Strategic Communication For Startups And Entrepreneurs In China

Author : Linjuan Rita Men,Yi Grace Ji,Zifei Fay Chen
Publisher : Routledge
Page : 178 pages
File Size : 43,8 Mb
Release : 2019-12-16
Category : Business & Economics
ISBN : 9781000028140

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Strategic Communication for Startups and Entrepreneurs in China by Linjuan Rita Men,Yi Grace Ji,Zifei Fay Chen Pdf

This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and strategic communication in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context. Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, and advanced students in public relations, business communication, and entrepreneurship.

Author : Alexander Godulla,Linjuan Rita Men
Publisher : Taylor & Francis
Page : 339 pages
File Size : 42,5 Mb
Release : 2024-06-21
Category : Language Arts & Disciplines
ISBN : 9781040052242

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Start-up and Entrepreneurial Communication by Alexander Godulla,Linjuan Rita Men Pdf

This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. Start-up and entrepreneurial communication is a critical practice for organizations in their early stages of development. Characterized by their innovative and growth-oriented nature, these organizations often find themselves in a constant state of re-evaluation and reinvention. As such, the competencies within these organizations frequently struggle to match the real-time changes. Addressing this gap, this book provides scientifically sound answers to defining and systematizing start-up and entrepreneurial communication. It delves into central areas of discourse, exploring the intricate balance between a start-up’s brand, identity, and strategic communication, as well as the crucial role of internal communication. Additionally, the book offers insights into the highly innovative realm of crowdfunding, complementing its comprehensive exploration of start-up communication. This volume will be a key resource for scholars, students and practitioners in the emerging field of entrepreneurial and start-up communication. It was originally published as a special issue of the International Journal of Strategic Communication.

Author : Lukasz Swiatek,Marina Vujnovic,Chris Galloway,Dean Kruckeberg
Publisher : Taylor & Francis
Page : 85 pages
File Size : 47,5 Mb
Release : 2023-09-09
Category : Business & Economics
ISBN : 9781000990706

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Artificial Intelligence, Strategic Communicators and Activism by Lukasz Swiatek,Marina Vujnovic,Chris Galloway,Dean Kruckeberg Pdf

In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being advocates for AI and move towards a more critical activist role that enables them to counter AI-driven threats to communities and relationships. AI is contributing to inequality, misinformation and environmental damage, among other problems. This book argues that strategic communicators are uniquely placed to help counter AI-driven challenges because of their skills in relationship-building and their ability to craft and deliver messages effectively. By discussing the different professional activist approaches that communicators can take in relation to growing AI challenges, the book offers multiple perspectives that will help to build knowledge in diverse settings and develop practice, especially in community and activist strategic communication. Research-based and combining theory with practice, this thought-provoking book will be welcomed by strategic communication scholars and practitioners alike eager to develop a critical approach to the challenges surrounding AI.

Author : Nance McCown,Linjuan Rita Men,Hua Jiang,Hongmei Shen
Publisher : Taylor & Francis
Page : 365 pages
File Size : 41,7 Mb
Release : 2023-04-25
Category : Business & Economics
ISBN : 9781000859126

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Internal Communication and Employee Engagement by Nance McCown,Linjuan Rita Men,Hua Jiang,Hongmei Shen Pdf

This book aims to explore the connection between internal communication and employee engagement in both educational and business settings. Through the collection of chapters contributed by leading public relations, communication, and management scholars as well as seasoned practitioners, readers will gain new insights into current issues in internal communication and employee engagement through a series of real-world case studies analyzing current issues and offering best practices in internal communication and employee engagement in specific industry and organization settings. Learning outcomes and discussion questions for both classroom use and business strategizing round out each chapter, providing a springboard to further inquiry, research, and initiative development in these intricately intertwined areas so crucial to employee satisfaction and organizational success. This makes Internal Communications and Employee Engagement an ideal resource for the intended audience of scholars, students, internal communication managers, and organizational leaders

Author : Sandra L. Braun
Publisher : Routledge
Page : 96 pages
File Size : 41,5 Mb
Release : 2020-01-27
Category : Business & Economics
ISBN : 9781000044638

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Public Relations as Public Diplomacy by Sandra L. Braun Pdf

This is a study of the Royal Bank of Canada’s Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad. This concise history documents the inception, development and rise to popularity of the Monthly Letter, telling the untold story of how a corporate newsletter became a tool of international public diplomacy. The purpose of this writing is to demonstrate the entanglement of the fields of public diplomacy and public relations and to offer a more palatable conceptualization of them as two discrete, but necessary, parts of a whole. It acknowledges the varied soup of contested terminology which surrounds the field of public diplomacy (e.g. corporate diplomacy, cultural diplomacy and economic diplomacy). This work conceptualizes public diplomacy and public relations as two parts of a whole in which the sum is greater than its individual parts, juxtaposing the two fields in relation to one another, diminishing neither. The contents of this work provide a broad overview of the fields of public diplomacy and public relations that could serve as an introduction and discussion point for students and scholars in both fields and offers a specific case study around which lively discussion and additional study can ensue.

