Selling Naked

Author : Jesse Horwitz
Publisher : Currency
Page : 304 pages
File Size : 54,8 Mb
Release : 2020-02-18
Category : Business & Economics
ISBN : 9781984826275

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Selling Naked by Jesse Horwitz Pdf

“A candid, behind-the-scenes look at how successful direct-to-consumer brands such as Hubble are launching their businesses on platforms like Facebook and Google.”—Lisa Sherman, president and CEO, the Ad Council LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD • “A must-read for anyone interested in starting a new business.”—Moiz Ali, CEO, Native E-commerce startups have exploded in the marketplace, selling merchandise and services directly to consumers, often through mobile phones. They skip the middlemen, avoid the lower margins of retail channels of distribution, strike deals directly with manufacturers and suppliers, and, in doing so, save consumers money. Among the companies that are part of this e-commerce revolution are Dollar Shave Club, Casper, Quip, Peloton, and Hubble Contacts. In Selling Naked, Hubble Contacts co-founder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing two thousand signups in four days, and as a result, raised $3.5 million in seed money. Hubble ran a second experiment to see if consumers would actually sign up for the service, which led to a second multimillion-dollar investment. Horwitz shows how startups can cut through the metrics bullshit to focus on the one metric that really matters; how to use third-party tools rather than build everything from scratch; and how to tell a great story to investors and frame your digital offering. In addition to running Hubble, Jesse Horwitz now works with established Fortune 500 enterprises to help build their e-commerce brands within the landscape of a larger retail environment. Selling Naked is the definitive playbook on how to start up a successful direct-to-consumer business.

Author : Everest Media
Publisher : Everest Media LLC
Page : 41 pages
File Size : 52,6 Mb
Release : 2022-02-24T14:21:00Z
Category : Business & Economics
ISBN : 9781669346845

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Summary of Jesse Horwitz's Selling Naked by Everest Media Pdf

"Please note: This is a companion version & not the original book. Sample Book Insights: #1 The author, John, was a college dropout who was always interested in entrepreneurship. He had an idea for a weighted blanket that helped people sleep better. He launched the Kickstarter campaign and raised $4. 7 million within a month. #2 The success of John, a. k. a. the guy who sold a $3 billion company in 24 hours, seems to suggest that selling naked is a fast and easy path to riches. But this is an extreme case, and not the norm. Most new businesses selling naked are selling commodity products. #3 Despite the challenges and uncertainties, launching an e-commerce business is still a viable option for small brands and retailers that lack the funding to operate a traditional brick and mortar store. #4 The hidden downside of selling direct is that it is extremely difficult to make a profit. Because of the intense competition in most industries, entrepreneurs must be better than the other sellers if they want to make a profit."

Author : Jesse Horwitz
Publisher : Currency
Page : 306 pages
File Size : 54,8 Mb
Release : 2020-02-18
Category : Business & Economics
ISBN : 9781984826268

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Selling Naked by Jesse Horwitz Pdf

“A candid, behind-the-scenes look at how successful direct-to-consumer brands such as Hubble are launching their businesses on platforms like Facebook and Google.”—Lisa Sherman, president and CEO, the Ad Council LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD • “A must-read for anyone interested in starting a new business.”—Moiz Ali, CEO, Native E-commerce startups have exploded in the marketplace, selling merchandise and services directly to consumers, often through mobile phones. They skip the middlemen, avoid the lower margins of retail channels of distribution, strike deals directly with manufacturers and suppliers, and, in doing so, save consumers money. Among the companies that are part of this e-commerce revolution are Dollar Shave Club, Casper, Quip, Peloton, and Hubble Contacts. In Selling Naked, Hubble Contacts co-founder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing two thousand signups in four days, and as a result, raised $3.5 million in seed money. Hubble ran a second experiment to see if consumers would actually sign up for the service, which led to a second multimillion-dollar investment. Horwitz shows how startups can cut through the metrics bullshit to focus on the one metric that really matters; how to use third-party tools rather than build everything from scratch; and how to tell a great story to investors and frame your digital offering. In addition to running Hubble, Jesse Horwitz now works with established Fortune 500 enterprises to help build their e-commerce brands within the landscape of a larger retail environment. Selling Naked is the definitive playbook on how to start up a successful direct-to-consumer business.

