Strategic Communication Management For Development And Social Change

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Strategic Communication Management for Development and Social Change

Tsietsi Mmutle,Tshepang Bright Molale,Olanrewaju Olugbenga Akinola,Olebogeng Selebi
Strategic Communication Management for Development and Social Change Book PDF

Author : Tsietsi Mmutle,Tshepang Bright Molale,Olanrewaju Olugbenga Akinola,Olebogeng Selebi
Publisher : Springer Nature
Page : 292 pages
File Size : 47,8 Mb
Release : 2023-12-13
Category : Social Science
ISBN : 9783031414015

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Strategic Communication Management for Development and Social Change by Tsietsi Mmutle,Tshepang Bright Molale,Olanrewaju Olugbenga Akinola,Olebogeng Selebi Pdf

This book is the first of its kind within the African region to combine scholarly perspectives from the fields of Strategic Communication Management and Communication for Development and Social Change. It draws insights from scholars across the African continent by unravelling the complementary nature of scholarship between the two fields, through the lens of prevailing governance and sustainability challenges facing African countries, today. This edited volume covers issues that have adversely affected the achievement of goals related to humanitarian upliftment, development and social change for all African nations. Consequently, citizen participation, which lies at the heart of these challenges when considering the question of sustainable governance and policy development for social change in an African context is addressed. To this end, a reflection is also made on various case studies that exist where local citizens do not inform sustainable development programmes, while the promotion of bottom-up development and social change is largely replaced by top-down instrumental action approaches and hemispheric communication instead of strategic communication. Themes explored include: ● Communication for social change, bottom-up development and social movements in the local government sphere ● Strategic communication in governance, planning and policy reforms ● The role of multi-stakeholder partnerships in achieving development of objectives geared towards good governance in Africa ● Public participation, protests, and resistance from 'below' ● Public sector health communications and development ● Media relations, accountability and contested development narratives with the Fourth Estate ● Social media and eParticipation in government development programs.

The Handbook of Development Communication and Social Change

Karin Gwinn Wilkins,Thomas Tufte,Rafael Obregon
The Handbook of Development Communication and Social Change Book PDF

Author : Karin Gwinn Wilkins,Thomas Tufte,Rafael Obregon
Publisher : John Wiley & Sons
Page : 528 pages
File Size : 43,6 Mb
Release : 2014-01-22
Category : Social Science
ISBN : 9781118505366

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The Handbook of Development Communication and Social Change by Karin Gwinn Wilkins,Thomas Tufte,Rafael Obregon Pdf

This valuable resource offers a wealth of practical and conceptual guidance to all those engaged in struggles for social justice around the world. It explains in accessible language and painstaking detail how to deploy and to understand the tools of media and communication in advancing the goals of social, cultural, and political change. A stand-out reference on a vital topic of primary international concern, with a rising profile in communications and media research programs Multinational editorial team and global contributors Covers the history of the field as well as integrating and reconceptualising its diverse perspectives and approaches Provides a fully formed framework of understanding and identifies likely future developments Features a wealth of insights into the critical role of digital media in development communication and social change

Communication for Development and Social Change

Jan Servaes
Communication for Development and Social Change Book PDF

Author : Jan Servaes
Publisher : SAGE Publications Pvt. Limited
Page : 440 pages
File Size : 55,6 Mb
Release : 2008-01-05
Category : Business & Economics
ISBN : UOM:39015081836499

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Communication for Development and Social Change by Jan Servaes Pdf

Jan Servaes underlines that development communication is, first and foremost, about people and the process needed to facilitate their sharing of knowledge and perceptions in order to effect positive developmental change.

Evaluating Communication for Development

June Lennie,Jo Tacchi
Evaluating Communication for Development Book PDF

Author : June Lennie,Jo Tacchi
Publisher : Routledge
Page : 210 pages
File Size : 53,9 Mb
Release : 2013-02-11
Category : Business & Economics
ISBN : 9781136155147

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Evaluating Communication for Development by June Lennie,Jo Tacchi Pdf

