Social Media For Government

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Social Media for Government

Author : Gohar F. Khan
Publisher : Springer
Page : 159 pages
File Size : 55,8 Mb
Release : 2017-02-15
Category : Business & Economics
ISBN : 9789811029424

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Social Media for Government by Gohar F. Khan Pdf

This book provides practical know-how on understanding, implementing, and managing main stream social media tools (e.g., blogs and micro-blogs, social network sites, and content communities) from a public sector perspective. Through social media, government organizations can inform citizens, promote their services, seek public views and feedback, and monitor satisfaction with the services they offer so as to improve their quality. Given the exponential growth of social media in contemporary society, it has become an essential tool for communication, content sharing, and collaboration. This growth and these tools also present an unparalleled opportunity to implement a transparent, open, and collaborative government. However, many government organization, particularly those in the developing world, are still somewhat reluctant to leverage social media, as it requires significant policy and governance changes, as well as specific know-how, skills and resources to plan, implement and manage social media tools. As a result, governments around the world ignore or mishandle the opportunities and threats presented by social media. To help policy makers and governments implement a social media driven government, this book provides guidance in developing an effective social media policy and strategy. It also addresses issues such as those related to security and privacy.

Social Media for Government

Author : Staci M. Zavattaro,Thomas A. Bryer
Publisher : Routledge
Page : 230 pages
File Size : 44,9 Mb
Release : 2016-03-10
Category : Political Science
ISBN : 9781317286394

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Social Media for Government by Staci M. Zavattaro,Thomas A. Bryer Pdf

Social media is playing a growing role within public administration, and with it, there is an increasing need to understand the connection between social media research and what actually takes place in government agencies. Most of the existing books on the topic are scholarly in nature, often leaving out the vital theory-practice connection. This book joins theory with practice within the public sector, and explains how the effectiveness of social media can be maximized. The chapters are written by leading practitioners and span topics like how to manage employee use of social media sites, how emergency managers reach the public during a crisis situation, applying public record management methods to social media efforts, how to create a social media brand, how social media can help meet government objectives such as transparency while juggling privacy laws, and much more. For each topic, a collection of practitioner insights regarding the best practices and tools they have discovered are included. Social Media for Government responds to calls within the overall public administration discipline to enhance the theory-practice connection, giving practitioners space to tell academics what is happening in the field in order to encourage further meaningful research into social media use within government.

Social Media for Government Services

Author : Surya Nepal,Cécile Paris,Dimitrios Georgakopoulos
Publisher : Springer
Page : 409 pages
File Size : 46,7 Mb
Release : 2015-12-31
Category : Computers
ISBN : 9783319272375

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Social Media for Government Services by Surya Nepal,Cécile Paris,Dimitrios Georgakopoulos Pdf

This book highlights state-of-the-art research, development and implementation efforts concerning social media in government services, bringing together researchers and practitioners in a number of case studies. It elucidates a number of significant challenges associated with social media specific to government services, such as: benefits and methods of assessing; usability and suitability of tools, technologies and platforms; governance policies and frameworks; opportunities for new services; integrating social media with organisational business processes; and specific case studies. The book also highlights the range of uses and applications of social media in the government domain, at both local and federal levels. As such, it offers a valuable resource for a broad readership including academic researchers, practitioners in the IT industry, developers, and government policy- and decision-makers.

Social Media and Local Governments

Author : Mehmet Zahid Sobaci
Publisher : Springer
Page : 335 pages
File Size : 45,7 Mb
Release : 2015-07-11
Category : Law
ISBN : 9783319177229

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Social Media and Local Governments by Mehmet Zahid Sobaci Pdf

Today, social media have attracted the attention of political actors and administrative institutions to inform citizens as a prerequisite of open and transparent administration, deliver public services, contact stakeholders, revitalize democracy, encourage the cross-agency cooperation, and contribute to knowledge management. In this context, the social media tools can contribute to the emergence of citizen-oriented, open, transparent and participatory public administration. Taking advantage of the opportunities offered by social media is not limited to central government. Local governments deploy internet-based innovative technologies that complement traditional methods in implementing different functions. This book focuses on the relationship between the local governments and social media, deals with the change that social media have caused in the organization, understanding of service provision, performance of local governments and in the relationships between local governments and their partners, and aims to advance our theoretical and empirical understanding of the growing use of social media by local governments. This book will be of interest to researchers and students in e-government, public administration, political science, communication, information science, and social media. Government officials and public managers will also find practical use recommendations for social media in several aspects of local governance

Social Media in the Public Sector Field Guide

Author : Ines Mergel,Bill Greeves
Publisher : John Wiley & Sons
Page : 240 pages
File Size : 53,7 Mb
Release : 2012-11-05
Category : Business & Economics
ISBN : 9781118423752

