Semiotics The Basics

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Semiotics: The Basics

Daniel Chandler
Semiotics The Basics Book PDF

Author : Daniel Chandler
Publisher : Routledge
Page : 279 pages
File Size : 44,6 Mb
Release : 2007-05-07
Category : Literary Criticism
ISBN : 9781134324767

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Semiotics: The Basics by Daniel Chandler Pdf

This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? What is a text? A highly useful, must-have resource, Semiotics: The Basics is the ideal introductory text for those studying this growing area.

A Dictionary of Media and Communication

Daniel Chandler,Rod Munday
A Dictionary of Media and Communication Book PDF

Author : Daniel Chandler,Rod Munday
Publisher : Oxford University Press
Page : 673 pages
File Size : 45,9 Mb
Release : 2020-02-21
Category : Social Science
ISBN : 9780192578938

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A Dictionary of Media and Communication by Daniel Chandler,Rod Munday Pdf

This authoritative and up-to-date A-Z covers all aspects of interpersonal, mass, and networked communication, including digital and mobile media, advertising, journalism, and nonverbal communication. This new edition is particularly focused on expanding coverage of social media terms, to reflect its increasing prominence to media and communication studies as a whole. More than 2,000 entries have been revised, and over 500 new terms have been added to reflect current theoretical terminology, including concepts such as artificial intelligence, cisgender, fake news, hive mind, use theory, and wikiality. The dictionary also bridges the gap between theory and practice, and contains many technical terms that are relevant to the communication industry, including dialogue editing, news aggregator, and primary colour correction. The text is complemented by biographical notes and extensively cross-referenced, while web links supplement the entries. It is an indispensable guide for undergraduate students of media and communication studies, and also for those taking related subjects such as television studies, video production, communication design, visual communication, marketing communications, semiotics, and cultural studies.

Prose Fiction: An Introduction to the Semiotics of Narrative

Ignasi Ribó
Prose Fiction An Introduction to the Semiotics of Narrative Book PDF

Author : Ignasi Ribó
Publisher : Open Book Publishers
Page : 122 pages
File Size : 42,7 Mb
Release : 2019-12-13
Category : Education
ISBN : 9781783748129

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Prose Fiction: An Introduction to the Semiotics of Narrative by Ignasi Ribó Pdf

This concise and highly accessible textbook outlines the principles and techniques of storytelling. It is intended as a high-school and college-level introduction to the central concepts of narrative theory – concepts that will aid students in developing their competence not only in analysing and interpreting short stories and novels, but also in writing them. This textbook prioritises clarity over intricacy of theory, equipping its readers with the necessary tools to embark on further study of literature, literary theory and creative writing. Building on a ‘semiotic model of narrative,’ it is structured around the key elements of narratological theory, with chapters on plot, setting, characterisation, and narration, as well as on language and theme – elements which are underrepresented in existing textbooks on narrative theory. The chapter on language constitutes essential reading for those students unfamiliar with rhetoric, while the chapter on theme draws together significant perspectives from contemporary critical theory (including feminism and postcolonialism). This textbook is engaging and easily navigable, with key concepts highlighted and clearly explained, both in the text and in a full glossary located at the end of the book. Throughout the textbook the reader is aided by diagrams, images, quotes from prominent theorists, and instructive examples from classical and popular short stories and novels (such as Jane Austen’s Pride and Prejudice, Franz Kafka’s ‘The Metamorphosis,’ J. K. Rowling’s Harry Potter, or Dostoyevsky’s The Brothers Karamazov, amongst many others). Prose Fiction: An Introduction to the Semiotics of Narrative can either be incorporated as the main textbook into a wider syllabus on narrative theory and creative writing, or it can be used as a supplementary reference book for readers interested in narrative fiction. The textbook is a must-read for beginning students of narratology, especially those with no or limited prior experience in this area. It is of especial relevance to English and Humanities major students in Asia, for whom it was conceived and written.

Basics of Semiotics (Ninth Edition)

John Deely
Basics of Semiotics Ninth Edition Book PDF

Author : John Deely
Publisher : Royal Collins Publishing Company
Page : 400 pages
File Size : 43,6 Mb
Release : 2021-06-30
Category : Language Arts & Disciplines
ISBN : 1487807805

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Basics of Semiotics (Ninth Edition) by John Deely Pdf

The last half century has produced an increasing interest in semiotics, the study of signs. As an interdisciplinary field, moreover, semiotics has produced a vast literature from many different points of view. As the discourse has expanded, clear definitions and goals become more elusive. Semioticians still lack a unified theory of the purposes of semiotics as a discipline as well as a comprehensive rationale for the linking of semiosis at the levels of culture, society, and nature. This short, cogent, philosophically oriented book outlines and analyzes the basic concepts of semiotics in a coherent, overall framework.

