Sals Promotion And Direct Marketing Law

Author : Philip Circus
Publisher : Bloomsbury Professional
Page : 0 pages
File Size : 44,6 Mb
Release : 2007-06-01
Category : Law
ISBN : 1845924568

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Sales Promotion and Direct Marketing Law by Philip Circus Pdf

This new edition of Sales Promotion and Direct Marketing Law: A Practical Guide offers comprehensive advice on the law relating to sales promotion and direct marketing. An essential and practical guide for sales promotion and direct marketing professionals, this book highlights key developments and helps you to avoid possible legal pitfalls. Straightforward, no-nonsense advice Written by one of the foremost authorities on marketing law, the new edition meets a clear and continuing need for straightforward, no-nonsense advice in this fi eld. It uses a question-and-answer format for quick reference, saving you valuable time. Covering questions regularly raised by sales promotion and direct marketing professionals, this book is based on many years of practical experience on the part of the author. New Legislation - New Content Sales Promotion and Direct Marketing Law: A Practical Guide, 5th edition has been thoroughly updated to include coverage of the important implications of the Gambling Act 2005, which will have a profound effect on the legal framework for prize promotions from September 1st 2007. Now fully revised, this new fifth edition also covers: The self-regulatory controls affecting sales promotion and direct marketing The laws on price claims Intellectual property issues Running promotions in Europe Data protection issues An essential addition to the bookshelf of every sales and marketing professional, this book will ensure that all of your promotions and campaigns adhere to the current legal guidelines.

Author : Ardi Kolah
Publisher : Routledge
Page : 444 pages
File Size : 51,5 Mb
Release : 2012-06-25
Category : Business & Economics
ISBN : 9781136405358

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Essential Law for Marketers by Ardi Kolah Pdf

'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner. Each chapter in the book offers, in simple English, full analysis of the law on each subject, and illuminates it with numerous examples and cases taken from current industry practice. It also offers helpful tips and suggestions for 'keeping it legal' without losing sight of the overall commercial objectives. Uniquely written from the practitioner's point of view, the text is structured to offer a complete and accessible picture of how the law can impinge on the job: * 'Point of law' offers clear legal definitions or shows the generic application of a legal point in a real life context * 'Law in action' outlines actual legal cases and their outcomes, with full referencing for the case available on the companion site * 'Insight' offers background information, providing a broader practical or commercial context for a legal topic * 'Checklist' at end of each chapter itemises the key issues to bear in mind Essential Law for Marketers covers all the key issues facing those working in the media. From making claims and statements, copyright, defamation, promotion and advertising, through to lobbying, cybermarketing and ambush marketing, it is an invaluable reference guide for anyone working within the sector. It also functions as an excellent learning resource for all marketing students who need to appreciate the legal implications of industry practice.

Author : Philip Circus
Publisher : Bloomsbury Professional
Page : 314 pages
File Size : 40,6 Mb
Release : 2011-02-28
Category : Law
ISBN : 1847667392

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Promotional Marketing Law by Philip Circus Pdf

Promotional Marketing Law: A Practical Guide (previously titled Sales Promotion and Direct Marketing Law: A Practical Guide) offers comprehensive advice on the law relating to sales promotion. This book highlights key developments and helps you to avoid possible legal pitfalls and offers straightforward, no-nonsense advice. It uses a question and answer format for quick reference, saving you valuable time. Covering questions regularly raised by sales promotion and marketing professionals, this book is based on many years of practical experience on the part of the author.

Author : David H. Bernstein,Bruce P. Keller
Publisher : Law Journal Seminars Press
Page : 128 pages
File Size : 43,5 Mb
Release : 2017-10-28
Category : Law
ISBN : 1588521729

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The Law of Advertising, Marketing and Promotions by David H. Bernstein,Bruce P. Keller Pdf

The Law of Advertising, Marketing and Promotions explains the complex and evolving legislative, regulatory, court-based, and self-regulatory rules governing advertising content and practices.

