Space Marketing

Author : W. Peeters
Publisher : Springer Science & Business Media
Page : 360 pages
File Size : 46,8 Mb
Release : 2001-11-30
Category : Technology & Engineering
ISBN : 1402003757

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Space Marketing by W. Peeters Pdf

Space activities are currently in a transitional phase: the shift from publicly financed to private activities is a result of reduced public funding and increased commercial space opportunities. This leads to an increased commercial space marketing mix and marketing management. A classical `4Ps' approach is proposed, covering the Product, Price, Physical distribution, and Promotion of space activities. Special emphasis is placed on technology transfer, spin-off, and intellectual property aspects, as well as on aspects of space economy, such as alternate financing schemes like PPP (Public-Private Partnership) and sponsoring. However, space activists require broad public support and the exploratory aspect of space activities, the `Space Frontier' dimensions should not be ignored. For this reason, the philosophical dimension as an integral part of the marketing mix is elaborated in detail. The approach is illustrated with two case studies: commercialisation of the International Space Station (ISS) and the emerging Space Tourism market.

Author : Ilse "Izzy" House
Publisher : Unknown
Page : 128 pages
File Size : 50,6 Mb
Release : 2022-10
Category : Electronic
ISBN : 1737742403

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Space Marketing by Ilse "Izzy" House Pdf

Space Marketing introduces marketing principles, strategies, and tactics through the lens of space. The space industry is changing and the competition is exploding as countries from all over the world enter the space race. Marketing is crucial to differentiate your brand and launch ahead of the pack. Space companies will have to understand marketing principles if they hope to compete for customers, investors, and contract bidding wars in the new commercial space industry.

Author : Ahmad Jamal,Lisa Peñaloza,Michel Laroche
Publisher : Routledge
Page : 362 pages
File Size : 53,8 Mb
Release : 2015-06-19
Category : Business & Economics
ISBN : 9781136164224

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The Routledge Companion to Ethnic Marketing by Ahmad Jamal,Lisa Peñaloza,Michel Laroche Pdf

The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown the exciting discipline of ethnic marketing, which seeks to understand the considerable opportunities and challenges presented by cultural and ethnic diversity in the marketplace. To date, scholarship in the area has been lively but disparate. This volume brings together cutting-edge research on ethnic marketing from thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including models of culture change, parenting and socialization, responses to web and advertising, role of space and social innovation in ethnic marketing, ethnic consumer decision making, religiosity, differing attitudes to materialism, acculturation, targeting and ethical and public policy issues. The result is a solid framework and a comprehensive reference point for consumer researchers, students, and practitioners.

Author : Douglas Brownlie,Paul Hewer,Mark Tadajewski
Publisher : Routledge
Page : 306 pages
File Size : 45,9 Mb
Release : 2014-10-14
Category : Business & Economics
ISBN : 9781317850212

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Expanding Disciplinary Space: On the Potential of Critical Marketing by Douglas Brownlie,Paul Hewer,Mark Tadajewski Pdf

Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through detailed empirical studies. An international collection of marketing experts discuss the eclectic character and potential of the critical turn within marketing theory and practice. Chapters explore topics such as marketing academia, consumer research, political marketing, marketing ethics, postcolonial epistemic ideology in marketing, marketing theory, and marketing for community development. The text is essential reading for all those interested in contemporary developments in marketing theory and practice irrespective of the discipline from which they originate. This book was originally published as a special issue of the Journal of Marketing Management.

Author : Stephen Brown,John F. Sherry Jr
Publisher : Routledge
Page : 402 pages
File Size : 43,8 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317453581

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Time, Space, and the Market by Stephen Brown,John F. Sherry Jr Pdf

A study of retroscapes, commercial environments that evoke past times and places, a ubiquitous manifestation of modern marketing. It covers an array of retailing milieux, in a number of different countries, at a variety of spatial scales, and from various evaluative perspectives, both pro and con.

