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Author : Marcel Danesi
Publisher : University of Toronto Press
Page : 209 pages
File Size : 51,8 Mb
Release : 2007-01-01
Category : Literary Criticism
ISBN : 9780802095145
The Quest for Meaning is designed as a guide to basic semiotic theory and practice, discussing and illustrating the main trends, ideas, and figures of semiotics.
Author : Marcel Danesi
Publisher : University of Toronto Press
Page : 212 pages
File Size : 52,9 Mb
Release : 2020
Category : Language Arts & Disciplines
ISBN : 9781487523510
The go-to introductory guide to semiotic theory and practice, this second edition features a new chapter on semiotics in the digital age and sheds light on how we grasp for meaning in the modern world.
Author : Marcel Danesi,Donato Santeramo
Publisher : Canadian Scholars' Press
Page : 290 pages
File Size : 47,8 Mb
Release : 1999-01-01
Category : Literary Criticism
ISBN : 1551301113
The Sign in Theory and Practice is a collection of eleven seminal essays in Semiotics. It contains classic discussions by Peirce, Saussure, and Langer, as well as more recent expositions by contemporary scholars such as Perron, Capozzi, and Merrell. This outstanding collection has been designed for the beginner in the field. It includes the editors' notes on the history and context of the essays, guidance for further activity and follow-up discussions by the reader, and an orientation to other important writing in the field. This body of work is the ideal collection for both the student and the casual reader in the emerging discipline of Semiotics.
Author : Michael Herzfeld,Lucio Melazzo
Publisher : Walter de Gruyter
Page : 1348 pages
File Size : 47,8 Mb
Release : 1988
Category : Discourse analysis
ISBN : 3110099330
Author : Evripides Zantides
Publisher : Cambridge Scholars Publishing
Page : 340 pages
File Size : 40,7 Mb
Release : 2014-04-11
Category : Literary Criticism
ISBN : 9781443859301
This book is the result of selective research papers that were presented at the First International Conference on Semiotics and Visual Communication at the Cyprus University of Technology in November 2011. The conference was structured around the theme from theory to practice, and brought together researchers and practitioners who study and evaluate the ways that semiotic theories can be analysed, perceived and applied in the context of various forms in visual communication. Within a semiotic framework, the book explores research questions under five main thematic areas: Architectural, Spatial Design-Design for Three-Dimensional Products; Design for Print Applications; Design for Screen-Based Media; Pedagogy of Visual Communication; and Visual Arts. This volume will be an asset for people who have an interest in semiotics, not only from a theoretical and historical perspective, but also from an applied point of view, looking at how semiotic theory can be implemented into educational research, design and visual communication practice. The book provides 25 essential contributions that demonstrate how the concepts and theories of semiotics can be creatively adapted within the interdisciplinary nature of visual communication.
Author : Norma Presmeg,Luis Radford,Wolff-Michael Roth,Gert Kadunz
Publisher : Springer
Page : 45 pages
File Size : 55,9 Mb
Release : 2016-04-11
Category : Education
ISBN : 9783319313702
This volume discusses semiotics in mathematics education as an activity with a formal sign system, in which each sign represents something else. Theories presented by Saussure, Peirce, Vygotsky and other writers on semiotics are summarized in their relevance to the teaching and learning of mathematics. The significance of signs for mathematics education lies in their ubiquitous use in every branch of mathematics. Such use involves seeing the general in the particular, a process that is not always clear to learners. Therefore, in several traditional frameworks, semiotics has the potential to serve as a powerful conceptual lens in investigating diverse topics in mathematics education research. Topics that are implicated include (but are not limited to): the birth of signs; embodiment, gestures and artifacts; segmentation and communicative fields; cultural mediation; social semiotics; linguistic theories; chains of signification; semiotic bundles; relationships among various sign systems; intersubjectivity; diagrammatic and inferential reasoning; and semiotics as the focus of innovative learning and teaching materials.
Author : Andrew Stables,Winfried Nöth,Alin Olteanu,Eetu Pikkarainen,Sébastien Pesce
Publisher : Unknown
Page : 236 pages
File Size : 43,9 Mb
Release : 2020-02-25
Category : Electronic
ISBN : 0367487802
Semiotic Theory of Learning asks what learning is and what brings it about, challenging the hegemony of psychological and sociological constructions of learning in order to develop a burgeoning literature in semiotics as an educational foundation. Drawing on theoretical research and its application in empirical studies, the book attempts to avoid the problematization of the distinction between theory and practice in semiotics. It covers topics such as signs, significance and semiosis; the ontology of learning; the limits of learning; ecosemiotics; ecology and sexuality. The book is written by five of the key figures in the semiotics field, each committed to the belief that living is a process of interaction through acts of signification with a signifying environment. While the authors are agreed on the value of semiotic frameworks, the book aims not to present an entirely coherent line in every respect, but rather to reflect ongoing scholarship and debates in the area. In light of this, the book offers a range of possible interpretations of major semiotic theorists, unsettling assumptions while offering a fresh, and still developing, series of perspectives on learning from academics grounded in semiotics. Semiotic Theory of Learning is a timely and valuable text that will be of great interest to academics, researchers and postgraduates working in the fields of educational studies, semiotics, psychology, philosophy, applied linguistics and media studies.
