Sell Local Think Global

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Sell Local, Think Global

Olga Mizrahi
Sell Local Think Global Book PDF

Author : Olga Mizrahi
Publisher : Red Wheel/Weiser
Page : 256 pages
File Size : 51,9 Mb
Release : 2014-11-24
Category : Business & Economics
ISBN : 9781601634344

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Sell Local, Think Global by Olga Mizrahi Pdf

"From Nielsen to grilled cheese trucks, this is a hands-on, idea-packed book for business people in search of growth." —SETH GODIN, author of Linchpin After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You’ll be excited and motivated to clearly state your difference to the world—and your neighborhood—while confidently selling yourself and your business. Through 50 low-cost, do-it-yourself tips, Sell Local, Think Global will help you: Figure out what makes you and your business truly different. Discover the secrets of “SoLoMo” marketing, both online and off. Spruce up your Web and mobile presence by learning to love analytics. Walk boldly into the future by embracing social media and customer reviews.

The Glasgow Effect

Ellie Harrison
The Glasgow Effect Book PDF

Author : Ellie Harrison
Publisher : Luath Press Ltd
Page : 437 pages
File Size : 48,9 Mb
Release : 2019-11-01
Category : Political Science
ISBN : 9781912387649

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The Glasgow Effect by Ellie Harrison Pdf

How would your career, social life, family ties, carbon footprint and mental health be affected if you could not leave the city where you live? Artist Ellie Harrison sparked a fast-and-furious debate about class, capitalism, art, education and much more, when news of her year-long project The Glasgow Effect went viral at the start of 2016. Named after the term used to describe Glasgow's mysteriously poor public health and funded to the tune of £15,000 by Creative Scotland, this controversial 'durational performance' centred on a simple proposition – that the artist would refuse to travel beyond Glasgow's city limits, or use any vehicles except her bike, for a whole calendar year.

The Gig Is Up

Olga Mizrahi
The Gig Is Up Book PDF

Author : Olga Mizrahi
Publisher : Greenleaf Book Group
Page : 176 pages
File Size : 51,8 Mb
Release : 2018-02-27
Category : Business & Economics
ISBN : 9781626344945

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The Gig Is Up by Olga Mizrahi Pdf

Win in a world of increasing choice by becoming the clear, unique fit. The gig economy is made up of project-based, or on-demand services, that can be provided by anyone. The common denominator in the gig economy is technology, so our modern online-lives provide the perfect marketplace for the ever-diversifying opportunities in the gig economy. By some estimates, 2020 will see half of all workers involved in the gig economy. Are we ready for this seismic shift in our work lives? ​Freelancers need to clearly answer “Why choose you?” so that they stand out in the new economy. Because all workers in the gig economy need to bluntly pose this question to themselves, The Gig Is Up is designed to answer this one key point head-on, giving readers innovative tools like Unique Value Proposition to confidently step up. The Gig Is Up offers the best boots-on-the-ground methods for success, by evolving the reader’s perspective and process. Many books on the gig economy focus on letting people live out their dreams, instead of looking at the realities of what it truly takes to win in a world of increasing choice. People need to understand how to compete and how to put the best version of themselves up front and center. The goal in competing today is to not only be chosen, but to move toward becoming the only choice, over and over again

Emerging Markets

Nenad Pacek,Daniel Thorniley
Emerging Markets Book PDF

Author : Nenad Pacek,Daniel Thorniley
Publisher : John Wiley & Sons
Page : 260 pages
File Size : 42,7 Mb
Release : 2007-09-11
Category : Business & Economics
ISBN : 186197843X

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Emerging Markets by Nenad Pacek,Daniel Thorniley Pdf

The second edition of this successful Economist guide covers everything that businesses need to know in order to be successful in emerging markets. It uses real experiences of companies to illustrate how emerging markets work, how important they are, and the investing opportunities they have to offer. It shows the reader how to detect weaknesses in current emerging-market strategies and how to account for risk, corruption, and cultural boundaries. Extensively updated and revised, the second edition is invaluable both for managers who are entering emerging markets for the first time and for those who are already operating in them.

