Sales Management Essentials You Always Wanted To Know

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Sales Management Essentials You Always Wanted To Know

Vishal Desai
Sales Management Essentials You Always Wanted To Know Book PDF

Author : Vishal Desai
Publisher : Vibrant Publishers
Page : 194 pages
File Size : 50,8 Mb
Release : 2022-04-08
Category : Business & Economics
ISBN : 9781636510750

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Sales Management Essentials You Always Wanted To Know by Vishal Desai Pdf

· Do you want to know about various sales promotion tools to maximize sales revenue in your organization? · Are you looking for ways to handle conflict situations in sales management? · Do you want to know why sales force management is so important? Sales Management Essentials You Always Wanted To Know is a ready reckoner on sales management fundamentals and their practical applications! Sales Management Essentials contains everything you need to know about Sales Management! In this book, you will learn why (and how) sales and marketing are different and the wide range of sales channels you can use to sell your products. If you’ve been focused on only selling your product and not your product concept, this book will teach you how. (Yes, there’s a difference!) If you want to conduct sales promotions and need effective sales promotion techniques, this book will provide what you require. This book will help you to: · Understand all aspects of sales management functions · Learn how to manage the sales channels and sales-force · Discover the relationship between sales and marketing · Study various selling tools, sales techniques, and sales strategies · Explore various sales promotion activities to increase sales · Learn channel conflict management and resolution skills The book is an ideal pick for young managers, entrepreneurs, and graduate students who wish to acquaint themselves with all the aspects of sales management. It is also an excellent teaching aid for the academic fraternity and industry professionals. About the Series Sales Management Essentials is part of the Self-Learning Management Series that is designed to help students, professionals, and entrepreneurs learn essential management lessons. This series of books is written by industry experts who have combined their vast work experiences into relevant, concise, and practical handbooks that appeal to learners from all spheres of life.

Marketing Management Essentials You Always Wanted To Know

Callie Daum,Michelle Bartonico,Vibrant Publishers
Marketing Management Essentials You Always Wanted To Know Book PDF

Author : Callie Daum,Michelle Bartonico,Vibrant Publishers
Publisher : Vibrant Publishers
Page : 193 pages
File Size : 44,9 Mb
Release : 2023-11-14
Category : Business & Economics
ISBN : 9781636511795

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Marketing Management Essentials You Always Wanted To Know by Callie Daum,Michelle Bartonico,Vibrant Publishers Pdf

In industries around the world, marketing principles and skills are a means to achieve business goals. Marketing Management Essentials (Third Edition) will give you the foundational knowledge — from budgeting techniques to marketing strategic planning to an introduction to career specialization areas — that will help ensure you are equipped for success as a marketing professional. A modern marketer’s playbook to create value for your organization and its customers In this book you will: i. Learn how to build a marketing plan, ii. Get an understanding of the various marketing specialization areas, iii. Pick up approaches and resources to demonstrate marketing return on investment, iv. Grasp how to self-evaluate your skills and competencies The book also touches upon topics like market types, philosophies, strategic planning and marketing, various types of audits (internal, external and strategic), value chain analysis, outsourcing, marketing research (planning, approaches, research devices, ethics), relationships with customers (relationship marketing, types of customers, customer retention, digital marketing, and many more. These are coupled with summaries and quizzes at the end of every chapter, making the book a well-rounded guide for the readers. The third edition of the book also contains three new chapters, each chapter bringing concepts like essential marketing skills you might need now and in the future, forming a marketing budget to judiciously allocate the expenses, and marketing return on investment (mROI). These chapters will surely help the readers bolster their understanding of marketing management by constructing a more robust, well-rounded foundation. By the end of this book, you will have the tools and understanding to create or nurture a revenue-generating department for your organization. You will have a strong foundation, helping you with a headstart in your career as a professional in the marketing sphere.

