Sponsoring Nature

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Sponsoring Nature

Author : Maano Ramutsindela,Marja Spierenburg,Harry Wels
Publisher : Routledge
Page : 224 pages
File Size : 51,9 Mb
Release : 2013-11-05
Category : Nature
ISBN : 9781134040414

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Sponsoring Nature by Maano Ramutsindela,Marja Spierenburg,Harry Wels Pdf

Saving the world's flora and fauna, especially high-profile examples such as chimpanzees, whales and the tropical rain forests, is big business. Individuals and companies channel their resources to the preservation of nature through various ways, one of which is the funding of environmental non-governmental organizations (ENGOs) and community-based organizations (CBOs). This book is the first to comprehensively address this issue and focus on a dominant theme in environmental philanthropy, the links between ENGOs and CBOs and their sponsors, especially the private sector. It has been argued that donor support is based on recipient's perceived expertise and needs, with no favouritism of flagship environmental organizations as recipients of donor funds. A counterview holds that the private sector prefers to fund mainstream ENGOs for environmental research and policy reforms congenial to industrial capital. The authors show that the debate about these arguments, together with the empirical evidence on which they are based, may shed light on certain aspects of the nature of environmental philanthropy. The book evaluates practical examples of environmental philanthropy from Africa and elsewhere against philosophical questions about the material and geographical expressions of philanthropy, and the North-South connections among philanthropists and ENGOs and CBOs.

Sponsoring Nature

Author : Maano Ramutsindela,Marja Spierenburg,Harry Wels
Publisher : Routledge
Page : 224 pages
File Size : 42,5 Mb
Release : 2013-11-05
Category : Nature
ISBN : 9781134040346

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Sponsoring Nature by Maano Ramutsindela,Marja Spierenburg,Harry Wels Pdf

Saving the world's flora and fauna, especially high-profile examples such as chimpanzees, whales and the tropical rain forests, is big business. Individuals and companies channel their resources to the preservation of nature through various ways, one of which is the funding of environmental non-governmental organizations (ENGOs) and community-based organizations (CBOs). This book is the first to comprehensively address this issue and focus on a dominant theme in environmental philanthropy, the links between ENGOs and CBOs and their sponsors, especially the private sector. It has been argued that donor support is based on recipient's perceived expertise and needs, with no favouritism of flagship environmental organizations as recipients of donor funds. A counterview holds that the private sector prefers to fund mainstream ENGOs for environmental research and policy reforms congenial to industrial capital. The authors show that the debate about these arguments, together with the empirical evidence on which they are based, may shed light on certain aspects of the nature of environmental philanthropy. The book evaluates practical examples of environmental philanthropy from Africa and elsewhere against philosophical questions about the material and geographical expressions of philanthropy, and the North-South connections among philanthropists and ENGOs and CBOs.

Growing Brands Through Sponsorship

Author : Philip Gross
Publisher : Springer
Page : 370 pages
File Size : 50,9 Mb
Release : 2014-11-07
Category : Business & Economics
ISBN : 9783658072506

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Growing Brands Through Sponsorship by Philip Gross Pdf

​Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image transfer from an event or other property when entering a sponsorship engagement. Yet this practice leaves a valuable part of a sponsorship alliance unexploited. Specifically, the author infers from theories of social and cognitive psychology to propose and test a research model that accounts for a sponsor to also gain from brand attitude and personality traits innately tied to a co‐sponsor of the same event. The results provide evidence for direct image transfer between two sponsor brands. Hence, pairing with a co‐sponsor might fortify or dilute a sponsor brand's image depending on the expediency of the image conveyed by that ally.

Code of Federal Regulations

Author : Anonim
Publisher : Unknown
Page : 968 pages
File Size : 52,5 Mb
Release : 1989
Category : Administrative law
ISBN : OSU:32437121404400

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Code of Federal Regulations by Anonim Pdf

Special edition of the Federal Register, containing a codification of documents of general applicability and future effect ... with ancillaries.

Improving the Performance of Sponsorship

Author : Ardi Kolah
Publisher : Routledge
Page : 401 pages
File Size : 55,6 Mb
Release : 2015-06-12
Category : Business & Economics
ISBN : 9781317444701

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Improving the Performance of Sponsorship by Ardi Kolah Pdf

Without a doubt, sponsorship is one of the most powerful promotional tools we have in the business of brand creation, brand recognition, and ultimately increasing sales. Moreover, brokering sponsors is a significant business in and of itself, something we often overlook. Considering sponsorship is a $50 billion a year market--and growing--marketers and students of business ignore its potential at the risk of missing hugely lucrative opportunities. To fail to understand sponsorship is to fail to understand marketing. If you're looking for an introduction to this topic, most books available only address sports sponsorship: the largest section of the market perhaps, but by no means the only one. Kolah's Improving the Performance of Sponsorship is a guide that examines all types of sponsorship, clearly explaining and defining its mechanics, advising on how to select the right properties, how to sell sponsorship, ethical issues, measurement and key legal principles. This book is all keen marketers will need for a thorough understanding of how sponsorship works.