Author : Laura R. Oswald
Publisher : OUP Oxford
Page : 208 pages
File Size : 53,6 Mb
Release : 2015-01-22
Category : Business & Economics
ISBN : 9780191631566
In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has material impact on financial markets themselves. Strong brands leverage consumer investments in the cultural myths, social networks, and ineffable experiences they associate with marketing signs and rituals. Creating Value: The Theory and Practice of Marketing Semiotic Research is a guide to managing these investments by managing the cultural codes that define value in a market or consumer segment. The book extends the discussion beyond the basics of semiotics to post-structural debates related to ethnographic performance, multicultural consumer identity, the digitalized consumer, and heterotopic experiences of consumer space. The book invites readers to challenge the current thinking on topics ranging from cultural branding and brand rhetoric to digital media management and service site design. It also emphasizes the role of product category codes and cultural trends in the production of perceived value. Creating Value explains theory in language that is accessible to academics and students, as well as research practitioners and marketers. By applying semiotics to the everyday world of the marketplace, the book makes sense of the semiotics discipline, which is often mystified by technical jargon and hair-splitting debate in the academic literature. The book also provides practitioners and professors with a practical guide to the methods used in semiotic research across the marketing mix.
Author : Michael Herzfeld,Lucio Melazzo
Publisher : Walter de Gruyter GmbH & Co KG
Page : 1322 pages
File Size : 54,5 Mb
Release : 2016-07-11
Category : Language Arts & Disciplines
ISBN : 9783110868883
Author : International Association for Semiotic Studies. Congress
Publisher : Unknown
Page : 740 pages
File Size : 50,6 Mb
Release : 1988
Category : Discourse analysis
ISBN : UOM:39015014935400
Author : Laura R. Oswald
Publisher : OUP Oxford
Page : 234 pages
File Size : 50,8 Mb
Release : 2012-02-16
Category : Business & Economics
ISBN : 9780191647901
Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics. The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that contribute to profitability by distinguishing brands from simple commodities, from competitors, and engaging consumers in the brand world. The book includes dozens of global business cases where semiotics has been used to refocus, reposition, or extend the brand to new products, customers, and markets. Drawing upon twenty years of academic and consulting experience, the book provides actionable direction for steering brands through technological and cultural change, differentiating brands in the competitive environment, and counteracting the natural depletion of brand meaning over time.
Author : Marcel Danesi,Paul Perron
Publisher : Legas
Page : 199 pages
File Size : 44,6 Mb
Release : 2003
Category : Language Arts & Disciplines
ISBN : 1894508475
This anthology of classic readings, in semiotic theory and practice is intended to provide supplementary resource designed to give a first-hand glimpse into a selection of those texts that have either laid the foundation of the semiotic theoretical edifice or else helped shape its contemporary form.
Author : Scott Simpkins
Publisher : Lexington Books
Page : 306 pages
File Size : 54,9 Mb
Release : 2001
Category : Language Arts & Disciplines
ISBN : 0739102915
Literary Semiotics brings much needed revitalization to the conservatism of modern semiotic theory. Scott Simpkins' revisionist work scrutinizes the conflicting views on sign theory to identify new areas of development in semiotic thought and practice, particularly in relation to literary theory. Focusing on the idea of semiotics as a "conversation" about sign theory and practice, Simpkins principally looks at the work of Umberto Eco, while giving secondary attention to some of semiotics' most influential commentators: including Deleuze and Guattari, Lyotard, Foucault, Barthes, Kristeva, and Derrida. As an engaged interrogation of the restraints on the practice of semiotics, Literary Semiotics is a provocative study for semioticians, literary theorists, and scholars of cultural studies and a resource for students seeking a probing examination of the theory of signs.
Author : Christopher L. Atkinson
Publisher : Routledge
Page : 335 pages
File Size : 47,8 Mb
Release : 2019-03-20
Category : Political Science
ISBN : 9781351205979
Semiotic Analysis and Public Policy evaluates several key areas of public policy that are dependent on narrative, naming, sign, and branding to create meaning. Semiotic analysis, drawing on the work of Saussure, Peirce, and others, allows for creation of a case-oriented model of brand versus product, and of medium compared with message. Using a critical Habermasian lens, Atkinson convincingly exposes approaches focusing too heavily on instrumentality and rhetoric that claims a resolution of complex societal dilemmas. Rooted in the literature on public policy and semiotics, Atkinson creates an opportunity to delve more fully into the creation of narratives and meaning in policy, and the origins and maintenance of public programs. Evaluation of such programs shows various levels of disconnect between popular understanding of public considerations, political outcomes, and what results from the administrative/regulatory process in support of the law. This book will be of interest for scholars and researchers of public policy, policy analysis, public administration, public management, and policy implementation.
Author : Thomas Hestbaek Andersen,Morten Boeriis,Eva Maagerø,Elise Seip Tonnessen
Publisher : Routledge
Page : 174 pages
File Size : 42,8 Mb
Release : 2015-03-27
Category : Language Arts & Disciplines
ISBN : 9781317447870
M.A.K Halliday’s work has been hugely influential in linguistics and beyond since the 1960s. This is a collection of interviews with key figures in the generation of social semioticians who have taken Halliday’s concept of social semiotics and developed it further in various directions, making their own original contributions to theory and practice. This book highlights their main lines of thought and considers how they relate to both the original concept of social semiotics and to each other. Key themes include: Linguistic studies, multilinguality and evolution of language; Text, discourse and classroom studies; Digital texts, computer communication and science teaching; Multimodal text- and discourse analysis; Education and literacy; Media work and visual and audio modes; Critical Discourse Analysis. Featuring interviews with leading figures from linguistics, education and communication studies, a framing introduction and concluding chapter summing up commonalities and differences, connections and conflicts and key themes, this is essential reading for any scholar or student working in the area of social semiotics and systemic functional linguistics. Additional video resources are available on the Routledge website. Featuring: Christian M.I.M. Matthiessen, Theo Van Leeuwen, James R. Martin, Jay Lemke, Gunther Kress