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Author : National Register Publishing
Publisher : National Register
Page : 1366 pages
File Size : 51,5 Mb
Release : 1994-07-01
Category : Business & Economics
ISBN : 0872170314
Author : Robert Docherty
Publisher : National Register
Page : 1242 pages
File Size : 44,6 Mb
Release : 1994-01-01
Category : Business & Economics
ISBN : 0872170306
Author : National Register Publishing,National Register Publishing Co. Staff
Publisher : Unknown
Page : 0 pages
File Size : 52,8 Mb
Release : 2000-07-06
Category : Advertising
ISBN : 0872173445
Author : Joseph Turow
Publisher : University of Chicago Press
Page : 260 pages
File Size : 40,9 Mb
Release : 2007-12-01
Category : Social Science
ISBN : 9780226817514
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do it."—Larry King "Provocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer marketplace."—Randall Rothenberg, Atlantic Monthly
Author : National Register Publishing,National Register Publishing Editoral St
Publisher : Unknown
Page : 0 pages
File Size : 44,7 Mb
Release : 1999-12
Category : Advertising
ISBN : 0872172961
Author : National Register Publishing,National Register Publishing Co. Staff
Publisher : Unknown
Page : 1690 pages
File Size : 53,6 Mb
Release : 1997-07-01
Category : Advertising
ISBN : 0872173518
Author : National Register Publishing Co. Staff
Publisher : Unknown
Page : 1809 pages
File Size : 48,5 Mb
Release : 1994-01-01
Category : Electronic
ISBN : 0872172384
For in-depth information on more than 26,000 companies that annually spend over $75,000 to advertise their products & services, direct your patrons to the 1994 edition of the STANDARD DIRECTORY OF ADVERTISERS. More than 116,000 personnel are listed - from key senior executives to marketing managers & ad directors - enabling your patrons to find out who buys advertising, how much they spend, & where they spend it - broken down by up to 24 media. Entries include address, telephone & fax numbers, number of employees, S.I.C. codes, subsidiaries & divisions & much more. A special Brand Name Index helps patrons match over 62,000 products with the companies that advertise & market them. Over 90% of the listings in the 1994 edition have been updated with information verified directly by the profiled company. This edition reflects changes in personnel, sales, media expenditures & brands, as well as over 1,000 new advertisers & 1,000 new personnel. New features for the 1994 edition include a Product Categories by State Index, & three business classifications: Food Retailers, Government & State Agencies & Cultural Recreational Entertainment. Available in two editions - one arranged by business classifications; the other geographically. Includes an index volume. Quarterly updates available.
Author : National Register Publishing Co. Staff
Publisher : Unknown
Page : 1399 pages
File Size : 41,9 Mb
Release : 1999
Category : Advertising
ISBN : 0872172988
Whether you need to check out the competition, recruit top personnel, or find a new agency or vendor, the Standard Directory of Advertising Agencies "TM" gives you an inside advantage into the busy world of advertising. The new, 1999 edition profiles nearly 10,000 agencies and over 21,000 key executives. With 160 new listings -- including categories for Children's Market and Senior's Market -- the Agency Red Book "TM" gives you complete coverage on the entire advertising industry.
Author : Anonim
Publisher : Unknown
Page : 864 pages
File Size : 50,9 Mb
Release : 1994
Category : Libraries
ISBN : UOM:39015082964431
Includes, beginning Sept. 15, 1954 (and on the 15th of each month, Sept.-May) a special section: School library journal, ISSN 0000-0035, (called Junior libraries, 1954-May 1961). Also issued separately.
Author : James Anthony Brown,Ward L. Quaal
Publisher : McGraw-Hill Humanities, Social Sciences & World Languages
Page : 584 pages
File Size : 42,5 Mb
Release : 1998
Category : Business & Economics
ISBN : UOM:39015056239117
This text explores the essential elements of broadcast management and looks at all levels of management in each of the major components of the broadcasting cable industry including, personnel, audiences, programming, sales, finance, law and engineering. Third revised edition.
Author : National Register Publishing
Publisher : Unknown
Page : 128 pages
File Size : 54,6 Mb
Release : 1997-01-01
Category : Electronic
ISBN : 0872173097
"The agency world changes so rapidly that I need the RED BOOKS to keep up-to-date." --CHARLENE SUGIHARA, ADVERTISING DIRECTOR, ARCHAEOLOGY MAGAZINE. "You have a great set of books. I've been using the STANDARD DIRECTORY OF ADVERTISERS for 30 years & it is my number one reference source."--JAMES HALPIN, HEAD OF REFERENCE, NEWBURGH FREE LIBRARY, NY. "My job would be much more difficult without the RED BOOKS. I use them for prospecting, gathering background for presentations, & checking names & titles of executives, not to mention affiliations, product lines, & much more."--LYNN J. STOIA, VICE PRESIDENT, O'SULLIVAN ADVERTISING/PUBLIC RELATIONS, INC. These renowned directories--The RED BOOKS (tm) offer comprehensive coverage of today's advertising industry. Over 90% of the listings in the 1995 editions have been completely updated with data verified by the profiled companies & agencies. These new editions include over 200 new listings of advertising agencies, & over 1,000 new corporate advertisers, & 1,000 new personnel. You or your patrons will find this information invaluable when determining the top advertisers...how much advertisers spend & where they spend it...identifying key agency personnel...& much more. COMPLETE COVERAGE OF THE ADVERTISING INDUSTRY! The STANDARD DIRECTORY OF ADVERTISERS & The STANDARD DIRECTORY OF ADVERTISING AGENCIES, when used together, provide a unique overview of the advertizing industry. Save $259.00 when you order the ADVERTISERS & AGENCY RED BOOKS together! You will receive the 1995 STANDARD DIRECTORY OF ADVERTISING AGENCIES, published in January & July 1995, with supplements in April & October.
Author : Anonim
Publisher : Unknown
Page : 326 pages
File Size : 51,6 Mb
Release : 1984
Category : Advertising
ISBN : PSU:000010522813
Author : Anonim
Publisher : Unknown
Page : 1066 pages
File Size : 46,5 Mb
Release : 1995
Category : English newspapers
ISBN : STANFORD:36105016702628
Author : Anonim
Publisher : Unknown
Page : 158 pages
File Size : 54,8 Mb
Release : 1985
Category : Advertisers
ISBN : PSU:000010914595
Author : Judy Foster Davis
Publisher : Taylor & Francis
Page : 236 pages
File Size : 47,6 Mb
Release : 2016-12-08
Category : Business & Economics
ISBN : 9781317421672
Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.