Science Goes Viral

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Science Goes Viral

Dr. Joe Schwarcz
Science Goes Viral Book PDF

Author : Dr. Joe Schwarcz
Publisher : ECW Press
Page : 205 pages
File Size : 42,8 Mb
Release : 2021-10-26
Category : Science
ISBN : 9781773058092

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Science Goes Viral by Dr. Joe Schwarcz Pdf

Science has gone viral! In more ways than one. Bestselling popular science author Dr. Joe Schwarcz breaks down the science of essential oils, placenta creams, intermittent fasting, and of course the spread of COVID-19 misinformation in this new collection from the master of demarcating non-science from science Since we first heard rumblings about a novel type of pneumonia in Wuhan, China, terms like pandemic, spike protein, viral particles, variants, mRNA vaccines, antibodies, hydroxychloroquine, social distancing, immune response, convalescent plasma, aerosol transmission, and of course, face coverings, have entered our everyday vocabulary. The scientific literature has exploded with studies exploring every facet of COVID-19, but unfortunately the “viral” spread of misinformation about the pandemic has also reached epic proportions. Science Goes Viral provides a framework for coming to grips with the onslaught of COVID-19 information and misinformation in this ever-changing pandemic. Here, you’ll learn about the first antibodies ever identified, the connection between tonic water and coronavirus, and whether we can zap COVID with copper. And although our thoughts and daily activities have been hijacked by the pandemic, life does go on, as does the pursuit of science. Dr. Joe features his usual array of diverse topics, including biblical dyes, essential oils, Jean Harlow’s hair, Lincoln’s magician, and bioplastics along with assorted examples of quackery. Delving into the many fascinating facets of science can serve as a welcome distraction from the COVID curse. In fact, enchantment with science can also be contagious. Will you be infected?

Science Goes Viral

Joe Schwarcz
Science Goes Viral Book PDF

Author : Joe Schwarcz
Publisher : Unknown
Page : 264 pages
File Size : 54,5 Mb
Release : 2021-10-26
Category : Health & Fitness
ISBN : 1770416501

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Science Goes Viral by Joe Schwarcz Pdf

Dr. Joe provides a framework for coming to grips with the onslaught of COVID-19 information and misinformation. He reminds us that although our daily activities have been hijacked by the pandemic, life does go on. He delves into COVID-19 related science and distracts us with an array of topics such as essential oils, plant protein, and omega-3.

Going Viral

Karine Nahon,Jeff Hemsley
Going Viral Book PDF

Author : Karine Nahon,Jeff Hemsley
Publisher : Polity
Page : 202 pages
File Size : 48,6 Mb
Release : 2013-11-25
Category : Computers
ISBN : 9780745671284

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Going Viral by Karine Nahon,Jeff Hemsley Pdf

In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events.

Going Viral

Brent Coker
Going Viral Book PDF

Author : Brent Coker
Publisher : Pearson UK
Page : 215 pages
File Size : 48,9 Mb
Release : 2016-03-10
Category : Business & Economics
ISBN : 9781292087955

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Going Viral by Brent Coker Pdf

The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Everyone wants their voice to be heard above the noise of other brands. But how do you get your messages to spread far and wide? It’s not just down to luck. If you want to make an impact, you need to make your marketing messages magnetic and, in this fascinating book, Brent Coker will show you how. Packed full of practical techniques, expert research and real-life examples, you’ll quickly uncover the nine secrets of irresistible marketing that will work whatever the size of your company. Discover the science behind the world’s most viral ideas, learn how to create messages that people can’t resist sharing and effortlessly build your brand.

