Seo Guide Seo 2020 Combine Your Seo Pay Per Click Advertising Campaigns

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SEO GUIDE SEO 2020: Combine Your SEO Pay per Click Advertising Campaigns

Author : Sam James
Publisher : Sam James
Page : 128 pages
File Size : 54,9 Mb
Release : 2024-06-29
Category : Computers
ISBN : 8210379456XXX

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SEO GUIDE SEO 2020: Combine Your SEO Pay per Click Advertising Campaigns by Sam James Pdf

Getting a main 5 inquiry positioning in Google, Yahoo! also, as of late in MSN.com too is the key factor to promote your item on-line. Enhancing your site will produce more traffic than the entirety of your other Internet Marketing endeavors joined. By just getting traffic going to your site, you have more possibility of producing more sales.... The most ideal approach to have a decent situation on Internet web indexes is to consolidate your SEO (Search Engine Optimization) with pay per click publicizing efforts (Google Adwords, Yahoo! Search Marketing or Microsoft AdCenter for MSN.com). These two best procedures for getting positioned high can emphatically impact one another and executing them both you will get astounding traffic results. Peruse these couple of pages and you will become familiar with about SEO and payper-click (PPC) crusades before you squander a ton of cash on a mission that doesn’t work. This guide gives basic diagram of SEO and it will assist you with propelling your first on-line publicizing efforts with Google Adwords, Yahoo! Search Marketing (earlier Overture) or Microsoft AdCenter Website streamlining: How to Get a Good Position on the Internet? Website streamlining: How to Get a Good Position on the Internet? So you need your site to be on the principal page of each Search Engine? You can impact your internet searcher perceivability without anyone else and it is a lot simpler than you anticipated. The most ideal approach to have a decent situation on Internet web crawlers is to consolidate your publicizing efforts (Google Adwords, Yahoo! Search Marketing or Microsoft AdCenter) with SEO (Search Engine Optimization). Along these lines, by actualizing a decent SEO system, you can altogether increment both the number and nature of guests. Website design enhancement implies that your Web webpage is “advanced” for web index results, implying that, in a perfect world, your Web webpage will come up as one of the initial 10 destinations when individuals look for catchphrases relevant to your business. This is fundamental to your site traffic which would then be able to prompt further sales generation. For instance 3R Sales and Marketing figured out how to overwhelm the Google postings for over one month and they did it without anyone else’s help, with no outer assistance. Here you can peruse more about how they did it: Does SEO Marketing Really Boost Sales? As a rule, SEO has two fundamental zones: 1. changes to a site’s code (alluded to as “on-page factors”) 2. getting connections from different destinations (alluded to as “off-page factors”). Despite the fact that SEO is a basic and generally simple to-utilize method of improving your site positioning, which enables your clients to discover your site simpler, there is additionally probability of misuse. This can by the day’s end lead to being rejected from the web indexes postings. Thusly it is significant to know the contrast between strategies that web indexes suggest as a feature of good structure (alleged “White Hat” SEO) and those procedures that web crawlers don’t favor of and endeavor to limit the impact of (alluded to as “Dark Hat” SEO or spamdexing). Another fascinating truth to know is that web crawlers change their inquiry measures every day. There are generally unpretentious changes a normal site proprietor doesn’t need to follow. Their motivation is to forestall spamdexing or if nothing else make it as troublesome as could reasonably be expected. Presently we should investigate the most well-known procedures of site design improvement White Hat SEO There are 8 fundamental segments which decide your positioning on web crawlers: 1. Site Quality and Content Make valuable and far reaching content that is identified with your market to keep your guests there. Including watchword rich content that bodes well and serves the idea of the site page improves your positioning and keeps your guests intrigued. The more content, the better for web crawler creepy crawlies when they record a site, it is unequivocally suggested that your landing page has at any rate 200-300 “noticeable” words. Also, the internet searcher arachnids creep particularly the first 20 expressions of your site so attempt to watch out for them and make them extremely applicable to what your site is about. Furthermore, significant, thick and normally refreshed substance is one of the most significant things you requirement for your site since guests who remain longer while visiting a site help measure the fame of the site in the web indexes. Accordingly attempt to put at your landing page such components, substance of which you will

Search Engine Optimization

Author : Jennifer Grappone,Gradiva Couzin
Publisher : John Wiley & Sons
Page : 386 pages
File Size : 43,9 Mb
Release : 2008-06-02
Category : Computers
ISBN : 9780470382110

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Search Engine Optimization by Jennifer Grappone,Gradiva Couzin Pdf

Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.

