Social Media Theory And Communications Practice

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Social Media Theory and Communications Practice

Whitney Lehmann
Social Media Theory and Communications Practice Book PDF

Author : Whitney Lehmann
Publisher : Taylor & Francis
Page : 192 pages
File Size : 51,9 Mb
Release : 2023-07-31
Category : Business & Economics
ISBN : 9781000900682

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Social Media Theory and Communications Practice by Whitney Lehmann Pdf

Fusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complemented by sidebars written by scholars and industry professionals, chapter summaries and end-of-chapter exercises. This book is ideal for introductory social media courses in communication, public relations and mass communication departments, as well as courses in digital media and public relations. Online resources include social media writing templates, sample posts and content calendar templates. Please visit www.routledge.com/9781032185873.

Media, Society, World

Nick Couldry
Media Society World Book PDF

Author : Nick Couldry
Publisher : John Wiley & Sons
Page : 329 pages
File Size : 48,6 Mb
Release : 2013-08-29
Category : Social Science
ISBN : 9780745680767

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Media, Society, World by Nick Couldry Pdf

Media are fundamental to our sense of living in a social world. Since the beginning of modernity, media have transformed the scale on which we act as social beings. And now in the era of digital media, media themselves are being transformed as platforms, content, and producers multiply. Yet the implications of social theory for understanding media and of media for rethinking social theory have been neglected; never before has it been more important to understand those implications. This book takes on this challenge. Drawing on Couldry's fifteen years of work on media and social theory, this book explores how questions of power and ritual, capital and social order, and the conduct of political struggle, professional competition, and everyday life, are all transformed by today's complex combinations of traditional and 'new' media. In the concluding chapters Couldry develops a framework for global comparative research into media and for thinking collectively about the ethics and justice of our lives with media. The result is a book that is both a major intervention in the field and required reading for all students of media and sociology.

Social Media Communication

Bu Zhong
Social Media Communication Book PDF

Author : Bu Zhong
Publisher : John Wiley & Sons
Page : 212 pages
File Size : 53,8 Mb
Release : 2021-08-31
Category : Business & Economics
ISBN : 9781119041610

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Social Media Communication by Bu Zhong Pdf

Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology. Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements. Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook: Helps readers make the best use of social media tools in communication and business practices Introduces more than a dozen theories in the areas of communication, psychology, and sociology to highlight the theoretical frameworks researchers use in social media studies Identifies a variety of trends involving social media usage, including the app economy and patient care Addresses the relation between social media and important contemporary topics such as cultural diversity, privacy, and social change Presents 14 imperative social media topics, each with the power to change the ways you see and use social media Social Media Communication: Trends and Theories is the perfect textbook for undergraduate and graduate courses in communication, business, journalism, business, and information science and technology. It is also an invaluable resource for researchers, educators, journalists, entrepreneurs, and professionals working in media management, advertising, public relations, and business marketing.

Social Media Communication

Jeremy Harris Lipschultz
Social Media Communication Book PDF

Author : Jeremy Harris Lipschultz
Publisher : Taylor & Francis
Page : 396 pages
File Size : 42,5 Mb
Release : 2017-07-06
Category : Social Science
ISBN : 9781315388137

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Social Media Communication by Jeremy Harris Lipschultz Pdf

In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics—all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they’ll need to both evaluate and utilize current and future forms of social media. For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare. Facebook: www.facebook.com/SocialMediaCommunication Twitter: @JeremyHL #UNOSML #SMC2018 #SMProfs SlideShare: www.slideshare.net/jeremylipschultz

Strategic Social Media Management

Karen E. Sutherland
Strategic Social Media Management Book PDF

Author : Karen E. Sutherland
Publisher : Springer Nature
Page : 431 pages
File Size : 40,7 Mb
Release : 2020-12-21
Category : Business & Economics
ISBN : 9789811546587

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Strategic Social Media Management by Karen E. Sutherland Pdf

