Social Media Marketing In Bric Countries

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Social Media Marketing in BRIC Countries

Elena Trost
Social Media Marketing in BRIC Countries Book PDF

Author : Elena Trost
Publisher : LIT Verlag Münster
Page : 141 pages
File Size : 42,6 Mb
Release : 2013
Category : Business & Economics
ISBN : 9783643902641

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Social Media Marketing in BRIC Countries by Elena Trost Pdf

The economic growth and increasing Internet access within the countries of Brazil, Russia, India, and China (BRIC) is opening new opportunities for companies to reach wider audiences. This study examines these opportunities and assesses how global companies are capitalizing on these emerging markets - in particular, the degree to which digital marketing and social CRM through social networks are being used. For the purposes of this analysis, three German brands are examined in detail - BMW, Adidas, and NIVEA. The book shows that the regular interaction with Internet users and the monitoring of social networks can result in companies experiencing an uplift in both public perception and engagement. Another aspect addressed is the cultural variance that needs to be taken into account when planning social media activities. The book concludes that the full potential of social media has yet to be utilized within the BRIC countries, and that there is a unique opportunity to be realized by companies. (Series: Internet Economy / Internetokonomie - Vol. 6)

Social Media Marketing in the Self-Media Era

Giovanni Aytan
Social Media Marketing in the Self Media Era Book PDF

Author : Giovanni Aytan
Publisher : LIT Verlag
Page : 50 pages
File Size : 46,6 Mb
Release : 2021-01-07
Category : Social Science
ISBN : 9783643963864

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Social Media Marketing in the Self-Media Era by Giovanni Aytan Pdf

"I don't get the hype either" was Charli D'Amelio's bio on TikTok. She couldn't understand her own success on TikTok, as she saw herself as a normal US American teenage girl. Now Charli is the biggest influencer on TikTok with over 100 million followers. This research focuses on social media marketing on TikTok. The topic is crucial for future marketing approaches, because TikTok offers new and efficient marketing tools and a growing audience. We live in a self-media era. People present themselves on social media platforms like Instagram, Facebook, and YouTube. TikTok has taken the self-media logic to a new level: anyone can go viral on the platform, even without a large follower base. People are becoming self-publishing consumers. I started a self-experiment and created my own TikTok channel. It was a huge success - I managed to go viral with nearly every video. This self-experiment can serve as a guide for both individuals interested in social branding on TikTok and moreover marketers motivated to run a TikTok channel, in order to successfully market products and services. My name is Giovanni Aytan and I am a Digital Media Management student at CBS International Business School.

TikTok as a Marketing Channel for Influencer Marketing

Chantal Van Houtte
TikTok as a Marketing Channel for Influencer Marketing Book PDF

Author : Chantal Van Houtte
Publisher : LIT Verlag Münster
Page : 128 pages
File Size : 54,6 Mb
Release : 2024-06-27
Category : Electronic
ISBN : 9783643914668

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TikTok as a Marketing Channel for Influencer Marketing by Chantal Van Houtte Pdf

Social media has experienced a steady increase in importance during the past years. This is especially true for the Chinese app TikTok, which is currently one of the fastest-growing social media platforms worldwide. At the same time brands are continuously employing influencers as a marketing tool. But what exactly is the role of the TikTok as a channel for influencer marketing? This book compares influencer marketing on TikTok with the already known social media channels Instagram and YouTube, and gives practical advice for businesses on how to effectively use TikTok.

Data-driven travel marketing

Jacqueline Schmittem
Data driven travel marketing Book PDF

Author : Jacqueline Schmittem
Publisher : LIT Verlag Münster
Page : 87 pages
File Size : 40,9 Mb
Release : 2021
Category : Electronic
ISBN : 9783643913340

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Data-driven travel marketing by Jacqueline Schmittem Pdf

A dynamic business environment, various digital marketing tools and the power of data are main challenges travel companies have to face. Up-to-dateness and flexibility are crucial for increasing competitiveness and surviving in the jungle of travel firms. But how can these challenges be managed? With a holistic view, business intelligence enhances data-driven decision-making, addresses challenges and brings firms to the next level. By combining data technologies with affiliate marketing, this book develops a data-driven concept for enhanced decision-making in affiliate travel marketing.

Global Marketing

Ilan Alon,Eugene Jaffe,Christiane Prange,Donata Vianelli
Global Marketing Book PDF

Author : Ilan Alon,Eugene Jaffe,Christiane Prange,Donata Vianelli
Publisher : Routledge
Page : 866 pages
File Size : 41,5 Mb
Release : 2016-11-10
Category : Business & Economics
ISBN : 9781317613510

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Global Marketing by Ilan Alon,Eugene Jaffe,Christiane Prange,Donata Vianelli Pdf

Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred. A shift toward greater consideration of services marketing as more companies move away from manufacturing. A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present. Chapters on social media, innovation, and technology teach students how to incorporate these new tools into their marketing strategy. New material on sustainability, ethics, and corporate social responsibility; key values for any modern business. Short cases and examples throughout the text show students how these principles and techniques are applied in the real world. Longer cases provide instructors and students with rich content for deeper analysis and discussion. Covering key topics not found in competing books, Global Marketing will equip students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.

