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Secrets Of How To Become A Successful Hairstylist Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Secrets Of How To Become A Successful Hairstylist book. This book definitely worth reading, it is an incredibly well-written.
Author : Max Roman
Publisher : Successful Hairstylist
Page : 20 pages
File Size : 53,6 Mb
Release : 2011-01-22
Category : Health & Fitness
ISBN : 9781450759236
Author : Allison Bridges
Publisher : iUniverse
Page : 74 pages
File Size : 51,7 Mb
Release : 2012-09-19
Category : Self-Help
ISBN : 1938908090
Whether you are a seasoned hairstylist or a recent beauty school graduate, author Allison Bridges provides an insiders handbook showing you how to make money in the beauty salon industry. Trade Secrets of the Successful Hairstylist presents valuable lessons to help you earn more and accelerate your career. With an easy-to-read, engaging style, Bridges reviews the techniques she used in her own salon to achieve a better bottom line and a more satisfying career. Bridges shares that the secret revolves around the elite client concept. In Trade Secrets of the Successful Hairstylist, she defines the elite client; details how the elite client concept works; discusses the importance of goal setting; communicates the value of pre-booking; and shows how to eliminate the seasonal financial ups and downs. By making minor alterations in the way you operate and by implementing major changes in how you think about your business, you can begin to use your time more productively, scale back your hours without losing money, and gain a better clientele. Trade Secrets of the Successful Hairstylist presents simple, proven steps to increase your demand as a stylist and increase your paycheck.
Author : Briana Stewart
Publisher : CreateSpace
Page : 88 pages
File Size : 51,7 Mb
Release : 2014-03-28
Category : Business & Economics
ISBN : 1497488427
Finally Revealed.. The Amazing insider Secrets of Starting your own Hair Salon Without Making Costly Mistakes.Hair Salon Industry Insider Reveals Her Thirty Years Of Experience And Share His Secrets In This Brand New Book Dear Successful Salon Owner, If you are passionate about hair cuts and want a way to take your skill to the next level...If you are currently working as a hair stylist in some one's salon but wants to start your own hair salon...If you just want to start a business that is capable to generate money for you even in the recession... Check out Our How to Start a Hair Salon course on Udemy w/ this coupon code that will provide you with 50% off! Over 3+ hours of content! 500+ Students Visit this link: https://www.udemy.com/how-to-start-up-a-successful-hair-salon/?couponCode=amzon2014 or use Coupon code: amzon2014 "Learn How You Can Start Your Own Hair Salon In Just 60 Days!" If you are exploring what it takes to start a hair salon just to see if it's your cup of tea...If you want to start your own hair salon and want to get the exact step-by-step guidelines so you can be up and running without any mistakes... Today only, get this Amazon bestseller for just $29.99. Regularly priced at $59.99. How To Start A Hair Salon is a comprehensive guide that provides complete step-by-step instructions you need to know in order to start and successfully run your hair salon business without the painful process of 'trial and error'. It will show you how you can easily take your hair salon business off the ground. This guide is written in easy-to-understand English and in layman's language so that any one can get benefited from it. This guide is filled with over 50+ pages filled with 'meat' without any fluff. It contains EVERYTHING you should know to succeed in hair salon industry. Here Is A Preview Of What You'll Learn... Discover what you need to know before starting a hair salon. Learn what tasks are needed to run your hair salon. Find out the benefits of having your own hair salon. Learn what your role as a salon owner is and what your responsibilities are. Learn the different types of hair salons and decide which one interests you the most. Find out the various services offered in each of those salons. Discover the requirements of starting a hair salon. Get step-by-step guidelines on choosing the best location for your hair salon business. Uncover the secrets behind running a successful hair salon. Discover how to choose the perfect name for your hair salon that will attract people to your salon. Get insider advice on getting your logo designed. Get instructions and advice on creating a catchy a slogan for your hair salon. Get tips on creating a salon signage. And Much, much more! Well... How to Start A Hair Salon has all the information that I learned back in the cosmetology school and has all real-time practical knowledge extracted from my thirty years of personal experience in the hair salon industry. It means this is not another raw deal. In fact, it is something that can help anyone to get up and start their own hair salon business. Order Your Copy Today To order Your Hair salon Start up Guide, click the BUY button and download your copy right now! Take action today and download this book for a limited time discount of only $29.99! Hit the Buy Now Button!!