Evaluating Communication for Development presents a comprehensive framework for evaluating communication for development (C4D). This framework combines the latest thinking from a number of fields in new ways. It critiques dominant instrumental, accountability-based approaches to development and evaluation and offers an alternative holistic, participatory, mixed methods approach based on systems and complexity thinking and other key concepts. It maintains a focus on power, gender and other differences and social norms. The authors have designed the framework as a way to focus on achieving sustainable social change and to continually improve and develop C4D initiatives. The benefits and rigour of this approach are supported by examples and case studies from a number of action research and evaluation capacity development projects undertaken by the authors over the past fifteen years. Building on current arguments within the fields of C4D and development, the authors reinforce the case for effective communication being a central and vital component of participatory forms of development, something that needs to be appreciated by decision makers. They also consider ways of increasing the effectiveness of evaluation capacity development from grassroots to management level in the development context, an issue of growing importance to improving the quality, effectiveness and utilisation of monitoring and evaluation studies in this field. The book includes a critical review of the key approaches, methodologies and methods that are considered effective for planning evaluation, assessing the outcomes of C4D, and engaging in continuous learning. This rigorous book is of immense theoretical and practical value to students, scholars, and professionals researching or working in development, communication and media, applied anthropology, and evaluation and program planning.

Future Directions of Strategic Communication

Howard Nothhaft,Kelly Page Werder,Dejan Verčič,Ansgar Zerfass
Future Directions of Strategic Communication Book PDF

Author : Howard Nothhaft,Kelly Page Werder,Dejan Verčič,Ansgar Zerfass
Publisher : Routledge
Page : 284 pages
File Size : 40,5 Mb
Release : 2020-05-21
Category : Social Science
ISBN : 9781000468250

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Future Directions of Strategic Communication by Howard Nothhaft,Kelly Page Werder,Dejan Verčič,Ansgar Zerfass Pdf

This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is the purposeful use of communication by an organization to engage in conversations of strategic significance to its goals. The contributions in this book provide unique insights, make compelling arguments, and highlight promising areas of scholarship in strategic communication. Presented in four parts, the chapters explore the emergence of strategic communication, its conceptual foundations, its expanding body of knowledge, and the foundation for further development and new directions in the field. Of interest to those studying communication from the perspectives of communication science, management theory, organizational studies, or business administration, this volume will also be useful for readers who are new to strategic communication, and who are interested in the field for its new avenues of research. This book was originally published as a special issue of the International Journal of Strategic Communication.

Learning from Communicators in Social Change

Jan Servaes
Learning from Communicators in Social Change Book PDF

Author : Jan Servaes
Publisher : Springer Nature
Page : 286 pages
File Size : 54,6 Mb
Release : 2020-12-01
Category : Social Science
ISBN : 9789811582813

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Learning from Communicators in Social Change by Jan Servaes Pdf

This book presents the perspectives of some of the main players, both academics and professionals, in communication for sustainable development and social change so as to provide valuable lessons for future generations of change agents. It places emphasis on both the theoretical foundation and practical applications and ethical concerns in communication for development and social change. Most of the available historical accounts in development communications make a distinction between the modernization paradigm, the dependency paradigm and the multiplicity or participatory paradigm. These historical accounts have been dominated by framing developments within these paradigms, as the logical offspring of the Western drive to develop the world after colonization and the Second World War. The subsequent collapse of the Soviet Union in the late eighties, together with the rise of the U.S. as the only remaining ‘superpower,’ the emergence of the European Union and China, the gradual coming to the fore of regional powers, such as the BRICS countries, and the recent meltdown of the world financial system has rendered disastrous consequences for people everywhere. This book responds to these changes and challenges in presenting a rethinking of the “power” of development, and consequently the place and role of communication in it. It is aimed at both emerging research students, policymakers and social research practitioners who are interested in the history of communication for development and social change and the role and place of mayor players in it. This is most applicable to the political and educational sector, as well as scholars of history, social work, and human rights. The book will provide valuable insights for beginners in these fields who are not yet familiar with the increasingly important and emerging field of global social change.

Building Commitment to Reform through Strategic Communication

Cecilia Caba ero-Verzosa,Helen R. Garcia
Building Commitment to Reform through Strategic Communication Book PDF

Author : Cecilia Caba ero-Verzosa,Helen R. Garcia
Publisher : World Bank Publications
Page : 148 pages
File Size : 49,6 Mb
Release : 2009-10-06
Category : Business & Economics
ISBN : 0821376225

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Building Commitment to Reform through Strategic Communication by Cecilia Caba ero-Verzosa,Helen R. Garcia Pdf

