Semiotic Analysis Of Media Content

Author : Francis Arackal Thummy
Publisher : GRIN Verlag
Page : 23 pages
File Size : 47,8 Mb
Release : 2019-05-09
Category : Literary Criticism
ISBN : 9783668934986

Get Book

Semiotic analysis of media content by Francis Arackal Thummy Pdf

Academic Paper from the year 2017 in the subject German Studies - Linguistics, grade: NA, , course: Semiotic Analysis, Film Appreciation, Media, language: English, abstract: The science of symbols, called semiotics or semiology, helps us understand our world that is full of signs and symbols. One of the areas where semiotics proves to be useful is in the field of the media. It enables us to see how media content is produced by the sender and consumed and interpreted by the audience. This paper takes a special look at the semiotic understanding of media and explains how semiotics is used in making media content, especially advertising and films. The content of an advertisement gives rise to many meanings and interpretations. Some writers use the term media ‘text’ instead of media ‘content’. A text can be understood in a variety of ways. Thus media content or text in principle is polysemic, having multiple potential meanings for its audience. Further, media content can be differentiated according to its degree of openness. Semiotic method as applied to media content sheds light on the hidden or underlying meanings. Considered in this way, the primary objective of media semiotics is to study how the mass media create or recycle signs for their own ends.

Author : Winfried Nöth
Publisher : Walter de Gruyter GmbH & Co KG
Page : 908 pages
File Size : 45,9 Mb
Release : 2016-12-19
Category : Language Arts & Disciplines
ISBN : 9783110803617

Get Book

Semiotics of the Media by Winfried Nöth Pdf

Author : Jonathan Bignell
Publisher : Manchester University Press
Page : 244 pages
File Size : 40,5 Mb
Release : 1997
Category : Mass media
ISBN : 0719045010

Get Book

Media Semiotics by Jonathan Bignell Pdf

Using examples such as the Wonderbra advertisements and the film Waterworld, Bignell presents an investigation of the critical approach to contemporary media studies and discusses the challenges posed by post-structuralist theory and postmodernism.

Author : Marcel Danesi
Publisher : Bloomsbury Publishing
Page : 312 pages
File Size : 40,5 Mb
Release : 2018-11-15
Category : Language Arts & Disciplines
ISBN : 9781350064195

Get Book

Understanding Media Semiotics by Marcel Danesi Pdf

Media semiotics is a valuable method of focusing on the hidden meanings within media texts. This new edition brings Understanding Media Semiotics fully up to date and is written for students of the media, of linguistics and those interested in studying the ever-changing media in more detail. Offering an in-depth guide to help students investigate and understand the media using semiotic theory, this book assumes little previous knowledge of semiotics or linguistics, avoiding jargon and explaining the issues step by step. With in-depth case studies, practical accounts and directed further reading, Understanding Media Semiotics provides students with all the tools they need to understand semiotic analysis in the context of the media. Semiotic analysis is sometimes seen as complicated and difficult to understand; Marcel Danesi shows that on the contrary it can be readily understood and can greatly enrich students' understanding of media texts, from print media right through to the internet and apps.

Author : Jonathan Bignell
Publisher : Manchester University Press
Page : 260 pages
File Size : 50,5 Mb
Release : 2002-07-05
Category : Literary Criticism
ISBN : 0719062055

Get Book

Media Semiotics by Jonathan Bignell Pdf

Using examples such as the Wonderbra advertisements and the film Waterworld, Bignell presents an investigation of the critical approach to contemporary media studies and discusses the challenges posed by post-structuralist theory and postmodernism.

Author : Jane C. Stokes
Publisher : SAGE
Page : 212 pages
File Size : 55,5 Mb
Release : 2003-02-24
Category : Language Arts & Disciplines
ISBN : 076197329X

Get Book

How to Do Media and Cultural Studies by Jane C. Stokes Pdf

Providing a student guide to the process of research and writing for media and cultural studies, the author covers both quantitative and qualitative methods and includes a list of useful library resources and essential Web sites.

Author : Paul Jones,David Holmes
Publisher : SAGE
Page : 274 pages
File Size : 55,6 Mb
Release : 2011-11-10
Category : Social Science
ISBN : 9781446290040

Get Book

Key Concepts in Media and Communications by Paul Jones,David Holmes Pdf

"A sprightly, critical and intelligent guided tour around the mansion of media and communications/cultural research... enormously useful for students and researchers." - James Curran, Goldsmiths, University of London "A highly comprehensive guide to core concepts in media theory and criticism." - Andrew Goodwin, University of San Francisco "A great resource for new under-grads and something I urge my students to buy and use as a hand first ′port of call′ throughout their studies." - Paul Smith, De Montfort University This book covers the key concepts central to understanding recent developments in media and communications studies. Wide-ranging in scope and accessible in style it sets out a useful, clear map of the important theories, methods and debates. The entries critically explore the limits of a key concept as much as the traditions that define it. They include clear definitions, are introduced within the wider context of the field and each one: is fully cross-referenced is appropriately illustrated with examples, tables and diagrams provides a guide to further reading. This book is an essential resource for students of media and communications across sociology, cultural studies, creative industries and of course, media and communications courses.

Author : Gillespie, Marie,Toynbee, Jason
Publisher : McGraw-Hill Education (UK)
Page : 216 pages
File Size : 55,7 Mb
Release : 2006-05-01
Category : Social Science
ISBN : 9780335218868

Get Book

Analysing Media Texts (Volume 4) by Gillespie, Marie,Toynbee, Jason Pdf

Provides an introduction to analysing media texts. This book with its award winning DVD, helps students learn how to do semiotic, genre and narrative analysis, content and discourse analysis, and engage with debates about the politics of representation.

