Social Media Campaigning In Europe

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Social Media Campaigning in Europe

Darren G. Lilleker,Karolina Koc-Michalska,Ralph Negrine,Rachel Gibson,Thierry Vedel,Sylvie Strudel
Social Media Campaigning in Europe Book PDF

Author : Darren G. Lilleker,Karolina Koc-Michalska,Ralph Negrine,Rachel Gibson,Thierry Vedel,Sylvie Strudel
Publisher : Routledge
Page : 160 pages
File Size : 53,8 Mb
Release : 2020-06-04
Category : Political Science
ISBN : 9780429589515

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Social Media Campaigning in Europe by Darren G. Lilleker,Karolina Koc-Michalska,Ralph Negrine,Rachel Gibson,Thierry Vedel,Sylvie Strudel Pdf

Studies of election campaigns have shown an increased employment of websites, weblog tools, email, and social media by political campaigners, as well as the use of similar platforms by citizens to find information, communicate about elections or engage more generally in political issues. This comprehensive volume explores the ways in which social media is used on the one hand as a campaigning tool, and on the other, by local citizens. It aims to develop a more holistic and Eurocentric research agenda by capturing both supply and demand practices at the European level. The authors employ both single and multination case studies, furthering debates on how political actors and voters embrace the new information and communication environment, in what ways, and for what purposes. The book offers new perspectives on social media campaigning within European democracies, thereby contributing to a more global and comprehensive understanding of how campaigning is affected, and might be enhanced, by developing an interactive digital strategy. This book will be of great interest to students of both politics and media studies. It was originally published as a special issue of the Journal of Information Technology & Politics.

Social Media and European Politics

Mauro Barisione,Asimina Michailidou
Social Media and European Politics Book PDF

Author : Mauro Barisione,Asimina Michailidou
Publisher : Springer
Page : 309 pages
File Size : 54,9 Mb
Release : 2017-07-19
Category : Social Science
ISBN : 9781137598905

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Social Media and European Politics by Mauro Barisione,Asimina Michailidou Pdf

This volume investigates the role of social media in European politics in changing the focus, frames and actors of public discourse around the EU decision-making process. Throughout the collection, the contributors test the hypothesis that the internet and social media are promoting a structural transformation of European public spheres which goes well beyond previously known processes of mediatisation of EU politics. This transformation addresses more fundamental challenges in terms of changing power relations, through processes of active citizen empowerment and exertion of digitally networked counter-power by civil society, news media, and political actors, as well as rising contestation of representative legitimacy of the EU institutions. Social Media and European Politics offers a comprehensive approach to the analysis of political agency and social media in European Union politics, by bringing together scholarly works from the fields of public sphere theory, digital media, political networks, journalism studies, euroscepticism, political activism and social movements, political parties and election campaigning, public opinion and audience studies.

Campaigning on Facebook in the 2019 European Parliament Election

Jörg Haßler,Melanie Magin,Uta Russmann,Vicente Fenoll
Campaigning on Facebook in the 2019 European Parliament Election Book PDF

Author : Jörg Haßler,Melanie Magin,Uta Russmann,Vicente Fenoll
Publisher : Springer Nature
Page : 331 pages
File Size : 42,6 Mb
Release : 2021
Category : Comparative politics
ISBN : 9783030738518

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Campaigning on Facebook in the 2019 European Parliament Election by Jörg Haßler,Melanie Magin,Uta Russmann,Vicente Fenoll Pdf

This book investigates how political parties from 12 European countries used Facebook to inform, interact with and mobilise voters at the 2019 European Parliament election. Following a joint theoretical framework and method, the results of a content analysis of more than 14,000 Facebook posts are presented. Country specific chapters are followed by analyses of European parties Facebook campaigning, the spread of populism and the use of Facebook ads by the parties. The final chapter compares all countries showing that campaigns are more strongly shaped by the national than by the European political context. Facebook is used for campaigning as usual; parties inform and persuade but neglect the platforms mobilisation and particularly interactive affordances.

Thirty Years of Political Campaigning in Central and Eastern Europe

Otto Eibl,Miloš Gregor
Thirty Years of Political Campaigning in Central and Eastern Europe Book PDF

Author : Otto Eibl,Miloš Gregor
Publisher : Springer Nature
Page : 431 pages
File Size : 50,9 Mb
Release : 2019-10-15
Category : Social Science
ISBN : 9783030276935

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Thirty Years of Political Campaigning in Central and Eastern Europe by Otto Eibl,Miloš Gregor Pdf

This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series of case studies of countries in Central Europe, Eastern Europe, the Baltics, and the Balkans that outline the history, development and current state of political marketing in each country. The authors explore political parties and their behaviour ahead of elections, and show the changes in political culture and practices that parties have undergone in order to create more or less successful campaigns.