Author : Briana Stewart
Publisher : Independently Published
Page : 74 pages
File Size : 43,5 Mb
Release : 2018-12-13
Category : Business & Economics
ISBN : 1791524761
Finally Revealed.. The Amazing insider Secrets of Starting your own Hair Salon Without Making Costly Mistakes. Hair Salon Industry Insider Reveals Her Thirty Years Of Experience And Share His Secrets In This Brand New E-book! Dear Successful Salon Owner, Check out Our How to Start a Hair Salon course on Udemy w/ this coupon code that will provide you with 50% off! Over 3+ hours of content! 500+ Students Visit this link: https://www.udemy.com/how-to-start-up-a-successful-hair-salon/?couponCode=amzon2014 or use Coupon code: amzon2014 "Learn How You Can Start Your Own Hair Salon In Just 60 Days!" If you are passionate about hair cuts and want a way to take your skill to the next level...If you are currently working as a hair stylist in some one's salon but wants to start your own hair salon...If you just want to start a business that is capable to generate money for you even in the recession... If you are exploring what it takes to start a hair salon just to see if it's your cup of tea...If you want to start your own hair salon and want to get the exact step-by-step guidelines so you can be up and running without any mistakes... Today only, get this Amazon bestseller for just $9.99. Regularly priced at $14.99. Read on your PC, Mac, smart phone, tablet or Kindle device. How To Start A Hair Salon is a comprehensive guide that provides complete step-by-step instructions you need to know in order to start and successfully run your hair salon business without the painful process of 'trial and error'. It will show you how you can easily take your hair salon business off the ground. This guide is written in easy-to-understand English and in layman's language so that any one can get benefited from it. This guide is filled with over 50 pages filled with 'meat' without any fluff. It contains EVERYTHING you should know to succeed in hair salon industry. Here Is A Preview Of What You'll Learn... Discover what you need to know before starting a hair salon. Learn what tasks are needed to run your hair salon. Find out the benefits of having your own hair salon. Learn what your role as a salon owner is and what your responsibilities are. Learn the different types of hair salons and decide which one interests you the most. Find out the various services offered in each of those salons. Discover the requirements of starting a hair salon. Get step-by-step guidelines on choosing the best location for your hair salon business. Uncover the secrets behind running a successful hair salon. Discover how to choose the perfect name for your hair salon that will attract people to your salon. Get insider advice on getting your logo designed. Get instructions and advice on creating a catchy a slogan for your hair salon. Get tips on creating a salon signage. And Much, much more! Well... How to Start A Hair Salon has all the information that I learned back in the cosmetology school and has all real-time practical knowledge extracted from my thirty years of personal experience in the hair salon industry. It means this is not another raw deal. In fact, it is something that can help anyone to get up and start their own hair salon business. Download Your Copy Today To order Your Hair salon Start up Guide, click the BUY button and download your copy right now! Take action today and download this book for a limited time discount of only $9.99! Hit the Buy Now Button!!
Author : Kate Bolick
Publisher : Simon & Schuster
Page : 144 pages
File Size : 54,9 Mb
Release : 2019-04-02
Category : Business & Economics
ISBN : 9781982115906
Based on the real-life experiences of an expert in the field, an immersive, accessible guide to a career in hairstyling brought to life by acclaimed writer Kate Bolick—essential reading for anyone interested in this creative and dynamic profession. Gwenn LeMoine sees the world through the lens of hair. The daughter of two hairstylists, she has taken her natural talent to an entrepreneurial level and is now the owner of Parlor, a wildly popular, two-location hair salon in the East Village and Brooklyn. A pioneer with four decades of expertise in styling eccentric celebrity personalities, LeMoine works with clients such as such as Piper Kerman, Rue McClanahan, Molly Ringwald, Twyla Tharp, and William Wegman, to name only a few. Her work has also been featured on television (SNL, VH1, ETV), in magazines (Real Simple, Nylon, The New York Times, and Paste), and at awards shows, such as the Tonys and Emmys. In Becoming a Hairstylist, Atlantic columnist and New York Times notable author Kate Bolick provides a compelling profile of a career in hair styling through the life of LeMoine, and offers us a glance at a day in the life at Parlor. The perfect resource for anyone interested in a career in cosmetology, Becoming a Hairstylist portrays how to excel as a stylist—at any age and for all types of customers.