Opportunities and Challenges for Tourism and Hospitality in the BRIC Nations

Dhiman, Mohinder Chand
Opportunities and Challenges for Tourism and Hospitality in the BRIC Nations Book PDF

Author : Dhiman, Mohinder Chand
Publisher : IGI Global
Page : 426 pages
File Size : 41,7 Mb
Release : 2016-09-06
Category : Business & Economics
ISBN : 9781522507093

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Opportunities and Challenges for Tourism and Hospitality in the BRIC Nations by Dhiman, Mohinder Chand Pdf

The stability and wealth of a nation’s economy is dependent upon the success of various industrial sectors. The tourism industry has experienced massive growth in recent years, creating more jobs and becoming a source of foreign exchange. Opportunities and Challenges for Tourism and Hospitality in the BRIC Nations is a pivotal reference source for the latest scholarly research on the recent developments and contemporary issues within the services sector, highlighting cross-cultural implications as well as societal impacts of hospitality and tourism on emerging markets. Providing insight on managing and maximizing profitability, this book is ideally designed for researchers, professionals, upper-level students, and academicians involved in the services industry.

Maximizing Commerce and Marketing Strategies through Micro-Blogging

Burkhalter, Janée N.
Maximizing Commerce and Marketing Strategies through Micro Blogging Book PDF

Author : Burkhalter, Janée N.
Publisher : IGI Global
Page : 354 pages
File Size : 55,9 Mb
Release : 2015-05-31
Category : Business & Economics
ISBN : 9781466684096

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Maximizing Commerce and Marketing Strategies through Micro-Blogging by Burkhalter, Janée N. Pdf

The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a business’s strategy. Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights from various disciplines, this book is an essential reference source for academics, graduate students, social media strategists, and business professionals interested in the positive use of social media in business environments.

Rethinking Post-Cold War Russian–Latin American Relations

Vladimir Rouvinski,Victor Jeifets
Rethinking Post Cold War Russian Latin American Relations Book PDF

Author : Vladimir Rouvinski,Victor Jeifets
Publisher : Taylor & Francis
Page : 216 pages
File Size : 44,5 Mb
Release : 2022-06-07
Category : Political Science
ISBN : 9781000587470

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Rethinking Post-Cold War Russian–Latin American Relations by Vladimir Rouvinski,Victor Jeifets Pdf

Today, there is plenty of evidence that Russia has become a prominent external actor in Latin America and the Caribbean. Yet, few books have attempted to better understand the reasons behind Russia ́s return and Moscow’s continuous engagement in the region. In order to fill the gap, this volume offers the first interdisciplinary study of Russian-Latin American relations after the end of the Cold War. Across 16 chapters, leading experts from Russia, Europe, the United States, and Latin America collectively re-examine the Soviet legacy to reveal the conditions in which Russia operates today and identify the key trends of contemporary Russian relations with this part of the world. The book then moves on to provide a detailed case study analysis of Russia’s bilateral relations with Venezuela, Cuba, Mexico, Brazil, Argentina, and Colombia, identifying the most critical dimensions of Russian engagement. Rethinking Post Cold-War Russian-Latin American Relations allows readers to identify the fundamental driving forces of Russia’s renewed commitment to the area, its strategies and experiences. The book will be of interest to readers of international relations and area studies, historians of modern Latin America, migration studies, political economy, and any political scientists interested in Russian decision-making.

Pop Culture in Europe

Juliana Tzvetkova
Pop Culture in Europe Book PDF

Author : Juliana Tzvetkova
Publisher : Bloomsbury Publishing USA
Page : 370 pages
File Size : 41,7 Mb
Release : 2017-10-12
Category : Social Science
ISBN : 9798216130284

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Pop Culture in Europe by Juliana Tzvetkova Pdf

A fascinating survey of popular culture in Europe, from Celtic punk and British TV shows to Spanish fashion and Italian sports. From One Direction and Adele to Penelope Cruz and Alexander Skarsgard, many Europeans are becoming household names in the United States. This ready-reference guide covers international pop culture spanning music, literature, movies, television and radio, the Internet, sports, video games, and fashion, from the mid-20th century through the present day. The organization of the book—with entries arranged alphabetically within thematic chapters—allows readers to quickly find the topic they are seeking. Additionally, indexing allows for cross-cultural comparisons to be made between pop culture in Europe to that of the United States. An extensive chronology and lengthy introduction provide important contextual information, such as the United States' influence on movies, music, and the Internet; the effect of censorship on Internet and social media use; and the history of pop culture over the years. Topics feature key musicians, songs, books, actors and actresses, movies and television shows, popular websites, top athletes, games, clothing fads and designers, and much more.