Services Marketing Essentials You Always Wanted to Know

Vishal Desai,Vibrant Publishers
Services Marketing Essentials You Always Wanted to Know Book PDF

Author : Vishal Desai,Vibrant Publishers
Publisher : Vibrant Publishers
Page : 168 pages
File Size : 46,7 Mb
Release : 2023-10-27
Category : Business & Economics
ISBN : 9781636511740

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Services Marketing Essentials You Always Wanted to Know by Vishal Desai,Vibrant Publishers Pdf

Services Marketing Essentials You Always Wanted to Know is a practical, concise, and straightforward guide on the essential aspects of services marketing. A deep dive into the theory and practice of Services Marketing Vishal Desai, a seasoned business professional with specialization and expertise in sales and marketing, has authored this book keeping in mind the novice professionals as well as the already experienced ones. The book covers the essential topics of services marketing and is a blend of theoretical explanations and practical demonstrations of the services marketing concepts. This book will help you to: i. Understand the Extended Services Marketing Mix which includes Product, Place, Price, Promotion, People, Process, and Physical Evidence. ii. Learn the different models of service quality iii. Gauge consumer wants and perceptions to meet their expectations iv. Improve your service design to make it efficient v. Create a pricing strategy according to your service business type The book is a must-read for young managers, B-school students, and entrepreneurs who wish to enhance their understanding and knowledge of services marketing. It is also a good fit for the teaching fraternity and industry professionals who teach sales and marketing courses at business schools as it includes several case studies, quizzes, and activities to liven up the subject and demonstrate the practical implications of it in real life. Services Marketing Essentials You Always Wanted To Know prepares the readers to meet the challenges and seize the opportunities in today’s dynamic marketplace, especially when the service industry is growing exponentially worldwide. This book is part of Vibrant Publishers’ Self-Learning Management series that aims to equip working professionals and students with essential knowledge of management subjects through compact and beginner-friendly books.

Social Media Marketing Essentials You Always Wanted To Know

Vibrant Publishers,Dr. Kavita Kamath
Social Media Marketing Essentials You Always Wanted To Know Book PDF

Author : Vibrant Publishers,Dr. Kavita Kamath
Publisher : Vibrant Publishers
Page : 204 pages
File Size : 47,5 Mb
Release : 2024-01-27
Category : Business & Economics
ISBN : 9781636512198

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Social Media Marketing Essentials You Always Wanted To Know by Vibrant Publishers,Dr. Kavita Kamath Pdf

Learn your way through the intricacies of social media marketing and come out at the top by effectively marketing your brand offerings. Social Media Marketing Essentials You Always Wanted To Know walks you through the fundamentals of the dynamic world of social media marketing, helping you understand what social media marketing is and how to use it to reach the audience you want and maximize your company’s revenue. The book talks about the importance and scope of social media marketing, the comparison between traditional media and social media, what a media mix is, and how to formulate social media plans and strategies, to name a few. It further describes different types of content for social media marketing and how to tailor it for popular social media platforms like Facebook, Instagram, YouTube, X, etc. The differences between organic and paid marketing are crucial to formulating a cost-effective social media marketing strategy, and this book helps you with that as well. The book concludes with chapters on the metrics used to evaluate the success of a social media marketing plan, and the ethics surrounding the practice of social media marketing. This book will help you- i. Learn the process of coming up with a marketing strategy ii. Navigate through the sea of social media platforms and create platform-specific content iii. Explore hashtags: Know when, where, and how to use them iv. Understand the metrics and evaluate your social media marketing strategies The author, Dr. Kavita Kamath, boasts a doctorate in social media marketing and has 17+ years of teaching experience under the bag, so you know the book is reliable and holds a treasure of knowledge for anyone looking to gain a deeper understanding of the essentials of the subject matter.

Project Management Essentials You Always Wanted To Know

Kalpesh Ashar,Vibrant Publishers
Project Management Essentials You Always Wanted To Know Book PDF

Author : Kalpesh Ashar,Vibrant Publishers
Publisher : Vibrant Publishers
Page : 160 pages
File Size : 50,6 Mb
Release : 2022-01-20
Category : Business & Economics
ISBN : 9781636510729

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Project Management Essentials You Always Wanted To Know by Kalpesh Ashar,Vibrant Publishers Pdf

Simplified explanation of concepts Chapter Summaries Solutions to Practice Exercises Practical approaches for application Best Practices Project Management Templates As employees move into a project management role, they need to learn new skills. These would include management of several different dimensions of a project to deliver the project successfully. Project Management Essentials You Always Wanted to Know: 5th Edition provides the core information about how to manage the complexity of modern projects with improved easy-to-understand explanations, a new WBS template and a new chapter on Agile. The new edition, includes topics such as: Project management overview Project Initiation - Constraints, Stakeholders, PMO, Life Cycles Project Planning - WBS,CPM, Budgeting, Quality, Resources, Communications, Risk, Procurement, Stakeholders Project Execution - Audits, Resources, Communications Project Monitoring & Controlling - Tracking, Quality Control, Change Control Project Closure Agile Overview (new) About the Series The Self-Learning Management series is designed to help students, new managers, career switchers and entrepreneurs learn essential management lessons. This series is designed to address every aspect of business from HR to Finance to Marketing to Operations, be it any industry. Each book includes basic fundamentals, important concepts, standard and well-known principles as well as practical ways of application of the subject matter. The distinctiveness of the series lies in that all the relevant information is bundled in a compact form that is very easy to interpret.