Author : Linda L. Chappo
Publisher : Unknown
Page : 312 pages
File Size : 50,6 Mb
Release : 2011-07-01
Category : Business & Economics
ISBN : 0982327951
Take Your Next Steps to Making it BIG in the Salon Business! Are you tired of working hard for someone else's benefit? Are you ready to go out on your own and live your dream? Does the idea of starting your first hair salon seem overwhelming? Are you an entrepreneur who wants to enter the lucrative hair salon industry? If you answered "YES" to any of these questions, then you are ripe and ready to become a salon owner. Prepare yourself for success by learning the ropes from a seasoned entrepreneur who started and managed her highly successful hair salons. Linda L. Chappo answers your two main questions, "How do I do it?" and "How can I be successful?" In this new book by salon veteran, Linda L. Chappo, you are given all the insider tips, tricks and secrets to start up your own salon, and make it BIG in the salon business. Linda makes it easy for you to start and grow the salon of your dreams. Whether you are starting your first salon or your fifth, you'll shorten your learning curve and get an invaluable education from her many years of salon ownership. Linda has been through it all and offers you the wisdom of her experience so you can avoid unnecessary and expensive mistakes. Take your next steps toward a successful future! "How to Start Up & Manage Your Own Hair Salon ... and Make it BIG in the Salon Business" is the premier guidebook for individuals who desire to start their own salon and gain financial independence. You Will Learn To: Outsmart the competition Optimize your retail profitability Be a more savvy salon manager and marketer Use internet marketing and social media strategies Use the financial resources you have to start your salon now! Discover shortcuts to save you money and avoid headaches Create a successful marketing campaign & get more clients Implement a business plan and reach your goals
Author : Briana Stewart
Publisher : Bull City Publishing
Page : 107 pages
File Size : 49,8 Mb
Release : 2014-06-04
Category : Electronic
ISBN : 8210379456XXX
“Learn How You Can Start Your Own Hair Salon In Just 60 Days!” If you are passionate about hair cuts and want a way to take your skill to the next level…If you are currently working as a hair stylist in some one’s salon but wants to start your own hair salon…If you just want to start a business that is capable to generate money for you even in the recession… If you are exploring what it takes to start a hair salon just to see if it’s your cup of tea…If you want to start your own hair salon and want to get the exact step-by-step guidelines so you can be up and running without any mistakes… How To Start A Hair Salon is a comprehensive guide that provides complete step-by-step instructions you need to know in order to start and successfully run your hair salon business without the painful process of ‘trial and error’. It will show you how you can easily take your hair salon business off the ground. This guide is written in easy-to-understand English and in layman’s language so that any one can get benefited from it. This guide is filled with over 50 pages filled with ‘meat’ without any fluff. It contains EVERYTHING you should know to succeed in hair salon industry. Here’s What To Expect From ‘How To Start A Hair Salon: Discover what you need to know before starting a hair salon. Learn what tasks are needed to run your hair salon. Find out the benefits of having your own hair salon. Learn what your role as a salon owner is and what your responsibilities are. Learn the different types of hair salons and decide which one interests you the most. Find out the various services offered in each of those salons. Discover the requirements of starting a hair salon. Get step-by-step guidelines on choosing the best location for your hair salon business. Uncover the secrets behind running a successful hair salon. Discover how to choose the perfect name for your hair salon that will attract people to your salon. Get insider advice on getting your logo designed. Get instructions and advice on creating a catchy a slogan for your hair salon. Get tips on creating a salon signage. Find out what branding is and why it is important to brand your hair salon business. Learn what products you will need in your hair salon. Find out how to price your services. Learn about the secret and proven ways of advertising your hair salon. Learn what it takes to run your hair salon business on a day to day basis. Unveil the secrets of making most of your money. Learn what employees you should hire. Discover the general hair salon industry employment models. Learn which employment model works best in which situation. Find out the pay structure for the employees. Get the insights on hiring the best employees and firing the bad employees. Get insider advice and general guidelines to follow as you start your hair salon. Discover if you should buy a salon, become a franchise or start from the scratch. Well… How to Start A Hair Salon has all the information that I learned back in the cosmetology school and has all real-time practical knowledge extracted from my thirty years of personal experience in the hair salon industry. It means this is not another raw deal. In fact, it is something that can help anyone to get up and start their own hair salon business.