Author : Susanne Trimbath
Publisher : Spiramus Press Ltd
Page : 372 pages
File Size : 46,9 Mb
Release : 2019-12-02
Category : Business & Economics
ISBN : 9781910151839

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Naked, Short and Greedy by Susanne Trimbath Pdf

Rigged financial markets and hopeless under-regulation on Wall Street are not new problems. In this book, Susanne Trimbath gives a sobering account of naked short selling, the failure to settle, and her efforts over decades, trying to get this fixed. Twenty-five years ago, Trimbath was working “backstage at Wall Street” when a group of corporate trust specialists told her about a problem in shareholder voting rights. When she went to senior management at Depository Trust Company (DTC), then and still the largest securities depository in the world, they brushed it off saying, “You can’t balance the world.” Ten years later, a lawyer from Texas would tell her that the same problem was about to blow up the financial markets: Wall Street brokers are using short sales and fails to deliver to grab the assets of American entrepreneurs. This is a cautionary tale. What started as a regulatory failure turned into a regulatory crisis. Shareholder democracy is in shambles. The institutions that were established to correct a problem of trade settlement failures have instead exacerbated the problem. Global financial markets may not survive what comes next.

Author : W. Edward Olmstead
Publisher : FT Press
Page : 258 pages
File Size : 49,5 Mb
Release : 2006-03-20
Category : Business & Economics
ISBN : 9780132703574

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Options for the Beginner and Beyond by W. Edward Olmstead Pdf

Brief, carefully paced lessons on options and trading strategies using verbal definitions and many trading examples for clarification. Each lesson builds on the one preceding it and explains options in plain English, from start to finish. Step-by-step coverage of controlling risk, protecting your investments -- even advanced strategies other introductory books ignore! Authored by Dr. W. Edward Olmstead, contributing editor to The Spear Report and editor of The Options Professor newsletter.

Author : Patrick M. Lencioni
Publisher : John Wiley & Sons
Page : 245 pages
File Size : 46,6 Mb
Release : 2010-02-02
Category : Business & Economics
ISBN : 9780787976392

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Getting Naked by Patrick M. Lencioni Pdf

Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients. Offers a key resource for gaining competitive advantage in tough times Shows why the quality of vulnerability is so important in business Includes ideas for inspiring customer and client loyalty Written by the highly successful consultant and business writer Patrick Lencioni This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.

Author : United States. Congress
Publisher : Unknown
Page : 1398 pages
File Size : 47,6 Mb
Release : 2009
Category : Law
ISBN : OSU:32437123226595

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Congressional Record by United States. Congress Pdf

Author : Greta Schulz
Publisher : iUniverse
Page : 197 pages
File Size : 52,6 Mb
Release : 2009-01-08
Category : Business & Economics
ISBN : 1440107491

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To Sell Is Not to Sell by Greta Schulz Pdf

"Greta defines what it means to sell without selling. The true value of this book is that it can be equally applied by the sales veteran and the rookie. To Sell is Not to Sell lets you see that selling is about having a mutually beneficial relationship and creating the true Win-Win." Frank DeRaffele, Nationally Syndicated Host of the Entrepreneurial Excellence Radio Show Greta Schulz is amazing! She takes the process of selling to a whole different level. If you're willing to follow her advice you will learn how to stop selling and start making some real money. It will change your sales career. Everyone should read this book!! Sue Eusepi, Aflac Regional Sales Coordinator Our Sales executives give Greta's training an A+. Ray Shaw, President and CEO of American City Business Journal Past President of Dow Jones.

Author : James Cordier,Michael Gross
Publisher : McGraw Hill Professional
Page : 20 pages
File Size : 47,8 Mb
Release : 2009-07-22
Category : Business & Economics
ISBN : 9780071733465

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The Complete Guide to Option Selling, Second Edition, Chapter 7 - Recommended Spread Strategies by James Cordier,Michael Gross Pdf

Following is a chapter from the second edition of The Complete Guide to Option Selling, fully up to date and expanded to be useful in today's markets. It covers new strategies and new ways to approach selling options and futures so that you can continue to produce surprisingly consistent results with only slightly increased risk. This book remains the only guide that explores selling options exclusively, and is a cult favorite among the options-selling community.