Author : Paul Jordan,Andrew Butcher
Publisher : Unknown
Page : 520 pages
File Size : 47,5 Mb
Release : 2021-04-30
Category : Electronic
ISBN : 1787423905

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International Advertising Law by Paul Jordan,Andrew Butcher Pdf

Virtually every business is involved in advertising and marketing in one form or another. However, advertising is subject to a complex and often daunting web of law and regulation. Although in many cases there have been attempts to harmonise relevant laws, there are still significant national variations. Furthermore, in recent years digital marketing and targeting methods have changed the face of the advertising industry beyond recognition.Updated for 2020, International Advertising Law addresses the relevant law and regulations, as well as setting out practical considerations. The book covers key areas of advertising law such as local complaints procedures and enforcement, comparative advertising, influencer campaigns, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations (eg, gambling, alcohol, pharmaceuticals, financial products/services, food and tobacco/e-cigarettes).Edited by Paul Jordan, partner and head of advertising and Andrew Butcher, senior associate at UK law firm Bristows, this book includes chapters from leading experts in 30 jurisdictions. This new edition of International Advertising Law is essential reading for lawyers, in-house counsel, advertising executives and anyone else involved in the advertising/marketing industry. The book serves as an invaluable and straightforward guide to navigating these complex legal and regulatory regimes.

Author : Julian Cummins,Roddy Mullin
Publisher : Kogan Page Publishers
Page : 280 pages
File Size : 43,7 Mb
Release : 2010-04-03
Category : Business & Economics
ISBN : 9780749460051

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Sales Promotion by Julian Cummins,Roddy Mullin Pdf

Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy. Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section. Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors. Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.

Author : Rogier W. De Vrey
Publisher : BRILL
Page : 399 pages
File Size : 50,7 Mb
Release : 2006
Category : Law
ISBN : 9789004150409

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Towards a European Unfair Competition Law by Rogier W. De Vrey Pdf

The main aim of this book is to discuss the state of unfair competition law in the European Union. In this respect, the various efforts that have been made in the past to come to harmonization of this area of law and the reasons that they were only partially successful are reviewed. In addition, the International and European regulations that refer to unfair competition, like, e.g., the Paris Convention, the TRIPs and the recent 2004 Unfair Commercial Practices Directive are discussed. Also an overview is given of the unfair competition laws in the United Kingdom, Germany and the Netherlands with respect to the 'problem-areas' of slavish imitation, misleading advertising, denigrating one's competitor, trade secrets and finally, misappropriation of valuable trade assets. Unfair competition law is traditionally considered part of intellectual property law. Not only the relation of unfair competition law to intellectual property laws are therefore part of the discussion but also the areas of consumer protection law (since unfair competition law is partly orientated towards consumer protection) and competition (as an economic concept) is the topic of thorough review.

Author : Anne-Dorte Bruun Nielsen
Publisher : Nordic Council of Ministers
Page : 204 pages
File Size : 49,9 Mb
Release : 2002
Category : EU-ret
ISBN : 9289307420

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Harmonisation of EU Marketing Law by Anne-Dorte Bruun Nielsen Pdf

Author : Sallie Spilsbury
Publisher : Routledge
Page : 286 pages
File Size : 42,6 Mb
Release : 1998
Category : Advertising
ISBN : STANFORD:36105061976424

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Guide to Advertising and Sales Promotion Law by Sallie Spilsbury Pdf

This text provides a comprehensive and practical guide to all areas of advertising and sales promotion law. Written for lawyers and non-lawyers alike, it explains how the law applies to advertising and promotion campaigns and offers practical tips on how to comply with the law. The book considers advertising and promotions on the Internet - how does the law apply to such activities now and what developments can be expected for the future? Legislation which is being adopted by the European Commission is also considered and its likely effect on marketing activities in the UK is analyzed.

Author : Andrew Sparrow
Publisher : CRC Press
Page : 264 pages
File Size : 46,8 Mb
Release : 2016-03-03
Category : Business & Economics
ISBN : 9781317026112

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The Law of Virtual Worlds and Internet Social Networks by Andrew Sparrow Pdf

Virtual worlds are the latest manifestation of the internet's inexorable appetite for development. Organisations of all kinds are enthusiastically pursuing the commercial opportunities offered by the growth of this phenomenon. But if you believe that there are no laws which govern internet social networks and virtual worlds this book will persuade you otherwise. There is law, and a good deal of it. Why would there not be? As with many other aspects of the world wide web, this new medium is unregulated and offers many opportunities for companies to damage their reputation, run into a whole host of problems relating to intellectual property, trade marks and copyrights, and compromise the rights of individuals participating within the virtual environment. By reading The Law of Virtual Worlds and Internet Social Networks you will gain a good understanding of the legal issues which govern this expanding and fascinating world - are you ready for the leap from internet plaything to meaningful social and business tool? The Law of Virtual Worlds and Internet Social Networks is an essential reference for advertising and media agencies; television broadcast producers; academic institutions including university law, knowledge and information departments. In fact, it has been written for anyone interested in virtual worlds and social networks whether commercially because you want to explore the possibilities such environments present, or for academic curiosity.