Time Management Essentials You Always Wanted To Know

Dr. AnnaMaria Bliven,Vibrant Publishers
Time Management Essentials You Always Wanted To Know Book PDF

Author : Dr. AnnaMaria Bliven,Vibrant Publishers
Publisher : Vibrant Publishers
Page : 141 pages
File Size : 50,9 Mb
Release : 2023-04-25
Category : Business & Economics
ISBN : 9781636511672

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Time Management Essentials You Always Wanted To Know by Dr. AnnaMaria Bliven,Vibrant Publishers Pdf

Want to learn the ropes of time management? Time Management Essentials You Always Wanted To Know is a comprehensive guide for you to learn managing and leveraging time to live a stress-free, blissful, and fulfilling life. With this book, you will learn to: Maximize time in the day and not lose or waste time Synchronize work and home tasks on the same day Prepare for a scheduled event Master the skills to work remotely and juggle home tasks simultaneously Time management is an art that either comes naturally or needs to be learned. It is a greatly useful life skill that will help you manage multiple things with ease. Time Management Essentials You Always Wanted To Know provides practical ways to control and keep track of time. With techniques like time blocking and the P.A.U.S.E method, you can efficiently divide your time for your job/business/school and household tasks simultaneously and complete your tasks without errors. With the help of practical exercises, you can begin to immediately maximize your time in the day, find the lost time and gain it back, always be prepared for scheduled events, and juggle the many things in life such as work, school, and home without dropping the ball. The reader will gain an understanding of the following from reading this book: · How to successfully juggle many different things in life · How to plan and prepare for a scheduled event without hiccups · How to manage expectations so they don’t ruin your day or waste your time · How to ensure and maintain high-quality work performance · How to have long-lasting friendships and family relationships · How to have the time it takes to start a business while employed · How to always have time for work, school, family, and yourself every day

Financial Management Essentials You Always Wanted to Know: 5th Edition

Vibrant Publishers,Kalpesh Ashar
Financial Management Essentials You Always Wanted to Know 5th Edition Book PDF

Author : Vibrant Publishers,Kalpesh Ashar
Publisher : Vibrant Publishers
Page : 152 pages
File Size : 40,7 Mb
Release : 2022-08-12
Category : Business & Economics
ISBN : 9781636511016

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Financial Management Essentials You Always Wanted to Know: 5th Edition by Vibrant Publishers,Kalpesh Ashar Pdf

Financial Management Concepts Simplified Core Financial Concepts Explained for Business Professionals and Non-Finance Graduates Chapter Summaries and Solutions to Practice Exercises New Chapter on International Finance Important Standard Principles covered Solved Exercises and Practice Questions Financial Management Essentials is an essential guide to making good financial management decisions! Financial Management Essentials You Always Wanted To Know: 5th Edition provides new managers and leaders with the foundational concepts of financial management. This new and updated edition comes with an exciting new chapter on international finance, including case studies and practical examples. It offers an in-depth study on the type of financial resources companies acquire and how they utilize these assets in their business processes and activities. Each chapter provides real-world examples of financial management practices and includes practice exercises to help train the reader in the usage of these critical tools. With this book, you will be able to: Understand Financial Statement Analysis Learn about Cost of Capital Learn how to Create a Capital Budget Understand how to Manage Working Capital Study Stocks and Dividends Explore Financial Forecasting Pick up your copy of Financial Management Essentials and become a financial manager today! About the Series Financial Management Essentials You Always Wanted To Know: 5th Edition is part of the Self-Learning Management series. This series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles, as well as practical ways of application of the subject matter.