Author : Linjuan Rita Men,Ana Tkalac Verčič
Publisher : Springer Nature
Page : 274 pages
File Size : 42,9 Mb
Release : 2021-09-28
Category : Business & Economics
ISBN : 9783030782139

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Current Trends and Issues in Internal Communication by Linjuan Rita Men,Ana Tkalac Verčič Pdf

This edited book delves into important current issues and trends in internal communication from a strategic communication perspective. It presents recent research findings, theories, best practices, and cases in internal communication on a global scale. The book discusses emerging and important long-standing issues in-depth, including topics such as employee advocacy, internal social media, internal issue management and crisis communication, employee activism, purposeful communication, leadership communication, internal CSR communication, cross-cultural/global internal communications, internal communication, and employee well-being. Within these topics, the chapters address the function of internal communications in contemporary times, the role of leaders, how to integrate emerging technologies, building an internal brand, and measuring the effectiveness of internal communication. This book will be a comprehensive source on internal communication, especially on its new theoretical development related to the emerging issues and trends, best practices, and future directions for research and practice.

Author : Andrew Atherton (Professor of Entrepreneurship)
Publisher : Unknown
Page : 0 pages
File Size : 48,9 Mb
Release : 2018
Category : Business enterprises
ISBN : 1138650099

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Entrepreneurship in China by Andrew Atherton (Professor of Entrepreneurship) Pdf

Entrepreneurship in China looks at the dynamic and changing nature of entrepreneurship, and the need for entrepreneurs to refine, adapt and evolve their approaches within an uncertain and volatile environment, in this instance, the distinctive and particular context of China for entrepreneurs. This book will benefit those looking to understand Chinese entrepreneurship and for guidance to practitioners with interests in working with private Chinese businesses.

Author : Rebecca A. Fannin
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 43,5 Mb
Release : 2011-09-26
Category : Business & Economics
ISBN : 9780470829936

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Startup Asia by Rebecca A. Fannin Pdf

Find out where the new innovation hot spots are, what the next consumer waves will be, and where to catch them Asia's innovation hot spots are fast emerging as first-choice destinations for bright, young entrepreneurs. From Taiwan to Singapore, technology center hubs are forming to rival the original Silicon Valley. Startup Asia gives you a close-up view into the key growth trends shaping entrepreneurship in China and India, plus the new frontier market of Vietnam. Showing how entrepreneurs and investors can start up in Asia and go global, the book provides a first-hand, on-the-ground tour of the new technology centers that are gaining momentum all over Asia. Interviews with the most successful venture capitalists and entrepreneurs reveal their winning strategies and show how a new generation of entrepreneurs in China and India are no longer looking to the West for their cues—but are instead crafting their own local business models and success strategies. Shows entrepreneurs and investors how they can pursue their dreams of launching successful start-ups in Asia Reveals that many of the same venture investors that first funded young businesses in Silicon Valley moved into China, then India, and are now finding their way to Vietnam Addresses the risks of doing business in Asia's developing markets, including lack of intellectual property protection, political and regulatory shifts, bribery, and corruption From high-profile Forbes contributor Rebecca Fannin, Startup Asia is the essential guide for anyone looking to trek into this new frontier.

Author : Rita Linjuan Men,Shannon A. Bowen
Publisher : Business Expert Press
Page : 229 pages
File Size : 55,7 Mb
Release : 2016-12-26
Category : Business & Economics
ISBN : 9781631576768

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Excellence in Internal Communication Management by Rita Linjuan Men,Shannon A. Bowen Pdf

This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision making, transparency and authenticity, and measurement are discussed. The book concludes with predictions of the future of internal communications research, theory development, and practices.

Author : Youfu Wiu
Publisher : Paths International Limited
Page : 414 pages
File Size : 50,7 Mb
Release : 2020-11-30
Category : Business & Economics
ISBN : 1844646025

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Chinese Enterprises 'going Global': A Comparative Study of International Business Environments by Youfu Wiu Pdf

It has become the new normal of China's economic development for Chinese enterprises to go abroad and conduct transnational operations, with the deepening of China's "going global" strategy, especially with the advancing of the Belt and Road initiative since 2014. However, some Chinese enterprises often suffer great failure and gain nothing in the process of "going global", due to a lack of strategic thinking, comprehensive strategic management, and effective strategic communication. The reasons for it are multiple: there are economic, social, and managerial factors; some countries have bad intentions, but the lack of cross-cultural communication is the most common. Practice has proved that Chinese enterprises must carry out effective and fruitful cross-cultural communication in order to develop and strengthen themselves in the complicated and fast-changing international business environment. Past experience taught us that knowing and understanding the culture of the target country, satisfying the public's demand of the target country, fitting into the society of the target country and comprehensively promoting the economic and social development of the target country are effective

Author : Juan Antonio Fernandez,Laurie Underwood
Publisher : Unknown
Page : 368 pages
File Size : 43,8 Mb
Release : 2009
Category : Business & Economics
ISBN : UOM:39015080821732

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China Entrepreneur by Juan Antonio Fernandez,Laurie Underwood Pdf

Jacket.