Author : Philip Kotler,Suzan Burton,Kenneth Deans,Linen Brown,Gary Armstrong
Publisher : Pearson Higher Education AU
Page : 743 pages
File Size : 55,8 Mb
Release : 2015-05-20
Category : Business & Economics
ISBN : 9781486001774

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Marketing by Philip Kotler,Suzan Burton,Kenneth Deans,Linen Brown,Gary Armstrong Pdf

The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.

Author : Roddy Mullin,Julian Cummins
Publisher : Kogan Page Publishers
Page : 320 pages
File Size : 51,6 Mb
Release : 2008
Category : Business & Economics
ISBN : 9780749450212

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Sales Promotion by Roddy Mullin,Julian Cummins Pdf

Sales promotion is one of the most powerful weapons available to your sales and marketing teams, and is used more than any other type of marketing - because it works. Annual research shows that 60 per cent of consumers participate in some form of sales promotion each month.Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy.Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section.Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors.Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.

Author : Ardi Kolah
Publisher : Kogan Page Publishers
Page : 376 pages
File Size : 40,9 Mb
Release : 2013-01-03
Category : Business & Economics
ISBN : 9780749464516

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Essential Law for Marketers by Ardi Kolah Pdf

Essential Law for Marketers doesn't assume any prior knowledge and has been designed to make UK and EU laws and regulations accessible for marketers at all levels. Jargon-free and easy to follow, it's widely acknowledged by professional bodies and legal experts as a masterful digest of all the main legal principles that need to be understood by sales and marketing professionals working in Europe. Written by one of the world's leading experts of sales and marketing law, this updated second edition of Essential Law for Marketers helps steer the reader through the legal minefield and provides unique strategies for using the law as a sales and marketing weapon in order to achieve competitive advantage. It covers making agreements; making statements in sales and marketing; legal barriers to market entry; legal requirement for sales and marketing activities; direct marketing and direct selling; EU Privacy and Electronic Communications Regulations; sales and price promotions; prize promotions and incentives and sponsorship and hospitality.

Author : Frauke Henning-Bodewig
Publisher : Kluwer Law International B.V.
Page : 274 pages
File Size : 54,9 Mb
Release : 2006-01-01
Category : Law
ISBN : 9789041123299

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Unfair Competition Law by Frauke Henning-Bodewig Pdf

The book delineates, with extraordinary clarity and precision, the working of unfair competition law throughout the European Union. Its four comprehensive chapters encompass: basic considerations of definition, subject matter, enforcement, and applicable law: international provisions under the Paris convention, TRIPS, and WIPO model law; analysis of relevant EC directives and regulations and ECJ jurisprudence; and extensive discussions of the national unfair competition laws of all 25 Member States. For each Member State, specific topics covered include such considerations as the following: sources of law; competition law in a nutshell; regulation of advertising; direct marketing; sales promotion; risk of confusion; disparagement, defamation; misappropriation, imitation; impediment of competitors; and breach of the law. The author also provides a selected bibliography of sources for each country. It would be difficult to find a more useful analysis of European Unfair Competition Law than this systematic study. It is practical, thorough, clarifying, and readable, all at the same time. The author untangles the most complex of apparent contradictions with impressive skill. Copies of this book will quickly take their places on the working shelves of interested practitioners, academics, and officials throughout Europe.

Author : Michael Baker
Publisher : Routledge
Page : 867 pages
File Size : 52,8 Mb
Release : 2012-05-04
Category : Business & Economics
ISBN : 9781136356919

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The Marketing Book by Michael Baker Pdf

This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now broaches the following 'new' topics: * Channel management - management of the supply chain * Customer Relationship Management * Direct marketing * E-marketing * Integrated marketing communications * measurement of marketing effectiveness * Postmodern and retro-marketing * Relationship marketing * Retailing Like its predecessors, the 'Marketing Book 5th edition' is bursting with salient articles from some of the best known academics in the field. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.