Author : W. A. Beagles
Publisher : John Wiley & Sons
Page : 272 pages
File Size : 53,7 Mb
Release : 2009-03-25
Category : Business & Economics
ISBN : 9780470748190

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Equity and Index Options Explained by W. A. Beagles Pdf

In 2007 over 400 million equity option contracts were traded but it is a volatile market, prices are ever changing with supply and demand – the only certainty is that they will change. With little knowledge or experience, an uninformed decision can quickly drain capital. This book explains equity options from absolute basics, assuming no prior knowledge of the subject. It shows traders starting out and already using the exchanges how to enhance their equity portfolio by using the whole range of investment opportunities and tools available. This will help investors to reduce their costs, enhance returns and manage price risk with certainty and precision. Equity Options Explained is a practical guide to trading equity options, supported by Liffe (part of the NYSE Euronext exchange group). Written by Bill Beagles, a well known, highly experienced trader and trainer, creating a unique combination in this area. Bill is still highly active in the markets, which brings a practical perspective to his training and the books.

Author : Jacqueline Clarke,Davin Clarke
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 55,6 Mb
Release : 2011-12-27
Category : Business & Economics
ISBN : 9780730376378

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Options Made Simple by Jacqueline Clarke,Davin Clarke Pdf

The sixth book in the Wrightbooks Made Simple series, Options Made Simple is an uncomplicated guide to trading options for beginners. This book outlines some simple, easy to understand strategies anyone can use to start trading options. The book will be a succinct paperback with lower price point, and provide the perfect first step into trading options. An option is a binding contract that gives the buyer the right, but not the obligation, to buy or sell an underlying asset at a specific price on or before a certain date ¨C it has strictly defined terms and properties. Options are very versatile and allow you to change your position according to the situation ¨C they can be speculative or conservative depending on your trading strategy, but the risk can be mitigated by having a firm basic understanding. The Made Simple series is the perfect vehicle for this content as readers are taken step©\by©\step through everything they need to know about trading options ¨C including what can go wrong! ¨C and can work out which strategies they are most comfortable with.

Author : Imad A. Moosa
Publisher : Springer
Page : 247 pages
File Size : 55,7 Mb
Release : 2016-01-12
Category : Business & Economics
ISBN : 9781137447104

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Good Regulation, Bad Regulation by Imad A. Moosa Pdf

Since the 2007 2008 global financial crisis, there has been much debate about the role of financial regulation and the causes of financial instability in the industry. Where studies commonly question the value of a regulated rather than free market , this book focuses on the differentiation of 'good regulation' and 'bad regulation'. This book highlights the need for financial regulation to combat corruption, and the integral link that exists between corruption and financial instability. The author evaluates the benefits and shortcomings of specific types of regulation, drawing on recent examples to illustrate each argument. The book presents compelling arguments for the regulation of leverage, liquidity, payday loans and securitisation; and debates the negative aspects of the regulation of short selling, and high-frequency trading, and of Basel-style banking regulation. The author argues that there is no free-market solution to financial instability, and rejects the idea of 'too big to fail'.

Author : Ernie Zerenner,Michael Chupka
Publisher : Marketplace Books
Page : 0 pages
File Size : 51,9 Mb
Release : 2008-02
Category : Business & Economics
ISBN : 159280330X

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Naked Puts by Ernie Zerenner,Michael Chupka Pdf

Are you ready for the secrets of a reliable, income-generating strategy in stock options? Then you are ready to learn about selling naked puts -- a conservative strategy that allows investors to earn premium on bullish and neutral stocks and acquire stock at a discount. You may have heard rumors that trading naked puts is risky, but these rumors are outdated; the reality is that naked puts have the same risk-reward tolerance as covered calls, one of the most conservative of strategies. The naked put position allows an investor to take advantage of a neutral to bullish market sentiment without actually buying shares of stock.

Author : Frank J. Dobrucki
Publisher : Unknown
Page : 240 pages
File Size : 51,6 Mb
Release : 2010-03
Category : Business & Economics
ISBN : 0578047780

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Naked Short Selling by Frank J. Dobrucki Pdf

Author : Raj Chawla
Publisher : Prabhat Prakashan
Page : 167 pages
File Size : 52,7 Mb
Release : 2021-01-01
Category : Business & Economics
ISBN : 8210379456XXX

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Speculation & Money Making in Stock Market by Raj Chawla Pdf

In financial markets, “Speculation is trading in shares or commodities or in any financial instrument involving high risk in expectation of substantial gains”.This is an act of trading in financial instruments or act of entering into any financial transaction that has a significant risk of losing most of or all of the initial investment in expectation of significant gains. Decision making based on anticipation of what the future can be, is speculating. What motivates speculating is the possibility to make huge gains out of the transaction by putting some money on risk. One looks for and expects big rewards as proportionate to the risk taken.