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Social Media in the Public Sector Field Guide by Ines Mergel,Bill Greeves Pdf

Stocked with real-life examples and case studies, this book explores myriad social media tools and provides step-by-step guidance on how to implement them based on mission, goals, and strategy. Written in a jargon-free and accessible style, the book is a go-to resource for anyone in government who wants to put the power of social media to work for their organization. Praise for Social Media in the Public Sector Field Guide "Twitter and Facebook and Blogs, Oh My! In this bewildering new field of social media, Mergel and Greeves expertly provide practical advice for governments to harness the power of these new online services." Bill Schrier, deputy director, Center for Digital Government, eRepublic.com; former CTO (CIO), City of Seattle "This is simply a must-read book for anyone interested in or involved with social media in the public sector. The authors take a refreshing and original approach supported by excellent examples regarding the evolving role social media is playing and can play in government. I cannot think of two better experienced authors to help guide us through the new realities of social media in government." Dr. Alan R. Shark, executive director, Public Technology Institute; assistant professor, Rutgers University School of Public Affairs and Administration "In the local government sector there seem to be three schools of thought regarding social media: I've got a Facebook page let's jump right in!, Not happening on my watch!, and Who cares? This field guide is perfect for any of the above, as it provides practical applications and rationale for why local government needs to connect with people where they are which is on the Internet. Our association of nearly 500 innovative local governments knows that Mergel and Greeves are the perfect authors for this must-have tutorial." Karen Thoreson, president and chief operating officer, Alliance for Innovation "Every day on GovLoop.com, our network of 60,000 government leaders share best practices and ask questions about using social media in government. I've often been asked by members for a good reference to help them get going on their federal, state, or local government social media programs. I never had an answer now I do: This field guide is the go-to resource to ensure your social media programs deliver real mission results. Mergel and Greeves are experts in the field a blend of research and real-world experience to get you to where you need to go." Steve Ressler, founder and president, GovLoop.com

The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World

Author : Beverly Macy,Teri Thompson
Publisher : McGraw Hill Professional
Page : 256 pages
File Size : 55,9 Mb
Release : 2011-01-07
Category : Business & Economics
ISBN : 9780071753470

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The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World by Beverly Macy,Teri Thompson Pdf

Today's Hottest Trends for On-the-Spot Marketing! "A must read for media and marketers.” —Alan Cohen, CEO, OMD USA "What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web. These and many other case studies are part of this engaging new book that details strategies for marketers to understand, evolve, and profit in the social age." —John Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of Spend Shift "Understanding what's possible and how to use social media will be essential for every marketer; this book will hold your hand in this brave new world." —John Miller, CMO, NBC Universal TV Group "Like it or not, social media is here to stay. It needs to be understood, managed, and harnessed. This book tells you how. Read it!" —Zhihang Chi, Ph.D., Vice President and General Manager, North America, Air China Limited "Beverly Macy is a true innovator and thought leader in the field of social media marketing." —Cathy Sandeen, Ph.D., MBA, Dean, UCLA Extension, University of California Los Angeles About the Book In an era when information travels at phenomenal speed along the “real-time Web,” a brand can explode into popular culture overnight--and die just as quickly. As a marketer, how can you stay ahead of the curve? How do you control the chaos? Two words: Social Media. With The Power of Real-Time Social Media Marketing, you'll learn how to take advantage of today's "fluid" business environment and develop innovative ways to meet market demands. And here's the best part: all your tools--Facebook, Twitter, YouTube, and other sites--are free! Leading figures in the exciting new world of sophisticated social media marketing, Beverly Macy and Teri Thompson explain how you can use this global, real-time platform to change how consumers interact with your brand. They then present detailed case studies illustrating how top organizations and emerging brand giants have proven the remarkable effectiveness of social media marketing. Find out how: The American Red Cross turned a single "tweet" into $33 million worth of donations to earthquake victims in Haiti Orange County Transportation Authority engaged citizens to participate in transportation planning and use DIRE CTV boosted customer loyalty and trust by finding and solving complaints in real time EMC transformed business processes by leveraging workforce social media proficiency and "open" behavior models Marketers no longer have the luxury of time to develop, test, and measure a brand. Use the lessons in The Power of Real-Time Social Media Marketing to launch your brand in a fixed amount of time, accurately measure the impact of your activities, and instantly adjust to any unforeseen events.

Social Media and Local Governments

Author : Patricia E. Salkin,Julie A. Tappendorf
Publisher : American Bar Association
Page : 0 pages
File Size : 47,9 Mb
Release : 2013
Category : Law
ISBN : 1614388598

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Social Media and Local Governments by Patricia E. Salkin,Julie A. Tappendorf Pdf

Social Media and Local Governments provides practical information to government attorneys and officials in their use of social media in the government context. Includes examples of how communities across the country implement social media; explore First Amendment issues, Sunshine Laws, and copyright and privacy concerns, among other legal considerations; examine public employee usage of social media, whether at or away from the workplace; and explore ethical issues faced by public officials.