Strategic communication is a powerful tool for creating broad-based support for reform and change initiatives. Much has been written about why communication matters in reform efforts, but there is scant material available to help those who manage reforms apply communication concepts and approaches to their own programs and policy-reform initiatives. 'Building Commitment to Reform through Strategic Communication' attempts to bridge that gap. The authors present a pragmatic and systematic approach for reformers ready to use communication strategically to achieve their reform goals. The Five Communication Management Decision Tool helps reformers and their teams develop a framework for their communication strategies. This decision tool helps managers see change initiatives through the eyes of those who will be affected by the reforms. When the decision tool is used in the early stages of the development of change programs, reformers gain an even deeper understanding of the stakeholders perspectives on the reforms, which influence stakeholder opposition or support for them. Such understanding will not only be instructive, but possibly transformative for both change agents and those stakeholders whose support is critical to the success of reform. Reform agents may recognize the source of stakeholder resistance and be able to revise reform goals and redesign change interventions. Stakeholders who have a shared understanding of why the status quo is not acceptable and change is necessary are more likely to create coalitions of committed allies and supporters who will work together to achieve reform goals. This workbook illustrates how the decision tool can be used for various types of change and reform initiatives from policy reform, to country and donor partnership agreements, to sectoral reforms. Tested and used in learning interventions across cultures, regions, and sectors, the tool has been used successfully by teams in government, nongovernmental organizations, the business sector, and donor agencies. The book will be of great interest to readers working in all of these areas.

Strategic Communication

Jesper Falkheimer,Mats Heide
Strategic Communication Book PDF

Author : Jesper Falkheimer,Mats Heide
Publisher : Routledge
Page : 160 pages
File Size : 44,7 Mb
Release : 2018-01-19
Category : Business & Economics
ISBN : 9781317220299

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Strategic Communication by Jesper Falkheimer,Mats Heide Pdf

Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of the fundamental importance of communication for the existence and performance of all organizations. This textbook offers a broad insight into the field of strategic communication. The main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for practice. After reading the book the student or reader will be able to define and reflect upon strategic communication as an academic field and professional practice, describe relevant theories and apply these to communication problems. The authors apply a reflective and practice-oriented approach meaning earlier research or theories are not only described, but also discussed from different critical perspectives. A practice-oriented approach means, in this book, that the authors strongly emphasize the role of contexts and situations—where strategic communication actually happens. This book will help business and communications students to not only define and understand a variety of strategic communications theories, but to use those theories to generate communication strategy and solutions.

Strategic Communication for Non-Profit Organisations

Evandro Oliveira,Ana Duarte Melo,Gisela Goncalves
Strategic Communication for Non Profit Organisations Book PDF

Author : Evandro Oliveira,Ana Duarte Melo,Gisela Goncalves
Publisher : Vernon Press
Page : 308 pages
File Size : 53,6 Mb
Release : 2019-03-28
Category : Business & Economics
ISBN : 9781622736515

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Strategic Communication for Non-Profit Organisations by Evandro Oliveira,Ana Duarte Melo,Gisela Goncalves Pdf

Communication in the public sphere as well as within organizational contexts has attracted the interest of researchers over the past century. Current forms of citizen engagement and community development, partly enabled through digital communication, have further enhanced the visibility and relevance of non-profit communication. These are performed by the civil society, which is 'the organized expression of the values and interests of society' (Castells, 2008) in the public sphere. Non-profit communication feeds the public sphere as 'the discursive processes in a complex network of persons, institutionalized associations and organizations,' whereas those 'discourses are a civilized way of disagreeing openly about essential matters of common concern' (Jensen, 2002). Despite the relevance in the public sphere, non-profit communication was never properly defined within communication research. The aim of the present book is to offer an overview and report on Strategic Communication for Non-Profit-Organisations and the Challenges and Alternative Approaches. Considering the assumption that a key principle of strategic communication is the achievement of organisational goals, the majority of research developed in the field has used business environments to develop theories, models, empirical insights and case studies. Here, we take a step towards new approaches centred on the concept of non-profit in various dimensions and from various perspectives, showing the diversity and complexity around this subject and at the same time the need of further theoretical and empirical work that provides frameworks and also tools for further understanding of the phenomena.

