Saving Persuasion

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Saving Persuasion

Author : Bryan Garsten
Publisher : Harvard University Press
Page : 291 pages
File Size : 47,6 Mb
Release : 2009-03-31
Category : Political Science
ISBN : 9780674037519

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Saving Persuasion by Bryan Garsten Pdf

In today's increasingly polarized political landscape it seems that fewer and fewer citizens hold out hope of persuading one another. Even among those who have not given up on persuasion, few will admit to practicing the art of persuasion known as rhetoric. To describe political speech as "rhetoric" today is to accuse it of being superficial or manipulative. In Saving Persuasion, Bryan Garsten uncovers the early modern origins of this suspicious attitude toward rhetoric and seeks to loosen its grip on contemporary political theory. Revealing how deeply concerns about rhetorical speech shaped both ancient and modern political thought, he argues that the artful practice of persuasion ought to be viewed as a crucial part of democratic politics. He provocatively suggests that the aspects of rhetoric that seem most dangerous--the appeals to emotion, religious values, and the concrete commitments and identities of particular communities--are also those which can draw out citizens' capacity for good judgment. Against theorists who advocate a rationalized ideal of deliberation aimed at consensus, Garsten argues that a controversial politics of partiality and passion can produce a more engaged and more deliberative kind of democratic discourse.

Saving Persuasion

Author : Bryan Garsten
Publisher : Harvard University Press
Page : 302 pages
File Size : 43,8 Mb
Release : 2009-03-31
Category : Political Science
ISBN : 0674021681

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Saving Persuasion by Bryan Garsten Pdf

In today's increasingly polarized political landscape it seems that fewer and fewer citizens hold out hope of persuading one another. Even among those who have not given up on persuasion, few will admit to practicing the art of persuasion known as rhetoric. To describe political speech as "rhetoric" today is to accuse it of being superficial or manipulative. In Saving Persuasion, Bryan Garsten uncovers the early modern origins of this suspicious attitude toward rhetoric and seeks to loosen its grip on contemporary political theory. Revealing how deeply concerns about rhetorical speech shaped both ancient and modern political thought, he argues that the artful practice of persuasion ought to be viewed as a crucial part of democratic politics. He provocatively suggests that the aspects of rhetoric that seem most dangerous--the appeals to emotion, religious values, and the concrete commitments and identities of particular communities--are also those which can draw out citizens' capacity for good judgment. Against theorists who advocate a rationalized ideal of deliberation aimed at consensus, Garsten argues that a controversial politics of partiality and passion can produce a more engaged and more deliberative kind of democratic discourse.

Persuasion

Author : Arlene Dickinson
Publisher : HarperCollins Canada
Page : 186 pages
File Size : 43,5 Mb
Release : 2011-09-12
Category : Self-Help
ISBN : 9781443405980

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Persuasion by Arlene Dickinson Pdf

At thirty-one, Arlene Dickinson found herself stranded. Recently divorced, she had only a high school diploma, no savings and no clue how she was going to feed four young children. But just one year later, she was a partner in Venture Communications. Ten years on, she was CEO, poised to grow the business into one of Canada’s largest independently owned marketing firms. Today, as a co-star of the CBC hit Dragons’ Den, she is one of the country’s most sought-after female entrepreneurs. The secret of her journey from poverty to the corner office? The art of persuasion. Blending her own frank stories with compelling social science, she explains how to persuade both in the boardroom and in everyday life: the crucial importance of a particular kind of listening; how to get people to buy into your ideas; how to attract followers and deal with naysayers; the art of storytelling; how to turn mistakes to your advantage; and how to seize opportunities where others see only roadblocks.

The Art of Persuasion

Author : Bob Burg
Publisher : Sound Wisdom
Page : 175 pages
File Size : 43,9 Mb
Release : 2011-09-20
Category : Business & Economics
ISBN : 9780768487008

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The Art of Persuasion by Bob Burg Pdf

The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have—and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking—they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The Winning principles you will learn include: Making People Feel Important Everything is Negotiable Dealing with Difficult People Persuasion in Action What Sets You Apart from the Rest Nuggets of Wisdom Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime—filled with one success after another!

