Selling Yoga

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Selling Yoga

Andrea R. Jain
Selling Yoga Book PDF

Author : Andrea R. Jain
Publisher : Oxford University Press, USA
Page : 265 pages
File Size : 51,8 Mb
Release : 2015
Category : Health & Fitness
ISBN : 9780199390243

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Selling Yoga by Andrea R. Jain Pdf

Premodern and early modern yoga comprise techniques with a wide range of aims, from turning inward in quest of the true self, to turning outward for divine union, to channeling bodily energy in pursuit of sexual pleasure. Early modern yoga also encompassed countercultural beliefs and practices. In contrast, today, modern yoga aims at the enhancement of the mind-body complex but does so according to contemporary dominant metaphysical, health, and fitness paradigms. Consequently, yoga is now a part of popular culture. In Selling Yoga, Andrea R. Jain explores the popularization of yoga in the context of late-twentieth-century consumer culture. She departs from conventional approaches by undermining essentialist definitions of yoga as well as assumptions that yoga underwent a linear trajectory of increasing popularization. While some studies trivialize popularized yoga systems by reducing them to the mere commodification or corruption of what is perceived as an otherwise fixed, authentic system, Jain suggests that this dichotomy oversimplifies the history of yoga as well as its meanings for contemporary practitioners. By discussing a wide array of modern yoga types, from Iyengar Yoga to Bikram Yoga, Jain argues that popularized yoga cannot be dismissed--that it has a variety of religious meanings and functions. Yoga brands destabilize the basic utility of yoga commodities and assign to them new meanings that represent the fulfillment of self-developmental needs often deemed sacred in contemporary consumer culture.

Yoga from the Inside Out

Christina Sell
Yoga from the Inside Out Book PDF

Author : Christina Sell
Publisher : SCB Distributors
Page : 166 pages
File Size : 52,5 Mb
Release : 2013-10-23
Category : Health & Fitness
ISBN : 9781935387633

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Yoga from the Inside Out by Christina Sell Pdf

Are you ready to practice yoga with all the heart and soul that it originally had? Recently a roundtable of America's top yoga teachers agreed that those who fail to understand the true spirit of yoga, using it only for striving, was the greatest challenge faced by the practice today. What is the cost to women using yoga to try and achieve an ideal? What are the benefits of embracing heart-centered yoga and self-acceptance? How can you return yoga to its original spirit?

Peace Love Yoga

Andrea R. Jain
Peace Love Yoga Book PDF

Author : Andrea R. Jain
Publisher : Oxford University Press, USA
Page : 225 pages
File Size : 51,9 Mb
Release : 2020
Category : Spirituality
ISBN : 9780190888626

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Peace Love Yoga by Andrea R. Jain Pdf

"In Peace Love Yoga, Jain analyses growing spiritual industries and their coherence with neoliberal capitalism. "Personal growth," "self-care," and "transformation" are just some of the generative tropes in the narrative of these industries. Jain illuminates the power dynamics underlying what she calls neoliberal spirituality, illustrating how spiritual commodities are rooted in concerns about deviancy, not only in the form of low productivity but also forms of social deviancy. Jain, however, does not just offer one more voice bemoaning the commodification of spirituality as a numbing device through which consumers ignore the problems of neoliberal capitalism or as the corruption or loss of "authentic" religious forms. Instead, she asks what we should make of subversive spiritual discourses that call on adherents to think beyond the individual and even out into the environment, claims to counter the problems of unbridled capitalism with charitable giving or "conscious capitalism," challenges to the imperialism behind the appropriation and commodification of products from yoga to mindfulness, calls for women's empowerment, and efforts to greenwash commodities, making them more environmentally "friendly" or "sustainable." Rather than a mode through which consumers ignore, escape, or are numbed to the problems of neoliberal capitalism, many spiritual commodities, corporations, and entrepreneurs, Jain suggests, do actually acknowledge those problems and, in fact, subvert them; but they subvert them through mere gestures. From provocative taglines printed across t-shirts or packaging to calls for "conscious capitalism," commodification serves as a strategy through which subversion itself is contained"--