Stupid Gone Viral

Kathy Scott Ph. D.,Bridget Sarikas,Kathy Scott,Christine Bessler
Stupid Gone Viral Book PDF

Author : Kathy Scott Ph. D.,Bridget Sarikas,Kathy Scott,Christine Bessler
Publisher : Unknown
Page : 0 pages
File Size : 50,8 Mb
Release : 2020
Category : Business & Economics
ISBN : 1781334463

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Stupid Gone Viral by Kathy Scott Ph. D.,Bridget Sarikas,Kathy Scott,Christine Bessler Pdf

Becoming a leader with purpose is a challenge, even for the most successful boss. The L3 Fusion Leadership Model outlined in this book is relatable and fun, enabling you to develop your own path to success. This book will show you how to survive the stupid and ensure your capacity as a leader is never underestimated. Learn how to: Create mental models to gain confidence in your abilities Balance work with humor and grace Experience a quantum leap in your influence and effectiveness Become more holistic - enriching your body, mind and spirit Appreciate the importance of a supportive network

Girl Gone Viral

Arvin Ahmadi
Girl Gone Viral Book PDF

Author : Arvin Ahmadi
Publisher : Penguin
Page : 418 pages
File Size : 44,9 Mb
Release : 2019-05-21
Category : Young Adult Fiction
ISBN : 9780425289921

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Girl Gone Viral by Arvin Ahmadi Pdf

"Smart, timely and riveting."--The New York Times Book Review Perfect for fans of Warcross and Black Mirror, Girl Gone Viral is the inventive and timely story of a seventeen-year-old coder's catapult to stardom. For seventeen-year-old Opal Hopper, code is magic. She builds entire worlds from scratch: Mars craters, shimmering lakes, any virtual experience her heart desires. But she can't code her dad back into her life. When he disappeared after her tenth birthday, leaving only a cryptic note, Opal tried desperately to find him. And when he never turned up, she enrolled at a boarding school for technical prodigies and tried to forget. Until now. Because WAVE, the world's biggest virtual reality platform, has announced a contest where the winner gets to meet its billionaire founder. The same billionaire who worked closely with Opal's dad. The one she always believed might know where he went. The one who maybe even murdered him. What begins as a small data hack to win the contest spirals out of control when Opal goes viral, digging her deeper into a hole of lies, hacks, and manipulation. How far will Opal go for the answers--or is it the attention--she's wanted for years?

Going Viral

Dahlia Schweitzer
Going Viral Book PDF

Author : Dahlia Schweitzer
Publisher : Rutgers University Press
Page : 251 pages
File Size : 51,9 Mb
Release : 2018-03-09
Category : Performing Arts
ISBN : 9780813593180

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Going Viral by Dahlia Schweitzer Pdf

Outbreak narratives have proliferated for the past quarter century, and now they have reached epidemic proportions. From 28 Days Later to 24 to The Walking Dead, movies, TV shows, and books are filled with zombie viruses, bioengineered plagues, and disease-ravaged bands of survivors. Even news reports indulge in thrilling scenarios about potential global pandemics like SARS and Ebola. Why have outbreak narratives infected our public discourse, and how have they affected the way Americans view the world? In Going Viral, Dahlia Schweitzer probes outbreak narratives in film, television, and a variety of other media, putting them in conversation with rhetoric from government authorities and news organizations that have capitalized on public fears about our changing world. She identifies three distinct types of outbreak narrative, each corresponding to a specific contemporary anxiety: globalization, terrorism, and the end of civilization. Schweitzer considers how these fears, stoked by both fictional outbreak narratives and official sources, have influenced the ways Americans relate to their neighbors, perceive foreigners, and regard social institutions. Looking at everything from I Am Legend to The X Files to World War Z, this book examines how outbreak narratives both excite and horrify us, conjuring our nightmares while letting us indulge in fantasies about fighting infected Others. Going Viral thus raises provocative questions about the cost of public paranoia and the power brokers who profit from it. Supplemental Study Materials for "Going Viral": https://www.rutgersuniversitypress.org/going-viral-dahlia-schweitzer Dahlia Schweitzer- Going Viral: https://www.youtube.com/watch?v=5xF0V7WL9ow

Viral Marketing

Karen Nelson-Field
Viral Marketing Book PDF

Author : Karen Nelson-Field
Publisher : OUP Australia & New Zealand
Page : 0 pages
File Size : 50,5 Mb
Release : 2013-10-03
Category : Business & Economics
ISBN : 0195527984

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Viral Marketing by Karen Nelson-Field Pdf

Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.

