asking for referrals Engaging clients or prospects with "staying in touch" contacts Getting people to complete your customer satisfaction surveys This collection of 399 sample sales letters and emails will save you time, increase your sales, open new business development opportunities, strengthen your marketing position, and increase goodwill among your customers and employees. These sample sales letters and marketing letters are grouped into these main categories. You'll find sales letter templates to handle the entire customer experience A-Z: -- The Sales Cycle (106 sample sales letters or emails) -- Routine Customer Transactions (82 sample sales letters or emails) -- Goodwill and Ongoing Customer Relations (41 sample sales letters or emails) -- Sales and Marketing Management (82 sample sales and marketing letters or emails) -- Credit and Collection (77 sample letters or emails) How to Use This Successful Sales and Marketing Letters Package You have two choices. Either . . . 1. Download the PDF package and select the samples sales letter or marketing letter you need. Then copy and paste it into Microsoft Word or any other word processor. Send it out. 2. Read samples to "get the flavor" of what the sales letter or marketing letter should say. Then "pick and choose" sentences you like to use in composing your own sales letter. Total Number of Marketing and Sales Letters and Emails: 399 Total Number of Situations/Topics: 101 If you need a sales letter or marketing letter to communicate your message clearly, concisely, and compellingly - and you don't have the time or the skill to find exactly the right words - this collection is your answer. Author Dianna Booher has "handled the paperwork" so you can get on with what you do best-selling in person and on the phone! Dianna Booher is an award-winning author of 49 books published by Simon and Schuster/Pocket Books, Random House/Ballantine, McGraw-Hill, Wiley, Warner, and Thomas Nelson.
This lively book shows salespeople at all levels how to achieve a conversational tone that makes readers comfortable--and receptive--to their message. The book provides 50 sales letter makeovers--a series of before-and-after letters that show salespeople how to turn a dud into a dazzler.
Author : Ralph Allora Publisher : McGraw Hill Professional Page : 240 pages File Size : 44,5 Mb Release : 2009-08-09 Category : Business & Economics ISBN : 9780071629454
Winning Sales Letters From Prospect to Close by Ralph Allora Pdf
First impressions are critical. Make yours count with a winning sales letter! You know how important it is to make an authentic personal connection with clients andpotential customers. You live for elevator pitches and face-to-face contact. You enjoy makingpeople comfortable while offering ways to serve their needs. But do you put as much time and effort into that other, equally important sales tool: the writtenword? Communications, marketing, and media expert Ralph Allora shows how to crafteffective messages that reach out to new clients, keep you on their radar, and close the deal. Winning Sales Letters—From Prospect to Close teaches you how to: Strategize your messages for every stage of the selling process Command attention and motivate your clients Put your best self in every note Create engaging approaches for letters, e-mails, and text messages Avoid the mistakes that sabotage great communication “A sleek, practical guide to writing winning sales communications. Whether you’re anovice trying to ‘earn’ the meeting or a savvy pro with writer’s block, this bookwill help you connect, engage, and build trust with your customers.” David Forgione, VP, Multi-Media Sales, The Wall Street Journal
The Greatest Direct Mail Sales Letters of All Time by Richard S. Hodgson Pdf
Richard S. Hodgson has compiled over 100 of the best sales letters ever written, covering a wide variety of products & services. Each letter is presented in its entirety, with an in-depth analysis from Hodgson on each piece, explaining how the letters were developed & what factors made each so successful. Adapt these strategies to your own particular marketing objectives & goals. Sales letters on diskette is included with each book.
The Everything Guide To Writing Copy by Steve Slaunwhite Pdf
The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
Author : Dan S Kennedy Publisher : Simon and Schuster Page : 240 pages File Size : 45,7 Mb Release : 2011-01-31 Category : Business & Economics ISBN : 9781440511905
The Ultimate Sales Letter 4Th Edition by Dan S Kennedy Pdf
Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides: Completely updated text and examples Great headline formulas New exercises to spark creativity The best way to use graphics Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
Sales & Pitch Letters for Busy People by George Sheldon Pdf
Sales and marketing is a fast-paced environment, and there is never enough time to write good letters—letters that will communicate, convince, and close. Sales & Pitch Letters for Busy People will help salespeople at every level save time and avoid having to produce sales and pitch letters from scratch. Sales & Pitch Letters for Busy People is a handy, quick-reference guide that not only tells you how to write virtually any kind of sales pitch letters, but includes a wide range of samples that you can easily and quickly adapt and use right now.This book includes concise, easy-to-use writing tips and resources that get attention—and results! Packed with solid writing advice and useful techniques, this guide will cut the time you spend on writing sales, marketing, and pitch letters by half—and will help you get the results you want and need. Don't worry about finding the "right" word or phrase, or even the "right" format of your sales correspondence—the work has been done for you. Some example letters presented are: * Sales letters offering special discounts * Pitch letters introducing a new product or service * Letters that request referrals * Referral marketing campaigns * Pitch letters to the media * Cold call sales letters * Marketing campaigns for service businesses * E-mail pitch and sales letters * Letters for selling more to existing customers The letters can be copied, modified, and customized to fit your requirements. Creating and writing compelling and effective sales and pitch letters have never been so easy!
Writing Effective Sales Letters to Supercharge Your Marketing by New Thrive Learning Institute Pdf
Let's face it, if you can't write a sales letter, you can't sell your products. It's a fact. That's why we're here to walk you through our proven template piece by piece, step by step so that you can emulate it to your hearts content. Where do you start in a sales letter? How do you create an attractive headline? How do you connect to your viewers in such a way that they can't take their eyes of your site until they're purchased your product? We're about to answer all those questions and more. The great thing about this is you don't need to go on any extensive copywriting courses, you don't need to spend years practicing, and there's absolutely no need for you to be an expert or experienced writer in any way. As long as you can write in English, this template works every time... Get this book today and learn how to write effective sales letters and earn extra income online - starting now!
The Complete Sales Letter Book by Rhonda Harris,Ann McIntyre Pdf
Hundreds of ready-to-use model letters for handling various sales situations. Aimed at the busy sales rep, each letter can be used as it is or can be quickly modified to suit. The chapters follow the progression of the sales cycle.
