International Advertising Law

Author : Paul Jordan,Andrew Butcher
Publisher : Unknown
Page : 520 pages
File Size : 52,9 Mb
Release : 2021-04-30
Category : Electronic
ISBN : 1787423905

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International Advertising Law by Paul Jordan,Andrew Butcher Pdf

Virtually every business is involved in advertising and marketing in one form or another. However, advertising is subject to a complex and often daunting web of law and regulation. Although in many cases there have been attempts to harmonise relevant laws, there are still significant national variations. Furthermore, in recent years digital marketing and targeting methods have changed the face of the advertising industry beyond recognition.Updated for 2020, International Advertising Law addresses the relevant law and regulations, as well as setting out practical considerations. The book covers key areas of advertising law such as local complaints procedures and enforcement, comparative advertising, influencer campaigns, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations (eg, gambling, alcohol, pharmaceuticals, financial products/services, food and tobacco/e-cigarettes).Edited by Paul Jordan, partner and head of advertising and Andrew Butcher, senior associate at UK law firm Bristows, this book includes chapters from leading experts in 30 jurisdictions. This new edition of International Advertising Law is essential reading for lawyers, in-house counsel, advertising executives and anyone else involved in the advertising/marketing industry. The book serves as an invaluable and straightforward guide to navigating these complex legal and regulatory regimes.

Author : Peter Schotthöfer
Publisher : Kluwer Law International B.V.
Page : 850 pages
File Size : 45,5 Mb
Release : 2017-04-01
Category : Law
ISBN : 9789041159601

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International Advertising Law by Peter Schotthöfer Pdf

Most cross-border advertising occurs uncontroversially. However, because international advertising activity falls under so many diverse areas of law, some familiarity with the dense web of legislation, regulation, and case law that may effect its use is essential for all advertisers. This well-known book, now in a fully updated third edition, provides all the necessary information in an easy-to-use country-by-country format. Twenty-six country reports, each by a local expert, provide detailed information on the particular legal environment in each country vis-à-visadvertising, including specific effects of all relevant treaties and trade agreements. Among the issues and topics taken into account are the following: · effect of import restrictions on advertising; · use of price comparisons in advertising; · ‘cold calling’; · consumers’ right to dispute resolution; · ‘blacklisted’ practices; · use of a language other than that of the target country; · special rules for agricultural products; · principles of non-discrimination and equal treatment of nationals; · precautionary principle versus risk principle; · protection of trademarks; · false or deceptive indication of source; · product ‘placement’ in non-advertising communications; · respectful interaction with religious, cultural, and social values; and · when a statement may be deemed ‘misleading’. Because the freedom to market a product simultaneously in several countries is a significant economic benefit, the invaluable information and guidance in this book on what is legally possible in a broad range of countries will be enormously beneficial to firms in all fields that engage in the sale and marketing of products or services. Corporate counsel and marketing directors will warmly welcome this new edition of a proven handbook. "

Author : Mary Alice Shaver,Soontae An
Publisher : Routledge
Page : 272 pages
File Size : 43,7 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317456599

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The Global Advertising Regulation Handbook by Mary Alice Shaver,Soontae An Pdf

Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not only businesses but consumers and students as well need to understand the workings of advertising and its regulation in worldwide markets. This book is designed to fill this need for students and professionals. The book takes a thorough and critical view of the process in 21 countries, representing four continents of developed countries. An important feature of this handbook is the consistent, carefully plotted format of each chapter, facilitating easy access to key information. For each country, the chapters cover the following: form of government history of regulation along with current operating regulation systems route/manner in which cases are brought forward to regulating bodies advertising codes, if any, and how they work amount of money spent on advertising by year consumerism and its role in advertising specific regulation of advertising to children, health advertising and tobacco advertising sanctions and control of advertising found inadmissible position of commercial speech in country--if any Countries included are Argentina, Australia, Canada, Chile, China/Hong Kong, Colombia, Belgium, Brazil, Denmark, Finland, France, Japan, Korea, Mexico, Peru, Portugal, Spain, Sweden, the United States, and the United Kingdom. Each chapter's contributing author is a known expert in advertising with a particular insight on that country's language, culture, and advertising industry.

Author : Global Advertising Lawyers Alliance
Publisher : CreateSpace
Page : 434 pages
File Size : 51,9 Mb
Release : 2015-03-18
Category : Electronic
ISBN : 1508844917

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Advertising Law I: a Global Legal Perspective by Global Advertising Lawyers Alliance Pdf

A global legal compendium of the laws related to advertising & marketing in 55+ countries around the globe. Written members of the Global Advertising Lawyers Alliance (GALA) a network of the leading advertising lawyers in the world.

