Storytelling In The Digital Age

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Brand Storytelling in the Digital Age

S M A Moin
Brand Storytelling in the Digital Age Book PDF

Author : S M A Moin
Publisher : Springer Nature
Page : 113 pages
File Size : 51,6 Mb
Release : 2020-10-26
Category : Business & Economics
ISBN : 9783030590857

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Brand Storytelling in the Digital Age by S M A Moin Pdf

Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved from an ancient art to contemporary marketing science, placing it in the context of digitisation and social media. It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating. Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling; one that will be at the intersection of science, art and humanity. The author suggests that there will be a shift from ad to art through the use of cognition and emotion, data and fiction. It suggests that through storytelling, brands will be able to connect with their customers’ hearts and minds. Drawing upon interdisciplinary research on neuroscience, emotional attachment and narrative theory, the book critically analyses existing theories, practices and applications of storytelling, providing a platform for debate between academics, researchers and practitioners.

Storytelling in the Digital Age

Julia Campbell
Storytelling in the Digital Age Book PDF

Author : Julia Campbell
Publisher : Charitychannel LLC
Page : 200 pages
File Size : 44,8 Mb
Release : 2017
Category : Nonprofit organizations
ISBN : 1938077792

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Storytelling in the Digital Age by Julia Campbell Pdf

Storytelling is a hot topic for nonprofits. Actually, it's the hottest topic! This book is carefully designed to help busy nonprofit practitioners and volunteers to use storytelling to grow support and to keep donors engaged. Storytelling for nonprofits is all about crafting authentic, real, emotional stories about the work that you do every day.

New Narratives

Ruth E. Page,Bronwen Thomas
New Narratives Book PDF

Author : Ruth E. Page,Bronwen Thomas
Publisher : U of Nebraska Press
Page : 296 pages
File Size : 49,5 Mb
Release : 2011-12-01
Category : Literary Criticism
ISBN : 9780803217867

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New Narratives by Ruth E. Page,Bronwen Thomas Pdf

Just as the explosive growth of digital media has led to ever-expanding narrative possibilities and practices, so these new electronic modes of storytelling have, in their own turn, demanded a rapid and radical rethinking of narrative theory. This timely volume takes up the challenge, deeply and broadly considering the relationship between digital technology and narrative theory in the face of the changing landscape of computer-mediated communication. New Narratives reflects the diversity of its subject by bringing together some of the foremost practitioners and theorists of digital narratives. It extends the range of digital subgenres examined by narrative theorists to include forms that have become increasingly prominent, new examples of experimental hypertext, and contemporary video games. The collection also explicitly draws connections between the development of narrative theory, technological innovation, and the use of narratives in particular social and cultural contexts. Finally, New Narratives focuses on how the tools provided by new technologies may be harnessed to provide new ways of both producing and theorizing narrative. Truly interdisciplinary, the book offers broad coverage of contemporary narrative theory, including frameworks that draw from classical and postclassical narratology, linguistics, and media studies.

The Serial Podcast and Storytelling in the Digital Age

Ellen McCracken
The Serial Podcast and Storytelling in the Digital Age Book PDF

Author : Ellen McCracken
Publisher : Taylor & Francis
Page : 124 pages
File Size : 43,8 Mb
Release : 2017-02-03
Category : Computers
ISBN : 9781351810487

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The Serial Podcast and Storytelling in the Digital Age by Ellen McCracken Pdf

Cover -- Title -- Copyright -- Contents -- Introduction: The Unending Story -- 1 The Ethics of Serialized True Crime: Fictionality in Serial Season One -- 2 Sounds Authentic: The Acoustic Construction of Serial 's Storyworld -- 3 Narrative Levels, Theory of Mind, and Sociopathy in True-Crime Narrative-Or, How Is Serial Different from Your Average Dateline Episode? -- 4 The Serial Commodity: Rhetoric, Recombination, and Indeterminacy in the Digital Age -- 5 "What We Know": Convicting Narratives in NPR's Serial -- 6 The Impossible Ethics of Serial : Sarah Koenig, Foucault, Lacan -- 7 Serial 's Aspirational Aesthetics and Racial Erasure -- Contributors -- Index

News Now

Susan Green,Mark Lodato,B. William Silcock,Carol Schwalbe
News Now Book PDF

Author : Susan Green,Mark Lodato,B. William Silcock,Carol Schwalbe
Publisher : Routledge
Page : 666 pages
File Size : 48,5 Mb
Release : 2016-01-08
Category : Language Arts & Disciplines
ISBN : 9781317346098

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News Now by Susan Green,Mark Lodato,B. William Silcock,Carol Schwalbe Pdf

Debuting in its first edition News Now: Visual Storytelling in the Digital Age helps today's broadcast journalism students prepare for a mobile, interactive, and highly competitive workplace. The authors, all faculty members of the prestigious Cronkite School of Journalism and Mass Communication, bring their real-world expertise to a book designed to be a trusted reference for the next generation of broadcast journalists.