My Body Is A Temple

Christina Sell
My Body Is A Temple Book PDF

Author : Christina Sell
Publisher : SCB Distributors
Page : 200 pages
File Size : 42,8 Mb
Release : 2011-12-13
Category : Health & Fitness
ISBN : 9781935387411

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My Body Is A Temple by Christina Sell Pdf

With the freshness of a memoir, author and yoga teacher Christina Sell draws upon her first visit to an extraordinary temple in southern India to present basic principles of yoga. Beyond the ordinary aims of yoga as a means of stretching and strengthening, or even for being happier or more centered, My Body is a Temple is an instruction manual for dedicating oneself to a life of the spirit, in and through the vehicle of the human body. The body as a temple is a common metaphor within many spiritual traditions. In this book, Christina Sell delves into the “how” and “why” of this widely accepted comparison. My Body Is a Temple will encourage readers to listen to and honor the body; and to enter more fully into their everyday lives to see that each activity contains a Divine blueprint for success. It will help any yoga student to reclaim the raw materials and energy, always already present, to build his or her body as a temple-to provide refuge and sanctuary for themselves and inspiration for others. While the author’s tradition is that of Anusara Yoga, a strongly heart-centered approach, the book is written for any hatha yoga aspirant or practitioner. Her commitment is to traditional yogic practices and ideals, without being rigid. My Body Is a Temple is a vital and realistic treatment about the process of human change and transformation. Beyond Fitness ... Yoga is a Means of Self-Honoring and Spiritual Transformation This book will be well-used by both students and teachers of yoga. It should be included in all yoga and fitness centers and in popular library collections.

The Woman's Yoga Book

Bobby Clennell
The Woman s Yoga Book Book PDF

Author : Bobby Clennell
Publisher : Shambhala Publications
Page : 256 pages
File Size : 41,9 Mb
Release : 2016-08-01
Category : Health & Fitness
ISBN : 9781930485679

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The Woman's Yoga Book by Bobby Clennell Pdf

Senior Iyengar Yoga teacher Bobby Clennell brings decades of yoga study and teaching experience to The Woman’s Yoga Book. She offers a comprehensive program of asana (yoga poses) and pranayama (breathing exercises) designed to support menstrual health from menarche to menopause, along with nutritional and lifestyle information for those times off the yoga mat. Yoga sequences are given for each phase of the menstrual cycle: • premenstrual: poses to stabilize • menstruation: poses to restore • postmenstrual: poses to rebalance • on through to ovulation: poses to strengthen In addition, The Woman’s Yoga Book offers sequences for: • PMS, irritability, tension, and moodswings • migraine headaches • bloating and breast tenderness • insomnia • cramps and lower back pain • heavy bleeding • scanty periods • absence of menstruation • irregular periods A former professional animator, Bobby has used her skill in rendering over 700 illustrations that teach right along with her text. Best of all, she encourages women to embrace the physical, emotional, mental, and spiritual well-being that comes from practicing women’s yoga. Begin the journey—now!

Original Yoga

Richard Rosen
Original Yoga Book PDF

Author : Richard Rosen
Publisher : Shambhala Publications
Page : 302 pages
File Size : 50,7 Mb
Release : 2012-05-01
Category : Health & Fitness
ISBN : 9780834827400

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Original Yoga by Richard Rosen Pdf

Widely respected yoga teacher and author Richard Rosen draws on ancient yoga encyclopedias to explain how yoga was practiced before it became popular in the West. He compares the three main existing sources known to yoga scholars to describe how complex and rich the practice of yoga once was. It included systematic teachings on personal hygiene, good health, and good relationships, and other practices of yoga that went far beyond just the physical postures. Each section of the book offers a guided practice session of ancient poses and breathing techniques to enable readers to connect to the roots of their yoga and to offer a framework from which to understand the sequences they use in their regular sessions.

