Sportainment Facing A New Dimension Of Sports

Author : Undine Handorf
Publisher : GRIN Verlag
Page : 39 pages
File Size : 47,6 Mb
Release : 2016-08-04
Category : Performing Arts
ISBN : 9783668269897

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Sportainment. Facing a new dimension of sports by Undine Handorf Pdf

Seminar paper from the year 2012 in the subject Communications - Broadcast and entertainment, grade: 1,0, , language: English, abstract: It doesn’t matter if you are an enthusiastic fan of a soccer club, a professional worldclass athlete, the owner of a sports association or even “just” a person that follows the daily news about sport affaires: Sport has become one of the major topics of (almost) everybody’s life in the twenty‐first century. Besides, sport can be related to as many aspects of life as possible. Nowadays, sportive activities or even sport events are significant motivations for planning your holidays and that is why sport and tourism achieve high synergies together. Sport has also emerged as global mass entertainment, and is now one of the most powerful and far‐reaching communications platforms in the world. Global sport events offer the capacity and possibility to reach vast numbers of people worldwide. By extension, high‐performance athletes have become global as they sell themselves to the bright public. And as a result, they become powerful ambassadors, spokespeople and role‐models. The creation of the term “sportainment” reflects the increasing importance of the entertaining sports industry. Therefore, the aim of this paper is to examine the relation between sports and entertainment, sports and tourism as well as entertaining sports and tourism. I am going to concentrate my focus on the following questions: – What is the importance of sports and how can it be related to tourism? – What is “sportainment” and how can its relevance be described in the twenty‐first century? – How does “sportainment” influence tourism? – How does “sportainment” influence international sport events? Hence, the first two chapters build the theoretical framework of this paper. Chapter two examines the importance of sports and the rising appearance of sports as tourism. Chapter three explains the term “sportainment”, gives examples and finally relates it to international tourism. Chapter four analyses the Olympic Winter Games of Vancouver 2010 as a global project towards an entertaining sport event and examines its tourism impacts.

Author : Daniel L. Wann,Jeffrey D. James
Publisher : Routledge
Page : 304 pages
File Size : 44,9 Mb
Release : 2018-08-16
Category : Psychology
ISBN : 9780429852916

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Sport Fans by Daniel L. Wann,Jeffrey D. James Pdf

Sports, and the fans that follow them, are everywhere. Sport Fans: The Psychology and Social Impact of Fandom examines the affective, behavioral, and cognitive reactions of fans to better comprehend how sport impacts individual fans and society as a whole. Using up-to-date research and theory from multiple disciplines including psychology, sociology, marketing, history, and religious studies, this textbook provides a deeper understanding of topics such as: the pervasiveness of sport fandom in society common demographic and personality characteristics of fans how fandom can provide a sense of belonging, of uniqueness, and of meaning in life the process of becoming a sport fan sport fan consumption and the future of sport and the fan experience. The text also provides a detailed investigation of the darker side of sport fandom, including fan aggression, as well as a critical look at the positive value of fandom for individuals and society. Sport Fans expertly combines a rigorous level of empirical research and theory in an engaging, accessible format, making this text the essential resource on sport fan behavior.

Author : David Taras,Christopher Waddell
Publisher : Athabasca University Press
Page : 395 pages
File Size : 44,8 Mb
Release : 2016-03-15
Category : Sports & Recreation
ISBN : 9781771990073

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How Canadians Communicate V by David Taras,Christopher Waddell Pdf

Fewer Canadians than ever are lacing up skates, swimming lengths at the pool, practicing their curve ball, and experiencing the thrill of competition. However, despite a decline in active participation, Canadians spend enormous amounts of time and money on sports, as fans and followers of sporting events and sports culture. Never has media coverage of sports been more exhaustive, and never has it been more driven by commercial interests and the need to fuel consumerism, on which corporate profits depend. But the power plays now occurring in the arena of sports are by no means solely a matter of money. At issue as well in the media capture of sports are the values that inform our daily lives, the physical and emotional health of the population, and the symbols so long central to a sense of Canadian identity. Writing from a variety of perspectives, the contributors to this collection set out to explore the impact of the media on our reception of, and attitudes toward, sports—to unpack the meanings that sports have for us as citizens and consumers. Some contributors probe the function of sports as spectacle—the escalation of violence, controversies over drug use, and the media’s coverage of tragic deaths—while others shed light on the way in which the media serve to transform sports into a vehicle for the expression of identity and nationalism. The goal is not to score points but to prompt critical discussion of why sports matter in Canadian life and culture and how they contribute to the construction of identity.

