Social Marketing School

Author : Renee Gade
Publisher : Estalontech
Page : 74 pages
File Size : 42,9 Mb
Release : 2021-06-22
Category : Business & Economics
ISBN : 9791220817837

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Social Marketing School by Renee Gade Pdf

Marketing your business costs money, A LOT of money! The cost of paying a 3rd party company to market your brand can become astronomical! Facing budget restrictions, resource constraints, ever-moving timescales.. Many find it's a cost that can blow budgets and eat into revenue fast! This is just ONE REASON why social media matters! The world is changing and social media is taking it by a storm! Ask yourself this.. why are so many other channels for marketing being shadowed by this giant? Social marketing is having a tremendous impact on internet marketing in today’s business world! So what does this mean for you? Imagine this - you can literally create a brand overnight and entirely market yourself if you choose! Do it your way, create your own content and channel the message you want, straight to your audience! And best of all... SAVE MONEY! Marketing can be affordable, and social media is your answer! When you do social media marketing the RIGHT WAY, you have massively boosted your chance of success! To learn how to utilise social marketing to skyrocket your business you need Social Marketing School... The A-Z step by step proven process to a successful social marketing strategy! Does This Apply To YOU? You are sick and tired of spinning your wheels and not getting results You are tired of spending hours and hours at your laptop trying to figure out how to market and sell a product You live paycheck to paycheck and really want to create a successful online business. You want to be able to sell your product or even sell affiliate products using the power of social media platforms to make you profits.

Author : Nancy R. Lee,Philip Kotler
Publisher : SAGE Publications
Page : 521 pages
File Size : 40,6 Mb
Release : 2011-10-20
Category : Social Science
ISBN : 9781412981491

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Social Marketing by Nancy R. Lee,Philip Kotler Pdf

The Fourth Edition of Social Marketing is the definitive textbook for the planning and implementation of programs designed to bring about social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. It provides a solid foundation of fundamental marketing principles and techniques, and then expands them to illustrate techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement.This book is coauthored by arguably the most influential individual in the field of marketing, Philip Kotler, who coined the term "social marketing" in 1971 (with Gerald Zaltman) and Nancy R. Lee, a preeminent lecturer, consultant, and author in social marketing. Key Features: - Presents an introductory case for each chapter, and a concluding case for a majority of chapters to demonstrate for students why and how social marketing works. - Enhances understanding with chapter summaries of key points and questions for discussion. - Provides a step-by-step guide to developing a marketing plan, with chapters presented sequentially to support planning development and the inclusion of worksheets in the appendix; - It incorporates contributions from a range of internationally known social marketers who provide real cases to set the stage for each chapter. Past contributors have included individuals from the CDC, National Centre for Social Marketing, AARP, the Office of National Drug Control Policy, and others.

Author : Jeff French,Rowena Merritt,Lucy Reynolds
Publisher : SAGE
Page : 281 pages
File Size : 45,8 Mb
Release : 2011-10-03
Category : Business & Economics
ISBN : 9781446253946

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Social Marketing Casebook by Jeff French,Rowena Merritt,Lucy Reynolds Pdf

Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world. Each case study is explored from the scoping and research stage right through to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied to the real world, including: - Insights from the key people involved in social marketing and the identification of the common themes associated with successful social marketing strategies. - An international range of cases from the health, environmental and civic sectors, from national and governmental programmes to local, small-budget interventions; - Comprehensive coverage of the whole process, from strategy, and implementation, through to the challenges and lessons learned; and - Academic exercises, discussion questions and references to reinforce student learning. This book demystifies social marketing for undergraduate and postgraduate marketing and health studies students, as well as practitioners in government, public institutions, NGOs and private organisations looking to develop more effective social change programmes.

Author : Nancy R. Lee,Philip Kotler
Publisher : SAGE Publications
Page : 625 pages
File Size : 48,7 Mb
Release : 2019-01-17
Category : Business & Economics
ISBN : 9781544351506

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Social Marketing by Nancy R. Lee,Philip Kotler Pdf

Successful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today's most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether you are on a mission to improve public health, protect the environment, or galvanize their community, you will find Social Marketing an invaluable resource.

Author : Nedra Kline Weinreich
Publisher : SAGE
Page : 302 pages
File Size : 51,8 Mb
Release : 1999-06-14
Category : Business & Economics
ISBN : 0761908676

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Hands-On Social Marketing by Nedra Kline Weinreich Pdf

This book demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to practitioners in the fields of public health, social services, and health care communications.

Author : Nedra Kline Weinreich
Publisher : SAGE
Page : 328 pages
File Size : 42,5 Mb
Release : 2010-10-12
Category : Business & Economics
ISBN : 9781452237060

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Hands-On Social Marketing by Nedra Kline Weinreich Pdf

This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback. The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.

Author : Lukas Parker,Linda Brennan
Publisher : Edward Elgar Publishing
Page : 192 pages
File Size : 54,8 Mb
Release : 2020-11-27
Category : Business & Economics
ISBN : 9781786434678

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Social Marketing and Advertising in the Age of Social Media by Lukas Parker,Linda Brennan Pdf

This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters cover the use of both positive and negative emotions in social marketing and advertising, and explore the ethical challenges associated with the practice in the age of social media.