The Complete Guide to Yoga Inversions

Jennifer DeCurtins
The Complete Guide to Yoga Inversions Book PDF

Author : Jennifer DeCurtins
Publisher : Fair Winds Press
Page : 160 pages
File Size : 55,7 Mb
Release : 2015-11-01
Category : Health & Fitness
ISBN : 9781627887595

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The Complete Guide to Yoga Inversions by Jennifer DeCurtins Pdf

Turn your yoga routine on its head! Designed to take you from a beginner to an advanced yoga student, this helpful guide will help you to progress from downward dog to even the more intricate of handstand poses. Improve focus and ability as you tone your upper body and core. The Complete Guide to Yoga Inversions is the ultimate collection of the most common arm balance poses and yoga inversions that are found in a variety of styles of yoga including ashtanga, bikram, power, hatha and more. Challenge yourself with XX arm balances and yoga poses with detailed step-by-step instructions from fitness and yoga instructor Jennifer DeCurtins. Each pose includes a helpful photo along with modifications and progressions. Learn to do pivotal, foundational poses such headstand, handstand and crow. The Complete Guide to Yoga Inversions is the perfect guide to improve your ability.

Yoga Anatomy

Leslie Kaminoff,Amy Matthews
Yoga Anatomy Book PDF

Author : Leslie Kaminoff,Amy Matthews
Publisher : Human Kinetics
Page : 348 pages
File Size : 48,5 Mb
Release : 2011-10-28
Category : Health & Fitness
ISBN : 9781492583417

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Yoga Anatomy by Leslie Kaminoff,Amy Matthews Pdf

The best-selling anatomy guide for yoga is now updated, expanded, and better than ever! With more asanas, vinyasas, full-color anatomical illustrations, and in-depth information, the second edition of YogaAnatomy provides you with a deeper understanding of the structures and principles underlying each movement and of yoga itself. From breathing to inversions to standing poses, see how specific muscles respond to the movements of the joints; how alterations of a pose can enhance or reduce effectiveness; and how the spine, breathing, and body position are all fundamentally linked. Whether you are just beginning your journey or have been practicing yoga for years, Yoga Anatomy will be an invaluable resource—one that allows you to see each movement in an entirely new light. With Yoga Anatomy, Second Edition, authors Leslie Kaminoff and Amy Matthews, both internationally recognized experts and teachers in anatomy, breathing, and bodywork, have created the ultimate reference for yoga practitioners, instructors, and enthusiasts alike.

The Woman's Book of Yoga and Health

Linda Sparrowe,Patricia Walden
The Woman s Book of Yoga and Health Book PDF

Author : Linda Sparrowe,Patricia Walden
Publisher : National Geographic Books
Page : 0 pages
File Size : 49,9 Mb
Release : 2002-12-03
Category : Health & Fitness
ISBN : 9781570624704

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The Woman's Book of Yoga and Health by Linda Sparrowe,Patricia Walden Pdf

The Woman's Book of Yoga and Health is the first comprehensive book about women's health issues and how to treat them with yoga. The authors offer a complete yoga program for general health as well as pose sequences that address specific health problems—all in the Iyengar tradition, which targets health needs more than other forms of yoga. For example, in the first part of the book, Patricia Walden has organized three chapters showing yoga poses with clear instructions that tell how to get into each pose and describe its benefits: chapter one is the Essential Sequence for all women, and includes modifications for people who cannot or should not do all the poses; chapter two is the Restorative Sequence for stress relief and relaxation; chapter three contains advanced poses that energize and tone. The second part is presented in four sections that broadly represent the stages of a woman's life: teen years and early twenties, later twenties and thirties, midlife, and wisdom years. Each section contains chapters offering specific information about a particular health issue from author Linda Sparrowe, as well as sequences of yoga poses from Patricia Walden that address the problem. For example, the back care chapter includes information about common back problems and their causes (scoliosis, arthritis, lordosis, sciatica, kyphosis, among others) with an emphasis on: emotional and psychological roots of some back problems; physiological information about the spine and back muscles; general information about how yoga addresses different areas of the back; and finally, Patricia Walden's sequences of poses that target different back problems with the goal of not only relieving back pain but of strengthening, and healing old injuries and misalignments. Sections of the book include: • Teens and Early 20s: Eating disorders, menstrual health, immune support • 20s and 30s: Back care, pregnancy, headaches • Midlife: Depression, menopause, digestion • Wisdom Years: Osteoporosis, postmenopause, the heart The final section of the book includes listings of yoga centers, instructional videos, yoga equipment, and where to go for more information about yoga.