Human Resource Management Essentials You Always Wanted To Know

Jaquina Gilbert
Human Resource Management Essentials You Always Wanted To Know Book PDF

Author : Jaquina Gilbert
Publisher : Vibrant Publishers
Page : 234 pages
File Size : 49,5 Mb
Release : 2020-05-01
Category : Business & Economics
ISBN : 9781949395846

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Human Resource Management Essentials You Always Wanted To Know by Jaquina Gilbert Pdf

The core of every company is its people, and Human Resources Management (HRM) is the key to handling all the complexities of human relations, compensation, conflict resolution, and much more. Strategies and tactics are needed to effectively manage the human resource potential that drives all companies to profitability and success. Human Resource Management Essentials You Always Wanted To Know guides readers through the challenges and provides tools to address those challenges. It provides an understanding of areas including: · The concept of HRM · Performance management strategies · Legal and regulatory compliance · Organizational development · Conflict management · Payroll and compensation · Information technology in HRM · Health and safety · Personnel development Human Resource Management Essentials is part of the Self-Learning Management Series focused on working professionals. The series addresses every aspect of business from HR to finance, marketing, and operations. Each book includes fundamentals, important concepts, and well-known principles, as well as practical applications of the subject matter.

Operations and Supply Chain Management Essentials You Always Wanted To Know

Vibrant Publishers, Ashley McDonough
Operations and Supply Chain Management Essentials You Always Wanted To Know Book PDF

Author : Vibrant Publishers, Ashley McDonough
Publisher : Vibrant Publishers
Page : 150 pages
File Size : 46,9 Mb
Release : 2019-10-10
Category : Business & Economics
ISBN : 9781949395259

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Operations and Supply Chain Management Essentials You Always Wanted To Know by Vibrant Publishers, Ashley McDonough Pdf

After reading this book, you will be able to answer the following questions: I. What is Operations and Supply Chain Management and why is it important? ii. What are the key functions within this field, and how do they interact with one another and the broader business? iii. What are the responsibilities and decisions that managers in each functional area think about? iv. How will disruptions in the Supply Chain impact the business world and our lives going forward? v. What are the practical applications of the knowledge gained around Supply Chain Operations? Have you ever wondered what your peers meant by “Supply Chain” or “Operations”, or why either of these fields matter? What about people that work in these roles – what do they actually do? In Operations and Supply Chain Management Essentials You Always Wanted to Know these questions will be answered, and more. This practical, yet simple, guide uses a hypothetical company and the consumer product they make, to explain how the various functions within the Supply Chain intertwine and contribute to bring a finished product to life for consumers in the market. You don’t need a management background to understand our story of how new demands, changing preferences, and unforeseen circumstances force this fictional company to adapt in order to survive. By posing questions that Supply Chain Operations Manager’s face, you will start to think like a Supply Chain Operations professional, whether it be in professional or personal applications. You may not be inspired to make a career shift into these areas or chat Supply Chain topics at the dinner table, however, you will gain an understanding and appreciation for how these activities make everyday products and services at our disposal – and why this is increasingly important for companies to pay attention to. About the Series The Self-Learning Management series is designed to help students, new managers, career switchers and entrepreneurs learn essential management lessons. This series is designed to address every aspect of business from HR to Finance to Marketing to Operations, be it any industry. Each book includes basic fundamentals, important concepts, standard and well-known principles as well as practical ways of application of the subject matter. The distinctiveness of the series lies in that all the relevant information is bundled in a compact form that is very easy to interpret.

Cost Accounting and Management Essentials You Always Wanted to Know: 5th Edition

Vibrant Publishers,Kalpesh Ashar
Cost Accounting and Management Essentials You Always Wanted to Know 5th Edition Book PDF

Author : Vibrant Publishers,Kalpesh Ashar
Publisher : Vibrant Publishers
Page : 136 pages
File Size : 50,8 Mb
Release : 2022-08-12
Category : Business & Economics
ISBN : 9781636511047

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Cost Accounting and Management Essentials You Always Wanted to Know: 5th Edition by Vibrant Publishers,Kalpesh Ashar Pdf

A simple guide to making managerial decisions based on cost data. Cost Accounting & Management Essentials You Always Wanted To Know: 5th Edition condenses the vast world of cost accounting and management into a practical, compact guide. In this book, the conceptual frameworks of cost accounting and management are presented with practical examples that help solidify the learner’s understanding. With this book, professionals will become acquainted with the key cost accounting terminology and will learn how to manage their company’s resources to achieve organizational goals. This new edition includes an exciting new chapter on Customer Profitability, updated chapter contents, and real-world examples that will help learners to understand how to use cost accounting tools to make decisions to benefit their organizations. With this book, readers will be able to: Explore the world of Cost Accounting Conduct Cost-Volume-Profit (CVP) Analysis for your company Learn to use Activity-based Costing Understand concepts of Cost Allocation and Control Make decisions using relevant cost information Discover the difference between Customer and Product Profitability Analysis Cost Accounting & Management Essentials is ideal for working professionals moving into management roles. This book will also be useful to senior management and individuals who need to understand cost accounting numbers. About the Series Cost Accounting & Management Essentials is part of the Self-Learning Management Series that is designed to help students, professionals, and entrepreneurs learn essential management lessons. This series of books is written by industry experts who have combined their vast work experiences into relevant, concise, and practical handbooks that appeal to learners from all spheres of life.

