Storybrandingtm 2 0 Second Edition

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StoryBrandingTM 2.0 (Second Edition)

Jim Signorelli
StoryBrandingTM 2 0 Second Edition Book PDF

Author : Jim Signorelli
Publisher : Greenleaf Book Group
Page : 296 pages
File Size : 47,8 Mb
Release : 2014-02-25
Category : Business & Economics
ISBN : 9781626340329

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StoryBrandingTM 2.0 (Second Edition) by Jim Signorelli Pdf

The ultimate how-to book about brand storytelling Brand storytelling is all the rage in marketing. But few books explain how to go about cultivating and promoting that story. This is the book that does. StoryBranding 2.0 is an updated edition of the award-winning, best-selling book that has sparked enthusiasm among marketing luminaries, CEOs, entrepreneurs, and personal branding advocates. Developing your brand’s story must start with an understanding of what a story really is and how it is structured. Then, using this essential structure as scaffolding, you can begin to answer specific questions that will help you develop your brand’s most authentic story—the story that will do the most to capture the hearts and minds of prospects. As your brand sets out to overcome obstacles in order to achieve its goals, you will: • be guided every step of the way towards defining who your brand is and why it exists. • learn how to use a unique immersion technique that will help you achieve greater empathy with your most likely prospects. • know how to overcome controllable obstacles standing in the way of your brand’s success. • learn how to tell your brand’s story so that it truly resonates with prospects. • find ways to galvanize support for your brand’s story throughout your organization. • see how the StoryBranding process can be applied to you personally and in everyday selling situations. Written by a thirty-five-year veteran of marketing and advertising who has worked on major national brands, this is the ultimate how-to brand-planning book for professionals and beginners alike. Besides being instructive and full of real-life examples, it is highly entertaining, as the author recounts experiences he’s had during his long career as an advertising executive.

StoryBranding 2.0

Jim Signorelli
StoryBranding 2 0 Book PDF

Author : Jim Signorelli
Publisher : Greenleaf Book Group
Page : 0 pages
File Size : 51,6 Mb
Release : 2014
Category : Branding (Marketing)
ISBN : 1626340315

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StoryBranding 2.0 by Jim Signorelli Pdf

The best marketing doesn't feel like marketing. It feels like a story. Filled with even more branding tools and examples of how to use them, StoryBranding 2.0 will show you how to make your brand stand for something meaningful and gain strong customer affinity.

StoryBranding

Jim Signorelli
StoryBranding Book PDF

Author : Jim Signorelli
Publisher : Greenleaf Book Group
Page : 249 pages
File Size : 42,9 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781608322695

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StoryBranding by Jim Signorelli Pdf

Until this book was written, the phrase "brands are stories" was merely a marketing cliché. Having delved into how stories influence our behavior, however, the author asserts that the association between stories and brands deserves far more than that stock phrase.Among the many books about branding directed toward marketing and advertising practitioners and students, none is like StoryBranding. Modeled after the way stories work, this book provides a unique planning process for creating authentic brand identities. It also reveals a number of concealed traps that other branding approaches often overlook.Drawing on the persuasive power of stories, the author argues that a great deal of wasted effort is put into creating advertising messages that do too much "telling" and too little "showing." To help brands resonate with their audiences, the author takes you step-by-step through StoryBranding's six C's-a process that shows how to approach the development of all brand communications the way story writers approach their characters, plots, and themes. He includes sample "Story Briefs" and "I AM" statements that help brands achieve a greater degree of authenticity than traditional creative or brand briefs have.