Think Global, Act Local

Walter Stephen
Think Global Act Local Book PDF

Author : Walter Stephen
Publisher : Unknown
Page : 0 pages
File Size : 47,8 Mb
Release : 2015
Category : City planners
ISBN : 191074509X

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Think Global, Act Local by Walter Stephen Pdf

Statement of responsibility partially taken from cover.

Glocal Marketing

Svante Andersson,Göran Svensson
Glocal Marketing Book PDF

Author : Svante Andersson,Göran Svensson
Publisher : Studentlitteratur AB
Page : 404 pages
File Size : 47,8 Mb
Release : 2009
Category : Entreprenörskap / 2000-talet / sao
ISBN : 9144055552

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Glocal Marketing by Svante Andersson,Göran Svensson Pdf

This book encapsulates a multinational group of scholars' combined expertise and perspectives on domestic/local and international/global marketing arenas. With its 'glocal' perspective, the book presents a wide range of subjects important to business in times of crisis. The theme, 'thinking globally and acting locally', focuses on a range of topics, such as marketing strategy, early internationalisation and born globals, traditions and cultures, the internationalisation of business and services, relationships, alliances, entrepreneurs and purchasing, marketing ethics and ethical conventions, macromarketing, and the effects of terrorism and climate change. Although written primarily for students, scholars and practitioners, the book also forms an important resource for anyone with an interest in domestic/local and international/global marketing arenas. In short, it provides a solid foundation for an enriched scholarly and professional understanding of thinking globally and acting locally (ie: 'glocal' marketing).

Strategic Brand Management

Jean-Noël Kapferer
Strategic Brand Management Book PDF

Author : Jean-Noël Kapferer
Publisher : Simon and Schuster
Page : 360 pages
File Size : 46,6 Mb
Release : 1994
Category : Business & Economics
ISBN : 9780029170458

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Strategic Brand Management by Jean-Noël Kapferer Pdf

"The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature".--Philip Kotler".An invaluable reference for designers, marketing managers and brand managers alike".--Design magazine.

A Companion to the Action Film

James Kendrick
A Companion to the Action Film Book PDF

Author : James Kendrick
Publisher : John Wiley & Sons
Page : 508 pages
File Size : 53,5 Mb
Release : 2019-03-26
Category : Performing Arts
ISBN : 9781119100492

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A Companion to the Action Film by James Kendrick Pdf

An authoritative guide to the action-packed film genre With 24 incisive, cutting-edge contributions from esteemed scholars and critics, A Companion to the Action Filmprovides an authoritative and in-depth guide to this internationally popular and wide-ranging genre. As the first major anthology on the action film in more than a decade, the volume offers insights into the genre’s historical development, explores its production techniques and visual poetics, and provides reflections on the numerous social, cultural, and political issues it has and continues to embody. A Companion to the Action Film offers original research and critical analysis that examines the iconic characteristics of the genre, its visual aesthetics, and its narrative traits; considers the impact of major directors and stars on the genre’s evolution; puts the action film in dialogue with various technologies and other forms of media such as graphic novels and television; and maps out new avenues of critical study for the future. This important resource: Offers a definitive guide to the action film Contains insightful contributions from a wide range of international film experts and scholars Reviews the evolution of the genre from the silent era to today’s age of digital blockbusters Offers nuanced commentary and analysis of socio-cultural issues such as race, nationality, and gender in action films Written for scholars, teachers and students in film studies, film theory, film history, genre studies, and popular culture, A Companion to the Action Film is an essential guide to one of international cinema’s most important, popular, and influential genres.

Take Your Company Global

Nataly Kelly
Take Your Company Global Book PDF

Author : Nataly Kelly
Publisher : Berrett-Koehler Publishers
Page : 199 pages
File Size : 44,9 Mb
Release : 2023-09-26
Category : Business & Economics
ISBN : 9781523004454

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Take Your Company Global by Nataly Kelly Pdf

If you're on the internet, you're already global. Now, get access to an innovative data-driven model for profitably expanding the international presence you already have. Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement: MA: market availability-the size of the market opportunity within a given country RA: real-time analytics-data indicating how your company is currently performing in that market CA : customer addressability-the measure of your company's ability to address the market, no matter its size The book is based on Kelly's experiences with building a global business both at HubSpot and as a consultant, but also contains numerous examples from successful global companies of various sizes, such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom. Including information on building a globally minded corporate culture, this is a complete strategic guide to discovering international growth opportunities.