The Face Yoga Journal

Danielle Collins
The Face Yoga Journal Book PDF

Author : Danielle Collins
Publisher : Watkins Media Limited
Page : 199 pages
File Size : 48,6 Mb
Release : 2022-02-08
Category : Self-Help
ISBN : 9781786787071

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The Face Yoga Journal by Danielle Collins Pdf

From the world's leading face yoga expert, this beautiful journal offers daily motivation for a younger-looking face and a calmer mind. The 52-week programme will transform your face, mind and life in just 2 minutes a day, with Danielle by your side every step of the way. This is the first-ever Face Yoga journal, from the best-known Face Yoga teacher in the world. As it's undated, it can be started at any time of year and then used for 52 weeks, supporting you through a year of Face Yoga practice, and encouraging you to take daily time out for self-care along the way. With Danielle by your side, offering a new exercise each week, plus a motivational quote, a weekly wellness hack and a chance to set yourself a goal and then reflect on your progress at the week's end, you'll be motivated to continue practising and reap the benefits of fresher, more vibrant and younger-looking skin. And it takes just 2 minutes a day to fill in the journal and do the Face Yoga exercise. You can spend more if you like, but just 2 minutes a day will work - and surely we can all spare 2 minutes for ourselves. There are 52-brand new Face Yoga exercises in this journal along with full explanation of what Face Yoga is and how to do it. You don't need to own Danielle's first book to buy this journal, but if you do own it, you'll certainly want this journal too.

I Am Yoga

Susan Verde
I Am Yoga Book PDF

Author : Susan Verde
Publisher : Abrams
Page : 32 pages
File Size : 51,8 Mb
Release : 2015-09-08
Category : Juvenile Fiction
ISBN : 9781613128497

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I Am Yoga by Susan Verde Pdf

An eagle soaring among the clouds or a star twinkling in the night sky . . . a camel in the desert or a boat sailing across the sea—yoga has the power of transformation. Not only does it strengthen bodies and calm minds, but with a little imagination, it can show us that anything is possible. New York Times bestselling illustrator Peter H. Reynolds and author and certified yoga instructor Susan Verde team up again in this book about creativity and the power of self-expression. I Am Yoga encourages children to explore the world of yoga and make room in their hearts for the world beyond it. A kid-friendly guide to 17 yoga poses is included.

Living the Sutras

Kelly DiNardo,Amy Pearce-Hayden
Living the Sutras Book PDF

Author : Kelly DiNardo,Amy Pearce-Hayden
Publisher : Shambhala Publications
Page : 209 pages
File Size : 51,8 Mb
Release : 2018-06-12
Category : Health & Fitness
ISBN : 9781611805499

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Living the Sutras by Kelly DiNardo,Amy Pearce-Hayden Pdf

Discover wisdom of The Yoga Sutras of Patanjali—the ancient text on yoga philosophy—with this “perfect guide for dipping your toe into where and how you understand the Sutras and their impact on your own life” (Book Riot) In its highest form, yoga is a practice for your body and your mind. Living the Sutras brings the wisdom of classical yoga philosophy into your life in an accessible and relevant way. The Yoga Sutras, written by the guru Patanjali over two thousand years ago, are made up of 196 aphorisms that offer potent teachings on how to deal with loss and pain, and guidance on how to lead a healthy and fulfilling life. Here, Kelly DiNardo and Amy Pearce-Hayden offer an entrée to this yoga training for the mind and spirit by introducing a sutra or group of sutras on a related theme—providing a brief commentary, and writing prompts to allow you to reflect on and apply the meaning of the sutras to your life. Living the Sutras is at once an introduction to the classical philosophy, a quick guide for students and teachers, and an active self-study that helps you to engage with yoga wisdom in a deeply personal way.

