Self Promotion Online Marketing Your Creative Services

Author : Ilise Benun
Publisher : North Light Books
Page : 148 pages
File Size : 41,6 Mb
Release : 2000-12-12
Category : Art
ISBN : 158180069X

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Self-Promotion Online: Marketing Your Creative Services . . . by Ilise Benun Pdf

"Benun guides you through the entire process, providing you with techniques for: conveying personality and professionalism in your Web site with humor, creativity and substance; creating an instantly accessible online portfolio; mounting an effective E-mail campaign to keep in touch with - and stay connected to - your markets; extending your online reach with strategic "linking"; using the Internet to access an unlimited and global market for work; collecting information about potential clients and identifying new ones; and using your online presence to work virtually with clients and colleagues, review work in cyberspace and recruit employees."--Jacket.

Author : Ilise Benun
Publisher : Unknown
Page : 128 pages
File Size : 51,8 Mb
Release : 2001
Category : Graphic arts
ISBN : OCLC:1151246787

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Self-promotion Online by Ilise Benun Pdf

"Benun guides you through the entire process, providing you with techniques for: conveying personality and professionalism in your Web site with humor, creativity and substance; creating an instantly accessible online portfolio; mounting an effective E-mail campaign to keep in touch with - and stay connected to - your markets; extending your online reach with strategic "linking"; using the Internet to access an unlimited and global market for work; collecting information about potential clients and identifying new ones; and using your online presence to work virtually with clients and colleagues, review work in cyberspace and recruit employees."--Jacket.

Author : Lee Silber
Publisher : Crown Currency
Page : 354 pages
File Size : 47,6 Mb
Release : 2010-03-03
Category : Business & Economics
ISBN : 9780307566171

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Self-Promotion for the Creative Person by Lee Silber Pdf

Are you a creative person who desperately wants to tell the world about your talents and your art but lacks the time, money, and know-how? Self-Promotion for the Creative Person is full of clever and creative ideas you can use to successfully get the word out about who you are and what you do quickly, easily, and cheaply. Everything you need to know about marketing yourself is included in this book. Self-Promotion for the Creative Person is packed with proven techniques that will work for you whether you are an author, actor, artist, or accordion player who wants fresh, off-beat, and cost-effective ways to build a business or develop a successful and fulfilling career. Full of winning strategies, innovative ideas, and proven sales and marketing techniques, Lee Silber will show you how to go from starving artist to superstar status with smart advice, including: * How to market without money * How to create marketing materials that will sell you even when you're not around * How to build a buzz using word of mouth * How to use the Internet in ways you never thought of to promote yourself * How to get the leaders in your field to endorse and help you Self-promotion is one of the most difficult things a creative person must do. It is also the most critical. Open this book to any page and chances are you will find something that can help you overcome this hurdle and get the attention and recognition you and your talents deserve.

Author : Ilise Benun,Peleg Top
Publisher : Simon and Schuster
Page : 288 pages
File Size : 46,6 Mb
Release : 2008-03-10
Category : Design
ISBN : 9781440325168

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The Designer's Guide To Marketing And Pricing by Ilise Benun,Peleg Top Pdf

Do what you love and make money! The Designer's Guide to Marketing and Pricing will answer all the common questions asked by designers trying to stay afloat in their creative business - and also successful designers who want to put a little more thought into their operations. Whether you're a freelancer, an aspiring entrepreneur or a seasoned small-business owner, you'll learn everything you need to know about how to market and price your services. This book shows you how to: learn which marketing tools are most effective and how to use them create a smart marketing plan that reflects your financial goals plan small actionable steps to take in reaching those financial goals determine who your ideal clients are and establish contact with them turn that initial contact into a profitable relationship for both of you talk to clients about money and the design process - without fear figure out a fair hourly rate and give an accurate estimate for a project You'll learn the ins and outs of creating and running a creative services business - the things they never taught you in school. Plus, there are useful worksheets throughout the book, so you can apply the principles and formulas to your own circumstances and create a workable business plan right away.