Author : Nancy R. Lee,Philip Kotler
Publisher : SAGE Publications
Page : 836 pages
File Size : 40,6 Mb
Release : 2015-01-14
Category : Business & Economics
ISBN : 9781483324999

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Social Marketing by Nancy R. Lee,Philip Kotler Pdf

Turning Principle into Practice Social Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing) and Philip Kotler (an influential individual in the field who coined the term “social marketing” in 1971 with Gerald Zaltman) demonstrate how traditional marketing principles and techniques are successfully applied to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities and enhance financial well-being. The Fifth Edition contains more than 26 new cases highlighting the 10 step planning model, and a new chapter describing major theories, models and frameworks that inform social marketing strategies and inspire social marketers.

Author : Nancy R. Lee,Philip Kotler,Julie Colehour
Publisher : SAGE Publications
Page : 684 pages
File Size : 52,8 Mb
Release : 2023-04-07
Category : Business & Economics
ISBN : 9781071851609

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Social Marketing by Nancy R. Lee,Philip Kotler,Julie Colehour Pdf

Successful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process. The 7th Edition is packed with 12 new cases and dozens of new examples related to today′s most pressing social problems including the COVID-19 pandemic, natural disasters, equity and inclusion, and homelessness. The new edition also includes significantly expanded coverage of social media. Whether your students are on a mission to improve public health, protect the environment, or galvanize their community, they will find Social Marketing an invaluable resource.

Author : Rob Donovan,Nadine Henley
Publisher : Cambridge University Press
Page : 525 pages
File Size : 45,8 Mb
Release : 2010-10-28
Category : Business & Economics
ISBN : 9781139492263

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Principles and Practice of Social Marketing by Rob Donovan,Nadine Henley Pdf

This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social marketing campaigns are being used across the world to influence changes in behaviour, and reveal how those campaigns may differ according to their cultural context and subject matter. Every chapter is fully illustrated with real-life examples, including campaigns that deal with racism, the environment and mental health. The book also shows how social marketing influences governments, corporations and NGOs, as well as individual behaviour. The author team combine research and teaching knowledge with hands-on experience of developing and implementing public health, social welfare and injury prevention campaigns to give you the theory and practice of social marketing.

Author : Valerie Harwood,Nyssa Murray
Publisher : Springer Nature
Page : 310 pages
File Size : 42,7 Mb
Release : 2019-11-02
Category : Education
ISBN : 9783030253004

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The Promotion of Education by Valerie Harwood,Nyssa Murray Pdf

This book introduces critical cultural social marketing and adapts these techniques for use in the promotion of educational futures in communities and places where there is educational disadvantage. An approach that builds on the discipline of social marketing, the authors describe the promotion of education as underpinned by a commitment to understanding the effects of difficult experiences with institutions such as schools, as well as the diversity of learning. Involving the critical in promoting education means it is possible to be alert to the impacts of institutional education, while involving the cultural means we are forced to appreciate and connect with learning in all its diversity. The authors draw upon examples from Lead My Learning, an education promotion campaign produced using a critical cultural social marketing approach. In doing so, they provide a detailed account of new ways to promote education.

Author : Valerie Harwood,Nyssa Murray
Publisher : Palgrave Macmillan
Page : 128 pages
File Size : 52,8 Mb
Release : 2019-12-02
Category : Education
ISBN : 303025299X

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The Promotion of Education by Valerie Harwood,Nyssa Murray Pdf

This book introduces critical cultural social marketing and adapts these techniques for use in the promotion of educational futures in communities and places where there is educational disadvantage. An approach that builds on the discipline of social marketing, the authors describe the promotion of education as underpinned by a commitment to understanding the effects of difficult experiences with institutions such as schools, as well as the diversity of learning. Involving the critical in promoting education means it is possible to be alert to the impacts of institutional education, while involving the cultural means we are forced to appreciate and connect with learning in all its diversity. The authors draw upon examples from Lead My Learning, an education promotion campaign produced using a critical cultural social marketing approach. In doing so, they provide a detailed account of new ways to promote education.

Author : R. Craig Lefebvre
Publisher : John Wiley & Sons
Page : 592 pages
File Size : 44,9 Mb
Release : 2013-01-18
Category : Medical
ISBN : 9781118235249

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Social Marketing and Social Change by R. Craig Lefebvre Pdf

How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas. “This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.”—Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids “I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park “This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals.”—Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University

Author : Adam Wilkins,Shawn Moore,Rebecca Saloustros
Publisher : Unknown
Page : 176 pages
File Size : 54,7 Mb
Release : 2016-02-19
Category : Electronic
ISBN : 1523939575

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Digital Marketing Fundamentals (Student Edition) by Adam Wilkins,Shawn Moore,Rebecca Saloustros Pdf

Digital marketing has become the primary channel for businesses large and small to communicate with prospective customers. Digital Marketing Fundamentals lays the groundwork for students to understand how online and offline marketing methods work together to deliver results. Students will learn the terms and concepts used in the industry and how they are applied in practical terms

Author : Jason McDonald
Publisher : Unknown
Page : 456 pages
File Size : 44,9 Mb
Release : 2020
Category : Facebook (Electronic resource)
ISBN : 1539598144

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Social Media Marketing Workbook by Jason McDonald Pdf