Internet Marketing, SEO & Advertising

Author : Nicolae Sfetcu
Publisher : MultiMedia Publishing
Page : 166 pages
File Size : 43,6 Mb
Release : 2014-04-15
Category : Business & Economics
ISBN : 8210379456XXX

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Internet Marketing, SEO & Advertising by Nicolae Sfetcu Pdf

A guide for online marketers, advertisers and publishers, to increase the digital marketing and optimize their costs and benefits. Internet marketing, also known as digital marketing, web marketing, online marketing, search marketing or e-marketing, is the marketing (generally promotion) of products or services over the Internet. Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings. Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling and sales promotion. Online advertising is advertising on the Internet. This particular form of advertising is a source of revenue for an increasing number of websites and companies.

Pay-per-click Search Engine Marketing Handbook

Author : Boris Mordkovich,Eugene Mordkovich
Publisher : Lulu.com
Page : 204 pages
File Size : 49,5 Mb
Release : 2005
Category : Business & Economics
ISBN : 9781411628175

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Pay-per-click Search Engine Marketing Handbook by Boris Mordkovich,Eugene Mordkovich Pdf

You've got products. You've got a website. You're ready to do business online. Now, how do you attract new customers? You'll find the answers in this book. In it, search engine advertising pioneers, Boris and Eugene Mordkovich, share their knowledge from the most basic information explaining how Pay-Per-Click works to why it is so extraordinarily effective, as well as offer detailed information on how to design a successful campaign, how to test concepts, determine what works, and fine-tune your campaigns to maximize the Return on Investment (ROI). It also delves into more advanced topics affecting advertisers today, including contextual advertising (getting your website listed on thousands of websites without paying a penny), localized search (targeting a specific local area through search engines), and click fraud (how to protect yourself against it). The book also offers tips, techniques, and ideas contributed by 14 top experts in the industry.

Pay-per-click

Author : Basileios Drolias
Publisher : Lulu.com
Page : 154 pages
File Size : 51,5 Mb
Release : 2007-10-01
Category : Business & Economics
ISBN : 9781847532718

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Pay-per-click by Basileios Drolias Pdf

The most complete guide for the theory and application of Pay-per-Click advertising. The book will teach you: How to plan and execute a PPC campaign. How to optimize your campaign for maxim Return On Investment. How to start an Adwords and Overture Campaign. How to track your sales and the success of your campaign. How to write effective advertisments for your campaign. What are the secrets of Adwords and Overture. How to understand exactly the response of your campaign and predict your results. How to save money on each of your campaigns and decrease your marketing costs while increasing your revenue. And is ideal for: The professional marketer that wishes to get into the advanced concepts of PPC advertsising and standardize the methodology he / she is using. The amateur marketer / web business owner that has to learn all the concepts of pay per click advertsising in order to promote his web business efficiently and succesfully.

SEO & PPC

Author : Melanie Mitchell
Publisher : FT Press
Page : 24 pages
File Size : 53,6 Mb
Release : 2012-05-14
Category : Business & Economics
ISBN : 9780133037630

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SEO & PPC by Melanie Mitchell Pdf

In SEO & PPC: Better Together, Melanie Mitchell shows how to use search engine optimization (SEO) and pay-per-click (PPC) together to achieve better results than either can deliver alone. You’ll learn how to integrate SEO and PPC in campaigns that engage more consumers and use data from both to improve the performance of each. Mitchell begins by comparing the paid and organic search marketing “pathways,” reviewing applications, overlaps, differences, strengths, weaknesses, and tradeoffs. Next, Mitchell shows how paid search data can be a gold mine when figuring out where to focus your SEO efforts, and understanding what content to optimize or build based on your actual ROI rather than relying on indirect traffic estimates from keyword research tools. She presents the latest research on synergies between SEO and PPC, shows how to handle new analytical complexities introduced by changes in Google’s search privacy policies, and offers practical, step-by-step guidance for building a KPI-linked dashboard that organizes your data and makes it more usable. From start to finish, Mitchell’s techniques and guidance are designed to help marketers become smarter about focusing their time and budgets, evaluating current returns, and optimizing the value of every campaign they create.