Author : Janie Morrison
Publisher : Unknown
Page : 128 pages
File Size : 47,7 Mb
Release : 2016-10-19
Category : Electronic
ISBN : 1539583414
Looking for a job that matches YOUr passions? Learn How to Get a Job and Succeed as a "Hairstylist" Find out the secrets of scoring YOUr dream job! LAND YOUR DREAM JOB Learn How to Get a Job and Succeed as a "Hairstylist" isn't an Career advice book -- it's a mentorship in 50+ pages. The competitive nature of the "Hairstylist" job market and the growing number of applications per job has made it extremely difficult for people to land up a job easily. The growing unemployment has also forced people who are usually over-qualified for a job to apply for the same just to avoid a gap period and remain a part of the rat race. This makes most of us wonder how in the world will it be possible for us to avoid the competition and get YOUr applications through to the job that YOU deserve. There are just two ways YOU can avoid YOUr chances at getting a job. YOU can either apply for jobs that have considerably lesser job applications to compete with or better YOU chances at getting through by improving YOU candidature. This book is all about the latter and not the former.... This is the ultimate guide for people like YOU who are serious about taking control of their destiny and Landing their "Hairstylist" dream job. Our guide is crisp, keeping YOU engaged with the progressive 12-step process without YOU becoming discouraged. Here's what YOU will learn with our Learn How to Get a Job and Succeed as a " Hairstylist" guide: Learn to establish a dream job Mind set Learn how to Break Through Barriers Learn to think big and Imagine the new possibilities of YOUr dream job Learn how to formulate YOU Strategy Land YOU Dream Job Our Guide gives YOU the confidence Sooo YOU will never be nervous when applying and Interviewing for YOUr "Hairstylist" dream job!!!! This guide has a 12-step process that provides a clear, structured approach to landing YOU dream job. What We Cover in our "Learn How to Get a Job and Succeed as a "Hairstylist" Guide " Chapter 1: Apply for Jobs That Were Never Listed Chapter 2: Skills Always Win! Chapter 3: Donit Rely On YOUr Resume Chapter 4: Donit Focus On Money Chapter 5: Donit Quit YOUr Day Job Chapter 6: Demonstrate Genuine Gratitude in YOUr Current Job Chapter 7: Get Off Social Media And Back In The Game Chapter 8: Reach Out To YOUr Connections Chapter 9: Get Ready To Apply Chapter 10: Stay Up To Date On All The Tricks Chapter 11: Behave As If YOU Are Still Being Interviewed Chapter 12: Build Relationships Based On Performance, Not Conversation Chapter 13: Spot The High Performers And Mimic Them Chapter 14: Think Three Moves Ahead Chapter 15: Find A Mentor Each chapter provides YOU with A fresh perspective, powerful solutions, in-valuable resources to help YOU identify and land YOUR "Hairstylist" dream job!!! Order Now! YOUr Future Happiness Depends On It! Remember ITiS MORE THAN A JOB IT IS THE FULFILLMENT OF A DREAM"
Author : Alli Webb
Publisher : Abrams
Page : 176 pages
File Size : 44,5 Mb
Release : 2016-10-18
Category : Design
ISBN : 9781613129883
New York Times Bestseller Picture this. Your hair is a mess and you feel like a nut. You open your Drybar book and you feel better already! The Drybar Guide to Good Hair for All is the ultimate handbook for at-home hairstyling. Author Alli Webb, a long-time stylist and life-long curly hair girl, founded Drybar in 2010 as an affordable luxury—offering women a great blowout in a beautiful and fun atmosphere. Today, there are more than 60 Drybars across the country, with more opening every day. Drybar’s book makes it easy for women to get the Drybar look at home. Webb shares her tried and true tricks and tips in three in-depth sections featuring more than 100 style-inspiration photograph and step-by-step tutorials. Bright, upbeat, and loaded with style and substance, this book will give readers everywhere a good hair day at home!