Using New Media for Citizen Engagement and Participation

Author : Adria, Marco
Publisher : IGI Global
Page : 347 pages
File Size : 43,7 Mb
Release : 2019-12-27
Category : Political Science
ISBN : 9781799818298

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Using New Media for Citizen Engagement and Participation by Adria, Marco Pdf

Recent technological advancements have made it possible to use moderated discussion threads on social media to provide citizens with a means of discussion concerning issues that involve them. With the renewed interest in devising new methods for public involvement, the use of such communication tools has caused some concern on how to properly apply them for strategic purposes. Using New Media for Citizen Engagement and Participation provides emerging research exploring the theoretical and practical aspects of how social media should be added to public-involvement activities such as citizen juries, public deliberation, and citizen panels. Readers will be offered insights into the critical design considerations for planning, carrying out, and assessing public-involvement initiatives. Featuring coverage on a broad range of topics such as citizen journalism, online activism, and public discourse, this book is ideally designed for corporate professionals, broadcasters, news writers, column editors, politicians, policy managers, government administrators, academicians, researchers, practitioners, and students in the fields of political science, communications, sociology, mass media and broadcasting, public administration, and community-service learning.

Global Perspectives on Social Media Usage Within Governments

Author : Chavadi, Chandan,Thangam, Dhanabalan
Publisher : IGI Global
Page : 384 pages
File Size : 43,6 Mb
Release : 2023-08-29
Category : Computers
ISBN : 9781668474518

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Global Perspectives on Social Media Usage Within Governments by Chavadi, Chandan,Thangam, Dhanabalan Pdf

Social media applications have emerged in the last 20 years to meet the different needs of individuals, and private sector and public organizations have not been indifferent to these technologies. Social media tools help public institutions and organizations communicate directly with citizens as well as enable two-way communication and enable citizens to participate in all stages from agenda setting to evaluation of policy processes. Central and local governments, which use innovative methods to involve citizens in this process, attach significance to the development of e-participation tools. Ensuring the participation of citizens in policy processes not only determines the wishes and priorities of citizens but also uses scarce resources effectively and efficiently. Global Perspectives on Social Media Usage Within Governments reveals the best practices of various countries regarding the use of social media by central and local governments according to public administration models. The book presents various case studies on the impact of public administration models on social media use in order to contribute to public administration and social media use. Covering topics such as climate action, knowledge behaviors, and citizen participation, this premier reference source is an essential resource for government officials, public administrators, public policy scholars, social media experts, public affairs scholars, students and educators of higher education, librarians, researchers, and academicians.

Opening the Government of Canada

Author : Amanda Clarke
Publisher : UBC Press
Page : 312 pages
File Size : 50,6 Mb
Release : 2019-02-15
Category : Political Science
ISBN : 9780774836951

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Opening the Government of Canada by Amanda Clarke Pdf

Opening the Government of Canada presents a compelling case for a more open model of governance in the digital age – but a model that also continues to uphold democratic principles at the heart of the Westminster system. Amanda Clarke details the untold story of the federal bureaucracy’s efforts to adapt to digital-age pressures from the mid-2000s onward. This book reveals the mismatch between the bureaucracy’s closed government traditions and evolving citizen expectations and digital tools. Striking a balance between reform and tradition, lays out a roadmap for building a democratically robust, digital-era federal government.

Social Media for Government Services

Author : Surya Nepal,Cécile Paris,Dimitrios Georgakopoulos
Publisher : Springer
Page : 0 pages
File Size : 40,9 Mb
Release : 2016-01-08
Category : Computers
ISBN : 3319272357

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Social Media for Government Services by Surya Nepal,Cécile Paris,Dimitrios Georgakopoulos Pdf

This book highlights state-of-the-art research, development and implementation efforts concerning social media in government services, bringing together researchers and practitioners in a number of case studies. It elucidates a number of significant challenges associated with social media specific to government services, such as: benefits and methods of assessing; usability and suitability of tools, technologies and platforms; governance policies and frameworks; opportunities for new services; integrating social media with organisational business processes; and specific case studies. The book also highlights the range of uses and applications of social media in the government domain, at both local and federal levels. As such, it offers a valuable resource for a broad readership including academic researchers, practitioners in the IT industry, developers, and government policy- and decision-makers.

