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Standard Directory Of Advertising July 1998 Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Standard Directory Of Advertising July 1998 book. This book definitely worth reading, it is an incredibly well-written.
Author : National Register Publishing
Publisher : National Register
Page : 1830 pages
File Size : 47,9 Mb
Release : 1997-01-01
Category : Reference
ISBN : 0872172775
Author : Anonim
Publisher : Unknown
Page : 152 pages
File Size : 44,7 Mb
Release : 1998
Category : Electronic
ISBN : MINN:31951D01753384H
Author : National Register Publishing
Publisher : National Register
Page : 1366 pages
File Size : 40,5 Mb
Release : 1994-07-01
Category : Business & Economics
ISBN : 0872170314
Author : R. R. Bowker LLC
Publisher : Unknown
Page : 128 pages
File Size : 44,6 Mb
Release : 1998
Category : Advertising
ISBN : 0872172848
Author : Rose Arny
Publisher : Unknown
Page : 1896 pages
File Size : 41,8 Mb
Release : 1998-04
Category : American literature
ISBN : UOM:39015040084454
Author : Judy Foster Davis
Publisher : Taylor & Francis
Page : 236 pages
File Size : 40,7 Mb
Release : 2016-12-08
Category : Business & Economics
ISBN : 9781317421672
Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.
Author : Anonim
Publisher : National Register
Page : 128 pages
File Size : 44,8 Mb
Release : 1998-01-01
Category : Reference
ISBN : 087217283X
Author : Michael Halperin,Ruth A. Pagell
Publisher : Taylor & Francis
Page : 464 pages
File Size : 47,7 Mb
Release : 2024-02-02
Category : Reference
ISBN : 9781135932824
This newly updated and expanded edition of a reference bestseller is the only work available that guides business researchers and librarians to the most valuable sources for information on international business--and shows how to interpret and use that data. The authors discuss the best available resources and how to use them to find answers to a wide range of questions about international business. They also describe business practices in various regions and countries, the basics of international trade and finance, international business organizations, and relevant political departments and agencies. Many exhibits and tables are included, and the book's appendices include glossaries, checklists for evaluating sources, and sample disclosure documents.
Author : Ed Bowker Staff,Staff Bowker, Ed
Publisher : R. R. Bowker
Page : 3274 pages
File Size : 46,8 Mb
Release : 2004
Category : Reference
ISBN : 0835246426
Author : Anonim
Publisher : Unknown
Page : 414 pages
File Size : 48,7 Mb
Release : 1999
Category : Advertising
ISBN : IND:30000070500164
Author : Ruth A. Pagell,Michael Halperin
Publisher : Global Professional Publishi
Page : 474 pages
File Size : 43,5 Mb
Release : 1999
Category : Business & Economics
ISBN : 1888998830
Changes in the economy required business professionals and researchers to learn about new sources of information, as well as to expand their understanding of international business subjects. The sources, language, document coding, and definitions are different -- truly foreign. International Business Information was written to help business ......
Author : National Register Publishing
Publisher : Unknown
Page : 2062 pages
File Size : 48,8 Mb
Release : 1995
Category : Advertising
ISBN : 0872172392
Author : John McDonough,Karen Egolf
Publisher : Routledge
Page : 2000 pages
File Size : 44,6 Mb
Release : 2015-06-18
Category : Business & Economics
ISBN : 9781135949068
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Author : National Register Publishing
Publisher : Unknown
Page : 128 pages
File Size : 43,7 Mb
Release : 1997-01-01
Category : Electronic
ISBN : 0872173097
"The agency world changes so rapidly that I need the RED BOOKS to keep up-to-date." --CHARLENE SUGIHARA, ADVERTISING DIRECTOR, ARCHAEOLOGY MAGAZINE. "You have a great set of books. I've been using the STANDARD DIRECTORY OF ADVERTISERS for 30 years & it is my number one reference source."--JAMES HALPIN, HEAD OF REFERENCE, NEWBURGH FREE LIBRARY, NY. "My job would be much more difficult without the RED BOOKS. I use them for prospecting, gathering background for presentations, & checking names & titles of executives, not to mention affiliations, product lines, & much more."--LYNN J. STOIA, VICE PRESIDENT, O'SULLIVAN ADVERTISING/PUBLIC RELATIONS, INC. These renowned directories--The RED BOOKS (tm) offer comprehensive coverage of today's advertising industry. Over 90% of the listings in the 1995 editions have been completely updated with data verified by the profiled companies & agencies. These new editions include over 200 new listings of advertising agencies, & over 1,000 new corporate advertisers, & 1,000 new personnel. You or your patrons will find this information invaluable when determining the top advertisers...how much advertisers spend & where they spend it...identifying key agency personnel...& much more. COMPLETE COVERAGE OF THE ADVERTISING INDUSTRY! The STANDARD DIRECTORY OF ADVERTISERS & The STANDARD DIRECTORY OF ADVERTISING AGENCIES, when used together, provide a unique overview of the advertizing industry. Save $259.00 when you order the ADVERTISERS & AGENCY RED BOOKS together! You will receive the 1995 STANDARD DIRECTORY OF ADVERTISING AGENCIES, published in January & July 1995, with supplements in April & October.
Author : Library of Congress. Copyright Office
Publisher : Copyright Office, Library of Congress
Page : 1914 pages
File Size : 50,9 Mb
Release : 1979
Category : Copyright
ISBN : STANFORD:36105119498405