Selling Graphic And Web Design

Author : Donald Sparkman
Publisher : Simon and Schuster
Page : 327 pages
File Size : 43,9 Mb
Release : 2010-09-07
Category : Design
ISBN : 9781581158243

Get Book

Selling Graphic and Web Design by Donald Sparkman Pdf

Expert guidance on selling graphic design, in print and online. Attract today’s savvy design clients! A veteran designer who turned his small business into a multimillion-dollar new-media company shares his strategies for success in this new edition of the acclaimed Selling Graphic and Web Design. Donald Sparkman’s approach blurs the lines between graphic design, web design, and marketing by building strategic partnerships and thinking outside the box. No-nonsense advice for writing proposals and offering the right design solutions, plus information on providing services that fit a client’s needs and budget, have made this book indispensable. Now, in this revised and expanded version, leading Internet designers share strategies on effective marketing for the web, including pricing, billing, portfolios, ethics, brand design, web content management, brand law, and much more. Trusted advice and the latest strategies combine to make Selling Graphic and Web Design a great one-stop resource for designers in every field. • New edition of a classic • Up-to-the-minute advice on selling to internet clients • Get the top clients and keep them Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Author : Shayne Bowman,Chris Willis
Publisher : Unknown
Page : 264 pages
File Size : 46,7 Mb
Release : 2002
Category : Business & Economics
ISBN : UOM:39015056656450

Get Book

Designing Web Sites that Sell by Shayne Bowman,Chris Willis Pdf

When you take on an e-commerce site, you're tackling the most complex Web design challenge of all, one that involves finding the right mix of aesthetics, brand identity, and interactivity--which you then have to fit into a technical tangle of database, customer service, and fulfillment systems. Designing Web Sites That Sell recognizes that good design is more than just a pretty face; it persuades visitors to act--to look, buy, and come back for more. Written by designers for designers, it's a results-oriented guide to building a profitable e-commerce site without sacrificing design and style. Recent headlines aside, people haven't stopped buying from online stores--just from poorly conceived ones. Designing Web Sites That Sell takes you on a real-world tour of what goes into building and managing a successful e-commerce site, using case studies of thriving examples to illustrate the principles in the book. Author's Shayne Bowman and Chris Willis stop to go behind the scenes each step of the way, sharing a wealth of information you won't find anywhere else: Savvy tips on working with clients to establish a visual style that fits their brand The five critical principles of good commerce design How to build a site that's easy to update Site testing and revising guidelines How to create content that works for cell phones, PDAs, and other wireless devices

Author : Shayne Bowman
Publisher : Unknown
Page : 255 pages
File Size : 54,8 Mb
Release : 2002
Category : Web site development
ISBN : OCLC:1148817036

Get Book

Designing Web Sites that Sell by Shayne Bowman Pdf

Author : Renee E. Kennedy,Terry Kent
Publisher : Universal-Publishers
Page : 164 pages
File Size : 51,5 Mb
Release : 2002
Category : Business & Economics
ISBN : 1581126263

Get Book

Create Web Content That Sells! by Renee E. Kennedy,Terry Kent Pdf

Are you ready to build an effective Web site that sells? One that brings in serious prospects? Then Create Web Content That Sells! is for you. It's a tutorial about writing effectively for Web visitors, creating a useable site structure, getting a marketing mind-set, and choosing practical graphics for your Web site.Whether your site sells wrenches to left-handed mechanics, offers landscaping services, or strives to cultivate loyalty in the hearts of your existing customers, the basic tenet of great Web content is universal: speak to your audience. And Create Web Content That Sells! shows you how to get down and dirty, one-to-one, with your audience, through writing, structure, and graphics.Small business people need every edge they can get, so we designed our marketing section to fit this need. Plus, anyone involved in content development will find the writing section extremely valuable.You've found the ideal book if you want a site that will: 1. Sell products. 2. Sell services. 3. Brand your product or business. 4. Improve your image. 5. Make every point clear and concise. 6. Publish your writing or art work.