The Ultimate Guide to Search Engine Marketing

Author : Bruce C. Brown
Publisher : Atlantic Publishing Company
Page : 290 pages
File Size : 54,6 Mb
Release : 2007-01-12
Category : Business & Economics
ISBN : 9781601381569

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The Ultimate Guide to Search Engine Marketing by Bruce C. Brown Pdf

Is your ultimate goal to have more customers come to your website? You can increase your website traffic by more than 1,000 percent through the expert execution of Pay Per Click Advertising. With PPC advertising you are only drawing highly qualified visitors to your Web site! PPC brings you fast results and you can reach your target audience with the most cost effective method on the Internet today. In this book we show you the secrets of executing a successful, cost-effective campaign. Pay per click, or PPC, is an advertising technique that uses search engines where you can display your text ads throughout the Internet keyed to the type of business you have or the type of products you are promoting. Successful PPC advertising ensures that your text ads reach the right audience while your business only pays for the clicks your ads receive! Master the art and science behind Pay Per Click Advertising in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your website and significantly increase sales! Since you only pay when someone actually clicks on your ad, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. The key to success in PPC advertising is to know what you are doing, devise a comprehensive and well-crafted advertising plan, and know the relationships between your website, search engines, and PPC advertising campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads to your website. This new book will teach you the six steps to a successful campaign: Keyword Research, Copy Editing, Setup and Implementation, Bid Management, Performance Analysis, Return on Investment, and Reporting and Avoiding PPC Fraud. In addition, we interviewed some of today s most successful PPC masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness to drive business to your web site and increase sales and profits. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed. This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

Pay Per Click Search Engine Marketing For Dummies

Author : Peter Kent
Publisher : John Wiley & Sons
Page : 376 pages
File Size : 52,9 Mb
Release : 2011-02-23
Category : Computers
ISBN : 9781118043929

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Pay Per Click Search Engine Marketing For Dummies by Peter Kent Pdf

Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to Use the right keywords to trigger your ads Figure your breakeven point Write ads that reach your customers Calculate return on investment Use geo targeting Track your ad results

The Expert Guide To Pay-Per-Click

Author : Noorani, Faizal,CIEL
Publisher : CIEL
Page : 28 pages
File Size : 46,8 Mb
Release : 2019-11-07
Category : Computers
ISBN : 8210379456XXX

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The Expert Guide To Pay-Per-Click by Noorani, Faizal,CIEL Pdf

Understand PAY-PER-CLICK step by step in this simple guide. We have covered: #What is PPC #The importance of PPC #What is SEM #CTR #Campaigns #Metrics This simple guide is useful for someone new to starting Paid ads or someone who is a Professional.

How to SEO - The definitive guide after 10 years of SEO

Author : Federico Magni
Publisher : Youcanprint
Page : 121 pages
File Size : 50,5 Mb
Release : 2019-12-10
Category : Computers
ISBN : 9788831653008

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How to SEO - The definitive guide after 10 years of SEO by Federico Magni Pdf

This innovative guide will take you on a journey through SEO (Search Engine Optimization) from A to Z. The text is based on updated examples faithfully reported from the experiences with the 100 sites built by the Italian author Federico Magni, Senior SEO Specialist for about 10 years, and now founder of the SEOProf.it platform. Failures and successes on Google are told by analyzing not only the keyword and link building concepts, but also by focusing on the latest SEO strategies to place your site on search engines for a given keyword. In addition to practical suggestions and a bit of theory, you will find the experiences, the case studies verified in the European market, and the situations experienced by the author during his daily work in SEO, with concrete numbers and data. Written in a very clear and simple way, this SEO course is ideal for those who already know the subject, but also for those who have recently approached it. Recommended for the beginner who wants to start in the best way, but also for those who have a more advanced level and want to improve their skills for a professional growth. It's not a cold reading of false myths, tricks, or outdated content about SEO, but it's a book that gets straight to the point.