Author : Pam Stellema
Publisher : Lulu.com
Page : 169 pages
File Size : 50,5 Mb
Release : 2012-04-26
Category : Business & Economics
ISBN : 9781105737688
If you are a salon owner or manager, who wants to learn the secrets to financial success in your salon, then "3 1/2 Secrets to Salon Success" is a must have book for your business toolkit. You will find the proven and powerful strategies inside this book to be invaluable in helping you grow your salon and increase your profitability. You will also learn the secrets of creating an amazing salon team, so that you will have an indispensable source of support and motivation around you constantly. If you only have the time to read one great business book for your salon this year, make this the one.
Author : Cosmo Easterly
Publisher : Atlantic Publishing Company
Page : 122 pages
File Size : 42,7 Mb
Release : 2009
Category : Art
ISBN : 9781601384027
Cutting hair is rife with inspiration and style but has room for critique. Understanding how to read and work with hair is something many stylists work toward their entire lives. Cosmo Easterly, master stylist and the author of this book, brings his expertise to you in this complete guide to understanding hair. Designed to guide even the most untrained hair stylists through the rigors of the industry, you will learn everything you need to know to transform yourself from just another stylist into one with returning customers. This book features tips on hair styling methods and outlines the required resources you need to be a successful hair stylist. You will learn all the necessary aspects of the hair styling profession, starting with the most essential: the mindset every stylist needs when cutting and styling hair. You will learn the essence of creativity in reading, cutting, forming, coloring, and texturing hair. You will also learn how to talk with your clients and learn what they want, how they react to you, and what you can expect when cutting their hair. Presented by Cosmo Easterly, a premier name in hair styling, this guide will teach you everything imaginable about the industry before jumping into the key components of cutting, shaping, coloring, and perming. You will learn about balance points, symmetry, lotions, tension wrapping, and the particular needs of fine, medium, and coarse hair. For every potential and soon-to-be hair stylist, Cosmo Easterly's complete guide to understanding and styling hair is a stepping stone into the industry. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Author : D. K. Callahan
Publisher : Createspace Independent Publishing Platform
Page : 292 pages
File Size : 54,9 Mb
Release : 2015-11-01
Category : Electronic
ISBN : 1519174152
Hair stylists are millionaires waiting to happen. Each and every hair stylist has the capability of becoming a millionaire through various business opportunities. This book, "How to Make a Million Dollars as a Hair Stylist" depicts the opportunities available to hair stylists that compliment their core business services. This book does NOT promote MLM opportunities, rather, additional forms of social, promotional and income-generating activities that promote incredible wealth and ongoing income every single month - even while a hair stylist sleeps. This book shows you EXACTLY how to accomplish all of that, while making a million dollars in a reasonably short amount of time (1-2 years). Learn about how to start collecting email addresses on your website, branding, identifying your ideal client, advertising on a budget, ways you can advertise your site for free, how to increase traffic to your website, the millionaire formula (chapter 3) that shows all the different avenues of income available to you that you should be taking advantage of, time management and delegation so you only work a reasonable number of hours per week, word of mouth advertising, referral networks, business to business advertising, how to make money while educating other people, how to expand on your current service and product offering, staying efficient and productive, how to benefit charities while making a lot of money in the process, how to write an eBook, pay-per-click advertising and how to keep your ad costs to a minimum, secrets and tips (best practices) to using each social media channel like Pinterest and Instagram, creating the best videos for your business, app development, making a membership-only section of your website, self-care, unique selling propositions, how to sell, cross-selling and upsetting, how to get people to share your posts, how to sell to women specifically and how men choose to buy things, and much more. Learn about what you, as a hair stylist, need to do to correct your marketing plans, how you are leaving money on the table with each and every service, how you can educate others and earn thousands of dollars even if you're in a session or sleeping, how to promote your business without discounting services, how to drive traffic to your website without spending a fortune, and much, much more. This book focuses on diversification of income-generating opportunities, including how to be efficient, delegate and be incredibly productive. You can make money through self-care, too! Build expertise, improve your reputation dramatically, build an unbelievable following on social media, and be a creator of amazing materials and avenues of media for your clients and the world to benefit from. Pick and choose which channels of income work best for your business in the formula initially while you get other creative elements ready for sale to compliment your business!