StoryBranding 2. 0

Jim Signorelli
StoryBranding 2 0 Book PDF

Author : Jim Signorelli
Publisher : Unknown
Page : 254 pages
File Size : 49,6 Mb
Release : 2017-08-18
Category : Electronic
ISBN : 0692926372

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StoryBranding 2. 0 by Jim Signorelli Pdf

SUCCESSFUL STORYBRANDS NEED MORE THAN A "CLEAR MESSAGE." THEY NEED THE RIGHT MESSAGE. StoryBranding 2.0 is a revision of the award-winning, internationally celebrated book on the original StoryBranding(TM) brand-planning process. Having won numerous awards since it was first published in 2012, it is regarded as the seminal book on branding for entrepreneurs and privately-held companies. This book's biggest contribution is provided through examples and step-by-step instructions on how to avoid the single-biggest cause of marketing failure. This mistake is described as the myopic focus business owners give to selling a better mousetrap while ignoring what's needed to establish a better brand. If you're selling a product or service, you probably already know how important it is to clearly communicate its unique problem-solving abilities. However, when it comes to marketing, unique benefits, like perishable fruit, have expiration dates. No doubt, right now somebody somewhere is probably trying to figure out how to "out-benefit" your offering. But having a strong brand is like owning competitive threat insurance. It has been proven, time after time, the more a brand emotionally resonates with a given audience, the more likely success. In essence, this book provides a proven roadmap on how to get there. StoryBranding 2.0 was not written by a novelist who decided that a similar discipline could be applied to marketing products and services, aka "story brands." Instead, it provides a practical, relevant, and time-tested short-cut to the long road a highly successful advertising executive has traveled. Library Journal Advertising executive Signorelli was tired of the traditional approach to his craft, which he feels resulted in soulless hyperbole and mindless drivel. When preparing for a client meeting, he had an epiphany. Rather than doing a traditional brief for the client, identifying its brand's unique selling proposition, he wrote a story: a first-person narrative told from the prospective customer's point of view. Customers have problems they want solved, and their stories provide clues to understanding how the brand can solve them. Signorelli compares the "storybranding" process, which helps brands understand themselves, to the way stories teach us about the people in them. VERDICT Since advertising is, among other things, about building and nurturing relationships between the brand and the customer, the timeless tradition of storytelling is a natural approach to facilitate the process. Signorelli skillfully coaches his readers through understanding a brand's core values and aligning them to customers' needs. While branding and advertising books are a dime a dozen, the author's original approach and competent storytelling skills serve his topic well. -Carol Elsen, (c) Copyright 2012. Library Journals LLC, "It is almost too good to be true that this book has finally been written. Jim Signorelli blends years of wisdom with the magic of story in a format that is so accessible it makes me cry that I didn't have it twenty years ago" --Annette Simmons, Bestselling author of Whoever Tells the Best Story Wins and The Story Factor "Jim Signorelli masterfully decodes brand storytelling without ever going astray from the business conversation. Therein lies his genius. He remains grounded in a story we can all relate to: delivering a functional framework for how brands can speak truth. An essential must-read." --Michael Margolis, president, Get Storied; author of Believe Me "All marketers should read Jim's book, especially those who haven't embraced storytelling. It not only drives home the efficacy of storytelling, but also offers a roadmap for leveraging this tool to uniquely communicate the human essence of a brand. Thought provoking and useful book." --Dennis Dunlap, CEO, American Marketing Association

StoryBranding

Jim Signorelli
StoryBranding Book PDF

Author : Jim Signorelli
Publisher : Greenleaf Book Group Llc
Page : 230 pages
File Size : 55,8 Mb
Release : 2012-01-01
Category : Business & Economics
ISBN : 1608321452

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StoryBranding by Jim Signorelli Pdf

This reinvents the branding process with new analytical tools based on the time-tested skills of the storyteller. In five clear steps, Jim Signorelli shows marketers how to develop brand-planning documents that have much more punch than traditional creative briefs. Signorelli includes sample "I AM Statements" and "Story Briefs" that dramatically illustrate the benefits of using storytelling to establish brands. The author takes a brand-first approach to market analysis, encouraging marketers to understand the truth behind their brands before they begin deep analysis of the prospect. Entertaining illustrations add impact to the authors message, and case studies show how his strategies have boosted brands in a real-world context. Signorelli knows branding from the inside out. With decades of experience in all phases of advertising and marketing, he has helped hundreds of clients create successful brands.

