Selling The Dream

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Selling the Dream

Ken Campbell,Jim Parcels
Selling the Dream Book PDF

Author : Ken Campbell,Jim Parcels
Publisher : Penguin Books Canada
Page : 376 pages
File Size : 53,6 Mb
Release : 2014-01-07
Category : Hockey
ISBN : 0143179926

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Selling the Dream by Ken Campbell,Jim Parcels Pdf

Canadians have always dreamed about hockey. And we all love our kids. But somehow our desire to give everything we've got to two of the things we love the most has left both worse off. For many families, hockey has become more business than pleasure, where children don't even play anymore--now they compete. The dream of playing in the NHL and the enormous costs that come with it, are killing hockey in Canada. Drawing on decades of combined experience in hockey at all levels, Ken Campbell and Jim Parcels pull back the curtain to show just how far our national game has strayed from its roots. What they reveal is a system driven by unrealistic expectations of a financial windfall, where minor-hockey fees and new sticks for kids are deemed "investments"--and where there is no shortage of entrepreneurs more than happy to take money from starry-eyed parents. Often shocking, always informative, " Selling the Dream " is not only a guidebook for involved hockey parents across the country, it is a defence of the game we all love, and of childhood itself.

Selling the Dream

Ken Campbell
Selling the Dream Book PDF

Author : Ken Campbell
Publisher : Penguin Canada
Page : 320 pages
File Size : 46,6 Mb
Release : 2013-01-22
Category : Sports & Recreation
ISBN : 9780143188285

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Selling the Dream by Ken Campbell Pdf

Drawing on decades of combined experience in hockey at all levels, Ken Campbell and Jim Parcels pull back the curtain on hockey to show just how far our national game has strayed from its roots. What they reveal is a system driven by unrealistic expectations of a financial windfall, where minor-hockey fees and new sticks for kids are deemed “investments”— and where there is no shortage of entrepreneurs more than happy to take money from starry-eyed parents. Always informative, often shocking, Selling the Dream is not only a guidebook for legions of hockey parents across the country, its a defence of the game we all love, and of childhood itself.

Selling the Dream

Guy Kawasaki
Selling the Dream Book PDF

Author : Guy Kawasaki
Publisher : Harper Collins
Page : 354 pages
File Size : 49,9 Mb
Release : 1992-08-03
Category : Business & Economics
ISBN : 9780887306006

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Selling the Dream by Guy Kawasaki Pdf

Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are. Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan. Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again.

Selling the Dream

Jane Marie
Selling the Dream Book PDF

Author : Jane Marie
Publisher : Simon and Schuster
Page : 320 pages
File Size : 52,6 Mb
Release : 2024-03-12
Category : Social Science
ISBN : 9781982155797

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Selling the Dream by Jane Marie Pdf

A Next Big Idea Club Must-Read for March 2024 * A Bustle Best New Book of Spring 2024 Peabody and Emmy Award–winning journalist Jane Marie expands on her popular podcast The Dream to expose the scourge of multilevel marketing schemes and how they have profited off the evisceration of the American working class. We’ve all heard of Amway, Mary Kay, Tupperware, and LuLaRoe, but few know the nefarious way they and countless other multilevel marketing (MLM) companies prey on desperate Americans struggling to make ends meet. When factories close, stalwart industries shutter, and blue-collar opportunities evaporate, MLMs are there, ready to pounce on the crumbling American Dream. MLMs thrive in rural areas and on military bases, targeting women with promises of being their own boss and millions of dollars in easy income—even at the risk of their entire life savings. But the vast majority—99.7%—of those who join an MLM make no money or lose money, and wind up stuck with inventory they can’t sell to recoup their losses. Featuring in-depth reporting and intimate research, Selling the Dream reveals how these companies—often owned by political and corporate elites, such as the Devos and the Van Andels families—have made a windfall in profit off of the desperation of the American working class.

