Shoptimism

Author : Lee Eisenberg
Publisher : Simon and Schuster
Page : 597 pages
File Size : 48,5 Mb
Release : 2009-10-16
Category : Business & Economics
ISBN : 9781439160619

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Shoptimism by Lee Eisenberg Pdf

In this smart, engaging book, Lee Eisenberg, best-selling author of The Number: A Completely Different Way to Think about the Rest of Your Life, leads us on a provocative and entertaining tour of America's love/hate affair with shopping, a pursuit that, even in hard times, remains a true national pastime. Why do we shop and buy the way we do? In a work that will explain much about the American character, Eisenberg chronicles the dynamics of selling and buying from almost every angle. Neither a cheerleader for consumption nor an anti-consumerist scold, he explores with boundless curiosity the vast machinery aimed at inducing us to purchase everything from hair mousse to a little black dress. He leads us, with understated humor, into the broad universe of marketing, retailing, advertising, and consumer and scientific research--an arsenal of powerful forces that combine to form what he calls "The Sell Side." Through the rest of the book, Eisenberg leads us through the "Buy Side" -- a journey directly into our own hearts and minds, asking among other questions: What are we really looking for when we buy? Why are we alternately excited, guilt-ridden, satisfied, disappointed, and recklessly impulsive? What are our biases, need for status, impulses to self-express, that lead us individually to buy what we buy? Are you a classic buyer (your head wants to do the right thing), or a romantic buyer (your heart just wants to have fun)? How do men and women differ in their attitudes towards shopping, and does the old cliche -- "Women shop, men buy" -- apply any longer? Of special interest are the author's findings on the subject of What Makes a Good Buy? We all purchase things that we sooner or later regret, but what are the guidelines for making purchases that we'll never regret? What, for instance, defines the perfect gift? Brimming with wit and surprise, Shoptimism will be delightful and instructive reading for anyone with a credit card and a healthy curiosity about American culture, through good times and bad. For here, in one vivid journey, is a memorable, panoramic portrait of our everyday self-delusions, desires, and dreams.

Author : Lee Eisenberg
Publisher : Simon and Schuster
Page : 354 pages
File Size : 40,7 Mb
Release : 2009-10-16
Category : Business & Economics
ISBN : 9781439160619

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Shoptimism by Lee Eisenberg Pdf

In this smart, engaging book, Lee Eisenberg, best-selling author of The Number: A Completely Different Way to Think about the Rest of Your Life, leads us on a provocative and entertaining tour of America's love/hate affair with shopping, a pursuit that, even in hard times, remains a true national pastime. Why do we shop and buy the way we do? In a work that will explain much about the American character, Eisenberg chronicles the dynamics of selling and buying from almost every angle. Neither a cheerleader for consumption nor an anti-consumerist scold, he explores with boundless curiosity the vast machinery aimed at inducing us to purchase everything from hair mousse to a little black dress. He leads us, with understated humor, into the broad universe of marketing, retailing, advertising, and consumer and scientific research--an arsenal of powerful forces that combine to form what he calls "The Sell Side." Through the rest of the book, Eisenberg leads us through the "Buy Side" -- a journey directly into our own hearts and minds, asking among other questions: What are we really looking for when we buy? Why are we alternately excited, guilt-ridden, satisfied, disappointed, and recklessly impulsive? What are our biases, need for status, impulses to self-express, that lead us individually to buy what we buy? Are you a classic buyer (your head wants to do the right thing), or a romantic buyer (your heart just wants to have fun)? How do men and women differ in their attitudes towards shopping, and does the old cliche -- "Women shop, men buy" -- apply any longer? Of special interest are the author's findings on the subject of What Makes a Good Buy? We all purchase things that we sooner or later regret, but what are the guidelines for making purchases that we'll never regret? What, for instance, defines the perfect gift? Brimming with wit and surprise, Shoptimism will be delightful and instructive reading for anyone with a credit card and a healthy curiosity about American culture, through good times and bad. For here, in one vivid journey, is a memorable, panoramic portrait of our everyday self-delusions, desires, and dreams.