SUMMARY - StoryBranding 2.0: Creating Stand-Out Brands Through The Power Of Story By Mr Jim Signorelli

Shortcut Edition
SUMMARY StoryBranding 2 0 Creating Stand Out Brands Through The Power Of Story By Mr Jim Signorelli Book PDF

Author : Shortcut Edition
Publisher : Shortcut Edition
Page : 35 pages
File Size : 45,7 Mb
Release : 2021-06-19
Category : Business & Economics
ISBN : 8210379456XXX

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SUMMARY - StoryBranding 2.0: Creating Stand-Out Brands Through The Power Of Story By Mr Jim Signorelli by Shortcut Edition Pdf

* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover how to build a story for your brand to create an emotional bond with your customers. You will also discover : how to see yourself as a moral author rather than a salesman; how to build an emotional relationship between your brand and your customers, so that they become loyal customers rather than buyers; that your brand needs to make a clear case and be authentic in order to remain consistent in the eyes of customers; that finding the ultimate truth about your brand is all that is needed to make it immune to the competition; how to empathize with your customers, find out what they look like and what problems your brand can solve for them. Stories are rooted in civilizations, inspiring and guiding them. In the same way, brands impact people generation after generation. With the storybranding model, a planning tool that helps you develop your brand's core message, you can strengthen its influence on your prospects and employees. Stories have always been one of the most useful communication tools. Why is that? Because they stimulate their audience by inviting them to identify with certain values and beliefs. Beyond the immediate need to sell, they convey a belief, a philosophy or faith in a cause related to what the brands stand for. So rather than imposing on individuals what they should think, start by giving them something to think about! *Buy now the summary of this book for the modest price of a cup of coffee!

Building a StoryBrand 2.0

Donald Miller
Building a StoryBrand 2 0 Book PDF

Author : Donald Miller
Publisher : HarperCollins Leadership
Page : 0 pages
File Size : 54,5 Mb
Release : 2025-01-07
Category : Business & Economics
ISBN : 9781400248889

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Building a StoryBrand 2.0 by Donald Miller Pdf

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller’s powerful Storybrand Framework and they are making millions. Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to prepare you for today’s challenges. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller experienced first-hand and led him to create his proven system he first shared in Building a Storybrand to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand 2.0, Donald Miller teaches marketers and business owners to use his fully revised system of the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand 2.0 will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

The Story of Purpose

Joey Reiman
The Story of Purpose Book PDF

Author : Joey Reiman
Publisher : John Wiley & Sons
Page : 253 pages
File Size : 53,6 Mb
Release : 2012-12-17
Category : Business & Economics
ISBN : 9781118443699

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The Story of Purpose by Joey Reiman Pdf

A proven methodology for building a purpose-powered organization Some ideas are bigger than others, and the Master Idea—your company's purpose—is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace. The Story of Purpose incorporates stories of purpose from Procter & Gamble, McDonald's, Newell Rubbermaid and many more purpose-driven companies. These stories come to life in a comprehensive book that promises to guide, inspire, and transform your organization Offers a blueprint for creating powerful internal and external messages for current and future customers, employees, and shareholders The Story of Purpose will leave you asking yourself "what gets me up in the morning?" instead of "what keeps me up at night?"