Author : Punziano, Gabriella,Delli Paoli, Angela
Publisher : IGI Global
Page : 919 pages
File Size : 53,9 Mb
Release : 2021-09-03
Category : Reference
ISBN : 9781799884743

Get Book

Handbook of Research on Advanced Research Methodologies for a Digital Society by Punziano, Gabriella,Delli Paoli, Angela Pdf

Doing research is an ever-changing challenge for social scientists. This challenge is harder than ever today as current societies are changing quickly and in many, sometimes conflicting, directions. Social phenomena, personal interactions, and formal and informal relationships are becoming more borderless and disconnected from the anchors of the offline “reality.” These dynamics are heavily marking our time and are suggesting evolutionary challenges in the ways we know, interpret, and analyze the world. Internet and computer-mediated communication (CMC) is being incorporated into every aspect of daily life, and social life has been deeply penetrated by the internet. This is due to recent technological developments that increase the scope and range of online social spaces and the forms and time of participation such as Web 2.0, which widened the opportunities for user-generated content, the emergence of an “internet of things,” and of ubiquitous mobile devices that make it possible to always be connected. This implies an adjustment to epistemological and methodological stances for conducting social research and an adaption of traditional social research methods to the specificities of online interactions in the digital society. The Handbook of Research on Advanced Research Methodologies for a Digital Society covers the different strands of methods most affected by the change in a digital society and develops a broader theoretical reflection on the future of social research in its challenge to always be fitting, suitable, adaptable, and pertinent to the society to be studied. The chapters are geared towards unlocking the future frontiers and potential for social research in the digital society. They include theoretical, epistemological, and ontological reflections about the digital research methods as well as innovative methods and tools to collect, analyze, and interpret data. This book is ideal for social scientists, practitioners, librarians, researchers, academicians, and students interested in social research methodology and its developments in the digital scenario.

Author : Arthur Asa Berger
Publisher : SAGE Publications, Incorporated
Page : 248 pages
File Size : 54,9 Mb
Release : 1998-04-21
Category : Computers
ISBN : UOM:39015045635524

Get Book

Media Analysis Techniques by Arthur Asa Berger Pdf

The Second Edition of the bestselling Media Analysis Techniques provides concise explanations of four perspectives to media analysis - semiological, Marxist, psychoanalytical and sociological - and then demonstrates how these various analyses might be applied to the various popular media such as literature, advertisements and political propaganda. While retaining the classic coverage presented in the first edition, Berger has revised and expanded the volume to include a number of new features, including: a new chapter on advertising; enhanced discussions on methodology; a glossary of terms; a study guide to help students focus on important concepts; a number of learning games, exercises and activities; and new drawings and illustrations.

Author : May Wong
Publisher : Springer
Page : 192 pages
File Size : 52,7 Mb
Release : 2019-04-29
Category : Literary Criticism
ISBN : 9783030154288

Get Book

Multimodal Communication by May Wong Pdf

This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.

Author : Philip M. Napoli
Publisher : Walter de Gruyter GmbH & Co KG
Page : 694 pages
File Size : 43,8 Mb
Release : 2018-09-24
Category : Language Arts & Disciplines
ISBN : 9783110478686

Get Book

Mediated Communication by Philip M. Napoli Pdf

Media scholarship has responded to a rapidly evolving media environment that has challenged existing theories and methods while also giving rise to new theoretical and methodological approaches. This volume explores the state of contemporary media research. Focusing on Intellectual Foundations, Theoretical Perspectives, Methodological Approaches, Context, and Contemporary Issues, this volume is a valuable resource for media scholars and students.

Author : Pieter Jacobus Fourie
Publisher : Juta and Company Ltd
Page : 468 pages
File Size : 42,7 Mb
Release : 2007
Category : Social Science
ISBN : 0702176923

Get Book

Media Studies: Media history, media and society by Pieter Jacobus Fourie Pdf

While examining exactly who owns the media and who produces the media, this text manages to encompass the systematic, critical, and analytical media in all its forms and concludes that the media is one of the most important generators and disseminators of meaning in contemporary society. Investigating the power relationships between the media and politics, culture, economy, society, and above all, democracy, this resource is well-suited for anyone with an interest in the modern role of media in society.

Author : Shaleph O'Neill
Publisher : Springer Science & Business Media
Page : 188 pages
File Size : 55,8 Mb
Release : 2008-09-18
Category : Computers
ISBN : 9781848000360

Get Book

Interactive Media: The Semiotics of Embodied Interaction by Shaleph O'Neill Pdf

The author discusses the existing theoretical approaches of semiotically informed research in HCI, what is useful and the limitations. He proposes a radical rethink to this approach through a re-evaluation of important semiotic concepts and applied semiotic methods. Using a semiotic model of interaction he explores this concept through several studies that help to develop his argument. He concludes that this semiotics of interaction is more appropriate than other versions because it focuses on the characteristics of interactive media as they are experienced and the way in which users make sense of them rather than thinking about interface design or usability issues.

Author : Andrew Burn,David Parker
Publisher : Bloomsbury Publishing
Page : 103 pages
File Size : 52,6 Mb
Release : 2003-12-01
Category : Education
ISBN : 9781441169419

Get Book

Analysing Media Texts by Andrew Burn,David Parker Pdf

Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.