Author : Cynthia Overbeck Bix
Publisher : Twenty-First Century Books
Page : 92 pages
File Size : 49,8 Mb
Release : 2013-08-01
Category : Young Adult Nonfiction
ISBN : 9781467716581

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Spending Spree by Cynthia Overbeck Bix Pdf

Ka-ching! Ever stop to think how our modern-day shopping culture came to be? In the early 1800s, stores were few and far between in the United States. General stores supplied everything from fabric and flour to handsaws and clocks. As the country grew, mail-order catalogs arrived at homes across the country, Mom and Pop specialty shops sprang up along Main Street, and later, shopping malls and big box megastores thrived in the suburbs. Then online shopping arrived via the Internet and changed the consumer experience yet again! Buying behaviors also changed over time. For example, did you know you could barter for a pound of sugar at a general store in the early 1800s? Or that department stores in the 1900s added restrooms and ladies lounges to encourage women to shop all day long? Or that online shopping in the twenty-first century is a multibillion-dollar industry? Spending Spree takes readers on an amazing journey from farmlands to cyberspace to learn about the evolution of shopping in the United States.

Author : Sarah Lazarovic
Publisher : Penguin
Page : 194 pages
File Size : 46,8 Mb
Release : 2014-10-28
Category : Art
ISBN : 9780698182486

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A Bunch of Pretty Things I Did Not Buy by Sarah Lazarovic Pdf

A witty, gracious, and charmingly illustrated anti-consumer manifesto Like most people, Sarah Lazarovic covets beautiful things. But rather than giving in to her impulse to spend and acquire, Sarah spent a year painting the objects she wanted to buy instead. Based on a visual essay that was first published on The Hairpin, A Bunch of Pretty Things I Did Not Buy is a beautiful and witty take on the growing “slow shopping” movement. Sarah is a well-known blogger and illustrator, and she writes brilliantly without preaching or guilt-tripping. Whether she’s trying to justify the purchase of yet another particleboard IKEA home furnishing, debating the pros and cons of leg warmers or calculating the per-day usage cost of big-ticket items, Sarah’s poignant musings will resonate with any reader who’s ever been susceptible to an impulse buy.

Author : Anonim
Publisher : Unknown
Page : 788 pages
File Size : 40,5 Mb
Release : 1867
Category : Celebrities
ISBN : MINN:31951P010892200

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Harper's Bazaar by Anonim Pdf

Author : Judith Levine
Publisher : Simon and Schuster
Page : 288 pages
File Size : 49,7 Mb
Release : 2007-02-27
Category : Biography & Autobiography
ISBN : 9780743269360

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Not Buying It by Judith Levine Pdf

A journalist traces a year during which she and her partner struggled to stop consumer spending practices in spite of their American conditioning, an effort that had an impact on their careers, family relationships, and personal identities.

Author : Lee Eisenberg
Publisher : Simon and Schuster
Page : 291 pages
File Size : 48,8 Mb
Release : 2006-01-03
Category : Business & Economics
ISBN : 9780743282444

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The Number by Lee Eisenberg Pdf

Do you know your Number? What happens if you don't make it to your Number? Do you have a plan? The Number is no ordinary finance book—it offers an intriguing and entertaining tour of weath gurus, life coaches, and financial advisers, and our hopes and fears for the future. The result is a provocative field guide to your psyche and finances and an urgently useful book for anyone over thirty. The often-avoided, anxiety-riddled discussion about financial planning for a secure and fulfilling future has been given a new starting point in The Number by Lee Eisenberg. The buzz of professionals and financial industry insiders everywhere, the Number represents the amount of money and resources people will need to enjoy the active life they desire, especially post-career. Backed by imaginative reporting and insights, Eisenberg urges people to assume control and responsibility for their standard of living, and take greater aim on their long-term aspirations. From Wall Street to Main Street USA, the Number means different things to different people. It is constantly fluctuating in people’s minds and bank accounts. To some, the Number symbolizes freedom, validation of career success, the ticket to luxurious indulgences and spiritual exploration; to others, it represents the bewildering and nonsensical nightmare of an impoverished existence creeping up on them in their old age, a seemingly hopeless inevitability that they would rather simply ignore than confront. People are highly private and closed-mouthed when it comes to discussing their Numbers, or lack thereof, for fear they might either reveal too much or display ineptitude. In The Number, Eisenberg describes this secret anxiety as the “Last Taboo,” a conundrum snared in confusing financial lingo. He sorts through the fancy jargon and translates the Number into commonsense advice that resonates just as easily with the aging gods and goddesses of corporate boardrooms as it does with ordinary people who are beginning to realize that retirement is now just a couple of decades away. Believing that the Number is as much about self-worth as it is net worth, Eisenberg strives to help readers better understand and more efficiently manage all aspects of their life, money, and pursuit of happiness.