Members of the European Parliament Online

Lucia Vesnic-Alujevic
Members of the European Parliament Online Book PDF

Author : Lucia Vesnic-Alujevic
Publisher : Wilfried Martens Centre for European Studies
Page : 41 pages
File Size : 41,8 Mb
Release : 2013-11-06
Category : Political Science
ISBN : 9782930632230

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Members of the European Parliament Online by Lucia Vesnic-Alujevic Pdf

Download PDF for free from: http://martenscentre.eu/publications/members-european-parliament-online-use-social-media-political-marketing The appearance of political marketing and campaigning on social media is a relatively new phenomenon, whose major advantages are seen in the rapid transportation of information through the Internet and the possibilities for large numbers of people to connect. This is especially significant for politics on the EU level, which embraces an electoral body of 375 million citizens. Despite the fact that not everyone uses the Internet in Europe, the percentage of those who do is considered to be high enough for its application in politics. In the context of the European Parliament and the constant fall in voter turnout, but also the growing use of Internet in the society, especially electoral campaigns, the goal of this paper is to examine the connection between European politics, Members of the European Parliament and the use of social media, and to give suggestions on how the use of social media in political marketing could be further advanced.

Social Media and Election Campaigns

Gunn Sara Enli,Hallvard Moe
Social Media and Election Campaigns Book PDF

Author : Gunn Sara Enli,Hallvard Moe
Publisher : Routledge
Page : 227 pages
File Size : 49,7 Mb
Release : 2017-10-02
Category : Social Science
ISBN : 9781317397168

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Social Media and Election Campaigns by Gunn Sara Enli,Hallvard Moe Pdf

This book aims to further the research in the fields of social media and political communication by moving beyond the hype and avoiding the most eye-catching and spectacular cases. It looks at stable democracies without current political turmoil, small countries as well as large continents, and minor political parties as well as major ones. Investigating emerging practices in the United States, Europe, and Australia, both on national and local levels, enables us to grasp contemporary tendencies across different regions and countries. The book provides empirical insights into the diverse uses of different social media for political communication in different societies. Contributors look at the ways in which novel arenas connect with other channels for political communication, and how politicians as well as citizens in general use social media services. Presenting state-of-the-art methodological approaches, drawing on a combination of qualitative and quantitative analyses, the book brings together an interdisciplinary group of researchers in order to address emerging practices of the mediation of politics, campaign communication, and issues of citizenship and democracy as expressed on social media platforms. This book was originally published as a special issue of Information, Communication & Society.

The 2019 European Electoral Campaign

Edoardo Novelli,Bengt Johansson,Dominic Wring
The 2019 European Electoral Campaign Book PDF

Author : Edoardo Novelli,Bengt Johansson,Dominic Wring
Publisher : Springer Nature
Page : 420 pages
File Size : 50,8 Mb
Release : 2022-07-12
Category : Political Science
ISBN : 9783030989934

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The 2019 European Electoral Campaign by Edoardo Novelli,Bengt Johansson,Dominic Wring Pdf

The 2019 European Electoral Campaign: In the Time of Populism and Social Media examines political advertising during the 2019 elections to the European Parliament, which has become the largest supranational campaign of its kind in the world. Based on a research project funded by the European Parliament, and an archive of more than 11,000 campaign items, the book draws on results from a major content analysis covering every one of the 28 member states involved. The 2019 European Electoral Campaign delivers a unique comparative assessment on the state of political communication within a European Union convulsed by momentous change. This book will be of interest to scholars, researchers and students of political communication, media, political science, history, European (Union) studies as well as a wider readership including politicians, political strategists, and journalists.

Social Media and Election Campaigns

Gunn Sara Enli,Hallvard Moe
Social Media and Election Campaigns Book PDF

Author : Gunn Sara Enli,Hallvard Moe
Publisher : Routledge
Page : 200 pages
File Size : 50,9 Mb
Release : 2017-10-02
Category : Social Science
ISBN : 9781317397175

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Social Media and Election Campaigns by Gunn Sara Enli,Hallvard Moe Pdf

This book aims to further the research in the fields of social media and political communication by moving beyond the hype and avoiding the most eye-catching and spectacular cases. It looks at stable democracies without current political turmoil, small countries as well as large continents, and minor political parties as well as major ones. Investigating emerging practices in the United States, Europe, and Australia, both on national and local levels, enables us to grasp contemporary tendencies across different regions and countries. The book provides empirical insights into the diverse uses of different social media for political communication in different societies. Contributors look at the ways in which novel arenas connect with other channels for political communication, and how politicians as well as citizens in general use social media services. Presenting state-of-the-art methodological approaches, drawing on a combination of qualitative and quantitative analyses, the book brings together an interdisciplinary group of researchers in order to address emerging practices of the mediation of politics, campaign communication, and issues of citizenship and democracy as expressed on social media platforms. This book was originally published as a special issue of Information, Communication & Society.