Advertising in Developing and Emerging Countries

Emmanuel C. Alozie
Advertising in Developing and Emerging Countries Book PDF

Author : Emmanuel C. Alozie
Publisher : CRC Press
Page : 418 pages
File Size : 51,9 Mb
Release : 2016-03-23
Category : Business & Economics
ISBN : 9781317184980

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Advertising in Developing and Emerging Countries by Emmanuel C. Alozie Pdf

This indispensable study offers an in-depth analysis of advertising in developing and emerging economies as they join the global market and seek to improve the socio-economic condition of their citizens. Advertising in Developing and Emerging Countries illustrates the challenges and opportunities for advertising in these countries, and explores their critical relationship with developed economies with a multifaceted analysis of the role of advertising in an interdependent global economy. The contributors, academic and professional, with world wide experiences, examine the unique political, cultural and religious systems that affect advertising in a country, in both Western and non-Western contexts, and chart the consequences of its development from democratization to privatization to cultural hegemony. Emmanuel C. Alozie has put together an essential and unique book for scholars and students of public relations, advertising, marketing, media and international studies, as well as practitioners, those teaching and undertaking professional courses, and researchers in this critical field.

Brand Building and Marketing in Key Emerging Markets

Niklas Schaffmeister
Brand Building and Marketing in Key Emerging Markets Book PDF

Author : Niklas Schaffmeister
Publisher : Springer
Page : 405 pages
File Size : 43,7 Mb
Release : 2015-10-09
Category : Business & Economics
ISBN : 9783319194820

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Brand Building and Marketing in Key Emerging Markets by Niklas Schaffmeister Pdf

This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation’s global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a ‘glocalized’ world.

International marketing in times of sustainability and digitalization

Erika Graf
International marketing in times of sustainability and digitalization Book PDF

Author : Erika Graf
Publisher : Walter de Gruyter GmbH & Co KG
Page : 374 pages
File Size : 48,6 Mb
Release : 2023-03-20
Category : Business & Economics
ISBN : 9783110772401

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International marketing in times of sustainability and digitalization by Erika Graf Pdf

Given today's challenges, companies are confronted with pressing questions: Are marketing and sustainability a contradiction? How can digitalization support marketers beyond digital advertising? These questions must be addressed in an international context since, for most companies, international business is more a reality than just a strategic option as it was just a few decades ago. This book provides insights into the fundamentals of international marketing with a focus on these topics because they are commonplace in today's international marketing. It presents theories and concepts of international marketing in a concise form along with many real-world examples. The book explores how digitalization makes potential connections and advances available to marketing and how marketing can contribute to shaping a more sustainable future. It is a must read for students interested in the topic and managers who are confronted with these challenges. Supplementary materials for the book are available!

Advertising Creative

Tom Altstiel,Jean Grow
Advertising Creative Book PDF

Author : Tom Altstiel,Jean Grow
Publisher : SAGE Publications
Page : 942 pages
File Size : 53,9 Mb
Release : 2015-12-10
Category : Language Arts & Disciplines
ISBN : 9781506315393

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Advertising Creative by Tom Altstiel,Jean Grow Pdf

Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.

Global Marketing

Ilan Alon,Eugene Jaffe,Christiane Prange,Donata Vianelli
Global Marketing Book PDF

Author : Ilan Alon,Eugene Jaffe,Christiane Prange,Donata Vianelli
Publisher : Routledge
Page : 852 pages
File Size : 50,6 Mb
Release : 2020-08-19
Category : Business & Economics
ISBN : 9780429515354

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Global Marketing by Ilan Alon,Eugene Jaffe,Christiane Prange,Donata Vianelli Pdf

Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; A shift toward greater consideration of services marketing as more companies move away from manufacturing; A shift from developed markets to emerging markets with more dynamic environments; A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present; Chapters on social media, innovation, and technology teaching students how to incorporate these new tools into their marketing strategy; New material on sustainability, ethics, and corporate social responsibility—key values for any modern business; Short and long cases and examples throughout the text show students how these principles and techniques are applied in the real world. Covering key topics not found in competing books, Global Marketing will equip today’s students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.

Handbook on Tourism and Social Media

Gursoy, Dogan,Kaurav, Rahul P.S.
Handbook on Tourism and Social Media Book PDF

Author : Gursoy, Dogan,Kaurav, Rahul P.S.
Publisher : Edward Elgar Publishing
Page : 528 pages
File Size : 52,9 Mb
Release : 2022-02-11
Category : Business & Economics
ISBN : 9781800371415

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Handbook on Tourism and Social Media by Gursoy, Dogan,Kaurav, Rahul P.S. Pdf

This comprehensive Handbook offers an overview of current research on the use of social media within the tourism industry, investigating a range of social media practices and proposing strategies to address key challenges faced by tourist destinations and operators.