The Narrative Subject

Christina Schachtner
The Narrative Subject Book PDF

Author : Christina Schachtner
Publisher : Springer Nature
Page : 277 pages
File Size : 52,7 Mb
Release : 2020-09-17
Category : Social Science
ISBN : 9783030511890

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The Narrative Subject by Christina Schachtner Pdf

This open access book considers the stories of adolescents and young adults from different regions of the world who use digital media as instruments and stages for storytelling, or who make the media the subject of story telling. These narratives discuss interconnectedness, self-staging, and managing boundaries. From the perspective of media and cultural research, they can be read as responses to the challenges of contemporary society. Providing empirical evidence and thought-provoking explanations, this book will be useful to students and scholars who wish to uncover how ongoing processes of cultural transformation are reflected in the thoughts and feelings of the internet generation.

Storytelling and Education in the Digital Age

Matteo Stocchetti
Storytelling and Education in the Digital Age Book PDF

Author : Matteo Stocchetti
Publisher : Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Page : 0 pages
File Size : 48,7 Mb
Release : 2016
Category : Communication. Mass media
ISBN : 3631675445

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Storytelling and Education in the Digital Age by Matteo Stocchetti Pdf

This book is the second book-length publication of the programme Media and Education in the Digital Age-MEDA. The contributions discuss the risks of the digital turn in educational storytelling but also of the opportunities for critical engagements. They provide unique ideas, evidence and inspiration in support of critical education.

Storytelling in the Digital World

Anna De Fina,Sabina Perrino
Storytelling in the Digital World Book PDF

Author : Anna De Fina,Sabina Perrino
Publisher : John Benjamins Publishing Company
Page : 131 pages
File Size : 50,9 Mb
Release : 2019-06-15
Category : Language Arts & Disciplines
ISBN : 9789027262202

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Storytelling in the Digital World by Anna De Fina,Sabina Perrino Pdf

Storytelling in the Digital World explores new, emerging narrative practices as they are enacted on digital platforms such as Amazon, Facebook, Twitter, and YouTube. Contributors’ online ethnographies investigate a wide range of themes including the nature of processes of transformation and recontextualization of offline events into digital narratives; the effects of digital anonymity and pseudonymity on narrative practices; the strategies through which virtual communities discursively work together to solidify and negotiate their sociocultural identities; the tensions between the affordances that characterize different online media and the communicative needs of users; the structures and modes in which virtual users construct and enact participatory practices in these environments; and the significance of different spatiotemporal dimensions in the encoding, sharing and appreciation of stories. More generally, the volume engages with some of the theoretical and methodological challenges that the growing presence of digital technologies and media poses to narrative analysis. Originally published as special issue of Narrative Inquiry 27:2 (2017)

Visual Storytelling

Ronald J. Osgood,M. Joseph Hinshaw
Visual Storytelling Book PDF

Author : Ronald J. Osgood,M. Joseph Hinshaw
Publisher : Wadsworth Publishing Company
Page : 398 pages
File Size : 52,7 Mb
Release : 2009
Category : Art
ISBN : STANFORD:36105132213864

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Visual Storytelling by Ronald J. Osgood,M. Joseph Hinshaw Pdf

DVD-ROM contains: Interactive modules that illustrate concepts discussed in the text.

Digital Storytelling

Carolyn Handler Miller
Digital Storytelling Book PDF

Author : Carolyn Handler Miller
Publisher : CRC Press
Page : 569 pages
File Size : 53,8 Mb
Release : 2014-06-27
Category : Art
ISBN : 9781135044459

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Digital Storytelling by Carolyn Handler Miller Pdf

Digital Storytelling shows you how to create immersive, interactive narratives across a multitude of platforms, devices, and media. From age-old storytelling techniques to cutting-edge development processes, this book covers creating stories for all forms of New Media, including transmedia storytelling, video games, mobile apps, and second screen experiences. The way a story is told, a message is delivered, or a narrative is navigated has changed dramatically over the last few years. Stories are told through video games, interactive books, and social media. Stories are told on all sorts of different platforms and through all sorts of different devices. They’re immersive, letting the user interact with the story and letting the user enter the story and shape it themselves. This book features case studies that cover a great spectrum of platforms and different story genres. It also shows you how to plan processes for developing interactive narratives for all forms of entertainment and non-fiction purposes: education, training, information and promotion. Digital Storytelling features interviews with some of the industry’s biggest names, showing you how they build and tell their stories.