Branding Your Practice

Alice Pettey
Branding Your Practice Book PDF

Author : Alice Pettey
Publisher : NDS Enterprises LLC
Page : 266 pages
File Size : 50,6 Mb
Release : 2023-09-30
Category : Design
ISBN : 9798988520115

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Branding Your Practice by Alice Pettey Pdf

Are you looking to brand your health or wellness practice? Then you’ve found the right book! Between these covers, you’ll find the information you need to understand what branding is, why you need to take control of your practice’s brand, AND - most importantly - the steps on how to do it. That’s right. I’m pulling back the curtain, & giving you the recipe to my secret sauce! Here’s a peek at what you’ll find inside: Part 1: Branding Benefits and Investment Understand what you are undertaking when you set about actively branding your practice and why you need to do it. Part 2: Foundations of Branding Develop an understanding of what branding is, all of the various parts, and how they contribute and intertwine with each other. Part 3: Creating Your Brand Get into the nitty-gritty of building your brand with direct questions that will have you setting benchmarks, defining standards, and determining your brand’s look, feel, and tone. Part 4: Internal Branding & Culture Look inside your practice at how you communicate with your staff and how your staff communicates with patients. Learn how to create a culture that promotes your brand inside the practice. Part 5: Social & Reputation Management How does the outside world see your practice & your brand? Learn about the touch points you have control over and how to optimize them for positive brand interactions. Explore social media and its role in reputation management. Part 6: References & Resources You’ll find all of the tools, worksheets, and websites referenced throughout the book. It is a great toolkit for while you’re initially working on your brand and for the ongoing process of managing it.

Archetypes in Branding

Margaret Hartwell,Joshua C. Chen
Archetypes in Branding Book PDF

Author : Margaret Hartwell,Joshua C. Chen
Publisher : HOW Books
Page : 128 pages
File Size : 45,7 Mb
Release : 2012-09-13
Category : Design
ISBN : 1440308187

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Archetypes in Branding by Margaret Hartwell,Joshua C. Chen Pdf

Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders that affect your business. Empower your team to access their creativity and innovate with integrity. Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.

Winning the Story Wars

Jonah Sachs
Winning the Story Wars Book PDF

Author : Jonah Sachs
Publisher : Harvard Business Press
Page : 276 pages
File Size : 45,9 Mb
Release : 2012-06-19
Category : Business & Economics
ISBN : 9781422143575

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Winning the Story Wars by Jonah Sachs Pdf

Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how: • Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray • Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual • Memorable stories based on timeless themes build legions of eager evangelists • Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world • Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.

Circle of the 9 Muses

David Hutchens
Circle of the 9 Muses Book PDF

Author : David Hutchens
Publisher : John Wiley & Sons
Page : 325 pages
File Size : 54,9 Mb
Release : 2015-07-27
Category : Business & Economics
ISBN : 9781118973967

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Circle of the 9 Muses by David Hutchens Pdf

The action-based guide to powerful, influential organizational storytelling Circle of the 9 Muses captures the best practices of the world's most influential story consultants and knowledge workers to help you find, tell, and draw value from your organizational stories as impetus for action. This rich toolbox is loaded with fun, graphical instructions and dozens of unique, replicable, and facilitated processes that require no special training or expertise. You'll discover your organization's hidden narrative assets, use different templates and frameworks to tell the stories of your past, present, and future and then draw team members into rich meaning-making dialogue that translates into action. These activities can be exercised in endless permutations, and expert advice steers you toward the right activity for a specific purpose, including managing change, setting strategy, onboarding, defining the brand, engaging supporters or customers, merging cultures, building trust, and much more. Organizational storytelling is a powerful managerial tool and an essential change management technique. This is about your influence as a leader. Knowing the right story to tell and how to deliver it effectively gives you and your organization enormous influence, and helps connect employees to strategy by providing understanding, belief, and motivation in their personal contribution. This book is the ultimate field guide to becoming an influential storyteller, with concrete, actionable guidance toward all the storytelling fundamentals. Identify your organization's "narrative assets" Craft an elegant, well-constructed organizational story Capture, bank, and share stories with extraordinary engagement Facilitate a dialogue to draw out meaning and induce change The growing interest surrounding organizational storytelling has many change agents focused on "trying to tell better stories," but goals are useless without a plan of action. Circle of the 9 Muses helps you weave narrative wisdom into organizational development activities, engaging employees and driving change.