This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation. Combining theory and practice, Strategic Social Media Management teaches students how to take a strategic approach to social media from an organisational and business perspective, and how to measure results. Richly supported by robust and engaging pedagogy and cases in each chapter, it integrates perspectives from public relations, marketing and advertising, and examines key topics such as risk, ethics, privacy, consent, copyright issues, and crises management. It also provides dedicated coverage of content strategy and campaign planning and execution. Reflecting the demands of contemporary practice, advice on self-care for social media management is also offered, helping to protect people in this emerging profession from the negativity that they can experience online when managing an organisation’s social media presence. After reading this textbook, students will be able to develop a social media strategy, curate accurate and relevant content, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives. This is an ideal textbook for students studying social media strategy, marketing and management at undergraduate level. It will also be essential reading for marketing, public relations, advertising and communications professionals looking to hone their social media skills and strategies.

The traditional communication theory and the effective use of social media in public relations. A critical reflection

Maria M.
The traditional communication theory and the effective use of social media in public relations A critical reflection Book PDF

Author : Maria M.
Publisher : GRIN Verlag
Page : 13 pages
File Size : 51,7 Mb
Release : 2021-01-11
Category : Business & Economics
ISBN : 9783346325372

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The traditional communication theory and the effective use of social media in public relations. A critical reflection by Maria M. Pdf

Essay from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, Queen Margaret University, language: English, abstract: This paper aims to address the question, whether an understanding of traditional communication theory can contribute to the effective use of social media or not. The question will be addressed by utilising relevant theoretical frameworks as well as examining current developments and dominant debates within PR practice. In order to discuss this topic, it is first necessary to define what traditional communication theory is and what role it plays within PR practice. Thus, the assumption of PR to be an interdisciplinary study constituted of humanities, sociology and communication appears important. Whilst humanities studies focus on the viewpoint of rhetorical and discursive approaches and sociology studies understand communication in terms of systems process by adopting systems theory, communication studies address PR from different ‘mindsets’. Human communication is explained with psychological concepts; persuasion is considered to be a goal of both mediated and direct communication; and mass communication focuses on media relations theories and media effects. Derived from this we can conclude that communication theory can be identified as an element of PR practice. Correspondingly. the use of social media is a technique of building media relations, and therefore a subject of mass communication. However, these considerations do not explain which part of communication theory can be identified as traditional. Communication is inevitable in public relations (PR) practice, because it contributes to the building of good relationships between an organisation and its stakeholders with the desired outcome of “...earning understanding and support and influencing opinion and behavior”. PR practitioners manage relations to community, employees, consumer and other stakeholders by understanding and using communication concepts and strategies. Recently, the communication practice of PR practitioners has been challenged by the heavy influence of the revolutionary character of the internet. In other words, they face the challenge of adapting their communication strategies at the same pace as the new technologies and tools are developing. Especially “the rise of social media” provided a rich debate ground for PR practitioners, PR theorists and academics of different disciplines.

Exploring Media Research

Andy Ruddock
Exploring Media Research Book PDF

Author : Andy Ruddock
Publisher : SAGE
Page : 321 pages
File Size : 45,8 Mb
Release : 2017-08-21
Category : Reference
ISBN : 9781526421777

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Exploring Media Research by Andy Ruddock Pdf

Donald Trump's use of Twitter, the 'Angelina Effect', social media mourning, cyber-bullying: in today's media environment, evidence of media influence is all around us. As such, good media research is more important than ever, and crucially, is something all students can and should do. In Exploring Media Research, Andy Ruddock explains that the only way to learn or teach about media research is to do it. Carefully balancing theory and practice, he demystifies the process, showing you don't need huge amounts of time or money to do meaningful media analysis. This book: Explains how principles of motivation, causation, generalizability, and ethics apply to media research. Outlines different forms of 'reality' created by media stories, media users, and the blending of media and interpersonal communication. Identifies key areas of research, from media industries, content and events to regulation, policy and audiences. Demonstrates how key concepts translate into actual research methods, from archival and field research to the analysis of 'big data'. Brings theory to life throughout with a range of contemporary case studies. Exploring Media Research is a thoughtful, pragmatic approach to both gathering and analysing media data, and so making sense of the chaotic, complex, compelling world of media influence in the 21st century. It is essential reading for students and researchers across media, communication and cultural studies.