Managing Population Decline in Europe's Urban and Rural Areas

Gert-Jan Hospers,Nol Reverda
Managing Population Decline in Europe s Urban and Rural Areas Book PDF

Author : Gert-Jan Hospers,Nol Reverda
Publisher : Springer
Page : 88 pages
File Size : 46,8 Mb
Release : 2014-11-18
Category : Social Science
ISBN : 9783319124124

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Managing Population Decline in Europe's Urban and Rural Areas by Gert-Jan Hospers,Nol Reverda Pdf

This book explores the challenges population decline presents for Europe’s urban and rural areas. It features recent demographic data and trends not only for Europe as a whole, but also for selected countries, and compares growth and shrinkage from a historical as well as a theoretical perspective. In addition, the book critically reviews relevant notions from geography, sociology, and public administration. It also identifies good practices across Europe. Throughout, theories are complemented with concrete examples and proposals are made on how to tackle demographic shrinkage in European cities and villages, from attempts to attract new residents to the countryside to innovative ways to guarantee public services. In the end, the authors conclude that solving the challenges caused by population decline require novel ways of thinking and provide answers to such future-oriented questions as: how to ensure the quality of life in an environment that is inhabited by fewer and older people, what investments are needed, and which actors should be involved. Managing Population Decline in Europe’s Urban and Rural Areas offers detailed coverage of an underestimated and complex governance issue that asks for solutions in which citizens have to play an important role. It concludes that shrinkage requires a rethink of the specific tasks and roles of government and presents a way forward based on initiatives currently underway throughout Europe. The book will be a valuable resource for population policy makers as well as students and researchers interested in human geography, urban planning, rural development, European studies, public administration, and other social sciences.

Maintaining Sustainable Accounting Systems in Small Business

Carvalho, Luísa Cagica,Truant, Elisa
Maintaining Sustainable Accounting Systems in Small Business Book PDF

Author : Carvalho, Luísa Cagica,Truant, Elisa
Publisher : IGI Global
Page : 387 pages
File Size : 41,6 Mb
Release : 2018-06-15
Category : Business & Economics
ISBN : 9781522552680

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Maintaining Sustainable Accounting Systems in Small Business by Carvalho, Luísa Cagica,Truant, Elisa Pdf

Accounting systems and sustainability management are vital for company management and performance. This is particularly difficult for small businesses. As such, it is necessary to understand the features and issues of sustainable accounting systems, with a particular focus on small business. Maintaining Sustainable Accounting Systems in Small Business is a critical scholarly resource that explores sustainability accounting systems with small businesses and how the economic, social, and environmental aspects are related to each other in the company’s management and performance. Featuring coverage on a broad range of topics such as management control system, integrated reporting, and small and medium enterprises, this book is geared towards entrepreneurs, business managers, academicians, business professionals, and graduate-level students seeking practical information about the different sustainable accounting systems from strategic, organizational, and accounting perspectives.

Key Marketing Skills

Peter Cheverton
Key Marketing Skills Book PDF

Author : Peter Cheverton
Publisher : Kogan Page Publishers
Page : 401 pages
File Size : 54,9 Mb
Release : 2005-12-03
Category : Business & Economics
ISBN : 9780749447151

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Key Marketing Skills by Peter Cheverton Pdf

Not just another 'introduction to marketing', Key Marketing Skills is a practical, actionable guide that demonstrates how to apply marketing strategies in a real-world context, from conducting a marketing audit and building your marketing strategy, to preparing a robust marketing plan and developing a unique value proposition. Taking you step by step through the entire marketing planning process, it will enable you to build alignment through the supply chain and successfully implement your plan through the marketing mix. Extensively revised and updated, this new edition has also been expanded to include a wealth of brand new international case studies and planning models. Together with sections on vital issues such as brand management, how to brief an agency and how to conduct a self-assessment health check of your current level of marketing excellence, Key Marketing Skills provides all the necessary tools and guidance to make marketing happen. Online resources include self-test questions, marketing planning template, performance map and a customer activity cycle table.