Whoever Tells the Best Story Wins

Annette Simmons
Whoever Tells the Best Story Wins Book PDF

Author : Annette Simmons
Publisher : AMACOM
Page : 259 pages
File Size : 40,8 Mb
Release : 2015-05-20
Category : Self-Help
ISBN : 9780814449141

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Whoever Tells the Best Story Wins by Annette Simmons Pdf

Discover how the right story told at the right time has the power to persuade, promote empathy, and provoke action. A story explains who you are, what you want, and why it matters--better than any other communication tool in your arsenal. In this fully updated second edition, author and vibrant keynote speaker Annette Simmons teaches you how to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Whether you are leading a presentation, in a department meeting, or having lunch with a potential customer, you will learn how to relate a compelling story to the topic at hand and make an invaluable impact that could not be made otherwise. Fully updated and more practical than ever, Whoever Tells the Best Story Wins reveals how to use storytelling to: Capture attention Motivate listeners Gain trust Strengthen your argument Sway decisions Demonstrate authenticity and encourage transparency Complete with a proven storytelling process, innovative applications, examples, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to form a well-founded and persuasive story for any situation that just might be the difference maker you were looking for.

The Power of Storytelling

Jim Holtje
The Power of Storytelling Book PDF

Author : Jim Holtje
Publisher : Penguin
Page : 338 pages
File Size : 44,6 Mb
Release : 2011-12-06
Category : Business & Economics
ISBN : 9781101552858

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The Power of Storytelling by Jim Holtje Pdf

A guide to crafting unforgettable, attention-grabbing business communications-from speeches and letters to business plans-using stories from the world's top business leaders. The world's foremost business leaders are also great storytellers. For example, industry titan Jack Welch has told how his mother instilled enough tough love and confidence in him to overcome the fact that he was the shortest kid in his class and had a severe stutter. Jeff Bezos, the founder of Amazon.com, often tells a story of setting up the company's first office in a converted garage. The Power of Storytelling collects the best of these stories, which readers can use to strengthen their own communication. It's an easy-to-use reference for anyone who needs to lead, inspire, and motivate an audience in a business setting, whether they're writing speeches, pep talks, interview talking points, employee letters, or Op- Eds. With anecdotes from Bill Gates, Sam Walton, Ted Turner, Steve Jobs, and many more, this is an inspiring and immensely useful tool.

Communication Technology Update and Fundamentals

August E. Grant,Jennifer H. Meadows
Communication Technology Update and Fundamentals Book PDF

Author : August E. Grant,Jennifer H. Meadows
Publisher : Routledge
Page : 535 pages
File Size : 54,8 Mb
Release : 2020-06-04
Category : Technology & Engineering
ISBN : 9781000194920

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Communication Technology Update and Fundamentals by August E. Grant,Jennifer H. Meadows Pdf

Communication Technology Update and Fundamentals, now in its 17th edition, has set the standard as the single best resource for students and professionals looking to brush up on how communication technologies have developed, grown, and converged, as well as what’s in store for the future. The book covers the fundamentals of communication technology in five chapters that explain the communication technology ecosystem, its history, theories, structure, and regulations. Each chapter is written by experts who each provide a snapshot of an individual field. The book also dives into the latest developments in electronic mass media, computers, consumer electronics, networking, and telephony. Together, these updates provide a broad overview of these industries and examine the role communication technologies play in our everyday lives. In addition to substantial updates to each chapter, the 17th edition includes the first-ever chapter on Artificial Intelligence; updated user data in every chapter; an overview of industry structure, including recent and proposed mergers and acquisitions; and sidebars exploring sustainability and relevance of each technology to Gen Z. Communication Technology Update and Fundamentals continues to be the industry-leading resource for both students and professionals seeking to understand how communication technologies have developed and where they are headed.