Author : Michel Desbordes,André Richelieu
Publisher : Routledge
Page : 224 pages
File Size : 46,9 Mb
Release : 2019-04-05
Category : Business & Economics
ISBN : 9780429619687

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International Sport Marketing by Michel Desbordes,André Richelieu Pdf

How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business. The book introduces essential concepts and best practice in international sport marketing today and presents original case studies from around the world, looking at leagues, commercial sponsors, consumer behavior, and the role of athletes and their representatives. It covers important topics from "place branding" and experiential marketing to equipment manufacture and sports arenas, as well as the economic impact and regulation of sports events, the "financiarization" and "vipization" of sport, and marketing in the sport for the development and peace sector. International Sport Marketing is essential reading for all students, scholars and practitioners working in sport marketing, especially those concerned with the globalization of the sports industry.

Author : John A. Davis
Publisher : John Wiley & Sons
Page : 284 pages
File Size : 50,9 Mb
Release : 2012-01-11
Category : Business & Economics
ISBN : 9781118171714

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The Olympic Games Effect by John A. Davis Pdf

Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.

Author : Florian Schweitzer
Publisher : GRIN Verlag
Page : 61 pages
File Size : 40,7 Mb
Release : 2013-11-12
Category : Literary Collections
ISBN : 9783656539179

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A Comparison of the Syntax of Football Match Reports in British Newspapers by Florian Schweitzer Pdf

Diploma Thesis from the year 2012 in the subject English Language and Literature Studies - Linguistics, grade: 2, Justus-Liebig-University Giessen, course: English Language and Literature Studies, language: English, abstract: “Obviously, everything that happens to be printed in a newspaper or a magazine or written by a journalist is not going to be linguistically homogeneous – nor is there any reason for expecting it to be so” (Crystal/Davy 1969: 173). This statement by the famous British linguist David Crystal opens a very interesting discussion on the language of print media. If we assume that language as a whole is a vivid and fluid construct that always changes and will never be fixed, it is obvious that nothing which has been printed is linguistically homogenous. However, there are rules and guidelines for the use of language, such as grammar and syntax for example. As language and its use can be investigated, the present study’s aim is to investigate the syntax of newspaper articles that deal with football match reports and to establish similarities and differences between different kinds of newspapers, namely broadsheets and tabloids . Nowadays, print media can no longer be imagined without sport reporting and particularly the reportage of football matches. Football has become a mainstream pastime and enjoys great popularity. It takes up a considerable part of British newspapers – depending on the targeted readership of the newspaper in question. Even though the sport sections vary in size, they can be found in every single issue and in some newspapers, take up more space than topics with supposedly more impact on peoples’ lives such as politics or economics. Although the newspapers report on the same events, there are notable differences in the manner in which they report on them. If we consider sport reporting, it becomes obvious that the language is always tailored to the audience the newspaper wants to reach. Considering the great variety of newspapers and their differences with regard to focuses and targeted readerships, it can be assumed that there are differences between up-market (broadsheet) and down-market (tabloid) newspapers concerning the style of writing, the research quality or the credibility. Above all, in the sport section the differences between broadsheet and tabloid reporting become particularly apparent. Even at first glance it is obvious that differences are to be found: not only do the front page designs of the sport sections vary greatly, but it may also be assumed that there are differences concerning the degree of complexity of expression within the articles themselves.[...]