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 40,7 Mb
Release : 2024-06-29
Category : Electronic
ISBN : 8210379456XXX

Get Book

The Principles of Beautiful Web Design by Anonim Pdf

Author : Richard Poulin
Publisher : Unknown
Page : 291 pages
File Size : 48,6 Mb
Release : 2012-10
Category : Art
ISBN : 9781592538256

Get Book

The Language of Graphic Design by Richard Poulin Pdf

'The Language of Graphic Design' provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, what they are, why they are important and how to use them effectively.

Author : Rob Cubbon
Publisher : Createspace Independent Publishing Platform
Page : 104 pages
File Size : 49,7 Mb
Release : 2014-02-27
Category : Home-based businesses
ISBN : 1494366282

Get Book

Running a Web Design Business from Home by Rob Cubbon Pdf

A complete and authoritative guide to setting up a home business designing and developing websites. Available in both Kindle & paperback versions. You can run your own web design business from home - all you need is a computer and an internet connection. Working for a design company? Freelancing? Under-utilised, unappreciated or uninspired? This could be the book for you. Would you like to build websites for clients directly instead of going through middlemen? Would you like to work when you'd like, on what you'd like, and with whom you'd like? This could be the book for you. This book explains how to set up your business from home - the hardware and software you'll need. How to get clients - long term, quality clients that will recommend you and give you ongoing work. How to run web design projects. And how to diversify your business going forward. This is not a "get rich quick" book. You are encouraged to start in your spare time and slowly but surely build up your long-term professional contacts and online authority. This will provide you with a solid base for whatever you want to achieve with your online business in the future.

Author : Tracy Osborn
Publisher : No Starch Press
Page : 161 pages
File Size : 49,8 Mb
Release : 2021-06-22
Category : Computers
ISBN : 9781718501393

Get Book

Hello Web Design by Tracy Osborn Pdf

This book democratizes web development for everyone. It's a fun, clever guide that covers all of the key design principles, best practices, useful shortcuts, pro tips, real-world examples, and basic coding tutorials needed to produce a beautiful website that you'll feel confident sharing with the world. Because you, too, can design for the web! Hello Web Design contains everything you need to feel comfortable doing your own web development, including an abundance of real-life website examples that will inspire and motivate you. No need to spend time and money hiring an expensive graphic designer; this book will walk you through the fundamentals - and shortcuts - you need to do it all yourself, right now.

Author : Smashing Magazine
Publisher : Smashing Magazine
Page : 163 pages
File Size : 41,9 Mb
Release : 2012
Category : Adobe Illustrator (Computer file)
ISBN : 9783943075489

Get Book

Mastering Illustrator by Smashing Magazine Pdf

One of the most beloved vector graphic softwares among Web Designers is Adobe Illustrator. But getting to know all of its tools and features can be time consuming. With this eBook we try to ease the learning process for you. You will get to learn how to create graphics, transform a sketch into a vector, combine analog and digital techniques, prepare artwork for screen printing and also learn useful typography tips, all focusing on Adobe Illustrator. TABLE OF CONTENTS - Productive Web Design With. Adobe Illustrator? - Creating Graphs With Adobe Illustrator - Illustrators Live Trace: Sketch to Vector - Mixing Up Illustration: Combining Analog And Digital Techniques - Examples And Tips For Using Illustrators Warp Tools - Preparing Artwork for Screen Printing in Adobe Illustrator - Create a Cute Little Tiger in Illustrator - Useful Typography Tips For Adobe Illustrator

Author : Claude Whitacre
Publisher : CreateSpace
Page : 216 pages
File Size : 53,7 Mb
Release : 2014-02-03
Category : Business & Economics
ISBN : 1494952327

Get Book

Sales Prospecting by Claude Whitacre Pdf

If you are a salesperson who is looking for a proven method to multiply your sales prospecting results, you have just found the Motherload. Inside, you'll discover; Why prospecting the way you were taught is a colossal waste of time. How to cold call comfortably, without fearing rejection or suffering call reluctance. The one vital factor in getting referrals that nobody is taught, that will triple the number of referrals you get. The one secret to referral prospecting that will almost guarantee that referrals will buy from you. How to get people to want to ask you about your business, in a way that is completely natural and comfortable. A proven method, not taught anywhere else, to find the 6 % that will almost certainly buy from you...and the system to see an endless supply of these highly likely prospects. Written by a salesman who practices what he preaches. Every method is field tested and proven. Complete with every script, answers to every objection, and every resource you need to send your sales prospecting results through the roof. About The Author... Claude Whitacre has been selling for nearly 40 years. He has broken company sales records, been a speaker at industry conventions and trade shows, and still makes sales to test ideas and teach what works. He is regularly asked to speak for business owner groups on advertising and selling. Claude speaks to groups of business owners and salespeople... and nobody else.