Disinformation and electoral campaigns

Yves-Marie Doublet
Disinformation and electoral campaigns Book PDF

Author : Yves-Marie Doublet
Publisher : Council of Europe
Page : 48 pages
File Size : 40,5 Mb
Release : 2019-10-03
Category : Political Science
ISBN : 9789287189882

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Disinformation and electoral campaigns by Yves-Marie Doublet Pdf

Fighting back against fake news – how does it interfere in democratic processes, particulary elections? Since summer 2016, “fake news” has denoted the deliberate, viral spreading of false information on the internet and social media with the intention, for example, of discrediting a political party, tarnishing someone’s reputation or casting doubt on scientific truth. This practice, which hinders citizens in making informed decisions, has become very widespread. Its impact is especially significant not only because of how quickly fake news spreads, but also because identifying the authors of such campaigns and digital material is very difficult. This report attempts to provide responses to issues raised by this phenomenon, in particular during electoral campaigns, and offer proposals to shape a legal framework at European level.

Social Media Campaigning in Europe

Darren G. Lilleker,Karolina Koc-Michalska,Ralph Negrine,Rachel Gibson,Thierry Vedel,Sylvie Strudel
Social Media Campaigning in Europe Book PDF

Author : Darren G. Lilleker,Karolina Koc-Michalska,Ralph Negrine,Rachel Gibson,Thierry Vedel,Sylvie Strudel
Publisher : Routledge
Page : 139 pages
File Size : 47,7 Mb
Release : 2020-06-04
Category : Political Science
ISBN : 9780429591457

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Social Media Campaigning in Europe by Darren G. Lilleker,Karolina Koc-Michalska,Ralph Negrine,Rachel Gibson,Thierry Vedel,Sylvie Strudel Pdf

Studies of election campaigns have shown an increased employment of websites, weblog tools, email, and social media by political campaigners, as well as the use of similar platforms by citizens to find information, communicate about elections or engage more generally in political issues. This comprehensive volume explores the ways in which social media is used on the one hand as a campaigning tool, and on the other, by local citizens. It aims to develop a more holistic and Eurocentric research agenda by capturing both supply and demand practices at the European level. The authors employ both single and multination case studies, furthering debates on how political actors and voters embrace the new information and communication environment, in what ways, and for what purposes. The book offers new perspectives on social media campaigning within European democracies, thereby contributing to a more global and comprehensive understanding of how campaigning is affected, and might be enhanced, by developing an interactive digital strategy. This book will be of great interest to students of both politics and media studies. It was originally published as a special issue of the Journal of Information Technology & Politics.

(R)evolutionizing Political Communication through Social Media

Deželan, Tomaž
R evolutionizing Political Communication through Social Media Book PDF

Author : Deželan, Tomaž
Publisher : IGI Global
Page : 333 pages
File Size : 54,9 Mb
Release : 2016-02-09
Category : Political Science
ISBN : 9781466698802

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(R)evolutionizing Political Communication through Social Media by Deželan, Tomaž Pdf

Online platforms have widened the availability for citizen engagement and opportunities for politicians to interact with their constituents. The increasing use of these technologies has transformed methods of governmental communication in online and offline environments. (R)evolutionizing Political Communications through Social Media offers crucial perspectives on the utilization of online social networks in political discourse and how these alterations have affected previous modes of correspondence. Highlighting key issues through theoretical foundations and pertinent case studies, this book is a pivotal reference source for researchers, professionals, upper-level students, and consultants interested in the influence of emerging technologies in the political arena.

Political Campaigning, Elections and the Internet

Darren Lilleker,Nigel Jackson
Political Campaigning Elections and the Internet Book PDF

Author : Darren Lilleker,Nigel Jackson
Publisher : Routledge
Page : 217 pages
File Size : 40,5 Mb
Release : 2013-03
Category : Political Science
ISBN : 9781136815300

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Political Campaigning, Elections and the Internet by Darren Lilleker,Nigel Jackson Pdf

This book offers an in-depth, comparative analysis of how interactive Web 2.0 online tools, including weblogs, social networking sites and file-sharing sites, are utilised by candidates and parties during three recent election campaigns in France, Belgium, the US and the UK.