Business Communication Essentials You Always Wanted To Know

Dr. AnnaMaria Bliven
Business Communication Essentials You Always Wanted To Know Book PDF

Author : Dr. AnnaMaria Bliven
Publisher : Vibrant Publishers
Page : 209 pages
File Size : 46,5 Mb
Release : 2024-05-09
Category : Business & Economics
ISBN : 9781636511641

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Business Communication Essentials You Always Wanted To Know by Dr. AnnaMaria Bliven Pdf

Business Communication Essentials You Always Wanted to Know is a tell-all book on the theme of Business Communication. If you have been struggling with designing and implementing an effective business communication strategy in your organization, this book will be of immense help to you. Business Communication Essentials simplifies the processes of business communication in a way no other book has dealt with the subject-matter. It highlights the essential steps that must be taken at any time to transform your business communication approaches. Reading this book will provide you with all the secrets of powerful and effective business communication. Whether you are a student or a C-suite executive, the pragmatic and easy procedures for achieving quality and top-notch business communication practices that you will discover in this book are truly invaluable. You will gain an understanding of the following: I. Types of business communication and its importance for business growth ii. Audience demographics and drafting relatable business messages iii. How to communicate effectively in this fast-paced world iv. Some modern tools for effective business communication This book is written in a conversational tone and is packed with fun examples that will aid the learning experience.

Principles of Management Essentials You Always Wanted To Know

Callie Daum ,Vibrant Publishers
Principles of Management Essentials You Always Wanted To Know Book PDF

Author : Callie Daum ,Vibrant Publishers
Publisher : Vibrant Publishers
Page : 216 pages
File Size : 53,9 Mb
Release : 2023-01-05
Category : Business & Economics
ISBN : 9781636511559

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Principles of Management Essentials You Always Wanted To Know by Callie Daum ,Vibrant Publishers Pdf

· Understand the different types of organizational structures · Uncover the myriad roles of a manager · Know the difference between leaders and managers · Learn to manage employees and maintain customer relationships In the 3rd edition of Principles of Management Essentials You Always Wanted To Know, you will uncover the myriad functions of a manager and prepare yourself to take on a managerial role. This new edition has an additional chapter on International Business and Management and multiple-choice quizzes at the end of each chapter. The book will show you what good managers and leaders look like along with their roles and functions. As a manager, you will learn to become a leader with smart decision-making, conflict resolution, and problem-solving skills. Along with getting a working knowledge of quality management, operations, and organizational culture after reading this book, you will also be introduced to the world of business and management outside the borders of your own country in the new chapter on International Business and Management. The book deals with a yet more important skill that you should have as a manager - people management. Whether it is managing or motivating employees, dealing with vendors, or maintaining good customer relationships, all the key functions of a manager are addressed in the book. This book will be a useful guide for new managers, undergraduates, entrepreneurs, as well as working professionals for learning the principles of management. Principles of Management Essentials You Always Wanted To Know is part of the Self-Learning Management series that helps working professionals move into management roles.

Organizational Behavior Essentials You Always Wanted To Know

Vibrant Publishers,Vic Clesceri
Organizational Behavior Essentials You Always Wanted To Know Book PDF

Author : Vibrant Publishers,Vic Clesceri
Publisher : Vibrant Publishers
Page : 490 pages
File Size : 40,5 Mb
Release : 2024-07-07
Category : Business & Economics
ISBN : 9781636512310

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Organizational Behavior Essentials You Always Wanted To Know by Vibrant Publishers,Vic Clesceri Pdf