Author : Shayne Bowman,Chris Willis
Publisher : Rockport Publishers
Page : 0 pages
File Size : 53,8 Mb
Release : 2002-03
Category : Web sites
ISBN : 1564968278

Get Book

Designwhys Designing Web Sites That Sell by Shayne Bowman,Chris Willis Pdf

Are well-designed commerce sites more successful? This book does not attempt to answer that question, but instead takes inexperienced and seasoned designers through the processes of designing an effective e-commerce site.

Author : Michael Bierut
Publisher : Harper Design
Page : 352 pages
File Size : 51,7 Mb
Release : 2021-09-07
Category : Electronic
ISBN : 0063141574

Get Book

How to Revised and Expanded Edition by Michael Bierut Pdf

A revised and expanded edition of the world-renowned graphic designer's classic and bestselling monograph, using examples from a portfolio spanning his full career to date. Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects in How to illustrate the breadth of activity that graphic design encompasses today and demonstrate Bierut's enthusiastically eclectic approach that has been a hallmark of his career. This revised and expanded edition of his bestselling monograph examines more than three dozen projects from start to finish--including new projects for major clients such as Mastercard, The Poetry Foundation, the International Center for Photography, and Bierut's brand design for Hillary Clinton's 2016 presidential campaign--providing insights into the creative process, his working life, his relationship with clients, and the challenges that all creatives face in bringing innovative work into the world today. It also features a new afterword on the role of the designer in the post-Covid era.

Author : Alan Weiss
Publisher : John Wiley & Sons
Page : 290 pages
File Size : 52,5 Mb
Release : 2008-11-03
Category : Business & Economics
ISBN : 9780470437674

Get Book

Value-Based Fees by Alan Weiss Pdf

In this thoroughly revised edition of his classic book, Alan Weiss shows how consulting fees are dependent on only two things: value provided in the perception of the buyer and the intent of the buyer and the consultant to act ethically. Many consultants, however, fail to understand that perceived value is the basis of the fee, or that they must translate the importance of their advice into long-term gains for the client in the client's perception. Still others fail to have the courage and the belief system that support the high value delivered to clients, thereby reducing fees to a level commensurate with the consultant's own low self-esteem. Ultimately, says Weiss, consultants, not clients, are the main cause of low consulting fees.

Author : Don Sparkman
Publisher : Unknown
Page : 226 pages
File Size : 44,7 Mb
Release : 2014-05-14
Category : BUSINESS & ECONOMICS
ISBN : 158115612X

Get Book

Selling Graphic & Web Design by Don Sparkman Pdf

Expert guidance on selling graphic design, in print and online. Attract today's savvy design clients! A veteran designer who turned his small business into a multimillion-dollar new-media company shares his strategies for success in this new edition of the acclaimed Selling Graphic and Web Design. Donald Sparkman's approach blurs the lines between graphic design, web design, and marketing by building strategic partnerships and thinking outside the box. No-nonsense advice for writing proposals and offering the right design solutions, plus information on providing services that fit a client's needs and budget, have made this book indispensable. Now, in this revised and expanded version, leading Internet designers share strategies on effective marketing for the web, including pricing, billing, portfolios, ethics, brand design, web content management, brand law, and much more. Trusted advice and the latest strategies combine to make Selling Graphic and Web Design a great one-stop resource for designers in every field. - New edition of a classic - Up-to-the-minute advice on selling to internet clients - Get the top clients and keep them

Author : Don Sparkman
Publisher : Unknown
Page : 0 pages
File Size : 40,6 Mb
Release : 1999
Category : Grafisk design
ISBN : 1581150172

Get Book

Selling Graphic Design by Don Sparkman Pdf

Full of tips on pricing, billing, portfolios, promotion, and networking, this updated edition shows how to land clients and develop lasting, lucrative relationships with them.