Author : Marika Stone,Howard Stone
Publisher : Penguin
Page : 180 pages
File Size : 44,6 Mb
Release : 2004-04-27
Category : Self-Help
ISBN : 0452285577

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Too Young to Retire by Marika Stone,Howard Stone Pdf

“This little gem of a book offers sage advice on everything from downsizing to diet and exercise.”—The New York Times With Americans living longer, healthier lives, the conventional idea of retirement is obsolete. Millions of Americans are working past the age of sixty-five—not because they have to, but because they want to. Many, like Marika and Howard Stone, discover second careers, start their own businesses, or go back to school. Too Young to Retire offers inventive and exciting retirement alternatives to help readers find their labors of love, inner activists, or how to make a home away from home. Enlightening exercises and workbook pages as well as a comprehensive list of publications, home exchange organizations, and websites are included to assist readers in making meaningful choices. For those who aren’t ready to throw in the towel, Too Young to Retire is the essential resource for discovering what comes next.

Author : Tess McCabe
Publisher : Unknown
Page : 0 pages
File Size : 42,9 Mb
Release : 2023-08-30
Category : Electronic
ISBN : 0994627394

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Self-Promotion Without Social Media by Tess McCabe Pdf

Self-Promotion Without Social Media reveals how creatives and solo business owners from all industries can increase their visibility, attract clients and market their work, without the daily grind of active social media promotion.Social media is often touted as an ideal platform to connect with customers and clients, but it's becoming increasingly tougher to see results without large budgets or time spent on the platforms. elf-Promotion Without Social Media recognises this challenge and inspires readers to experiment and engage with other avenues for self-promotion.The interactive workbook element sets Self-Promotion Without Social Media apart from other contemporary non-fiction business marketing books. Written and designed by Tess McCabe, author of Graphic Design Speak: Tips, Advice and Jargon Defined for Non-Graphic Designers, it's packed with actionable, tried-and-true self-promotion strategies from one small business owner to another.

Author : Michael Fleishman
Publisher : Skyhorse Publishing Inc.
Page : 273 pages
File Size : 55,6 Mb
Release : 2001-10
Category : Business & Economics
ISBN : 9781581151992

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Starting Your Career as a Freelance Illustrator Or Graphic Designer by Michael Fleishman Pdf

Technology has sent shockwaves of change through the world of commercial art. Digital illustration and design, online portfolio sites, and the proliferation of stock art have radically changed the way that illustrators and graphic designers work. What has not changed, however, is the wealth of illustrators and graphic designers hoping to turn their talent into freelance success. For those embarking on freelance careers in illustration or graphic design, the answers have arrived. A twenty-five year veteran in the field, Michael Fleishman, has detailed every business aspect of commercial art in Starting Your Career as a Freelance Illustrator or Graphic Designer.

Author : Linda Cooper Bowen
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 50,7 Mb
Release : 1999-03-08
Category : Architecture
ISBN : 0471293148

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The Graphic Designer's Guide to Creative Marketing by Linda Cooper Bowen Pdf

You know you've got the talent, now let them know it-your complete guide to finding, winning, and keeping good clients Written by a graphic designer and successful marketing consultant, this book is the most complete guide available to marketing your services, with clear, practical, step-by-step instructions on every aspect of graphic design marketing, including: * Developing and implementing a marketing plan * Researching prospective clients * Creating effective marketing materials * Cold calling and follow-ups * Effective communication * Dressing for success * Resumes, cover letters, and portfolios * Proposals, bids, and contracts * Keeping good clients-account management Also included are sample business forms, contracts, proposals, letters, and checklists, along with stunning full-color examples of successful self-promotion campaigns for every budget. Throughout the book, there are fascinating and instructive interviews with clients as well as graphic designers from across the country who share what they've learned about marketing and managing graphic design services.

Author : Julius Vitali
Publisher : Simon and Schuster
Page : 432 pages
File Size : 49,7 Mb
Release : 2003-08-01
Category : Art
ISBN : 9781581159875

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The Fine Artist's Guide to Marketing and Self-Promotion by Julius Vitali Pdf

Filled with innovative tips and advice for the fine artist on a budget, The Fine Artist's Guide to Marketing and Self-Promotion teaches you how to function as your own press agent. Learn how to create attention grabbing publicity videos, press releases, and e-mails; exhibit and publish your work in magazines and newspapers; assemble grant proposals; write effective résumés; use slides, CDs, Web sites, and other photographic and digital reproductions to get your work into the public eye, and how to qualify for arts-in-education residencies and artists’ communities. This updated book also features extensive listings of organizations, services, publications, and other vital resources, along with in-depth profiles of successful artists who have developed effective techniques for marketing and promoting their work. If you’re ready to take charge of your art career, you can’t afford to be without the information contained in this handy guide.