Author : Peter Gillies,Niloufer Selvadurai
Publisher : Federation Press
Page : 404 pages
File Size : 52,8 Mb
Release : 2008
Category : Business & Economics
ISBN : 1862876991

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Marketing Law by Peter Gillies,Niloufer Selvadurai Pdf

Marketing Law covers Australian and applicable international laws applying to manufacturing, packaging, labelling, advertising, promotion, pricing and the sale of goods and services. The authors outline the applicable legal principles and legislation, and cover the extensive case law, with extracts of critical cases.There are 12 chapters: The Expression of Ideas - Copyright, Branding, Designs and Inventions, Consumer Protection, Defamation, Confidential Information, Unfair Selling Practices, Product Liability, Arrangements Restricting Competition, Exclusive Dealing, Misuse of Market Power, and Insurance.Topics covered include:statutory frameworks applying to copyright, designs, trade marks and patents; the common law tort of passing off applying to unfair selling practices; confidential information; potential defamatory liability; legislation in relation to product quality and liability; trade practices laws and the responsibilities of marketers; restrictive trade practices, with specific emphasis on the prohibitions on arrangements restricting competition, exclusive dealing and misuse of market power.

Author : Global Advertising Lawyers Alliance
Publisher : CreateSpace
Page : 224 pages
File Size : 44,8 Mb
Release : 2015-04-23
Category : Electronic
ISBN : 1511870109

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Advertising Law by Global Advertising Lawyers Alliance Pdf

A global legal compendium of the laws related to advertising & marketing in Latin America & the Caribbean. Written members of the Global Advertising Lawyers Alliance (GALA) a network of the leading advertising lawyers in the world.

Author : Brenda L. Pritchard,Susan Vogt
Publisher : Unknown
Page : 540 pages
File Size : 45,8 Mb
Release : 2012
Category : Advertising laws
ISBN : 0433472138

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Advertising and Marketing Law in Canada by Brenda L. Pritchard,Susan Vogt Pdf

Author : David Nowak,Robert Reiter
Publisher : GRIN Verlag
Page : 25 pages
File Size : 50,9 Mb
Release : 2005-12-09
Category : Business & Economics
ISBN : 9783638446549

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Marketing Law - A brief guide European and International aspects of Marketing Law by David Nowak,Robert Reiter Pdf

Seminar paper from the year 2002 in the subject Business economics - Law, grade: 1,0, Savonia University of Applied Sciences , course: Marketing Law, language: English, abstract: It is not an easy task to create a nice film, wonderful music or a new software. But since it is really easy to copy the created economic value, this work has to be protected in order to keep this innovation process going and provide an incentive for the creation of investment in new works. Therefore a need for legal protection had arisen, which lead to enacting Intellectual Property rights. Many countries have seen the need for this protection. The following work outlines the European and partly the International Legislation of Intellectual Property Rights by first explaining the specific property right and further providing information about European and International legislation. Internationally, IPR are regulated by conventions like the Patent Cooperation Treaty, the Madrid Agreement for the international registration of brands, the Hague Agreement for industrial signs, and the Bern Convention of copy rights. Within the EU, the European Patent Office and the EU Regulation on Trademarks are responsible for the enforcement. Nationally, the national legislation as well as the registration offices take care of those issues. The IPR consist of Copyright, Trademark, Patent, and Design. They all are generally described as intellectual property or intangible property because they are property rights that cannot be touched or felt like personal property (e.g. car) or real property (e.g. land). However, the terms have different meanings and define different things.

Author : Global Advertising Lawyers Alliance
Publisher : CreateSpace
Page : 434 pages
File Size : 49,5 Mb
Release : 2015-03-19
Category : Electronic
ISBN : 1508919852

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Advertising Law II: a Global Legal Perspective by Global Advertising Lawyers Alliance Pdf

A global legal compendium of the laws related to advertising & marketing in 55+ countries around the globe. Written members of the Global Advertising Lawyers Alliance (GALA) a network of the leading advertising lawyers in the world.

Author : Hong Cheng
Publisher : John Wiley & Sons
Page : 574 pages
File Size : 48,8 Mb
Release : 2014-01-21
Category : Language Arts & Disciplines
ISBN : 9781118378458

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The Handbook of International Advertising Research by Hong Cheng Pdf

This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers

Author : Global Advertising Lawyers Alliance
Publisher : CreateSpace
Page : 292 pages
File Size : 40,8 Mb
Release : 2014-11-03
Category : Electronic
ISBN : 1502821575

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Green Marketing by Global Advertising Lawyers Alliance Pdf

A global legal compendium of the laws related to green marketing in 40+ countries around the globe. Written members of the Global Advertising Lawyers Alliance (GALA) a network of the leading advertising lawyers in the world.

Author : John Mo
Publisher : Unknown
Page : 792 pages
File Size : 48,9 Mb
Release : 2000
Category : Commercial law
ISBN : STANFORD:36105062957977

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International Commercial Law by John Mo Pdf

Author : International Chamber of Commerce. International Commission on Advertising
Publisher : Unknown
Page : 640 pages
File Size : 46,5 Mb
Release : 1964
Category : Advertising
ISBN : STANFORD:36105041798765

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Advertising Conditions and Regulations in Various Countries by International Chamber of Commerce. International Commission on Advertising Pdf

Author : Barbara Sundberg Baudot
Publisher : Free Press
Page : 359 pages
File Size : 40,8 Mb
Release : 1989
Category : Law
ISBN : 0669170704

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International Advertising Handbook by Barbara Sundberg Baudot Pdf

Author : Sheerin Kalia
Publisher : Unknown
Page : 439 pages
File Size : 54,8 Mb
Release : 2010
Category : Commercial law
ISBN : 043346612X

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International Business Law for Canadians by Sheerin Kalia Pdf