Selling Dreams

Gian Luigi Longinotti-Buitoni
Selling Dreams Book PDF

Author : Gian Luigi Longinotti-Buitoni
Publisher : Unknown
Page : 344 pages
File Size : 50,8 Mb
Release : 1999
Category : Forbrugerpsykologi
ISBN : UOM:49015003112555

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Selling Dreams by Gian Luigi Longinotti-Buitoni Pdf

As long as men and women dream, the luxury market will flourish, says North American Ferrari's Gian Luigi Longinotti-Buitoni. Today, when more people than ever have the opportunity to become wealthy, and when technological advances help reduce the cost of 'physical maintenance', freeing consumers to spend proportionately less money on satisfying basic needs and more on fulfilling their dreams, the luxury market is no longer marginal. Buitoni, a man who speaks with great authority about the business of selling dreams, demonstrates how entrepeneurs and managers from all fields of business can learn a great deal from those who market products and services that ardently appeal to a customer's imagination and desires. In SELLING DREAMS, Buitoni explains his concept of 'dreamketing', where brand management is elevated to an art form, requiring artists, market sociologists, and executives to conjure up images that take hold in the consumer's collective consciousness and to attract interest in products and services that will set tomorrow's trends. His practical, step-by-step marketing plans are easily adaptable, and they will appeal to anyone who wants to stay ahead of the competition.

Selling the Dream

John M. Hood
Selling the Dream Book PDF

Author : John M. Hood
Publisher : Bloomsbury Publishing USA
Page : 269 pages
File Size : 42,6 Mb
Release : 2005-10-30
Category : Business & Economics
ISBN : 9780313036873

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Selling the Dream by John M. Hood Pdf

The process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is popular to view these commercial activities as inherently wasteful or manipulative, marginally informative or entertaining, at best. In Selling the Dream, John Hood takes the provocative stand that advertising images and sales pitches are actually part of the goods and services themselves, delivering an essential component of the consumer's experience. As such, they are inextricably linked to the basic tenets of the free-market system, and, in the boldest of terms, Hood argues that commercial communication is morally consistent with the principles of our democratic society, including freedom of choice, competition, and innovation. Tracing the history of advertising from Ancient Roman times to the present, he offers a colorful account of advertising in its cultural context and addresses such controversial issues as the promotion of harmful and immoral products (such as alcohol and tobacco), marketing to children, the role of advertising in service industries such as health care and education, and the impact of the Internet and other new media on the conduct of commerce. In the process, he offers a compelling perspective on advertising and its essential role in business, communication, and popular culture.

Selling the Dream

Peter Alsop,Gary Stewart,Dave Bamford
Selling the Dream Book PDF

Author : Peter Alsop,Gary Stewart,Dave Bamford
Publisher : Unknown
Page : 408 pages
File Size : 41,6 Mb
Release : 2012-01-01
Category : Commercial art
ISBN : 1877517771

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Selling the Dream by Peter Alsop,Gary Stewart,Dave Bamford Pdf

Celebrates the remarkable range of tourism posters and other publicity that helped promote New Zealand - both locally and to the world - until the 1960s, before television and colour photography changed the publicity landscape forever. With close to 1000 images and of important essays, Selling the dream is the first dedicated and extensive celebration of this valuable material. The imagery is some of the finest graphic art ever produced in New Zealand"--Jacket flap.

The Dream Book

Betty Bethards
The Dream Book Book PDF

Author : Betty Bethards
Publisher : SCB Distributors
Page : 200 pages
File Size : 45,9 Mb
Release : 2011-02-12
Category : Self-Help
ISBN : 9780967979069

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The Dream Book by Betty Bethards Pdf

What does it mean if you dream you're being chased by someone in a dream night after night? What if you're flying, or falling, or spitting out teeth? Should you be embarrassed if you happen to be walking through Grand Central Station in the nude? You dream every night, even if you don't remember your dreams. Dreams are an important key to self-discovery, offering insight, guidance, and inspirations. All dreams--even nightmares--contain positive messages. The trick is learning to decipher the symbolism so you can understand what your dreams are trying to tell you. The Dream Book: includes interpretation of 1,650 dream symbols, along with explanations of recurring dreams, prophetic dreams, violent dreams, dreams about snakes, aboutsex, money, death, and more. You'll also learn to remember your dreams more clearly and discover ways to use them to solve problems in waking hours.

Complete Dream Book

Gillian Holloway
Complete Dream Book Book PDF

Author : Gillian Holloway
Publisher : Sourcebooks, Inc.
Page : 708 pages
File Size : 40,5 Mb
Release : 2008
Category : Dream interpretation
ISBN : 9781402220593

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Complete Dream Book by Gillian Holloway Pdf

The Complete Dream Book is the only dream interpretation book based on concrete data about real people's dreams and how the real events in their lives relate to their nighttime visions.