I. Grasp the intricacies of dynamic workplaces within a global context. ii. Evaluate personal performance drivers such as motivation, decision-making, and problem-solving iii. Cultivate essential group work skills like teamwork and effective communication iv. Recognize that change is inevitable and polish your management skills v. Develop leadership capabilities to drive innovation Improve your leadership and management skills by applying the core concepts of organizational behavior. Navigating through the complexities of group dynamics in an organization can be daunting with challenges such as miscommunication and lack of cooperation often hindering individual performance. However, tackling and mastering these dynamics can lead to better outcomes. Organizational Behavior Essentials You Always Wanted to Know (2nd Edition) serves as a compass for creating successful, inclusive work communities that value diverse perspectives, experiences, and cultures, benefiting both individuals and organizations. What's new – This edition, authored by Vic Clesceri, a specialist in organizational development and talent management, emphasizes the significance of change management in any organization. The book also provides a broad overview of different assessment methods, allowing organizations and individuals to better understand their personnel and set goals that would highlight their finest skills. Additionally, this book includes chapter quizzes and keywords to reinforce concepts necessary for achieving high performance in the sphere of work. Part of the Vibrant Publishers' Self-Learning Management Series, this book equips managers, business leaders, HR specialists, and students with a foundational understanding of essential concepts required for organizational development.

Microeconomics Essentials You Always Wanted to Know

Amlan Ray,Vibrant Publishers
Microeconomics Essentials You Always Wanted to Know Book PDF

Author : Amlan Ray,Vibrant Publishers
Publisher : Vibrant Publishers
Page : 166 pages
File Size : 55,6 Mb
Release : 2022-08-17
Category : Business & Economics
ISBN : 9781636511160

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Microeconomics Essentials You Always Wanted to Know by Amlan Ray,Vibrant Publishers Pdf

Have you wondered how companies decide the price of their products? What factors do companies consider while allocating their resources? How does consumer behavior affect the factors of production? A go-to guide to understanding the building blocks of Microeconomics Microeconomics Essentials You Always Wanted To Know has the answers to all your questions. The book shows how the demand of consumers affects the market supply and how price is a major determinant of them. Next, the book goes on to explain consumer behavior with the help of cardinal and ordinal utility approaches. The book dives deep into the functions of markets and the roles that they play in a booming or receding economy. Lastly, it touches upon the topic of international trade and its advantages for a country. It contains plenty of examples that are relevant to the real world which will make it easier for you to grasp the concepts. Microeconomics Essentials You Always Wanted To Know is a go-to guide for understanding all the crucial concepts that form the building blocks of microeconomics. After reading this book, readers will: Understand the basic concepts of Microeconomics Learn the relationship between demand and supply Get to know the various types of markets Discover how prices of goods and services are determined Understand the theory of factor pricing Appreciate policy decisions related to taxation, interest rate, and international trade About the Series Microeconomics Essentials You Always Wanted to Know is part of the Self-Learning Management Series. This series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes fundamentals, important concepts, standard and well-known principles, and practical ways of application of the subject matter

Macroeconomics Essentials You Always Wanted to Know

Dr. Amlan Ray,Vibrant Publishers
Macroeconomics Essentials You Always Wanted to Know Book PDF

Author : Dr. Amlan Ray,Vibrant Publishers
Publisher : Vibrant Publishers
Page : 138 pages
File Size : 52,7 Mb
Release : 2023-11-02
Category : Business & Economics
ISBN : 9781636511825

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Macroeconomics Essentials You Always Wanted to Know by Dr. Amlan Ray,Vibrant Publishers Pdf

Macroeconomics Essentials You Always Wanted To Know is an introduction to the requisites of macroeconomics, for beginners and veterans alike. Learn the concepts of macroeconomics and the logic behind various economic policies adopted at national and global levels. Macroeconomics Essentials You Always Wanted To Know sheds light on the essential concepts of macroeconomics and how they affect the performance and decision-making of economies. It is imperative for entrepreneurs to understand macroeconomic basics to follow policy matters. This book will fulfill this particular need of entrepreneurs and business professionals. It will also help students of the subject brush up on the fundamentals and have a more comprehensive grasp of the advanced topics, and it will help students new to the subject get a headstart and be at par with their peers. It will help the readers by i. Providing them with an understanding of the basic concepts of macroeconomics ii. Enlightening them about topics like savings, consumption and investment iii. Explaining to them the concepts of money and modern banking iv. Shedding light on how macroeconomic policies are formed and how they impact the world The book also covers topics like external trade, foreign exchange markets, multilateralism in macroeconomics, business policies, and the measurement of national income. It describes the usage of essential formulas for calculations, and provides a summary at the end of every chapter, along with questions to help readers test and enhance their knowledge. The book is authored to make it easier for people from various walks of life to get a firm grip on macroeconomics and how significantly it impacts our lives and the world we live in. The author, Dr. Amlan Ray has 27 years of experience working in corporate, consulting, training, and educational institutions (including A.V. Birla and the TATA group).