Author : Anonim
Publisher : GRIN Verlag
Page : 11 pages
File Size : 49,8 Mb
Release : 2020-07-24
Category : Sports & Recreation
ISBN : 9783346212641

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The Economics of Sport. Specifics of the Sports Labour Market by Anonim Pdf

Essay from the year 2016 in the subject Health - Sport - Sport Economics, Sport Management, grade: 1,7, University of Manchester, language: English, abstract: It is commonly known that some top-athletes tend to earn disproportionately high salaries. According to the Forbes list 'The world's highest-paid athletes' the best-paid athlete in 2015 is the boxer Maywheather with a total pay of about $300 million (Forbes, 2015). However, he is not the only athlete with an enormous wage. The high salaries are not only restricted to one or two types of sport. There are a significant number of different sports, such as tennis, basketball or golf with athletes earning enormous wages (Forbes, 2015). This shows that the trend of high salaries for top-athletes is not restricted to some exceptions; it is rather a general pattern in the world of sport. This essay will identify the factors that justify these high salaries for top-athletes. It will explain the structure of the sports labor market. After that, the economics of superstars will be discussed and tournament theory will be considered. Additionally, real-world examples will be provided. The research includes secondary information from journal articles, books and websites.

Author : Otmar Weiss,Gilbert Norden
Publisher : BRILL
Page : 332 pages
File Size : 52,6 Mb
Release : 2021-07-26
Category : Social Science
ISBN : 9789004464711

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Introduction to the Sociology of Sport by Otmar Weiss,Gilbert Norden Pdf

Introduction to the Sociology of Sport offers a comprehensive overview of topics, theories, definitions and results of sport sociological research and discussions. A unique approach to the social specificity of sport is outlined.

Author : Arthur A. Raney,Jennings Bryant
Publisher : Routledge
Page : 756 pages
File Size : 55,9 Mb
Release : 2009-03-04
Category : History
ISBN : 9781135257347

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Handbook of Sports and Media by Arthur A. Raney,Jennings Bryant Pdf

This distinctive Handbook covers the breadth of sports and media scholarship. Organized into historical, institutional, spectator, and critical studies perspectives, this volume brings together the work of many researchers, defining the full scope of the subject area, including the development of sports media; production, coverage, and economics of sports media; sports media audiences; sports promotion; and race and gender issues in sports and media.

Author : Alan Bryman
Publisher : SAGE
Page : 212 pages
File Size : 51,8 Mb
Release : 2004-06-09
Category : Social Science
ISBN : 0761967656

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The Disneyization of Society by Alan Bryman Pdf

`Alan Bryman has expanded on his internationally well-known work on Disney theme parks and Disneyization to create a fascinating and highly readable book. It should prove of interest to beginning students in a number of different courses and fields, as well as to scholars interested in culture and consumption. There is no question that the model created by Disney, and emulated in whole or in part by many organizations and in many settings, will continue to influence social structure and culture well into the future. This is an important book about a significant social process. And, it manages to be a fun read, as well!' - George Ritzer, author of McDonaldization and Professor of Sociology, University of Maryland `Bryman's analysis of contemporay consumption is full of detail and provides a host of examples ranging from restaurants and hotels, to theme parks, zoos and sports stadia. Without doubt students will find it an accessible text, one that should allow them to think about consumption, familiar consumer products, settings and activities, sociologically' - Barry Smart, Professor of Sociology, University of Portsmouth `Bryman's dissection of Disneyization is a timely and significant contribution to the growing literature on Disney. In fact, his excellent analysis of the extension of Disneyization throughout society explains why we should care about the Disney phenomenon at all. This is not only an important book for Disney scholars, but for any one interested in the future of modern society' - Janet Wasko Professor of Communication Studies, University of Oregon This is an agenda-setting new work in the sociology of culture and modern society. It argues that the contemporary world is increasingly converging towards the characteristics of the Disney theme parks. This process of convergence is revealed in: the growing influence of themed environments in settings like restaurants, shops, hotels, tourism and zoos; the growing trend towards social environments that are driven by combinations of forms of consumption: shopping, eating out, gambling, visiting the cinema, watching sports; the growth in cachet awarded to brands based on licensed merchandise; and the increased prominence of work that is a performance in which the employees have to display certain emotions and generally convey impressions as though working in a theatrical event. This insightful book demonstrates the importance of control and surveillance in consumer culture. Of interest to a wide variety of students studying in business, sociology, cultural studies, media studies and leisure studies courses this will also be of interest to anybody interested in understanding the intricacies of modern society.