The Informationist

Taylor Stevens
The Informationist Book PDF

Author : Taylor Stevens
Publisher : Crown
Page : 336 pages
File Size : 51,6 Mb
Release : 2011-03-08
Category : Fiction
ISBN : 9780307717115

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The Informationist by Taylor Stevens Pdf

Governments pay her. Criminals fear her. Nobody sees her coming. Vanessa “Michael” Munroe deals in information—expensive information—working for corporations, heads of state, private clients, and anyone else who can pay for her unique brand of expertise. Born to missionary parents in lawless central Africa, Munroe took up with an infamous gunrunner and his mercenary crew when she was just fourteen. As his protégé, she earned the respect of the jungle's most dangerous men, cultivating her own reputation for years until something sent her running. After almost a decade building a new life and lucrative career from her home base in Dallas, she's never looked back. Until now. A Texas oil billionaire has hired her to find his daughter who vanished in Africa four years ago. It’s not her usual line of work, but she can’t resist the challenge. Pulled deep into the mystery of the missing girl, Munroe finds herself back in the lands of her childhood, betrayed, cut off from civilization, and left for dead. If she has any hope of escaping the jungle and the demons that drive her, she must come face-to-face with the past that she’s tried for so long to forget. The first book in the Vanessa Michael Munroe series, gripping, ingenious, and impeccably paced, The Informationist marks the arrival or a thrilling new talent. “Stevens’s blazingly brilliant debut introduces a great new action heroine, Vanessa Michael Munroe, who doesn’t have to kick over a hornet’s nest to get attention, though her feral, take-no-prisoners attitude reflects the fire of Stieg Larsson’s Lisbeth Salander….Thriller fans will eagerly await the sequel to this high-octane page-turner.” —Publishers Weekly, starred, boxed review

Selling the Dream

David Dodrill
Selling the Dream Book PDF

Author : David Dodrill
Publisher : University Alabama Press
Page : 0 pages
File Size : 44,7 Mb
Release : 2002-07
Category : Business & Economics
ISBN : 0817311890

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Selling the Dream by David Dodrill Pdf

Gulf American Corporation's heavy influence on the migration of people to Florida The Gulf American Corporation played a significant role in the development and urbanization of the state of Florida, especially southwest Florida, during the late 1950s and 1960s. The Miami-based company promoted living in Florida to people residing throughout North America and in several foreign countries. It also enabled people of average incomes to purchase home sites in Florida on an installment basis. As a result, Gulf American had a heavy influence on the migration of people to Florida as early as 1957. Leonard and Julius J. Rosen of Baltimore, Maryland, founded and controlled the corporation during its 12-year existence from 1957 to 1969. The sale and promotion of Florida real estate was an extension of their marketing style developed in previous years when they sold mail-order cosmetics and other products. Their innovative sales strategies ultimately resulted in conflicts with state and federal regulatory agencies in the mid 1960s over the firm's aggressive sales methods. The struggle with the state of Florida over regulation, which degenerated into a personal conflict between Governor Claude Kirk and the Rosens, resulted in the Rosens' selling the business to GAC Corporation of Allentown, Pennsylvania, in 1969. After a series of business setbacks and continuing accusations of misrepresentations by salespeople, GAC declared bankruptcy in 1975 and was eventually resurrected as Avatar Holding, Inc., in 1980. Gulf American left a mixed legacy to the state of Florida by building several growing cities like Cape Coral and Golden Gate, while at the same time selling worthless underwater swampland near the Everglades. The building of their first development was planned by the company. In that sense, Cape Coral was designed to be the Rosens' most elaborate sales tool. Based on 31 personal interviews with former Gulf American Corporation, GAC/Avatar Holding company officials and supplemented by articles from 25 different newspapers, this book provides a comprehensive and fascinating look at the Gulf American Corporation--the largest land sales firm in the United States in the 1960s. In many ways the story of Gulf American is a rags-to-riches tale of Leonard and Julius (Jack) Rosen, complete with intrigue and the fluctuations of fortune that matched the rising tides that covered much of the land they sold.