Author : Yenchun Jim Wu,Chih-Hung Yuan,Mu-Yen Chen
Publisher : Frontiers Media SA
Page : 752 pages
File Size : 47,8 Mb
Release : 2022-04-08
Category : Science
ISBN : 9782889749096

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Understanding Startups From Idea to Market by Yenchun Jim Wu,Chih-Hung Yuan,Mu-Yen Chen Pdf

Author : Roache, Darcia Ann Marie
Publisher : IGI Global
Page : 573 pages
File Size : 46,6 Mb
Release : 2023-09-26
Category : Business & Economics
ISBN : 9798369313817

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Transformational Leadership Styles for Global Leaders: Management and Communication Strategies by Roache, Darcia Ann Marie Pdf

The impact of transformational leadership styles, management strategies, and communication for organizational effectiveness and employee performance within organizations cannot be overemphasized. Leadership as a concept has evolved over the years based on situations, practices, and change management approaches in organizations. The evolution of transformational leadership in organizations is imperative to examine in order to motivate and encourage others to collectively support and work to achieve organizational effectiveness, or vision and mission. Leadership needs a paradigm shift to influence opportunities and challenges in organizations such as organizational behavior, motivation, communication, and management functions. Transformational Leadership Styles, Management Strategies, and Communication for Global Leaders aims to provide relevant theoretical, conceptual, and procedural frameworks and the latest empirical research findings that critically examine the areas of leadership, leadership styles, management studies, and communication for leaders globally. It is ideal for multi-sectoral interests in business and educational organizations, chief executive officers, executive members, team leaders, industry leaders, human resource directors and personnel, leadership and management, and practitioners.

Author : Dean A. Shepherd,Holger Patzelt
Publisher : Springer Nature
Page : 142 pages
File Size : 47,9 Mb
Release : 2021-07-19
Category : Business & Economics
ISBN : 9783030789350

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Entrepreneurial Strategy by Dean A. Shepherd,Holger Patzelt Pdf

This open access book focuses on explaining differences amongst organizations regarding various attributes, forms, and outcomes. By focusing on the “how” of new venture creation and management to produce well-established organizations, the authors aim to increase our understanding of the antecedents of most management research assumptions. New ventures are the source of most newly created jobs generated in an economy, new industries and markets, innovative products and services, and new solutions to economic, social, and environmental problems. However, most management research assumes a well-established organization as the starting point of their theorizing. Building on the notion of guided attention, it details how entrepreneurs can allocate their transient attention to identify potential opportunities from environmental change and how entrepreneurs allocate their sustained attention to form beliefs about radical and incremental opportunities requiring entrepreneurial action. The authors explain how entrepreneurs build such communities and engage community members over time to co-construct potential opportunities for new venture progress. Using the lean startup framework, they connect the dots between the theorizing on identifying and co-constructing potential opportunities and the startup of new ventures. This leads to a new overarching framework based on are (1) co-creating a startup, (2) organizing a startup, and (3) performing a startup to bring together the many disparate threads of research on new ventures. The authors then theorize on the importance of knowledge in organizational scaling. Based on cutting-edge research from the leading entrepreneurship journals, this book expands knowledge on the cognitive aspect of the new venture creation process.

Author : George S. Yip,Bruce McKern
Publisher : MIT Press
Page : 304 pages
File Size : 45,9 Mb
Release : 2016-04-08
Category : Business & Economics
ISBN : 9780262333511

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China's Next Strategic Advantage by George S. Yip,Bruce McKern Pdf

A book for everyone who does business with China or in China. The history-making development of the Chinese economy has entered a new phase. China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future. Experts George Yip and Bruce McKern explain this epic transformation and propose strategies for both Western and Chinese companies. This book is for everyone who does business with China or in China, or is interested in the development of the world's fastest-growing economy. Western CEOs can learn from Chinese companies and can create an effective innovation process in China, for China and the world. Chinese CEOs can benefit from understanding the strategies of their peers as they strive to enter foreign markets. And all Western businesses should prepare for disruption from their new competitors. Yip and McKern provide case studies of successful firms, outline ten ways in which the managerial and innovative capabilities of these firms differ from those of Western firms, and describe how multinationals doing business in China can become part of the Chinese ecosystem of new knowledge and technology. Yip and McKern argue that these innovation capabilities will be the basis for creating world-class products and services to meet the challenges of a new era of global competition.