Author : John Bryson,Peter Daniels,Nick Henry,Jane Pollard
Publisher : Routledge
Page : 352 pages
File Size : 40,9 Mb
Release : 2002-01-04
Category : Science
ISBN : 9781134656776

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Knowledge, Space, Economy by John Bryson,Peter Daniels,Nick Henry,Jane Pollard Pdf

We are now living through a period of knowledge capitalism in which, as Castells put it, 'the action of knowledge upon knowledge is the main source of productivity.' In the face of such transformation, the economic, social and institutional contours of contemporary capitalism are being reshaped. At the heart of this world are an emergent set of economies, regions, institutions and peoples central of the flows and translations of knowledge. This book provides an interdisciplinary review of the triad of knowledge, space, economy on entering the twenty-first century. Drawing on a variety of disciplinary backgrounds, the first part of the book comprises a set of statements by leading authors on the role of knowledge in capitalism. Thereafter, the remaining two parts of the book explore the landscape of knowledge capitalism through a series of analyses of knowledge in action within a range of economic, political and cultural contexts. Bringing together a set of authors from across the social sciences, this book provides both a major theoretical statement on understanding the economic world and an empirical exemplification of the power of knowledge in shaping the spaces and places of today's society.

Author : Michael J Rycroft
Publisher : Springer Science & Business Media
Page : 315 pages
File Size : 41,9 Mb
Release : 2012-12-06
Category : Technology & Engineering
ISBN : 9789401008945

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The Space Transportation Market: Evolution or Revolution? by Michael J Rycroft Pdf

M. Rycroft, FacultyMember, InternationalSpaceUniversity e-mail:[email protected] "The Space Transportation Market: Evolution or Revolution?" was the question which was the focus for the papers presented, and also the Panel Discussions, at the fifth annual Symposium organised by the International Space University. Held in Strasbourg, France, for three lively days at the end of May 2000, the Symposium brought together representatives of the developers, providers and operators of space transportation systems, of regulatory bodies, and of users of the space transportation infrastructure in many fields, as well as experts in policy and market analysis. From the papers published here, it is clear that today's answer to the question tends more towards evolution than to revolution. The space launch industry is still not a fully mature one, and is still reliant on at least partial funding by governments. Better cooperation is essential between governments, launch providers, satellite builders and satellite operators in order to reduce the problems which the space transportation market faces today.

Author : Izzy House
Publisher : Unknown
Page : 128 pages
File Size : 51,9 Mb
Release : 2021-10
Category : Electronic
ISBN : 1737742438

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Space Marketing by Izzy House Pdf

The space industry is changing. Over 70 countries have entered the space race. Marketing will become critical as more companies compete for business, investors, and contracts. The Space Marketing book is an introduction to marketing tactics and strategies through the lens of space.

Author : Kenneth Hall,Myrtle Chuck-A-Sang
Publisher : Trafford Publishing
Page : 641 pages
File Size : 48,8 Mb
Release : 2013-07-01
Category : Business & Economics
ISBN : 9781466950061

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The Caribbean Single Market and Economy: Towards a Single Economic Space by Kenneth Hall,Myrtle Chuck-A-Sang Pdf

The Caribbean Single Market and Economy: Towards a Single Economic Space This publication offers essays that represent an attempt to satisfy the needs of laypersons busy with daily survival and progress issues, students, seeking to understand the nature of the evolution towards a CARICOM Single Market and Economy, academics, interested in the comments of their peers and politicians needing to improve the acuity with which they perceive the efforts of and prescribe actions for their individual countries. The Most Honourable Professor Sir Kenneth, former Governor-General of Jamaica, is a well known and respected Caribbean academic who utilised the skills of his profession to analyse the main factors leading to the success of the Caribbean Integration process. Professor Sir Kenneth joined his academic work to a passion for education and has held positions of Chairman of the Caribbean Examination Council(CXC), Pro Vice Chancellor and Principal, UWI, Chancellor, University College of the Caribbean and Deputy Secretary-General, Caribbean Community. He is currently a Distinguished Research Fellow of the University of the West Indies. Myrtle Veronica Chuck-A-Sang, M.A. has co-edited several publications with Professor Sir Kenneth Hall on a range of issues relating to Caribbean Regional integration and International Relations. She was the former Director of the UWI-CARICOM Institutional Relations Project, Caribbean Community Secretariat and is currently the Editor and Managing Director of the Integrationist, Editor of the Integration Quarterly and Company Secretary, Caribbean Fellowship Inc.