Neil Young and Philosophy

Douglas L. Berger
Neil Young and Philosophy Book PDF

Author : Douglas L. Berger
Publisher : Rowman & Littlefield
Page : 207 pages
File Size : 52,7 Mb
Release : 2019-11-22
Category : Philosophy
ISBN : 9781498505123

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Neil Young and Philosophy by Douglas L. Berger Pdf

Neil Young and Philosophy, edited by Douglas L. Berger, explores the meanings, importance, and philosophical dimensions of the music, career, and life of this prolific singer/songwriter over the past five decades. Neil Young’s music has touched on a broad range of cultural, political and personal issues, all of which have enormous ongoing relevance for our own times. In order to accommodate Young’s artistic breadth, contributions of scholars from a wide variety of fields-- American philosophy, ethics, American Indian philosophy, feminist philosophy, psychology, philosophy of mind and religious studies--are included in this collection. They examine everything from Young’s environmentalism, invocation of American Indian themes, images of women, and interpretations of human relationships to his confrontations with the music industry, his experiments with recording technologies, his approach to social change, and his methods of creativity. The book builds on the fundamental commitment of the Philosophy and Popular Culture series to see the artist as a philosopher.

Key Customers

Malcolm McDonald,Beth Rogers,Diana Woodburn
Key Customers Book PDF

Author : Malcolm McDonald,Beth Rogers,Diana Woodburn
Publisher : Elsevier
Page : 343 pages
File Size : 55,6 Mb
Release : 2000-07-04
Category : Business & Economics
ISBN : 9780080509723

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Key Customers by Malcolm McDonald,Beth Rogers,Diana Woodburn Pdf

Developing successful business-to-business relationships with more powerful customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in this book in a practical way that can be implemented in all organizations. In particular 'Key Customers' looks at: * why has key account management become so critical to commercial success? * what are the key challenges and how do successful companies respond? * why is it vital to understand the role of key account management in strategic planning? * do you know what strategy your customer has for your company? By addressing these key questions McDonald, Rogers and Woodburn draw out the business issues that really matter - from developing a customer classification system that really works, analysing the needs of key accounts, developing the skills of key account managers to how systems for implementing key account plans can be developed. Throughout the book the emphasis is on clarifying and articulating the key concepts to give the reader the tools to apply in the marketplace. The 'real world' approach is based on best practice from leading companies globally and the latest research from the renowned Cranfield School of Management. 'Key Customers' comes from authors with an international reputation in this field and is an essential guide to customer management for marketing and sales executives, and all senior management with strategic responsibility. The clear and authoritative approach also makes it an outstanding text for the serious MBA and executive student.

Encyclopedia of Information Science and Technology, Fourth Edition

Khosrow-Pour, D.B.A., Mehdi
Encyclopedia of Information Science and Technology Fourth Edition Book PDF

Author : Khosrow-Pour, D.B.A., Mehdi
Publisher : IGI Global
Page : 8104 pages
File Size : 47,9 Mb
Release : 2017-06-20
Category : Computers
ISBN : 9781522522560

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Encyclopedia of Information Science and Technology, Fourth Edition by Khosrow-Pour, D.B.A., Mehdi Pdf

In recent years, our world has experienced a profound shift and progression in available computing and knowledge sharing innovations. These emerging advancements have developed at a rapid pace, disseminating into and affecting numerous aspects of contemporary society. This has created a pivotal need for an innovative compendium encompassing the latest trends, concepts, and issues surrounding this relevant discipline area. During the past 15 years, the Encyclopedia of Information Science and Technology has become recognized as one of the landmark sources of the latest knowledge and discoveries in this discipline. The Encyclopedia of Information Science and Technology, Fourth Edition is a 10-volume set which includes 705 original and previously unpublished research articles covering a full range of perspectives, applications, and techniques contributed by thousands of experts and researchers from around the globe. This authoritative encyclopedia is an all-encompassing, well-established reference source that is ideally designed to disseminate the most forward-thinking and diverse research findings. With critical perspectives on the impact of information science management and new technologies in modern settings, including but not limited to computer science, education, healthcare, government, engineering, business, and natural and physical sciences, it is a pivotal and relevant source of knowledge that will benefit every professional within the field of information science and technology and is an invaluable addition to every academic and corporate library.