Social Media Campaigns

Carolyn Mae Kim
Social Media Campaigns Book PDF

Author : Carolyn Mae Kim
Publisher : Taylor & Francis
Page : 227 pages
File Size : 50,7 Mb
Release : 2020-12-29
Category : Business & Economics
ISBN : 9781000290608

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Social Media Campaigns by Carolyn Mae Kim Pdf

This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to adapt to the quickly evolving world of digital media. It takes students through the processes of social listening, strategic design, creative engagement, and evaluation, with expert insights from social media professionals. Thoroughly updated, this second edition includes: • new strategies to guide students in the initial campaign planning phase • added content on influencers, social care teams, and newsjacking • coverage of research evaluation, the implications of findings, and articulating the ROI • expanded discussion of ethical considerations in campaign design and data collection and analysis. The book is suited to both undergraduate and post-graduate students as a primary text for courses in social/digital media marketing and public relations or a secondary text in broader public relations and marketing campaign planning and writing courses. Accompanying online resources include chapter reviews with suggestions for further resources; instructor guides; in-class exercises; a sample syllabus, assignments, and exams; and lecture slides. Visit www.routledge.com/9780367896201

Mediated Campaigns and Populism in Europe

Susana Salgado
Mediated Campaigns and Populism in Europe Book PDF

Author : Susana Salgado
Publisher : Palgrave Macmillan
Page : 0 pages
File Size : 43,8 Mb
Release : 2018-12-29
Category : Political Science
ISBN : 3319985620

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Mediated Campaigns and Populism in Europe by Susana Salgado Pdf

This book analyses the coverage of elections that occurred between September 2015 and February 2016 in six European countries (Greece, Portugal, Poland, Croatia, Spain and Ireland). The sample examined includes all news stories published during the official electoral campaign in different types of media outlets: three newspapers per country covering centre-left and centre-right wing political leaning, as well as reference and tabloid papers; three main television news broadcasts covering commercial/private and public broadcast television channels; and three papers that are published only online, taking into account their levels of audience and importance within each national media and political system. The book also examines different connections to the EU and to the Euro Crisis. Questions such as the following guide the overall analysis: In what ways is news election coverage similar and different in these countries? Which issues are mostly covered by the news media and how? Are there patterns of election news coverage in these six European countries? This book is indispensable reading for researchers and students in the field of the media coverage of election campaigns, political communication and populism. Chapters 4 and 8 are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

Words That Matter

Leticia Bode,Ceren Budak,Jonathan M. Ladd
Words That Matter Book PDF

Author : Leticia Bode,Ceren Budak,Jonathan M. Ladd
Publisher : Brookings Institution Press
Page : 276 pages
File Size : 43,9 Mb
Release : 2020-05-26
Category : Political Science
ISBN : 9780815731924

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Words That Matter by Leticia Bode,Ceren Budak,Jonathan M. Ladd Pdf

How the 2016 news media environment allowed Trump to win the presidency The 2016 presidential election campaign might have seemed to be all about one man. He certainly did everything possible to reinforce that impression. But to an unprecedented degree the campaign also was about the news media and its relationships with the man who won and the woman he defeated. Words that Matter assesses how the news media covered the extraordinary 2016 election and, more important, what information—true, false, or somewhere in between—actually helped voters make up their minds. Using journalists' real-time tweets and published news coverage of campaign events, along with Gallup polling data measuring how voters perceived that reporting, the book traces the flow of information from candidates and their campaigns to journalists and to the public. The evidence uncovered shows how Donald Trump's victory, and Hillary Clinton's loss, resulted in large part from how the news media responded to these two unique candidates. Both candidates were unusual in their own ways, and thus presented a long list of possible issues for the media to focus on. Which of these many topics got communicated to voters made a big difference outcome. What people heard about these two candidates during the campaign was quite different. Coverage of Trump was scattered among many different issues, and while many of those issues were negative, no single negative narrative came to dominate the coverage of the man who would be elected the 45th president of the United States. Clinton, by contrast, faced an almost unrelenting news media focus on one negative issue—her alleged misuse of e-mails—that captured public attention in a way that the more numerous questions about Trump did not. Some news media coverage of the campaign was insightful and helpful to voters who really wanted serious information to help them make the most important decision a democracy offers. But this book also demonstrates how the modern media environment can exacerbate the kind of pack journalism that leads some issues to dominate the news while others of equal or greater importance get almost no attention, making it hard for voters to make informed choices.