Author : Brian Burns,Tom Snyder
Publisher : McGraw Hill Professional
Page : 241 pages
File Size : 44,9 Mb
Release : 2009-12-18
Category : Business & Economics
ISBN : 9780071639682

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Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products by Brian Burns,Tom Snyder Pdf

Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it? Brian C. Burns and Tom U. Snyder compared 27 highly successful emerging-growth and start-up corporations with 78 less successful companies in similar fields. The difference, they learned, lies neither with the product nor with marketing but with the sales strategy. In short, the losers relied on conventional sales methods; the winners deployed a unique sales strategy that focused on how organizations make decisions. Selling in a New Market Space helps you develop a sales strategy to approach potential buyers the right way—the first time around—using what the authors call the “Maverick Method.” This game-changing guide explains: What Maverick sellers do differently and why they hold the key to your success Where to find salespeople with the skills for selling to a new market How to create early market segments and marginalize competitors When to transition them away from Maverick selling Don’t be a victim of your own success. What good is the product you put all that money into if you can’t sell it? If you want to get the most out of your innovative offering, you need to create a new class of salesperson. With Selling in a New Market Space, you have the tool for driving your new product to the limits of its potential.

Author : Hans Peter Hahn,Geraldine Schmitz
Publisher :
Page : 274 pages
File Size : 55,8 Mb
Release : 2018-04-30
Category : Social Science
ISBN : 9781785708961

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Market as Place and Space of Economic Exchange by Hans Peter Hahn,Geraldine Schmitz Pdf

In the context of commodification, material culture has particular properties hitherto considered irrelevant or neglected. First, the market is a spatial structure, assigning special properties to the things offered: the goods and commodities. Secondly, the market defines a principle of dealing with things, including them in some contexts, excluding them from others. The contributions to Market as Place and Space address a variety of aspects of markets within the framework of archaeological and anthropological case studies and with a special focus on the indicators of practices attached to the commodities and their valuation.

Author : Douglas Brownlie,Paul Hewer,Mark Tadajewski
Publisher : Unknown
Page : 0 pages
File Size : 46,6 Mb
Release : 2013
Category : Consumer behavior
ISBN : 0415816157

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Expanding Disciplinary Space by Douglas Brownlie,Paul Hewer,Mark Tadajewski Pdf

This book provides an introduction to the major perspectives in critical marketing studies and contains theoretical reflections on critical marketing whilst building on the key concepts and ideas through detailed empirical studies. This book was originally published as a special issue of the Journal of Marketing Management.

Author : David Meerman Scott,Richard Jurek
Publisher : MIT Press
Page : 145 pages
File Size : 44,7 Mb
Release : 2014-02-28
Category : Science
ISBN : 9780262026963

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Marketing the Moon by David Meerman Scott,Richard Jurek Pdf

One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.

Author : Anonim
Publisher : Unknown
Page : 1280 pages
File Size : 46,8 Mb
Release : 1959
Category : Advertising
ISBN : IOWA:31858030376846

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Industrial Marketing by Anonim Pdf

Author : Barbara Bigliardi,Giorgio Petroni
Publisher : Cambridge Scholars Publishing
Page : 244 pages
File Size : 47,5 Mb
Release : 2019-08-29
Category : Science
ISBN : 9781527539181

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The Space Economy by Barbara Bigliardi,Giorgio Petroni Pdf

This volume deals with key issues of the space economy, defined as the full range of activities and the use of resources that create value and benefits for human beings in the course of exploring, researching, understanding, managing and utilizing space. These topics are treated from an economic perspective, with particular attention paid to the development of knowledge, as well as the set-up of technologies with high industrial impacts. The book, thus, provides a new and wider interpretation of the space economy, focusing on the (tangible) returns of the investments made in the space industry since the Space Race. It will particularly appeal to scholars, researchers and PhD students, as well as those in the space community.