Author : Randi Priluck
Publisher : Oxford University Press, USA
Page : 0 pages
File Size : 47,6 Mb
Release : 2016-08
Category : Internet marketing
ISBN : 0190215070
Social Media and Mobile Marketing Strategy by Randi Priluck Pdf
Social Media and Mobile Marketing Strategy is the first digital media marketing textbook to combine social media and mobile technology with digital marketing strategy planning. It provides a framework that guides students in setting objectives, segmenting and researching potential markets, examining consumer behavior in the digital market space, and using measurement plans to evaluate success and failure. Working from a strong foundation in marketing theory, this text presents a clear set of processes for executing social media and mobile strategies in order to build brand value.