Author : Maria Piscopo
Publisher : Simon and Schuster
Page : 256 pages
File Size : 55,7 Mb
Release : 2010-06-22
Category : Performing Arts
ISBN : 9781581157673

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The Photographer's Guide to Marketing and Self-Promotion by Maria Piscopo Pdf

This fourth edition is updated throughout with the best current marketing and promotional practices, including using e-mail, social media, and effective Web sites; what's new in photography portfolios; how to shoot what you want and sell it too; plus 25 in-depth case studies interviewing top photographers in commercial, editorial, wedding, portrait, event, and fine art photography. Promotion pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered. Real-life examples, case studies, and interviews, clearly show photographers how to build a satisfying and lucrative career.

Author : Anonim
Publisher : Unknown
Page : 512 pages
File Size : 48,7 Mb
Release : 2000
Category : Desktop publishing
ISBN : IND:30000070501923

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Publish!. by Anonim Pdf

Author : The Graphic Artists Guild
Publisher : MIT Press
Page : 505 pages
File Size : 48,5 Mb
Release : 2023-10-03
Category : Design
ISBN : 9780262379564

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Graphic Artists Guild Handbook, 16th Edition by The Graphic Artists Guild Pdf

The industry bible for communication design and illustration professionals, with updated information, listings, and pricing guidelines. Graphic Artists Guild Handbook is the industry bible for communication design and illustration professionals. A comprehensive reference guide, the Handbook helps graphic artists navigate the world of pricing, collecting payment, and protecting their creative work, with essential advice for growing a freelance business to create a sustainable and rewarding livelihood. This sixteenth edition provides excellent, up-to-date guidance, incorporating new information, listings, and pricing guidelines. It offers graphic artists practical tips on how to negotiate the best deals, price their services accurately, and create contracts that protect their rights. Sample contracts and other documents are included. For the sixteenth edition, the content has been reorganized, topics have been expanded, and new chapters have been added to create a resource that is more relevant to how graphic artists work today. Features include: More in-depth information for the self-employed on how to price work to make a sustainable living and plan for times of economic uncertainty. A new chapter on using skills and talents to maximize income with multiple revenue streams—workshops, videos, niche markets, passion projects, selling art, and much more. Current U.S. salary information and freelance rates by discipline. Pricing guidelines for buyers and sellers. Up-to-date copyright registration information. Model contracts and forms to adapt to your specific needs. Interviews with eleven self-employed graphic artists who have created successful careers,using many of the practices found in this Handbook.

Author : Fred E. Hahn
Publisher : John Wiley & Sons
Page : 358 pages
File Size : 41,5 Mb
Release : 2003-05-12
Category : Business & Economics
ISBN : 9780471446477

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Do-It-Yourself Advertising and Promotion by Fred E. Hahn Pdf

Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!

Author : John Williams
Publisher : Routledge
Page : 387 pages
File Size : 42,8 Mb
Release : 2007-07-11
Category : Business & Economics
ISBN : 9781136421464

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CIM Coursebook 05/06 Marketing Management in Practice by John Williams Pdf

Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Receive regular tutorials on key topics from Marketing Knowledge Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings

Author : Noel Rivera
Publisher : Penguin
Page : 675 pages
File Size : 46,6 Mb
Release : 2017-11-16
Category : Art
ISBN : 9781440352850

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Artist's Market 2018 by Noel Rivera Pdf

A successful art career at your fingertips! Do you want to establish or expand a career for yourself in fine art, illustration, or design? Artist's Market 2018 is the must-have reference guide you need. Thousands of successful artists have relied on us to help develop their careers and navigate the changing business landscape. Artist's Market 2018 includes the most up-to-date, individually verified market contacts possible. Grow your art business with these resources: • Up-to-date contact information for more than 1,800 art market resources, including galleries, magazines, book publishers, greeting card companies, ad agencies, syndicates, art fairs, and more • Articles on the business of freelancing--from basic copyright information to tips on promoting your work • Information on grants, residencies, organizations, publications, and websites that offer support and direction for visual artists of all types • NEW! Articles on social media marketing, monitoring your copyright, how to get your work into a gallery, what art students need to know to prepare for a successful career, and a look at whether art loan programs might be right for you. In addition, read great interviews with successful artists Aaron Becker, Brianna Scharstein, and Katherine Chang Liu.