Social Media and Local Governments

Mehmet Zahid Sobaci
Social Media and Local Governments Book PDF

Author : Mehmet Zahid Sobaci
Publisher : Springer
Page : 335 pages
File Size : 55,8 Mb
Release : 2015-07-11
Category : Law
ISBN : 9783319177229

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Social Media and Local Governments by Mehmet Zahid Sobaci Pdf

Today, social media have attracted the attention of political actors and administrative institutions to inform citizens as a prerequisite of open and transparent administration, deliver public services, contact stakeholders, revitalize democracy, encourage the cross-agency cooperation, and contribute to knowledge management. In this context, the social media tools can contribute to the emergence of citizen-oriented, open, transparent and participatory public administration. Taking advantage of the opportunities offered by social media is not limited to central government. Local governments deploy internet-based innovative technologies that complement traditional methods in implementing different functions. This book focuses on the relationship between the local governments and social media, deals with the change that social media have caused in the organization, understanding of service provision, performance of local governments and in the relationships between local governments and their partners, and aims to advance our theoretical and empirical understanding of the growing use of social media by local governments. This book will be of interest to researchers and students in e-government, public administration, political science, communication, information science, and social media. Government officials and public managers will also find practical use recommendations for social media in several aspects of local governance

Ethical Practice of Social Media in Public Relations

Marcia W. DiStaso,Denise Sevick Bortree
Ethical Practice of Social Media in Public Relations Book PDF

Author : Marcia W. DiStaso,Denise Sevick Bortree
Publisher : Routledge
Page : 278 pages
File Size : 54,7 Mb
Release : 2014-06-27
Category : Social Science
ISBN : 9781317917892

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Ethical Practice of Social Media in Public Relations by Marcia W. DiStaso,Denise Sevick Bortree Pdf

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations such as diversity, non-profit communication, health communication, financial communication, public affairs, entertainment communication, environmental communication, crisis communication, and non-profit communication. The chapter authors, expert scholars within their fields of public relations, offer insights drawn from original research and case study examples of ethical dilemmas raised by social media communication.

Interrogating the Theory and Practice of Communication for Social Change

Pradip Ninan Thomas,Elske van de Fliert
Interrogating the Theory and Practice of Communication for Social Change Book PDF

Author : Pradip Ninan Thomas,Elske van de Fliert
Publisher : Springer
Page : 150 pages
File Size : 50,9 Mb
Release : 2014-12-11
Category : Political Science
ISBN : 9781137426314

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Interrogating the Theory and Practice of Communication for Social Change by Pradip Ninan Thomas,Elske van de Fliert Pdf

A new addition to the Palgrave Studies in Communication for Social Change series, this book sets the stage for subsequent books by identifying and analysing the current gaps in the field. It critically reviews the theory, practice and strategies of Communication for Social Change in relation to occurring structures, policies and discourses.

The Handbook of Media and Mass Communication Theory

Robert S. Fortner,P. Mark Fackler
The Handbook of Media and Mass Communication Theory Book PDF

Author : Robert S. Fortner,P. Mark Fackler
Publisher : John Wiley & Sons
Page : 1008 pages
File Size : 43,9 Mb
Release : 2014-03-10
Category : Social Science
ISBN : 9781118770009

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The Handbook of Media and Mass Communication Theory by Robert S. Fortner,P. Mark Fackler Pdf

The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes Volumes are aslo available for individual purchase

Social Media Communication

Jeremy Harris Lipschultz
Social Media Communication Book PDF

Author : Jeremy Harris Lipschultz
Publisher : Taylor & Francis
Page : 443 pages
File Size : 43,8 Mb
Release : 2023-07-18
Category : Language Arts & Disciplines
ISBN : 9781000910278

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Social Media Communication by Jeremy Harris Lipschultz Pdf

This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics – all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies and the COVID-19 infodemic. Social Media Communication is the perfect social media primer for students and professionals and, with a dedicated online teaching guide, ideal for instructors, too.

