Author : Roger Horberry
Publisher : A&C Black
Page : 194 pages
File Size : 45,9 Mb
Release : 2010-05-01
Category : Language Arts & Disciplines
ISBN : 9781408122310
Sounds Good on Paper by Roger Horberry Pdf
Career experts have noted the enormous competitive advantage of employees who excel at written communication. This book, written by one of London's top copywriters, is a fun guide to using fifty of the most powerful and persuasive figures of speech to add freshness and flavor to everything from the most routine business communication to marketing copy which has an immediate and memorable impact. Figures of speech with their double meaning wordplay can add a level of style and impact and pump up your powers of persuasion.