Social Media in the Public Sector

Author : Ines Mergel
Publisher : John Wiley & Sons
Page : 324 pages
File Size : 42,8 Mb
Release : 2012-10-30
Category : Business & Economics
ISBN : 9781118109946

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Social Media in the Public Sector by Ines Mergel Pdf

Grounded in solid research, Social Media in the Public Sector explores the myriad uses of social media in the public sector and combines existing practices with theories of public administration, networked governance, and information management. Comprehensive in scope, the book includes best practices, the strategic, managerial, administrative, and procedural aspects of using social media, and explains the theoretical dimensions of how social behavior affects the adoption of social media technologies. Praise for Social Media in the Public Sector "Mergel has produced a foundational work that combines the best kind of scholarship with shoe-leather reporting and anthropology that highlights the debates that government agencies are struggling to resolve and the fruits of their efforts as they embrace the social media revolution. Social Media in the Public Sector is a first and sets a high standard against which subsequent analysis will be measured." —Lee Rainie, director, Pew Research Center's Internet & American Life Project "Mergel is an award-winning author who again wields her story skills in this book. She excels in explaining in concrete, practical terms how government managers can use social media to serve the public. Her book puts years of research into one handy guide. It's practical. It's readable. And it's an essential read." —John M. Kamensky, senior fellow, IBM Center for The Business of Government "Mergel moves beyond the hype with detailed, comprehensive research on social media technologies, use, management, and policies in government. This book should be required reading for researchers and public managers alike." —Jane Fountain, professor and director, National Center for Digital Government, University of Massachusetts Amherst "Comprehensive and compelling, Social Media in the Public Sector makes the case that to achieve Government 2.0, agencies must first adopt Web 2.0 social technologies. Mergel explains both how and why in this contemporary study of traditional institutions adopting and adapting to new technologies." —Beth Simone Noveck, United States Deputy Chief Technology Officer (2009-2011)

Social Media and Democracy

Author : Nathaniel Persily,Joshua A. Tucker
Publisher : Cambridge University Press
Page : 365 pages
File Size : 55,7 Mb
Release : 2020-09-03
Category : Business & Economics
ISBN : 9781108835558

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Social Media and Democracy by Nathaniel Persily,Joshua A. Tucker Pdf

A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.

Cases on Strategic Social Media Utilization in the Nonprofit Sector

Author : Asencio, Hugo
Publisher : IGI Global
Page : 370 pages
File Size : 48,9 Mb
Release : 2015-02-28
Category : Business & Economics
ISBN : 9781466681897

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Cases on Strategic Social Media Utilization in the Nonprofit Sector by Asencio, Hugo Pdf

Typically utilized by larger corporations, social media marketing and strategy is lacking in small and medium-sized nonprofit organizations. Although these organizations are beginning to incorporate this form of online communication, there is still a need to understand the best practices and proper tools to enhance an organization’s presence on the web. Cases on Strategic Social Media Utilization in the Nonprofit Sector brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations. The technologies discussed in this publication provide organizations with the necessary cost-effective tools for fundraising, marketing, and civic engagement. This publication is an essential reference source for practitioners, academicians, researchers, and advanced-level students interested in learning how to effectively use social media technologies in the nonprofit sector.

The Handbook of Public Sector Communication

Author : Vilma Luoma-aho,María José Canel
Publisher : John Wiley & Sons
Page : 517 pages
File Size : 42,9 Mb
Release : 2020-03-24
Category : Language Arts & Disciplines
ISBN : 9781119263142

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The Handbook of Public Sector Communication by Vilma Luoma-aho,María José Canel Pdf

A multidisciplinary collection on global public entity strategic communication Research into public sector communication investigates the interaction between public and governmental entities and citizens within their sphere of influence. Today’s public sector organizations are operating in environments where people receive their information from multiple sources. Although modern research demonstrates the immense impact public entities have on democracy and societal welfare, communication in this context is often overlooked. Public sector organizations need to develop “communicative intelligence” in balancing their institutional agendas and aims of public engagement. The Handbook of Public Sector Communication is the first comprehensive volume to explore the field. This timely, innovative volume examines the societal role, environment, goals, practices, and development of public sector strategic communication. International in scope, this handbook describes and analyzes the contexts, policies, issues, and questions that shape public sector communication. An interdisciplinary team of leading experts discusses diverse subjects of rising importance to public sector, government, and political communication. Topics include social exchange relationships, crisis communication, citizen expectations, measuring and evaluating media, diversity and inclusion, and more. Providing current research and global perspectives, this important resource: Addresses the questions public sector communicators face today Summarizes the current state of public sector communication worldwide Clarifies contemporary trends and practices including mediatization, citizen engagement, and change and expectation management Addresses global challenges and crises such as corruption and bureaucratic roadblocks Provides a framework for measuring communication effectiveness Requiring minimal prior knowledge of the field, The Handbook of Public Sector Communication is a valuable tool for academics, students, and practitioners in areas of public administration, public management, political communication, strategic and organizational communication, and related fields such as political science, sociology, marketing, journalism, and globalization studies.