Roleplaying Games in the Digital Age

Stephanie Hedge,Jennifer Grouling
Roleplaying Games in the Digital Age Book PDF

Author : Stephanie Hedge,Jennifer Grouling
Publisher : McFarland
Page : 242 pages
File Size : 51,5 Mb
Release : 2021-02-22
Category : Games & Activities
ISBN : 9781476676869

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Roleplaying Games in the Digital Age by Stephanie Hedge,Jennifer Grouling Pdf

The Digital Age has created massive technological and disciplinary shifts in tabletop role-playing, increasing the appreciation of games like Dungeons & Dragons. Millions tune in to watch and listen to RPG players on podcasts and streaming platforms, while virtual tabletops connect online players. Such shifts elicit new scholarly perspectives. This collection includes essays on the transmedia ecology that has connected analog with digital and audio spaces. Essays explore the boundaries of virtual tabletops and how users engage with a variety of technology to further role-playing. Authors map the growing diversity of the TRPG fandom and detail how players interact with RPG-related podcasts. Interviewed are content creators like Griffin McElroy of The Adventure Zone podcast, Roll20 co-creator Nolan T. Jones, board game designers Nikki Valens and Isaac Childres and fan artists Tracey Alvarez and Alex Schiltz. These essays and interviews expand the academic perspective to reflect the future of role-playing.

Storytelling in the Digital Age

W. Penn
Storytelling in the Digital Age Book PDF

Author : W. Penn
Publisher : Springer
Page : 195 pages
File Size : 43,7 Mb
Release : 2013-11-19
Category : Literary Criticism
ISBN : 9781137365293

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Storytelling in the Digital Age by W. Penn Pdf

Through a professional story-teller's sometimes humorous commentary on culture and literature from The Odyssey on , the book suggests that literature is not an artifact to be studied but a living process. Often irreverent, crossing literary and scholarly lines, Penn aims to discover what literature does for an imaginatively engaged reader.

Stories

Ian Christie,Annie van den Oever
Stories Book PDF

Author : Ian Christie,Annie van den Oever
Publisher : Unknown
Page : 0 pages
File Size : 43,8 Mb
Release : 2018
Category : Architecture
ISBN : 9048537088

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Stories by Ian Christie,Annie van den Oever Pdf

Stories are perceived as central to modern life. Not only in narrative entertainment media, such as television, cinema, theater, but also in social media. Telling/having "a story" is widely deemed essential, in business as well as in social life. Does this mark an intensification of what has always been part of human cultures; or has the realm of "story" expanded to dominate twenty-first century discourse? Addressing stories is an obvious priority for the Key Debates series, and Volume 7, edited by Ian Christie and Annie van den Oever, identifies new phenomena in this field -- complex narration, puzzle films, transmedia storytelling -- as well as new approaches to understanding these, within narratology and bio-cultural studies. Chapters on such extended television series as Twin Peaks, Game of Thrones and Dickensian explore distinctively new forms of screen storytelling in the digital age.With contributions by Vincent Amiel, Jan Baetens, Dominique Chateau, Ian Christie, John Ellis, Miklós Kiss, Eric de Kuyper, Sandra Laugier, Luke McKernan, José Moure, Roger Odin, Annie van den Oever, Melanie Schiller, Steven Willemsen, Robert Ziegler.

Digital Storytelling

Joe Lambert
Digital Storytelling Book PDF

Author : Joe Lambert
Publisher : Unknown
Page : 128 pages
File Size : 42,7 Mb
Release : 2020-03-15
Category : Electronic
ISBN : 0972644032

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Digital Storytelling by Joe Lambert Pdf

6th and updated edition of textbook on Digital Storytelling

Storytelling In Daily Life

Kristin Langellier,Eric Peterson
Storytelling In Daily Life Book PDF

Author : Kristin Langellier,Eric Peterson
Publisher : Temple University Press
Page : 290 pages
File Size : 52,8 Mb
Release : 2011-02-07
Category : Performing Arts
ISBN : 9781592138517

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Storytelling In Daily Life by Kristin Langellier,Eric Peterson Pdf

A guide to understanding storytelling in context.