The Soulful Art of Persuasion

Author : Jason Harris
Publisher : Currency
Page : 306 pages
File Size : 42,5 Mb
Release : 2019-09-10
Category : Business & Economics
ISBN : 9781984822567

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The Soulful Art of Persuasion by Jason Harris Pdf

WALL STREET JOURNAL, LOS ANGELES TIMES, AND PUBLISHERS WEEKLY BESTSELLER • The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character. Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.

The Power of Persuasion

Author : Robert Levine
Publisher : John Wiley & Sons
Page : 294 pages
File Size : 42,9 Mb
Release : 2006-01-23
Category : Psychology
ISBN : 9780471763178

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The Power of Persuasion by Robert Levine Pdf

"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn." --Slashdot.org "If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches." --The Globe and Mail "Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation." --The Wall Street Journal "This wonderful book will change the way you think and act in many realms of your life." --Philip Zimbardo former president, American Psychological Association

Persuasion

Author : Daniel J. O′Keefe
Publisher : SAGE Publications
Page : 591 pages
File Size : 45,6 Mb
Release : 2015-02-18
Category : Language Arts & Disciplines
ISBN : 9781483315102

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Persuasion by Daniel J. O′Keefe Pdf

Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O′Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.

Fascinate

Author : Sally Hogshead
Publisher : Harper Collins
Page : 291 pages
File Size : 43,8 Mb
Release : 2010-01-21
Category : Business & Economics
ISBN : 9780061966163

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Fascinate by Sally Hogshead Pdf

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete? Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination. Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway: • Which brand of frozen peas you pick in the case • Which city, neighborhood, and house you choose • Which profession and company you join • Where you go on vacation • Which book you buy off the shelf Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

Persuasion after Rhetoric in the Eighteenth Century and Romanticism

Author : Yasmin Solomonescu,Stefan H. Uhlig
Publisher : Oxford University Press
Page : 289 pages
File Size : 40,9 Mb
Release : 2024-06-11
Category : Literary Criticism
ISBN : 9780192678669

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Persuasion after Rhetoric in the Eighteenth Century and Romanticism by Yasmin Solomonescu,Stefan H. Uhlig Pdf

While the question of how rhetoric lost authority to modern philosophical and scientific inquiry has drawn much scrutiny, we have paid less attention to how values that were once bound up with rhetoric were rearticulated after its demise. This volume explores how persuasion ceased to be the seemingly self-evident objective of rhetoric and became, instead, a variable and substantive focus for discussion in its own right. After rhetoric ceded much of its centrality to logic and empirical procedures, the significance and implications of persuasion were the subject of renewed attention in a range of different fields, including philosophy, law, poetry, novels, botany, cultural criticism, historiography, political thought, and public lecturing. Persuasion after Rhetoric in the Eighteenth Century and Romanticism maps how values of persuasion were adapted and diversified in ways that still resonate with current arguments about conviction, understanding, and belief. Contributors address the figurations of persuasion in a range of theorists and writers, from Jean-Jacques Rousseau, Adam Smith, Immanuel Kant, Edmund Burke, and Mary Wollstonecraft, to Samuel Richardson, Jane Austen, Thomas De Quincey, Thomas Campbell, William Hazlitt, Heinrich Heine, William Lloyd Garrison, and Frances Ellen Watkins Harper. This collection offers a detailed account of persuasive interests at the threshold of modernity. It also prompts us to rethink persuasion now that its continued efficacy seems at risk in a fragmented public sphere.

Political Persuasion and Attitude Change

Author : Diana Carole Mutz,Paul M. Sniderman,Richard A. Brody
Publisher : University of Michigan Press
Page : 306 pages
File Size : 41,8 Mb
Release : 1996
Category : Language Arts & Disciplines
ISBN : 0472065556

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Political Persuasion and Attitude Change by Diana Carole Mutz,Paul M. Sniderman,Richard A. Brody Pdf

Introduces and defines a new field of research on the way political attitudes are influenced and changed

Subliminal Persuasion

Author : Dave Lakhani
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 54,8 Mb
Release : 2008-07-14
Category : Business & Economics
ISBN : 9780470282090

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Subliminal Persuasion by Dave Lakhani Pdf

If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.