Handbook of Semiotics

Winfried Noth
Handbook of Semiotics Book PDF

Author : Winfried Noth
Publisher : Indiana University Press
Page : 600 pages
File Size : 48,5 Mb
Release : 1990-09-22
Category : Language Arts & Disciplines
ISBN : 0253209595

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Handbook of Semiotics by Winfried Noth Pdf

History and Classics of Modern Semiotics -- Sign and Meaning -- Semiotics, Code, and the Semiotic Field -- Language and Language-Based Codes -- From Structuralism to Text Semiotics: Schools and Major Figures -- Text Semiotics: The Field -- Nonverbal Communication -- Aesthetics and Visual Communication.

Semiotics and the Philosophy of Language

Umberto Eco
Semiotics and the Philosophy of Language Book PDF

Author : Umberto Eco
Publisher : Indiana University Press
Page : 260 pages
File Size : 45,6 Mb
Release : 1986-07-22
Category : Language Arts & Disciplines
ISBN : 0253203988

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Semiotics and the Philosophy of Language by Umberto Eco Pdf

"Eco wittily and enchantingly develops themes often touched on in his previous works, but he delves deeper into their complex nature . . . this collection can be read with pleasure by those unversed in semiotic theory." —Times Literary Supplement

The Subject of Semiotics

Kaja Silverman
The Subject of Semiotics Book PDF

Author : Kaja Silverman
Publisher : Oxford University Press
Page : 317 pages
File Size : 44,9 Mb
Release : 1983-05-12
Category : Literary Criticism
ISBN : 9780199772155

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The Subject of Semiotics by Kaja Silverman Pdf

This provocative book undertakes a new and challenging reading of recent semiotic and structuralist theory, arguing that films, novels, and poems cannot be studied in isolation from their viewers and readers.

Changing Signs of Truth

Crystal L. Downing
Changing Signs of Truth Book PDF

Author : Crystal L. Downing
Publisher : InterVarsity Press
Page : 342 pages
File Size : 46,6 Mb
Release : 2012-05-15
Category : Religion
ISBN : 9780830866854

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Changing Signs of Truth by Crystal L. Downing Pdf

Crystal Downing brings the postmodern theory of semiotics within reach for today's evangelists. Following the idea of the sign through Scripture, church history and the academy, Downing shows you how signs work and how sensitivity to their dynamics can make or break an attempt to communicate truth.

Marketing Semiotics

Laura R. Oswald
Marketing Semiotics Book PDF

Author : Laura R. Oswald
Publisher : OUP Oxford
Page : 234 pages
File Size : 54,5 Mb
Release : 2012-02-16
Category : Business & Economics
ISBN : 9780191647901

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Marketing Semiotics by Laura R. Oswald Pdf

Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics. The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that contribute to profitability by distinguishing brands from simple commodities, from competitors, and engaging consumers in the brand world. The book includes dozens of global business cases where semiotics has been used to refocus, reposition, or extend the brand to new products, customers, and markets. Drawing upon twenty years of academic and consulting experience, the book provides actionable direction for steering brands through technological and cultural change, differentiating brands in the competitive environment, and counteracting the natural depletion of brand meaning over time.

Key Concepts in Media and Communications

Paul Jones,David Holmes
Key Concepts in Media and Communications Book PDF

Author : Paul Jones,David Holmes
Publisher : SAGE
Page : 274 pages
File Size : 53,6 Mb
Release : 2011-11-10
Category : Social Science
ISBN : 9781446290040

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Key Concepts in Media and Communications by Paul Jones,David Holmes Pdf

"A sprightly, critical and intelligent guided tour around the mansion of media and communications/cultural research... enormously useful for students and researchers." - James Curran, Goldsmiths, University of London "A highly comprehensive guide to core concepts in media theory and criticism." - Andrew Goodwin, University of San Francisco "A great resource for new under-grads and something I urge my students to buy and use as a hand first ′port of call′ throughout their studies." - Paul Smith, De Montfort University This book covers the key concepts central to understanding recent developments in media and communications studies. Wide-ranging in scope and accessible in style it sets out a useful, clear map of the important theories, methods and debates. The entries critically explore the limits of a key concept as much as the traditions that define it. They include clear definitions, are introduced within the wider context of the field and each one: is fully cross-referenced is appropriately illustrated with examples, tables and diagrams provides a guide to further reading. This book is an essential resource for students of media and communications across sociology, cultural studies, creative industries and of course, media and communications courses.