Optimizing SEO and paid search fundamentals

Author : Julian Delphiki
Publisher : Julian Delphiki
Page : 128 pages
File Size : 45,7 Mb
Release : 2020-05-20
Category : Business & Economics
ISBN : 9798647414281

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Optimizing SEO and paid search fundamentals by Julian Delphiki Pdf

"Optimizing SEO and Paid Search Fundamentals: Create Your Search Strategy, Optimize SEO, and Launch Your Paid Campaigns" is a comprehensive guide that delves into the world of search engine optimization (SEO) and paid search. This book offers valuable insights and practical strategies to help businesses and marketers improve their online visibility, drive targeted traffic, and maximize their return on investment (ROI). The book begins by providing a clear understanding of SEO fundamentals, explaining how search engines work, and the importance of optimizing websites to rank higher in search results. It covers essential aspects such as keyword research, on-page optimization, website structure, and technical SEO. Readers will learn how to develop a comprehensive SEO strategy that aligns with their business goals and effectively improves their website's visibility and organic traffic. Moving forward, the book dives into the realm of paid search, often referred to as search engine marketing (SEM) or pay-per-click (PPC) advertising. It walks readers through the process of setting up paid campaigns on popular advertising platforms like Google Ads, Bing Ads, and social media platforms. Readers will gain insights into keyword selection, ad copy creation, bid management, and campaign optimization techniques. The book emphasizes the importance of aligning SEO and paid search strategies to create a cohesive and impactful online presence. It explores how to leverage SEO data and insights to inform paid search campaigns, ensuring the targeting of relevant keywords and optimization of ad performance. By integrating these two disciplines, readers will learn how to maximize their visibility in search engine results pages (SERPs) and effectively reach their target audience. Furthermore, the book covers the importance of analytics and tracking in measuring the success of SEO and paid search efforts. It explains how to set up and interpret data from tools like Google Analytics, Google Search Console, and ad platform analytics. Readers will discover how to extract valuable insights to optimize their strategies, make data-driven decisions, and continuously refine their campaigns for better results. Throughout the book, the authors provide practical examples, case studies, and actionable tips, offering readers a step-by-step approach to implementing successful SEO and paid search strategies. Whether beginners or experienced marketers, readers will gain the knowledge and skills needed to develop a robust search strategy, improve their organic rankings, drive targeted traffic, and achieve their business objectives. "Optimizing SEO and Paid Search Fundamentals: Create Your Search Strategy, Optimize SEO, and Launch Your Paid Campaigns" is an essential resource for marketers, entrepreneurs, and anyone looking to enhance their digital marketing efforts. By mastering the principles and techniques outlined in this book, readers will be equipped with the tools to effectively navigate the complex world of SEO and paid search and achieve sustainable online success.

Digital Marketing Strategies

Author : Koray Odabasi
Publisher : Unknown
Page : 244 pages
File Size : 45,9 Mb
Release : 2019-01-12
Category : Electronic
ISBN : 1793365865

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Digital Marketing Strategies by Koray Odabasi Pdf

DIGITAL MARKETING STRATEGIES 2019 book describes up to date, useful, tested and effective strategies in an easy to understand way. 1. "DIVIDE & CONQUER" METHOD As of 2019, an average consumer sees 10,000 marketing messages per day and the attention span of an average internet user declined to only 8 seconds. 1.3 billion websites try to impress these people. In such an environment, you cannot achieve success by targeting wide audiences and using general marketing messages. To gain their attention, you have to divide your target audience and communicate each segment with the most relevant marketing message. 2. SEARCH ENGINE OPTIMIZATION (SEO) As the competition gets fierce, you have to work more than ever in 2019. This chapter provides detailed information regarding all 5 stages of SEO: Research, Strategy & Keyword Selection, On-site SEO, Infrastructure and Usability, Link Development, and Performance on Search Engine Results Page (SERP). 3. DIGITAL ADSThis chapter focuses on the strategies that will provide the highest conversion in Google Ads (formerly AdWords) and Facebook Ads. You will find detailed information on how to structure your digital ad campaigns and discover effective strategies to achieve success. The chapter provides various examples on text, display and social ad campaigns. 4. SOCIAL MEDIA This chapter focuses on achieving high ROI from social media. Platform-specific success strategies are presented based on Facebook, Instagram, Twitter, YouTube and LinkedIn. 5. EMAIL NEWSLETTERSIn addition to the format, content, timing and frequency of email newsletters, there is a specific section regarding performance analysis. CHECKLISTS AND THE THINGS YOU NEED TO DOTo help you get results, you will find 30-item checklists at the end of each chapter. Using them, you will be able to review the topics that are covered in each chapter. You will also find a special section at the end of each chapter, focusing on the things you need to do to implement this knowledge in your campaigns after reading this book. This will eliminate the gap between reading the book and taking action, as is the case in many other books. Many brands have already implemented "Divide and Conquer" method and significantly improved their digital marketing conversion.Now, it is your turn!