Author : David Taras,Frits Pannekoek,Maria Bakardjieva
Publisher : University of Calgary Press
Page : 333 pages
File Size : 54,6 Mb
Release : 2003
Category : Social Science
ISBN : 9781552381045

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How Canadians Communicate by David Taras,Frits Pannekoek,Maria Bakardjieva Pdf

How Canadians Communicate, Vol. 1 is a timely collection that chronicles the extraordinary changes that are shaking the foundations of Canada's cultural and communications industries in the twenty-first century. With essays from some of Canada's foremost media scholars, this book discusses the major trends and developments that have taken place in government policy, corporate strategies, creative communities, and various communication mediums: newspapers, films, cellular and palm technology, the Internet, libraries, TV, music, and book publishing. This volume addresses many issues unique to Canada in a broader framework of global communications. Specifically, it looks at new media communications in Aboriginal communities, the changing role of the state in cultural institutions, the conglomeratization of the media, the threat of American and global communications to Canadian voices, and the struggle to retain and reclaim local and national identities in the face of globalization. With articles from academics and professionals across Canada, How Canadians Communicate, Vol.1 provides the most current perspectives on communication in Canada in a rapidly changing world of technology and global communication.

Author : Linda K. Fuller
Publisher : Springer
Page : 290 pages
File Size : 45,6 Mb
Release : 2018-10-04
Category : Social Science
ISBN : 9783319767925

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Female Olympian and Paralympian Events by Linda K. Fuller Pdf

Female Olympian and Paralympian Events is a groundbreaking book that examines women’s sports in the Olympic and Paralympic Games, which have long been underappreciated and under-analyzed. The book begins with a brief background on women’s participation in the Olympic Games and their role relative to the International Olympic Committee, then introduces the underlying Gendered Critical Discourse Analysis theory used throughout the book’s analysis before delving into a literature review of female Olympians and Paralympians’ events. It includes a listing of noteworthy “firsts” in the field, followed by individual discussions of twenty-eight Summer and seven Winter events, analyzed according to their historical, rhetorical, and popular cultural representations. Women’s unique role(s) in the various events are discussed, particular athletes and Paralympic events are highlighted, and original tables are also included. At the end of each section, affiliated organizations and resources are included in this invaluable referential volume.

Author : Sean Ennis
Publisher : Springer Nature
Page : 306 pages
File Size : 55,6 Mb
Release : 2020-11-14
Category : Business & Economics
ISBN : 9783030537401

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Sports Marketing by Sean Ennis Pdf

Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. This textbook supports sports marketing students as they learn about the challenges and opportunities that are specific to the global sports industry. Written from the perspective of different stakeholders in the sports sector, such as fans, sports entity holders, clubs, sponsors and the sports media, it offers a holistic view of this evolving and ever-changing industry. Taking a truly global approach, this textbook helps students understand the current issues facing sports marketing professionals and is relevant across all regions of the world. Drawing on the author’s years of industry and teaching experience, it blends theory and practice with case studies including the International Olympic Committee and FIFA. Crucially, the book provides comprehensive coverage of hot topics such as sports governance, digital marketing, and the globalization of the sports product. Written in an accessible style and accompanied by a full suite of online resources, this textbook is for ideal for anyone looking to excel as a sports marketer or progress within the wider sports industry. It is a valuable resource for Sports Marketing courses at undergraduate, postgraduate and MBA levels.

Author : Stefan Walzel,Verena Römisch
Publisher : Springer Nature
Page : 370 pages
File Size : 51,9 Mb
Release : 2020-10-29
Category : Sports & Recreation
ISBN : 9783030564957

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Managing Sports Teams by Stefan Walzel,Verena Römisch Pdf

This handbook offers a comprehensive overview of the most important and fundamental elements for the management of team sports organisations. It is intended to meet the needs of full-time and voluntary individuals in management positions in professional and semi-professional sports clubs, leagues and federations, and those who aspire to such positions. In addition to management-relevant aspects, its interdisciplinary approach also includes the basics of law and media, which are vital to the successful management of team sports organisations. Bringing together experts from the respective disciplines, the book’s content is presented in a clear and straightforward manner, facilitating its implementation in practice.

Author : Robert Lipsyte,Gene Brown
Publisher : Unknown
Page : 390 pages
File Size : 44,7 Mb
Release : 1980
Category : Social Science
ISBN : 0405133979

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Sports and Society by Robert Lipsyte,Gene Brown Pdf