Viral

Matt Ridley,Alina Chan
Viral Book PDF

Author : Matt Ridley,Alina Chan
Publisher : HarperCollins
Page : 448 pages
File Size : 45,7 Mb
Release : 2022-06-28
Category : Medical
ISBN : 9780063273603

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Viral by Matt Ridley,Alina Chan Pdf

"Chan and Ridley write with an urgency...that inspires gripping depictions of what viruses are, how infectious-disease laboratories work and wonderfully lucid descriptions of bats. . . . They powerfully recount how dangerous pathogens can both leak from a lab and emerge in nature." (New York Times Book Review) Understanding how Covid-19 started is crucial for the future of humankind. Viral is the most incisive and authoritative book about the search for the source of the virus. A new virus descended on the human species in 2019 wreaking unprecedented havoc. Finding out where it came from and how it first jumped into people is an urgent priority, but early expectations that this would prove an easy question to answer have been dashed. Nearly two years into the pandemic, the crucial mystery of the origin of SARS-CoV-2 is not only unresolved but has deepened. In this uniquely insightful book, a scientist and a writer join forces to try to get to the bottom of how a virus whose closest relations live in bats in subtropical southern China somehow managed to begin spreading among people more than 1,500 kilometres away in the city of Wuhan. They grapple with the baffling fact that the virus left none of the expected traces that such outbreaks usually create: no infected market animals or wildlife, no chains of early cases in travellers to the city, no smouldering epidemic in a rural area, no rapid adaptation of the virus to its new host—human beings. To try to solve this pressing mystery, Viral delves deep into the events of 2019 leading up to 2021, the details of what went on in animal markets and virology laboratories, the records and data hidden from sight within archived Chinese theses and websites, and the clues that can be coaxed from the very text of the virus’s own genetic code. The result is a gripping detective story that takes the reader deeper and deeper into a metaphorical cave of mystery. One by one the authors explore promising tunnels only to show that they are blind alleys, until, miles beneath the surface, they find themselves tantalisingly close to a shaft that leads to the light.

Contagious

Jonah Berger
Contagious Book PDF

Author : Jonah Berger
Publisher : Simon and Schuster
Page : 256 pages
File Size : 54,5 Mb
Release : 2016-05-03
Category : Business & Economics
ISBN : 9781451686586

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Contagious by Jonah Berger Pdf

Upper Saddle River, N.J. : Creative Homeowner,

Buzzmarketing

Mark Hughes
Buzzmarketing Book PDF

Author : Mark Hughes
Publisher : Penguin
Page : 262 pages
File Size : 52,5 Mb
Release : 2005-07-07
Category : Business & Economics
ISBN : 9781101218402

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Buzzmarketing by Mark Hughes Pdf

"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.

Going Viral: A Socially Distant Love Story

Katie Cicatelli-Kuc
Going Viral A Socially Distant Love Story Book PDF

Author : Katie Cicatelli-Kuc
Publisher : Scholastic Inc.
Page : 243 pages
File Size : 50,6 Mb
Release : 2021-11-02
Category : Young Adult Fiction
ISBN : 9781338745207

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Going Viral: A Socially Distant Love Story by Katie Cicatelli-Kuc Pdf

When Claire Draper's fictional love story goes viral in the wake of a pandemic, the line between reality and fiction is blurred. But will she be able to tell the difference? Claire is a junior in high school when a worldwide pandemic strikes, and she's in the epicenter of it all in New York City. Suddenly, Claire is forced to isolate with her family indefinitely, which means she won't be able to see her friends or even her girlfriend, Vanessa, in person for a long time. At first it's not so bad, but the longer the pandemic lasts, the more Claire feels her priorities changing. That's when she looks outside her bedroom window and notices something new: A girl who lives in the building across the street sitting on her fire escape. So Claire starts writing a story online about a girl who falls for the girl across the street. To Claire's surprise, the story goes viral-and it seems people think true. But how true is true? And what if Vanessa finds out? Will Claire be able to manage her newfound internet fame before everything spirals out of control?