Responsibilities of the Non-State Actor in Armed Conflict and the Market Place

Author : Noemi Gal-Or,Cedric Ryngaert,Math Noortmann
Publisher : Hotei Publishing
Page : 405 pages
File Size : 45,9 Mb
Release : 2015-05-07
Category : Law
ISBN : 9789004293632

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Responsibilities of the Non-State Actor in Armed Conflict and the Market Place by Noemi Gal-Or,Cedric Ryngaert,Math Noortmann Pdf

To whom are armed opposition groups and business corporations accountable for their actions in armed conflict and in peace times? Are they responsible as a group? This pioneer book offers innovative theoretical and empirical analyses to these questions.

Sponsorship

Author : C. S. Percival
Publisher : BoD – Books on Demand
Page : 210 pages
File Size : 45,9 Mb
Release : 2024-05-14
Category : Fiction
ISBN : 9783385460973

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Sponsorship by C. S. Percival Pdf

Reprint of the original, first published in 1882.

Sponsorship

Author : Chester Smith Percival
Publisher : Unknown
Page : 212 pages
File Size : 47,9 Mb
Release : 1882
Category : Baptism
ISBN : COLUMBIA:CR59920386

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Sponsorship by Chester Smith Percival Pdf

The Manager's Pocket Guide to Team Sponsorship

Author : Sara Pope
Publisher : Human Resource Development
Page : 162 pages
File Size : 42,9 Mb
Release : 1998
Category : Business & Economics
ISBN : 0874254213

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The Manager's Pocket Guide to Team Sponsorship by Sara Pope Pdf

Ideal for team leaders or managers who must form and manage teams, this guide provides helpful guidelines for turning the principles of team management into day-to-day actions. Covers steps in forming and managing natural, ad-hoc, and standing teams.

Sponsorship in Marketing

Author : T. Bettina Cornwell
Publisher : Routledge
Page : 213 pages
File Size : 40,8 Mb
Release : 2020-03-11
Category : Sports & Recreation
ISBN : 9781000036862

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Sponsorship in Marketing by T. Bettina Cornwell Pdf

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research and exploring key theory, best practice and cutting-edge issues, the book fully explains how the sponsor can implement successful sponsorship to achieve communication and engagement objectives. It covers every important conceptual and functional area of sponsorship in marketing communications, including: understanding the technology-led transformation of sponsoring learning about audiences, strategies and objectives leveraging and activation in traditional and social media building sponsorship portfolios and rosters managing and ending relationships understanding public policy and legal issues Every chapter includes international case studies and examples, test questions, and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. This updated edition features a new model of the sponsorship process with an ecosystem perspective, discussion of endorsers and influencers in sponsorship, an introduction to the impact of streaming on sponsoring, and entirely new thinking on sponsorship returns and evaluation. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.

The Sponsorship Handbook

Author : Pippa Collett,William Fenton
Publisher : John Wiley & Sons
Page : 264 pages
File Size : 51,7 Mb
Release : 2011-03-28
Category : Business & Economics
ISBN : 9780470979846

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The Sponsorship Handbook by Pippa Collett,William Fenton Pdf

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post

Secondary Market Tax-exempt Asset Securitization for Sponsors, Investors, Other Market Participants, and Their Counsel

Author : Darrell R. Larsen
Publisher : American Bar Association
Page : 340 pages
File Size : 52,8 Mb
Release : 2005
Category : Business & Economics
ISBN : 1590315138

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Secondary Market Tax-exempt Asset Securitization for Sponsors, Investors, Other Market Participants, and Their Counsel by Darrell R. Larsen Pdf

Providing a comprehensive and in-depth analysis of business considerations, this book is a valuable tool that also looks at legal issues for secondary market securitization of tax-exempt assets, including the securitized TOB market. It also analyzes solely the securitization of state and local government obligations, interest on which is federally tax-exempt, and more.

Incentives for Developing New Energy Sources

Author : United States. Congress. Senate. Committee on Finance. Subcommittee on Energy and Foundations
Publisher : Unknown
Page : 254 pages
File Size : 42,5 Mb
Release : 1977
Category : Energy policy
ISBN : PURD:32754076288988

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Incentives for Developing New Energy Sources by United States. Congress. Senate. Committee on Finance. Subcommittee on Energy and Foundations Pdf

Sponsor- and Country-Related Predictors of Sponsorship Effectiveness

Author : Christian Lucas
Publisher : Springer
Page : 185 pages
File Size : 48,8 Mb
Release : 2014-10-30
Category : Business & Economics
ISBN : 9783658076849

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Sponsor- and Country-Related Predictors of Sponsorship Effectiveness by Christian Lucas Pdf

Christian Lucas investigates the effectiveness of sports sponsorships. Two empirical studies are conducted, based on a comprehensive literature review. Implications from both studies are derived that can guide sponsorship managers in their daily business. Successful sports marketing execution is more than purchasing a 30-second spot or signage in a stadium: It is to improve and enhance customer experience to be able to engage in a conversation with them. The first study analyses activation means by conducting a multi-level field study combining data about the sponsorship instruments of Bundesliga sponsors with fan perceptions. The second study examines international differences in sponsorship effectiveness of Formula One sponsors.