Danielle Collins' Face Yoga

Danielle Collins
Danielle Collins Face Yoga Book PDF

Author : Danielle Collins
Publisher : Watkins Media Limited
Page : 228 pages
File Size : 55,9 Mb
Release : 2019-07-09
Category : Body, Mind & Spirit
ISBN : 9781786782663

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Danielle Collins' Face Yoga by Danielle Collins Pdf

Have you ever thought why every workout you have ever done stopped at the neck? Or wondered why traditional yoga calms the mind, tones the body but forgets the face? Are you looking for a natural way to look and feel younger and healthier? Danielle Collins, TV's Face Yoga Expert, believes we should all have the opportunity to look and feel the very best we can for our age and to care for our face, body and mind using natural and holistic techniques. Her method requires just 5 minutes a day and could not be easier to get started. Integrating practical facial exercises with inspirational lifestyle tips, including diet and skincare, Danielle Collins' Face Yoga is a revolutionary new programme to help you achieve healthier, firmer, glowing skin..

Yoga for Athletes

Dean Pohlman
Yoga for Athletes Book PDF

Author : Dean Pohlman
Publisher : Penguin
Page : 526 pages
File Size : 42,6 Mb
Release : 2021-12-14
Category : Health & Fitness
ISBN : 9780744053630

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Yoga for Athletes by Dean Pohlman Pdf

For runners, weight lifters, Crossfitters, triathletes, cyclists, and any fitness enthusiast who loves an intense workout: learn exactly how yoga will benefit your performance. You've heard yoga can improve your fitness pursuits, but all you can find is vague information on starting a "beginner's vinyasa practice." And who really has the time for a 60 minute yoga class when all you want to do is lift weights? The good news is a yoga practice really can make you better at your sport; and specific tips, postures, and yoga workouts do exist to help you. This book is absolutely everything you need, and absolutely nothing you don't, to be a better athlete. Dean Pohlman, founder of Man Flow Yoga and author of DK's best-selling book Yoga Fitness for Men, is your no-nonsense guide for integrating yoga with your existing resistance and endurance training. He's a respected athlete, fitness enthusiast, and functional yoga expert who actually knows how to speak to your fitness discipline. In partnership with other professional athletes in your field, Yoga For Athletes has all of the credible and effective information you need. Choose your primary discipline: resistance training or endurance training (or both!). Then use the targeted assessment to identify your areas of opportunity. Armed with this knowledge, you'll be guided to select from a variety of 10-minute yoga workouts you can easily merge with existing fitness plans. Yoga for Athletes offers: • 30+ yoga workouts designed with the athlete's goals in mind. Most workouts require just 10 minutes of your time and are easily slid into your existing workout program. • 30+ yoga postures in this detailed step-by-step guide for improved mobility, strength, and balance. • Beat your pain points and perfect your fitness with a systematic evaluation of your training program. Discover how to fix muscle weaknesses, overtraining, common injuries, stiffness, and more. "Dean has taken what is essential to our bodies, brains, and minds, and created a model based on the principles of a yogic practice. You can drop this excellent book into whatever sport, practice, class, or activity you love, and it will make you better." -Dr. Kelly Starrett

Hatha Yoga Illustrated

Martin Kirk,Brooke Boon,Daniel DiTuro
Hatha Yoga Illustrated Book PDF

Author : Martin Kirk,Brooke Boon,Daniel DiTuro
Publisher : Human Kinetics
Page : 391 pages
File Size : 41,9 Mb
Release : 2005-10-20
Category : Health & Fitness
ISBN : 9781492582496

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Hatha Yoga Illustrated by Martin Kirk,Brooke Boon,Daniel DiTuro Pdf

Experience the physical benefits and body awareness from hatha yoga—the most popular form of yoga today. Hatha Yoga Illustrated presents nearly 650 full-color photos to visually demonstrate 77 standard poses from hatha yoga that apply to all major hatha styles including Iyengar, Astanga, Anusara, and Bikram. Individual poses are presented from start to finish, showing you how to achieve proper alignment and breathing to ensure challenging yet safe execution. The result is an increase in the effectiveness, both physically and mentally, you'll experience with each pose. Several pose variations based on your personal preference, ability, and fitness level are also included. Eleven sample yoga routines show how to assemble the poses into workouts that meet your specific time, difficulty, and intensity parameters. Colorful and comprehensive, Hatha Yoga Illustrated is organized for your ultimate convenience and use. Use it to guide your muscles, as well as your mind, and increase strength and stamina, reduce stress and anxiety, reduce blood pressure, and increase flexibility.