Author : Susan Mallery
Publisher : HQN Books
Page : 384 pages
File Size : 49,6 Mb
Release : 2017-07-11
Category : Fiction
ISBN : 9781488023224
From the #1 New York Times bestselling author of Daughters of the Bride comes the charming tale about the problem with secrets, the power of love and the unbreakable bond between sisters Kelly Murphy’s life as a tulip farmer is pretty routine—up at dawn, off to work, lather, rinse, repeat. But everything changes one sun-washed summer with two dramatic homecomings: Griffith Burnett—Tulpen Crossing’s prodigal son, who’s set his sights on Kelly—and Olivia, her beautiful, wayward and, as far as Kelly is concerned, unwelcome sister. Tempted by Griffith, annoyed by Olivia, Kelly is overwhelmed by the secrets that were so easy to keep when she was alone. But Olivia’s return isn’t as triumphant as she pretends. Her job has no future, and ever since her dad sent her away from the bad boy she loved, she has felt cut off from her past. She’s determined to reclaim her man and her place in the family…whether her sister likes it or not. For ten years, she and Kelly have been strangers. Olivia will get by without her approval now. While Kelly and Olivia butt heads, their secrets tumble out in a big hot mess, revealing some truths that will change everything they thought they knew. Can they forgive each other—and themselves—and redefine what it means to be sisters? Told with Mallery’s trademark heart and humor, the Tulip Sisters are in for the most colorful summer of their lives…
Author : Laura DuPriest
Publisher : Harmony
Page : 241 pages
File Size : 52,6 Mb
Release : 2010-04-28
Category : Health & Fitness
ISBN : 9780307558510
Salon Secrets at a Fraction of the Cost Now it is easy to look and feel beautiful, without spending a fortune. Did you know that a mix of equal parts vegetable oil and sugar is not only the cheapest way to exfoliate your face, but it's also the best? Or that by combining specific amounts of sugar, water, and lemon juice, you can create a homemade "wax" and comfortably eliminate unwanted hair for over six? Beauty expert and aesthetician Laura DuPriest offers countless ideas and recipes that will help you create the natural and attractive look you desire while providing motivational tips to enhance your inner beauty. Inside, you'll find simple recipes and step-by-step directions for: ·Strawberry Citrus Mask ·Egyptian-Style Milk Bath ·Basic Cleanser for All Skin Types ·Homemade Moisturizing Shampoo ·Aromatherapy Bath Salts ·Baby Massage Oil ·Foot-Soaking Fizzies ·Salon-Style Hand Treatment ·And much more! Pamper yourself, easily and affordably: You'll look better, feel better, and discover that natural beauty is a way of life you love.
Author : Mike Vallance
Publisher : Unknown
Page : 178 pages
File Size : 50,5 Mb
Release : 2015-02-19
Category : Electronic
ISBN : 0992969522
The Salon & the 'S' Word the latest addition to the 'Hair Stylist's Guide' series, published by Salonstudies. This series is aimed at experienced hair stylists who want to develop their business skills in a variety of different ways and make the most from their relationships with their clients and other salon professionals. This particular book written by Mike Vallance, focuses upon all the essential 'S' words that underpin our salon procedures and creates the 'benchmark' for excellence in our global hair industry. Some 'S' word topics: Service - The word that everyone talks about and is fundamental to everything we do. We know what bad service is, but how do you measure good service? What do our customers want, what do they expect? What are your standards like, could you improve them? Sales & selling - If you can sell you are likely to do well if you cannot, you won't go far. Who are our customers, where do they come from? How do we identify our own target market and capitalize on the relationship? Do you know the principles of merchandising and want to set-up your own retail 'one-stop-shop'? Suppliers - Your purchases affect your profits, so the less you spend, the more you earn. How do you maximize the relationship with your supplier? How do you achieve better deals and discounts with your suppliers? How do you compete against the big shops and stores? Staff - As an employer, the people that work with you, should work for you but how often do they seem to be doing their 'own thing'? Are you getting the best from them, could they be more efficient, effective and productive? Find the answers to these questions and many more and make your future a huge success. This book is packed with useful information from marketing and getting to know your clients better, to dealing with manufacturers and getting the best out of their representatives. It looks at ways to develop your own business brand image, and how you can stand out against your competitors. It focuses on ideas and decor themes and explains the principles of merchandising when you start retailing. If you are serious about your business and want to find out all the trade secrets; directly from someone who worked for the manufacturers, then buy Mike's book."