Social Medium

Author : Richard N. Landers,Gordon B. Schmidt
Publisher : Springer
Page : 376 pages
File Size : 53,8 Mb
Release : 2016-05-03
Category : Psychology
ISBN : 9783319299891

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Social Media in Employee Selection and Recruitment by Richard N. Landers,Gordon B. Schmidt Pdf

This timely resource offers fresh research on companies’ use of social media platforms—from Twitter and Facebook to LinkedIn and other career sites—to find and hire personnel. Its balanced approach explains why and how social media are commonly used in both employee recruitment and selection, exploring relevant theoretical constructs and practical considerations about their appropriateness and validity. Contributors clarify a confusing cyberscape with recommendations and best practices, legal and ethical issues, pitfalls and problems, and possibilities for standardization. And the book’s insights on emerging and anticipated developments will keep the reader abreast of the field as it evolves. Included in the coverage: · Social media as a personnel selection and hiring resource: Reservations and recommendations. · Game-thinking within social media to recruit and select job candidates. · Social media, big data, and employment decisions. · The use of social media by BRIC nations during the selection process. · Legal concerns when considering social media data in selection. · Online exclusion: Biases that may arise when using social media in talent acquisition. · Is John Smith really John Smith? Misrepresentations and misattributions of candidates using social media and social networking sites. Social Media in Employee Selection and Recruitment is a bedrock reference for industrial/organizational psychology and human resources academics currently or planning to conduct research in this area, as well as for academic libraries. Practitioners considering consulting social media as part of human resource planning or selection system design will find it a straight-talking guide to staying competitive.

Author : Wendy K. Bendoni
Publisher : Bloomsbury Publishing
Page : 273 pages
File Size : 41,6 Mb
Release : 2020-08-06
Category : Business & Economics
ISBN : 9781474238991

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Social Media for Fashion Marketing by Wendy K. Bendoni Pdf

Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand's online presence. With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication. Featured topics - Rules of Digital Storytelling - Rethinking Gamification - Strategic Digital Marketing - The Role of Citizen Journalists - The Social Media Looking Glass - World of Influencer Marketing - Visual Consumption Economy - Global Perspective of Social Media

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 405 pages
File Size : 47,5 Mb
Release : 2018-06-04
Category : Education
ISBN : 9781522556534

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Social Media in Education: Breakthroughs in Research and Practice by Management Association, Information Resources Pdf

In the digital age, numerous technological tools are available to enhance educational practices. When used effectively, student engagement and mobile learning are significantly increased. Social Media in Education: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the usage, strategies, and applications of social media in education today. Including innovative studies on online networks, social constructivism, and collaborative learning, this publication is an ideal source for educators, professionals, school administrators, researchers, and practitioners in the field of education.

Author : Atefeh Farzindar,Diana Inkpen
Publisher : Morgan & Claypool Publishers
Page : 197 pages
File Size : 49,7 Mb
Release : 2017-12-15
Category : Computers
ISBN : 9781681736136

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Natural Language Processing for Social Media by Atefeh Farzindar,Diana Inkpen Pdf

In recent years, online social networking has revolutionized interpersonal communication. The newer research on language analysis in social media has been increasingly focusing on the latter's impact on our daily lives, both on a personal and a professional level. Natural language processing (NLP) is one of the most promising avenues for social media data processing. It is a scientific challenge to develop powerful methods and algorithms which extract relevant information from a large volume of data coming from multiple sources and languages in various formats or in free form. We discuss the challenges in analyzing social media texts in contrast with traditional documents. Research methods in information extraction, automatic categorization and clustering, automatic summarization and indexing, and statistical machine translation need to be adapted to a new kind of data. This book reviews the current research on NLP tools and methods for processing the non-traditional information from social media data that is available in large amounts (big data), and shows how innovative NLP approaches can integrate appropriate linguistic information in various fields such as social media monitoring, healthcare, business intelligence, industry, marketing, and security and defence. We review the existing evaluation metrics for NLP and social media applications, and the new efforts in evaluation campaigns or shared tasks on new datasets collected from social media. Such tasks are organized by the Association for Computational Linguistics (such as SemEval tasks) or by the National Institute of Standards and Technology via the Text REtrieval Conference (TREC) and the Text Analysis Conference (TAC). In the concluding chapter, we discuss the importance of this dynamic discipline and its great potential for NLP in the coming decade, in the context of changes in mobile technology, cloud computing, virtual reality, and social networking. In this second edition, we have added information about recent progress in the tasks and applications presented in the first edition. We discuss new methods and their results. The number of research projects and publications that use social media data is constantly increasing due to continuously growing amounts of social media data and the need to automatically process them. We have added 85 new references to the more than 300 references from the first edition. Besides updating each section, we have added a new application (digital marketing) to the section on media monitoring and we have augmented the section on healthcare applications with an extended discussion of recent research on detecting signs of mental illness from social media.