Structuralism & Semiotics

Terence Hawkes
Structuralism Semiotics Book PDF

Author : Terence Hawkes
Publisher : Univ of California Press
Page : 196 pages
File Size : 42,9 Mb
Release : 1977-01-01
Category : Literary Criticism
ISBN : 0520034228

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Structuralism & Semiotics by Terence Hawkes Pdf

"This guide discusses the nature and development of structuralism and semiotics, calling for a new critical awareness of the ways in which we communicate and drawing attention to their implications for our society. Published in 1977 as the first volume in the New Accents series, Structuralism and Semiotics made crucial debates in critical theory accessible to those with no prior knowledge of the field, thus enacting its own small revolution. Since then a generation of readers has used the book as an entry not only into structuralism and semiotics, but into the wide range of cultural and critical theories underpinned by these approaches." "Structuralism and Semiotics remains the clearest introduction to some of the most important topics in modern critical theory. An afterword and fresh suggestions for further reading ensure that this new edition will become, like its predecessor, the essential starting point for anyone new to the field."--BOOK JACKET.

Signs

Thomas Albert Sebeok
Signs Book PDF

Author : Thomas Albert Sebeok
Publisher : University of Toronto Press
Page : 220 pages
File Size : 40,5 Mb
Release : 2001-01-01
Category : Literary Criticism
ISBN : 0802084729

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Signs by Thomas Albert Sebeok Pdf

In this regard, semiotics is of relevance to a wide spectrum of scholars and professionals, including social scientists, psychologists, artists, graphic designers, and students of literature.".

Semiotics of Visual Language

Fernande Saint-Martin
Semiotics of Visual Language Book PDF

Author : Fernande Saint-Martin
Publisher : Indiana University Press
Page : 278 pages
File Size : 47,7 Mb
Release : 1990-10-22
Category : Literary Criticism & Collections
ISBN : 0253112699

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Semiotics of Visual Language by Fernande Saint-Martin Pdf

"... the details of Saint-Martin's argument contain a wealth of penetrating observations from which anyone with a serious interest in visual communication will profit." -- Journal of Communication Saint-Martin elucidates a syntax of visual language that sheds new light on nonverbal language as a form of representation and communication. She describes the evolution of this language in the visual arts as well as its multiple uses in contemporary media. The result is a completely new approach for scholars and practitioners of the visual arts eager to decode the many forms of visual communication.

Introducing Semiotic

John Deely
Introducing Semiotic Book PDF

Author : John Deely
Publisher : Indiana University Press
Page : 218 pages
File Size : 51,6 Mb
Release : 2020-06-23
Category : Literary Criticism
ISBN : 9780253056726

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Introducing Semiotic by John Deely Pdf

This comprehensive survey of semiotics examines its development from pre-Socratic philosophy to Peirce’s Sign Theory and beyond. In Introducing Semiotics, renowned philosopher and semiotician John Deely provides a conceptual overview of the field, covering its development across centuries of Western philosophical thought. It delineates the foundations of contemporary semiotics and concretely reveals just how integral and fundamental the semiotic point of view really is to Western culture. In particular, the book bridges the gap from St. Augustine in the fifth century to John Locke in the seventeenth. The appeal of semiotics lies in its apparent ability to establish a common framework for all disciplines, a framework rooted in the understanding of the sign as the universal means of communication. With its clarity of exposition and careful use of primary sources, Introducing Semiotics is an essential text for newcomers to the subject and an ideal textbook for semiotics courses.

This Means This, This Means That Second Edition

Sean Hall
This Means This This Means That Second Edition Book PDF

Author : Sean Hall
Publisher : Laurence King Publishing
Page : 205 pages
File Size : 51,7 Mb
Release : 2012-03-26
Category : Design
ISBN : 9781780673912

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This Means This, This Means That Second Edition by Sean Hall Pdf

Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, appear mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of abstract theory. This new edition features an expanded introduction that carefully and clearly presents the world of semiotics before leading into the book's 76 sections of key semiotic concepts. Each short section begins with a single image or sign, accompanied by a question inviting us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign, and in this way, actively engage in creative thinking. A fascinating read, this book provides practical examples of how meaning is made in contemporary culture.