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Spa Medicine by Graham Simpson,Stephen T. Sinatra,Jorge Suarez-Menendez Pdf
Provides proven longevity strategies that restore balance to stressful lives and promote optimum health. The authors describe four wellness pillars, that are the foundation of the medi-spa approach.
Leisure, Pleasure and Healing by Esti Dvorjetski Pdf
This book deals with leisure, pleasure and healing at the spas in the eastern Mediterranean basin since the biblical era throughout the Hellenistic, Roman, Byzantine, and early Muslim periods focusing on daily life, healing cults, medical recommendations and treatments at the curative spas.
Leisure, Pleasure and Healing by Estee Dvorjetski Pdf
This book deals with leisure, pleasure and healing at the spas in the eastern Mediterranean basin since the biblical era throughout the Hellenistic, Roman, Byzantine, and early Muslim periods focusing on daily life, healing cults, medical recommendations and treatments at the curative spas.
Understanding the Global Spa Industry by Gerry Bodeker,Marc Cohen Pdf
The spa industry is currently the fastest growing segment of the hospitality and leisure industry with revenues exceeding those from amusement parks, box office receipts, vacation ownership gross sales and ski resort ticket sales. Understanding the Global Spa Industry is the first book to examine management practices in this industry and offers a groundbreaking and comprehensive approach to global spa management, covering everything from the beginnings of the industry through to contemporary management and social and ethical issues. With contributions from internationally renowned business leaders, practitioners and academics, this unique book is packed with case studies, examples and advice for all those working in, and studying, the international spa industry. Understanding the Global Spa Industry brings an analytic lens to the spa movement, examining past, current and future trends and the potential for shaping wellness and health services in the 21st century.
Healing Holidays by Harish Naraindas,Cristiana Bastos Pdf
This volume on medical tourism includes contributions by anthropologists and historians on a variety of health-seeking modes of travel and leisure. It brings together analyses of recent trends of "medical tourism", such as underinsured middle-class Americans traveling to India for surgery, pious Middle Eastern couples seeking assisted reproduction outside their borders, or consumers of the exotic in search of alternative healing, with analyses of the centuries-old Euro-American tradition of traveling to spas. Rather than seeing these two forms of medical travel as being disparate, the book demonstrates that, as noted in the introduction ‘what makes patients itinerant in both the old and new kind of medical travel is either a perceived shortage or constraint at ‘home’, or the sense of having reached a particular kind of therapeutic impasse, with the two often so intertwined that it is difficult to tell them apart. The constraint may stem from things as diverse as religious injunctions, legal hurdles, social approbation, or seasonal affliction; and the shortage can range from a lack of privacy, of insurance, technology, competence, or enough therapeutic resources that can address issues and conditions that patients have. If these two intertwined strands are responsible for most medical tourism, then which locales seem to have therapeutic resources are those that are either ‘natural,’ in the form of water or climate; legal, in the form of a culture that does not stigmatise patients; or technological and professional, in the form of tests, equipment, or expertise, unavailable or affordable at home; or in the form of novel therapeutic possibilities that promise to resolve irresolvable issues’. This book was originally published as a special issue of Anthropology & Medicine.
This textbook guides massage therapists through each step of delivering a spa treatment—from consideration of the indications and contraindications to scope of practice issues, supplies, room set-up, specific procedure steps, and ideas for integrating massage techniques, spa products, and enhancing accents. While wet-room treatments are discussed, the focus is on dry-room treatments, which can be delivered in a wider variety of settings. More than 250 full-color photographs illustrate each technique and treatment. Treatment Snapshot boxes provide a quick overview of the treatment before the detailed step-by-step procedures section. Sanitation Boxes offer clean-up and sanitation tips. Sample Treatments include promotional descriptions, product recommendations, and recipes for creating inviting smell-scapes.
Start Your Own Day Spa and More by Preethi Burkholder,Entrepreneur Press Pdf
Get started with Entrepreneur Magazine's Start-Up Series Balancing the technical components of starting a spa with the aesthetic, this valuable guide provides the tools you need to succeed in this $12.4 billion industry, one of the fastest growing in the United States.
Author : Douglas P. Mackaman Publisher : University of Chicago Press Page : 232 pages File Size : 48,8 Mb Release : 1998-12 Category : History ISBN : 9780226500751
Are you ready to take the plunge and start your own spa? Now's the perfect time. Spas have become one of the fastest-growing industries around the globe. Whether you're interested in day spas, medical spas, spiritual spas, yoga centers or another variety, the expert advice in this guide helps you get started today. Learn all the business information you need to succeed--from choosing a location to setting prices to attracting new clients.Plus, get the hottest trends in the spa industry and expert advice on the creative elements that turn an ordinary spa into an extraordinary relaxation center. Researching the market Identifying a niche and attracting a target audience Creating the right atmosphere to enhance the spa experience Offering the hottest spa services Hiring talented and trustworthy employees 25 marketing tactics under $50 And more! Pick up this guide to get started and succeed in this fun , profitable, and rewarding business. The First Three Years In addition to industry specific information, you’ll also tap into Entrepreneur’s more than 30 years of small business expertise via the 2nd section of the guide - Start Your Own Business. SYOB offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges. • Pin point your target market • Uncover creative financing for startup and growth • Use online resources to streamline your business plan • Learn the secrets of successful marketing • Discover digital and social media tools and how to use them • Take advantage of hundreds of resources • Receive vital forms, worksheets and checklists • From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We’ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success. BONUS: Entrepreneur’s Startup Resource Kit! Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why with Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents and more – all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compliled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter and letters covering all aspects of sales operations to help you make the sale, generate new customers and huge profits.
Asia is now at the forefront of the international spa movement with the creation of many of the world's finest luxury spas--most of which base their treatments on traditional Asian therapies and formulas. Drawing on the expertise of many of Asia's best therapists, doctors, and wellness experts from around the region, ultimate spa offers a comprehensive look at the finest spas in Asia and the unparalleled range of therapies they now offer. This spa pictorial not only describes Asia's best-known destination and day spas in detail, it delves deeply into the ancient wellness traditions of Ayurveda, TCM (Traditional Chinese Medicine), and other health and beauty secrets which are largely responsible for the phenomenal success of Asian spas today. The emphasis is on spiritual well-being and natural holistic curatives. All spas and photographs, many with extensive how-to sequences and detailed recipes and instructions. This book is a must-have for spa goers and spa professionals everywhere.
Spa Culture and Literature in England, 1500-1800 by Sophie Chiari,Samuel Cuisinier-Delorme Pdf
This edited collection aims at highlighting the various uses of water in sixteenth, seventeenth, and eighteenth-century England, while exploring the tensions between those who praised the curative virtues of waters and those who rejected them for their supposedly harmful effects. Divided into three balanced sections, the collection includes contributions from renowned specialists of early modern culture and literature as well as rising young scholars as it seeks to establish a dialogue between different methodologies, and explain why the spa-related issues examined still resonate in today’s society.