Social Media and Interactive Communications

Mark Durkin,Aodheen McCartan,Mairead Brady
Social Media and Interactive Communications Book PDF

Author : Mark Durkin,Aodheen McCartan,Mairead Brady
Publisher : Taylor & Francis
Page : 144 pages
File Size : 47,5 Mb
Release : 2018-02-05
Category : Business & Economics
ISBN : 9781317217657

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Social Media and Interactive Communications by Mark Durkin,Aodheen McCartan,Mairead Brady Pdf

The extent to which social media can potentially add value within various service contexts is not well understood. While at a general level it would seem that direct and immediate interactive communication with customers and stakeholders would be of benefit in terms of general communications, the integration of new media alongside more traditional marketing activities is not without difficulty. Many organisations appear seduced by what new technological communication channels are capable of but evidence suggests that those same organisations may have limited sensitivity to the appropriateness of employing social media to add value to the customers’ service experience. Launching social media initiatives appears low cost and fairly straightforward, technically, but managing the subsequent interactions and engagement appropriately, and indeed profitably, can often be beyond a firm’s resources and competencies. In this book the challenges of effectively managing interactive communications through social media is described in various service contexts, (e.g. healthcare, travel, small businesses) and within prevailing, yet ever more crucial marketing concepts, such as customer relationship management (CRM) and customer complaining behaviour. This book was originally published as a special issue of the Service Industries Journal.

The SAGE Handbook of Social Media

Jean Burgess,Alice Marwick,Thomas Poell
The SAGE Handbook of Social Media Book PDF

Author : Jean Burgess,Alice Marwick,Thomas Poell
Publisher : SAGE
Page : 888 pages
File Size : 53,7 Mb
Release : 2017-03-30
Category : Social Science
ISBN : 9781473995796

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The SAGE Handbook of Social Media by Jean Burgess,Alice Marwick,Thomas Poell Pdf

The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have become an important part of the information and communication infrastructure of society. They are bound up with business and politics as well as everyday life, work, and personal relationships. This international Handbook addresses the most significant research themes, methodological approaches and debates in the study of social media. It contains substantial chapters written especially for this book by leading scholars from a range of disciplinary perspectives, covering everything from computational social science to sexual self-expression. Part 1: Histories And Pre-Histories Part 2: Approaches And Methods Part 3: Platforms, Technologies And Business Models Part 4: Cultures And Practices Part 5: Social And Economic Domains

Designing the Social

Harry T. Dyer
Designing the Social Book PDF

Author : Harry T. Dyer
Publisher : Springer Nature
Page : 177 pages
File Size : 52,9 Mb
Release : 2020-06-11
Category : Social Science
ISBN : 9789811557163

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Designing the Social by Harry T. Dyer Pdf

This book uses data collected from in-depth interviews with young people over the course of a year to explore the complex role of social media in their lives, and the part it plays in shaping how they understand and present their identity to a broad public on a wide array of platforms. Using this data, the book proposes and develops a new theoretical framework for understanding identity performances. Comic Theory, detailed in this book, centres on a consideration of the role of social media design in shaping identity, and explores the ways in which socio-culturally grounded users engage in acts of compromise, novelty, and negotiation with social media designs and digital technologies to produce unique identity performances. Positioned within the field of educational research, this book overtly challenges assumptions and myths about the internet as a neutral source of knowledge, instead exploring the way in which designs and technologies shape who we interact with and how we understand what it is to be social. Moving beyond the over-used ‘digital natives’ paradigm, this book makes a clear case that educators and education researchers need to move beyond a focus on coding and digital skills alone, highlighting the pressing need to take explicit account of the overlaps between digital technology, culture, and education.