SEO Mastery 2021

Author : Brandon Smith
Publisher : Unknown
Page : 180 pages
File Size : 40,9 Mb
Release : 2020-12-22
Category : Business & Economics
ISBN : 1801343004

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SEO Mastery 2021 by Brandon Smith Pdf

If You Want The Optimal Strategies For Mastering SEO & Ranking At The Top Of Search Engine Searches For Your Niche Then Keep Reading... Do you always seem to struggle to rank your website, blog or anything else you want to rank? Do you struggle to keep up with the ever changing algorithm & always feel one step behind? Do you want an EXACT blueprint to consistently ranking high on Google WITHOUT breaking the bank on Ads? I'm guessing, as any business owner, blog writer or personal brand builder would, you answered yes to that final question I just asked you. And, trust me, we get it! SEO can be an annoying and tricky beast to tackle. Which is exactly why we decided to produce this book to help you master your Digital Marketing game & get more visitors, and most importantly more paying customers! And, just to make it even better for you, ALL the strategies are FULLY optimized & updated for the year ahead, why not get yourself off to a head start? Here's a tiny example of what's inside... 1 Simple, Yet Wildly Effective, Trick For Ranking Your Business & Website Highly In The Local Area... The BEST Keyword Tactic To Maximize Your Chance Of SEO Success! How To Effectively Use 'Pay Per Click' (PPC) Advertising To Minimize Your Costs & Maximize Your Profits The Fundamentals Of SEO Explained, WITHOUT All The Fluff & Filler You Don't Need! 3 Must Know Link Building Strategies To Both Increase Visitors & Increase Your Rankings Simultaneously And SO Much More! Even if you had no idea what Search Engine Optimization was until reading this, even if you've never ranked on the first page of ANY search engine before & even if you have no idea what you're doing wrong currently, this practical blueprint will outline EXACTLY how you can master SEO & Improve your Digital Marketing strategy with ease! So, If You Want To Upgrade Your Business Using The Incredible Power Of SEO, Then Scroll Up And Click "Add To Cart."

Pay-Per-Click Search Engine Marketing

Author : David Szetela,Joseph Kerschbaum
Publisher : John Wiley & Sons
Page : 453 pages
File Size : 40,7 Mb
Release : 2010-07-06
Category : Computers
ISBN : 9780470917213

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Pay-Per-Click Search Engine Marketing by David Szetela,Joseph Kerschbaum Pdf

The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants Explains core PPC concepts, industry trends, and the mechanics that make a campaign work Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.

The PPC Marketing Guide

Author : Max Editorial
Publisher : Editora Bibliomundi
Page : 34 pages
File Size : 44,6 Mb
Release : 2023-01-25
Category : Business & Economics
ISBN : 9781526029850

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The PPC Marketing Guide by Max Editorial Pdf

LIGHTNING PROMOTION ””””””””””””””””””””””””””” PPC stands for Pay-Per-Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typical y in the form of text ads. These are usual y placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser's web page. In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services - the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it 'keyword auctioning'). Advertisers would then pay the bidding price every time a visitor clicks through the website. PPC advertising is also known under the following names/variations:• Pay per placement• Pay per performance• Pay per ranking• Pay per position• Cost per click (CPC)