GOING VIRAL

Balram Bhargava
GOING VIRAL Book PDF

Author : Balram Bhargava
Publisher : Unknown
Page : 244 pages
File Size : 49,5 Mb
Release : 2021-11-05
Category : Electronic
ISBN : 9355200226

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GOING VIRAL by Balram Bhargava Pdf

Going Viral records the encouraging story of tackling the pandemic in India and the efforts of all who have worked tirelessly to keep us safe. The COVID-19 pandemic caused enormous suffering across the globe. All countries irrespective of their economic, social and health infrastructure or cultural status plunged into unimaginable devastation. India also went through its share of despair and agony. As a nation, we fought this pandemic bravely with the all-round support of the government, scientific agencies and the public and came up with customized solutions to save the nation. The biggest among them was the development of an indigenous vaccine in record time. Going Viral is an honest attempt to take readers through the journey of India's homegrown vaccine as seen through the eyes of Dr Balram Bhargava, a medical scientist and the director general of India's apex medical research organization, the Indian Council of Medical Research (ICMR). Starting with the report of a mysterious pneumonia-like illness from Wuhan to the detection of the first case, Bhargava shares his own experience while fighting the health crisis of the century. From the development of a robust laboratory network, diagnosis, treatment and serosurveys to new technologies and vaccines, the book touches upon the intricacies of science and challenges faced by our scientists during the fight against COVID-19.

History Of Marketing Science, The (Second Edition)

Russell S Winer,Scott A Neslin
History Of Marketing Science The Second Edition Book PDF

Author : Russell S Winer,Scott A Neslin
Publisher : World Scientific
Page : 848 pages
File Size : 43,9 Mb
Release : 2023-06-16
Category : Business & Economics
ISBN : 9789811272240

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History Of Marketing Science, The (Second Edition) by Russell S Winer,Scott A Neslin Pdf

The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes both the role and the importance that pioneers in marketing science have had in the rapid development of this field and honors those contributions.This second edition of the book offers updates of the former chapters and six new chapters on emerging areas of marketing science including machine learning, field experimentation methods, and internet marketing. Combined with older areas of research like endogeneity, services, and market segmentation, this book provides a road map for the development of 22 areas of marketing science, which not only is useful from a historical perspective but also identifies important gaps in the literature which can provide an impetus for future research. As such, it provides an important resource for the main consumers of the academic marketing research literature: doctoral students, faculty, and marketing science practitioners in consulting firms and companies.

Viral BS

Seema Yasmin
Viral BS Book PDF

Author : Seema Yasmin
Publisher : JHU Press
Page : 272 pages
File Size : 44,6 Mb
Release : 2021-01-12
Category : Social Science
ISBN : 9781421440415

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Viral BS by Seema Yasmin Pdf

Dissecting the biggest medical myths and pseudoscience, Viral BS explores how misinformation can spread faster than microbes. Can your zip code predict when you will die? Should you space out childhood vaccines? Does talcum powder cause cancer? Why do some doctors recommend e-cigarettes while other doctors recommend you stay away from them? Health information—and misinformation—is all around us, and it can be hard to separate the two. A long history of unethical medical experiments and medical mistakes, along with a host of celebrities spewing anti-science beliefs, has left many wary of science and the scientists who say they should be trusted. How do we stay sane while unraveling the knots of fact and fiction to find out what we should really be concerned about, and what we can laugh off? In Viral BS, journalist, doctor, professor, and CDC-trained disease detective Seema Yasmin, driven by a need to set the record straight, dissects some of the most widely circulating medical myths and pseudoscience. Exploring how epidemics of misinformation can spread faster than microbes, Dr. Yasmin asks why bad science is sometimes more believable and contagious than the facts. Each easy-to-read chapter covers a specific myth, whether it has endured for many years or hit the headlines more recently. Dr. Yasmin explores such pressing questions as • Do cell phones, Nutella, or bacon cause cancer? • Are we running out of antibiotics? • Does playing football cause brain disease? • Is the CDC banned from studying guns? • Do patients cared for by female doctors live longer? • Is trauma inherited? • Is suicide contagious? and much more. Taking a deep dive into the health and science questions you have always wanted answered, this authoritative and entertaining book empowers readers to reach their own conclusions. Viral BS even comes with Dr. Yasmin's handy Bulls*%t Detection Kit.