Author : Joel Waldfogel
Publisher : Princeton University Press
Page : 186 pages
File Size : 50,7 Mb
Release : 2009-10-25
Category : Business & Economics
ISBN : 9780691142647

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Scroogenomics by Joel Waldfogel Pdf

Economist Joel Waldfogel illustrates how our consumer spending generates vast amounts of economic waste--to the shocking tune of $85 billion each winter. He provides solid explanations to show us why it's time to stop the madness and think twice before buying gifts for the holidays. Gift giving is different than shopping for our own needs: we make less-informed choices, max out on credit to buy gifts worth less than the money spent, and leave recipients less than satisfied, creating what Waldfogel calls "deadweight loss." And this waste isn't confined to Americans--most major economies share in this orgy of wealth destruction. While recognizing the difficulties of altering current trends, he offers viable alternatives. By reprioritizing our gift-giving habits, Scroogenomics proves that we can still maintain the economy without gouging our wallets, and reclaim the true spirit of the holiday season.--From publisher description.

Author : Lee Eisenberg
Publisher : Twelve
Page : 268 pages
File Size : 54,7 Mb
Release : 2016-02-02
Category : Self-Help
ISBN : 9781455550470

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The Point Is by Lee Eisenberg Pdf

In this engaging and provocative new book, Lee Eisenberg, bestselling author of The Number, dares to tackle nothing less than what it takes to find enduring meaning and purpose in life. He explains how from a young age, each of us is compelled to take memories of events and relationships and shape them into a one-of-a-kind personal narrative. In addition to sharing his own pivotal memories (some of them moving, some just a shade embarrassing), Eisenberg presents striking research culled from psychology and neuroscience, and draws on insights from a pantheon of thinkers and great writers-Tolstoy, Freud, Joseph Campbell, Virginia Woolf, among others. We also hear from men and women of all ages who are wrestling with the demands of work and family, ever in search of fulfillment and satisfaction. It all adds up to a fascinating story, delightfully told, one that goes straight to the heart of how we explain ourselves to ourselves-in other words, who we are and why.

Author : Lee Eisenberg
Publisher : Hyperion
Page : 280 pages
File Size : 49,8 Mb
Release : 1998-04-08
Category : Sports & Recreation
ISBN : 0786883278

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Breaking Eighty by Lee Eisenberg Pdf

A former editor of Esquire magazine explains how he learned the dynamics of learning how to play golf and develop an effective swing, and offers empathy and advice to amateur players from a learner's perspective.

Author : Markus Ståhlberg,Ville Maila
Publisher : Kogan Page Publishers
Page : 295 pages
File Size : 53,7 Mb
Release : 2012-02-03
Category : Business & Economics
ISBN : 9780749464721

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Shopper Marketing by Markus Ståhlberg,Ville Maila Pdf

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion. The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.