Author : Anna Atefeh Farzindar,Diana Inkpen
Publisher : Morgan & Claypool Publishers
Page : 221 pages
File Size : 52,6 Mb
Release : 2020-04-10
Category : Computers
ISBN : 9781681738123

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Natural Language Processing for Social Media by Anna Atefeh Farzindar,Diana Inkpen Pdf

In recent years, online social networking has revolutionized interpersonal communication. The newer research on language analysis in social media has been increasingly focusing on the latter's impact on our daily lives, both on a personal and a professional level. Natural language processing (NLP) is one of the most promising avenues for social media data processing. It is a scientific challenge to develop powerful methods and algorithms that extract relevant information from a large volume of data coming from multiple sources and languages in various formats or in free form. This book will discuss the challenges in analyzing social media texts in contrast with traditional documents. Research methods in information extraction, automatic categorization and clustering, automatic summarization and indexing, and statistical machine translation need to be adapted to a new kind of data. This book reviews the current research on NLP tools and methods for processing the non-traditional information from social media data that is available in large amounts, and it shows how innovative NLP approaches can integrate appropriate linguistic information in various fields such as social media monitoring, health care, and business intelligence. The book further covers the existing evaluation metrics for NLP and social media applications and the new efforts in evaluation campaigns or shared tasks on new datasets collected from social media. Such tasks are organized by the Association for Computational Linguistics (such as SemEval tasks), the National Institute of Standards and Technology via the Text REtrieval Conference (TREC) and the Text Analysis Conference (TAC), or the Conference and Labs of the Evaluation Forum (CLEF). In this third edition of the book, the authors added information about recent progress in NLP for social media applications, including more about the modern techniques provided by deep neural networks (DNNs) for modeling language and analyzing social media data.

Author : John Lovett
Publisher : John Wiley & Sons
Page : 386 pages
File Size : 41,9 Mb
Release : 2011-07-07
Category : Computers
ISBN : 9781118149010

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Social Media Metrics Secrets by John Lovett Pdf

Invaluable advice on analyzing and measuring the effects of social media Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media. Highlights how social media can impact all aspects of your business and transform the way you quantify successful interactions with customers Shares innovative techniques for managing the massive volume of social analytics data by putting data to work in ways that contribute to your organizational goals Details techniques for adopting a Social Analytics Framework for understanding evolving consumer behavior necessary to compete in a socially networked future Written in a conversational tone, Social Media Metrics Secrets goes behind the scenes to present you with unbeatable advice and unparalleled insight into social media metrics.

Author : Jim Sterne
Publisher : John Wiley & Sons
Page : 265 pages
File Size : 40,8 Mb
Release : 2010-03-18
Category : Business & Economics
ISBN : 9780470622582

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Social Media Metrics by Jim Sterne Pdf

The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

Author : Harald Hornmoen,Klas Backholm
Publisher : Emerald Group Publishing
Page : 328 pages
File Size : 53,5 Mb
Release : 2018-10-01
Category : Social Science
ISBN : 9781787562714

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Social Media Use In Crisis and Risk Communication by Harald Hornmoen,Klas Backholm Pdf

The ebook edition of this title is Open Access and is freely available to read online. Presenting research on social media use in crisis and risk cases: a terrorist attack, a natural disaster and an infectious disease of international concern, this book investigates how social media plays a crucial role in mitigating or preventing crises.

Author : Christian Fuchs
Publisher : Routledge
Page : 382 pages
File Size : 43,5 Mb
Release : 2015-01-09
Category : Social Science
ISBN : 9781317558194

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Culture and Economy in the Age of Social Media by Christian Fuchs Pdf

Understanding social media requires us to engage with the individual and collective meanings that diverse stakeholders and participants give to platforms. It also requires us to analyse how social media companies try to make profits, how and which labour creates this profit, who creates social media ideologies, and the conditions under which such ideologies emerge. In short, understanding social media means coming to grips with the relationship between culture and the economy. In this thorough study, Christian Fuchs, one of the leading analysts of the Internet and social media, delves deeply into the subject by applying the approach of cultural materialism to social media, offering readers theoretical concepts, contemporary examples, and proposed opportunities for political intervention. Culture and Economy in the Age of Social Media is the ultimate resource for anyone who wants to understand culture and the economy in an era populated by social media platforms such as Twitter, Facebook, and Google in the West and Weibo, Renren, and Baidu in the East. Updating the analysis of thinkers such as Raymond Williams, Karl Marx, Ferruccio Rossi-Landi, and Dallas W. Smythe for the 21st century, Fuchs presents a version of Marxist cultural theory and cultural materialism that allows us to critically understand social media’s influence on culture and the economy.

