Author : Chris Lovelock
Publisher : Praeger
Page : 248 pages
File Size : 42,7 Mb
Release : 1987-11-17
Category : Business & Economics
ISBN : UOM:39015012757517
Marketing Public Transit by Chris Lovelock Pdf
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.