Author : Lee Eisenberg,Bruce McCall
Publisher : Harper Perennial
Page : 128 pages
File Size : 44,5 Mb
Release : 1998-08-05
Category : Humor
ISBN : 0060193115

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Viagra Nation by Lee Eisenberg,Bruce McCall Pdf

Attention all Viagrans, friends of Viagrans, and Viagrans to-be... With this book, Bruce McCall and Lee Eisenberg plant the flag on a brave new land called Viagra Nation, the blissful and outrageous state of mind where everybody is beautiful, where old-age dysfunction is a thing of the past, and where sexual fears, worries, and anxieties are declared null and void. Using drawings, diagrams, charts, graphs, postcards, stamps and just about anything else they can get their hands on, McCall and Eisenberg bring to life an earthly paradise made possible by the most phenomenal, notorious, and talked-about tablet since Moses. Viagra Nation is the uproarious and definitive guidebook to this glorious utopia, where men and woman are suddenly able to enjoy active, athletic sex lives long after they've lost day-to-day bladder control. So whether your already an upstanding citizen of Viagra Nation, or just thinking about the day you'll set sail, you're bound to get a rise out of this book. But in the unlikely event you don't, see your doctor. Includes: special Viagra aptitude test a Kama Sutra for Seniors sneak preview of Viagra fashions your own Sexual Security card exclusive Viagra Horoscope the Viagra Model Bedroom of Tomorrow plus commemorative stamps, postcards, charts, graphs, sexual aids, anatomical diagrams, and more!

Author : Geoffrey Paul Lantos
Publisher : Routledge
Page : 648 pages
File Size : 55,8 Mb
Release : 2015-01-28
Category : Business & Economics
ISBN : 9781317473848

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Consumer Behavior in Action by Geoffrey Paul Lantos Pdf

Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.

Author : Arthur Asa Berger
Publisher : Springer Nature
Page : 177 pages
File Size : 40,7 Mb
Release : 2019-10-25
Category : Social Science
ISBN : 9783030247096

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Brands and Cultural Analysis by Arthur Asa Berger Pdf

This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands play in American society and consumer cultures, in general. The book uses a cultural studies approach and draws upon concepts and theories from semiotics, psychoanalytic theory, sociological theory, discourse theory, and other related fields. It also quotes from a number of important thinkers whose ideas offer insights into various aspects of brands. Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands.

Author : Fran Hawthorne
Publisher : Beacon Press
Page : 209 pages
File Size : 47,6 Mb
Release : 2012-06-19
Category : Business & Economics
ISBN : 9780807000946

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Ethical Chic by Fran Hawthorne Pdf

How popular companies like Apple and Trader Joe’s project a hip, progressive image—and whether we should believe them Consumers are told that when they put on an American Apparel t-shirt, leggings, jeans, gold bra, or other item, they look hot. Not only do they look good, but they can also feel good because they are helping US workers earn a decent wage (never mind that some of those female workers have accused their boss of sexual harassment). And when shoppers put on a pair of Timberlands, they feel fashionable and as green as the pine forest they might trek through—that is, until they’re reminded that this green company is in the business of killing cows. But surely even the pickiest, most organic, most politically correct buyers can feel virtuous about purchasing a tube of Tom’s toothpaste, right? After all, with its natural ingredients that have never been tested on animals, this company has a forty-year history of being run by a nice couple from Maine . . . well, ahem, until it was recently bought out by Colgate. It’s difficult to define what makes a company hip and also ethical, but some companies seem to have hit that magic bull’s-eye. In this age of consumer activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy. They want an affordable, reliable product manufactured by a company that doesn’t pollute, saves energy, treats its workers well, and doesn't hurt animals—oh, and that makes them feel cool when they use it. Companies would love to have that kind of reputation, and a handful seem to have achieved it. But do they deserve their haloes? Can a company make a profit doing so? And how can consumers avoid being tricked by phony marketing? In Ethical Chic, award-winning author Fran Hawthorne uses her business-investigative skills to analyze six favorites: Apple, Starbucks, Trader Joe’s, American Apparel, Timberland, and Tom’s of Maine. She attends a Macworld conference and walks on the factory floors of American Apparel. She visits the wooded headquarters of Timberland, speaks to consumers who drive thirty miles to get their pretzels and plantains from Trader Joe’s, and confronts the founders of Tom’s of Maine. More than a how-to guide for daily dilemmas and ethical business practices, Ethical Chic is a blinders-off and nuanced look at the mixed bag of values on sale at companies that project a seemingly progressive image.