Author : Guy Clapperton
Publisher : John Wiley & Sons
Page : 172 pages
File Size : 48,5 Mb
Release : 2010-08-26
Category : Business & Economics
ISBN : 9781906465902

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This is Social Media by Guy Clapperton Pdf

*UPDATED FOR 2011. Including new info on mobile devices, new platforms and location based social networking.* Anyone in business can use social media to increase brand awareness, customer loyalty and sales. This is Social Media shows you how. You might already be social networking on Facebook, or even microblogging on Twitter. One thing's for sure though; you're too busy to muck about on these sites all day, not really knowing how to get any decent play out of them. You're looking for profitability, not gimmicks. Many organizations, large and small, are using social media and social networking to build robust communities of followers, stay ahead of the competition and increase profits. Are you missing a trick? This is the definitive guide to using the whole spectrum of social media in an efficient and measurable way in order to market your business. It covers Twitter, Facebook, LinkedIn, Ecademy, Flickr, YouTube, Bebo, MySpace, Blogs, Podcasts, Mobile and much, much more. Each site is assessed not as an end in itself but as means of delivering a business result. With simple, practical steps, real life examples and quick definitions to explain the jargon, you'll soon understand the world of social media and have access to a range of social networking tactics that will help you reach new customers and clients, as well as get your existing ones to do more business with you.

Author : M. Ayaz Naseem,Adeela Arshad-Ayaz
Publisher : Springer Nature
Page : 259 pages
File Size : 47,9 Mb
Release : 2020-12-02
Category : Education
ISBN : 9783030509491

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Social Media as a Space for Peace Education by M. Ayaz Naseem,Adeela Arshad-Ayaz Pdf

This book explores the potential of social media as a space for teaching and bringing about sustainable peace. Using cutting-edge research, the editors and authors analyze the fundamental transformations taking place in the digital and interactive public sphere, most recently with the advent of the ‘post-truth’ age and the impact of this upon young people’s perceptions of ‘friend’ and ‘foe’. Peace initiatives at almost every level recognize the importance of education for sustainable peace: this volume examines the opportunities emerging from these societal transformations for both formal and informal education. This book will appeal to students and scholars of social media, peace education and the post-truth age.

Author : Sue Greener,Asher Rospigliosi
Publisher : Academic Conferences Limited
Page : 128 pages
File Size : 42,6 Mb
Release : 2014-11-07
Category : Electronic
ISBN : 9781910309292

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ePub - European Conference on Social Media by Sue Greener,Asher Rospigliosi Pdf

Author : Kehbuma Langmia,Tia C. M. Tyree,Pamela O'Brien,Ingrid Sturgis
Publisher : University Press of America
Page : 275 pages
File Size : 41,7 Mb
Release : 2013-12-23
Category : Social Science
ISBN : 9780761861966

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Social Media by Kehbuma Langmia,Tia C. M. Tyree,Pamela O'Brien,Ingrid Sturgis Pdf

Social Media: Pedagogy and Practice examines how interactive technologies can be applied to teaching, research and the practice of communication. This book demonstrates how social media can be utilized in the classroom to build the skillsets of students going into journalism, public relations, integrated marketing, and other communications fields.

Author : Doddie Eiee
Publisher : GRIN Verlag
Page : 35 pages
File Size : 54,9 Mb
Release : 2014-04-24
Category : Computers
ISBN : 9783656644323

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The influence of social media on relationship marketing by Doddie Eiee Pdf

Bachelor Thesis from the year 2012 in the subject Communications - Multimedia, Internet, New Technologies, grade: 2:1, , language: English, abstract: Relationship and Social media are the two terms that coexist interdependently. Due to the trending power growth of social media, the power has practically gone with the customer side in business areas as social media has given customers convenient access to information. Over times, relationship marketing was only associated with the efforts pulled offline. So to prove the principle aim, three case studies would be considered that would relate the role of online medium that is Social media, in building Customer valued relationships. To examine the details of the provided case studies, exploratory approach is adopted by considering the role of social media used for the sake of marketing. By providing sufficient examples and instances, it will be delineated that customer’s trust and loyalty can be achieved by making use of the online media. The study would be concluded by generalizing the main aspects that determine the customer relationship and how they are influenced by social media.

Author : Travica, Bob
Publisher : IGI Global
Page : 391 pages
File Size : 49,8 Mb
Release : 2019-12-06
Category : Business & Economics
ISBN : 9781799827627

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Informing View of Organization: Strategic Perspective by Travica, Bob Pdf

Businesses are incorporating automated processes and information technology, as cost cutters or productivity boosters, into their business strategy now more than ever. However, as information systems (IS) research is further focusing on IS strategy, as well as advancing business strategy research, there is a need to examine the increasing integration of technology and automation through a clear framework. Informing View of Organization is such a framework. Informing View of Organization: Strategic Perspective features coverage on a wide range of topics such as group informatics, infoprocesses, and big data. This book is ideally designed for academics, students, managers, information technology professionals, computer engineers, programmers, and researchers interested in organization-technology interaction.