Recipe for Persuasion

Author : Sonali Dev
Publisher : HarperCollins
Page : 383 pages
File Size : 49,9 Mb
Release : 2020-05-26
Category : Fiction
ISBN : 9780062839084

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Recipe for Persuasion by Sonali Dev Pdf

From the author of Pride, Prejudice, and Other Flavors comes another , clever, deeply layered, and heartwarming romantic comedy that follows in the Jane Austen tradition—this time, with a twist on Persuasion. Chef Ashna Raje desperately needs a new strategy. How else can she save her beloved restaurant and prove to her estranged, overachieving mother that she isn’t a complete screw up? When she’s asked to join the cast of Cooking with the Stars, the latest hit reality show teaming chefs with celebrities, it seems like just the leap of faith she needs to put her restaurant back on the map. She’s a chef, what’s the worst that could happen? Rico Silva, that’s what. Being paired with a celebrity who was her first love, the man who ghosted her at the worst possible time in her life, only proves what Ashna has always believed: leaps of faith are a recipe for disaster. FIFA winning soccer star Rico Silva isn't too happy to be paired up with Ashna either. Losing Ashna years ago almost destroyed him. The only silver lining to this bizarre situation is that he can finally prove to Ashna that he's definitely over her. But when their catastrophic first meeting goes viral, social media becomes obsessed with their chemistry. The competition on the show is fierce...and so is the simmering desire between Ashna and Rico. Every minute they spend together rekindles feelings that pull them toward their disastrous past. Will letting go again be another recipe for heartbreak—or a recipe for persuasion...? In Recipe for Persuasion, Sonali Dev once again takes readers on an unforgettable adventure in this fresh, fun, and enchanting romantic comedy.

Persuasion and Rhetoric

Author : Carlo Michelstaedter
Publisher : Yale University Press
Page : 206 pages
File Size : 47,9 Mb
Release : 2004-01-01
Category : Language Arts & Disciplines
ISBN : 9780300130126

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Persuasion and Rhetoric by Carlo Michelstaedter Pdf

Emerson and Thoreau are the most celebrated odd couple of nineteenth-century American literature. Appearing to play the roles of benign mentor and eager disciple, they can also be seen as bitter rivals: America's foremost literary statesman, protective of his reputation, and an ambitious and sometimes refractory protege. The truth, Joel Porte maintains, is that Emerson and Thoreau were complementary literary geniuses, mutually inspiring and inspired. In this book of essays, Porte focuses on Emerson and Thoreau as writers. He traces their individual achievements and their points of intersection, arguing that both men, starting from a shared belief in the importance of self-culture, produced a body of writing that helped move a decidedly provincial New England readership into the broader arena of international culture. It is a book that will appeal to all readers interested in the writings of Emerson and Thoreau.

Persuasion

Author : Lee Hartley Carter
Publisher : Penguin
Page : 272 pages
File Size : 42,6 Mb
Release : 2019-09-03
Category : Business & Economics
ISBN : 9780525505273

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Persuasion by Lee Hartley Carter Pdf

The secrets to persuading anyone, at work and in life, from a top communication strategist. In the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion must happen. Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the art--and science--of persuasion to move forward. So, how do you change someone's mind--or at least advance the conversation--when everyone is entrenched in their own points of view? Communication expert Lee Hartley Carter has spent nearly twenty years advising and helping the world's most well-known companies do just that. Among the counterintuitive secrets you'll learn: * It's not enough to understand the person you're talking to--you must truly empathize with them (yes, even them). * Logic alone doesn't work. Stories and emotions are what move us most. * When communicating in a crisis, our first instinct is almost always wrong. Filled with deeply researched insights into how we make up--and change--our minds, as well as colorful real-world examples and actionable recommendations, Persuasion will help you hone your message and craft your narrative in order to get heard and get results.

Persuasion: Greek Rhetoric in Action

Author : Ian Worthington
Publisher : Routledge
Page : 292 pages
File Size : 55,9 Mb
Release : 2002-11-01
Category : History
ISBN : 9781134892679

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Persuasion: Greek Rhetoric in Action by Ian Worthington Pdf

Greek rhetoric, in its diverse forms and impact on its contemporary context, is central to an understanding of ancient culture. The influence and exploitation of rhetoric in ancient times and modern reactions to it are the focus of this book. In recent years there has been a renaissance in the study of Greek rhetoric and oratory, informed by modern political sociology and discourse analysis. This book, bringing together the work of leading scholars in the field, examines the relation of ancient oratory and rhetoric to a variety of historical contexts and literary genres at both the theoritical and practical levels, at the same time reflecting new trends and ideas now at work