Bee Fearless: Dream Like a Kid

Mikaila Ulmer
Bee Fearless Dream Like a Kid Book PDF

Author : Mikaila Ulmer
Publisher : Penguin
Page : 240 pages
File Size : 55,9 Mb
Release : 2020-08-18
Category : Juvenile Nonfiction
ISBN : 9781984815095

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Bee Fearless: Dream Like a Kid by Mikaila Ulmer Pdf

A business memoir from fifteen year-old lemonade entrepreneur and one of TIME Magazine's Top 30 Most Influential Teens, Mikaila Ulmer, and her advice for life and business. When Mikaila Ulmer was four, she was stung by a bee--twice in one week. She was terrified of going outside, so her parents encouraged her to learn more about bees so she wouldn't be afraid. It worked. Mikaila didn't just learn what an important role bees play in our ecosystem, but she also learned bees are endangered, and set out to save them. She started by selling cups of lemonade in front of her house and donating the small proceeds to organizations dedicated to bee conservation. When she realized the more lemonade she sold, the more bees she could help, Me & the Bees Lemonade was born. Now she sells her lemonade across the country. From meetings with Fortune 500 CEOs, to securing a deal on Shark Tank, to even visiting the Obama White House, Mikaila's lemonade and passion for bee conservation have taken her far. In Bee Fearless, part memoir, part business guide, Mikaila--now fifteen--shares her personal journey and special brand of mindful entrepreneurship and offers helpful tips and guidance for young readers interested in pursuing their own ventures, instilling in them the bee-lief that they can bee fearless and achieve their dreams too.

Teamwork Makes the Dream Work

John C. Maxwell
Teamwork Makes the Dream Work Book PDF

Author : John C. Maxwell
Publisher : Thomas Nelson
Page : 120 pages
File Size : 54,6 Mb
Release : 2002-04-03
Category : Business & Economics
ISBN : 9781418534851

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Teamwork Makes the Dream Work by John C. Maxwell Pdf

Teamwork makes the dreamwork by John Maxwell. Success One Day At A Timeis the kind of book you will want to carry in your car or place at the side of your bed. Each page contains a snapshot of the daily road of an overcomer. It is the perfect gift for the new graduate as well as anyone.

Before the Lights Go Out

Sean Fitz-Gerald
Before the Lights Go Out Book PDF

Author : Sean Fitz-Gerald
Publisher : McClelland & Stewart
Page : 306 pages
File Size : 48,9 Mb
Release : 2020-10-06
Category : Sports & Recreation
ISBN : 9780771024214

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Before the Lights Go Out by Sean Fitz-Gerald Pdf

A Globe and Mail Best Book A finalist for the Rakuten Kobo Emerging Writer Prize A love letter to a sport that's losing itself, from one of our best sports writers. Hockey is approaching a state of crisis in Canada. It's become more expensive, more exclusive, and effectively off-limits to huge swaths of the potential sports-loving population. Youth registration numbers are stagnant; efforts to appeal to new Canadians are often grim at best; the game, increasingly, does not resemble the country of which it's for so long been an integral part. As a lifelong hockey fan and father of a young mixed-race son falling headlong in love with the game, Sean Fitz-Gerald wanted to get to the roots of these issues. His entry point: a season with the Peterborough Petes, a storied OHL team far from its former glory in a once-emblematic Canadian city that is finding itself on the wrong side of the country's changing demographics. Fitz-Gerald profiles the players, coaches and front office staff, a mix of world-class talents with NHL aspirations and Peterborough natives happy with more modest dreams. Through their experiences, their widely varied motivations and expectations, we get a rich, colourful understanding of who ends up playing hockey in Canada and why. Fitz-Gerald interweaves the action of the season with portraits of public figures who've shaped and been shaped by the game: authors who captured its spirit, politicians who exploited it, and broadcasters who try to embody and sell it. He finds his way into community meetings full of angry season ticket holders, as well as into sterile boardrooms full of the sport's institutional brain trust, unable to break away from the inertia of tradition and hopelessly at war with itself. Before the Lights Go Out is a moving, funny, yet unsettling picture of a sport at a crossroads. Fitz-Gerald's warm but rigorous journalistic approach reads, in the end, like a letter to a troubled friend: it's not too late to save hockey in this country, but who has the will to do it?

Dream

Susan V. Bosak
Dream Book PDF

Author : Susan V. Bosak
Publisher : Unknown
Page : 0 pages
File Size : 46,5 Mb
Release : 2004
Category : Juvenile Fiction
ISBN : 1896232043

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Dream by Susan V. Bosak Pdf

Illustrated text urges the reader to nurture his or her dreams and work to make them a reality.