Organizational Change

Laurie Lewis
Organizational Change Book PDF

Author : Laurie Lewis
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 43,7 Mb
Release : 2011-03-21
Category : Language Arts & Disciplines
ISBN : 9781444340358

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Organizational Change by Laurie Lewis Pdf

Organizational Change integrates major empirical, theoretical and conceptual approaches to implementing communication in organizational settings. Laurie Lewis ties together the disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation. Gives a bold and comprehensive overview of communication research and ideas on change and those who bring it about Fills in an important piece of the applied communication puzzle as it relates to organizations Illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation Winner of the 2011 Organizational Communication NCA Division Book of the Year

Strategic Communication, Social Media and Democracy

W. Timothy Coombs,Jesper Falkheimer,Mats Heide,Philip Young
Strategic Communication Social Media and Democracy Book PDF

Author : W. Timothy Coombs,Jesper Falkheimer,Mats Heide,Philip Young
Publisher : Routledge
Page : 236 pages
File Size : 45,8 Mb
Release : 2015-08-11
Category : Business & Economics
ISBN : 9781317554905

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Strategic Communication, Social Media and Democracy by W. Timothy Coombs,Jesper Falkheimer,Mats Heide,Philip Young Pdf

Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy. Strategic Communication, Social Media and Democracy provides a wholly new framework for understanding this reality, a reality that is transforming the way both practitioners and theoreticians navigate this fast-moving environment. Firmly rooted in empirical research, and resisting the lure of over-optimistic communication dreams, it explores both the potential that social media offers for changing the relationships between organisations and stakeholders, and critically analyses what has been achieved so far. This innovative text will be of great interest to researchers, educators and advanced students in strategic communications, public relations, corporate communication, new media, social media and communication management.

Participatory Communication for Social Change

Jan Servaes,Thomas L Jacobson,Shirley A White
Participatory Communication for Social Change Book PDF

Author : Jan Servaes,Thomas L Jacobson,Shirley A White
Publisher : SAGE Publications Pvt. Limited
Page : 296 pages
File Size : 54,7 Mb
Release : 1996-08-05
Category : Language Arts & Disciplines
ISBN : UOM:39015038142066

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Participatory Communication for Social Change by Jan Servaes,Thomas L Jacobson,Shirley A White Pdf

This collection of 15 essays on participatory communication covers a wide range of contexts and countries. The book challenges the field of development communication to rethink its role in elaborating the concepts and practices of people′s participation. Part One presents theoretical perspectives on policy issues and political ideologies; Part Two explores diverse methodological issues arising from current debates in the social sciences and development sociology. The final part details significant case studies which articulate specific experiences of interfacing theory and practice.

Redeveloping Communication for Social Change

Karin Gwinn Wilkins
Redeveloping Communication for Social Change Book PDF

Author : Karin Gwinn Wilkins
Publisher : Rowman & Littlefield
Page : 230 pages
File Size : 41,5 Mb
Release : 2000
Category : Business & Economics
ISBN : 0847695883

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Redeveloping Communication for Social Change by Karin Gwinn Wilkins Pdf

Proposes situating theory and practice within contexts of power, recognizing both the ability of dominant groups to control and the potential for marginal communities to resist. Contributors from communication and anthropology explore the global and institutional structures within which agencies construct social problems and interventions, the discourse guiding the normative climate for conceiving and implementing projects, and the practice of strategic interventions for social change. Examines early and emerging models of development, power dynamics, ethnographic approaches, gender issues, and information technologies.

Indigenous Language for Development Communication in the Global South

Abiodun Salawu,Tshepang Bright Molale,Enrique Uribe-Jongbloed,Mohammad Sahid Ullah
Indigenous Language for Development Communication in the Global South Book PDF

Author : Abiodun Salawu,Tshepang Bright Molale,Enrique Uribe-Jongbloed,Mohammad Sahid Ullah
Publisher : Rowman & Littlefield
Page : 311 pages
File Size : 51,7 Mb
Release : 2022-11-23
Category : Language Arts & Disciplines
ISBN : 9781666912029

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Indigenous Language for Development Communication in the Global South by Abiodun Salawu,Tshepang Bright Molale,Enrique Uribe-Jongbloed,Mohammad Sahid Ullah Pdf

Indigenous Language for Development Communication in the Global South brings together voices from the margins in underrepresented regions of the Global South, within the context of scholarship focusing on indigenous languages and development communication. Contributors present cases as a starting point for further research and discussions about indigenous language and development communication in Latin America, Africa, and Asia. Scholars of communication, sociology, linguistics, and development studies will find this book of particular interest.

Communicating for Social Change

Mohan Jyoti Dutta,Dazzelyn Baltazar Zapata
Communicating for Social Change Book PDF

Author : Mohan Jyoti Dutta,Dazzelyn Baltazar Zapata
Publisher : Springer
Page : 413 pages
File Size : 44,8 Mb
Release : 2018-12-05
Category : Political Science
ISBN : 9789811320057

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Communicating for Social Change by Mohan Jyoti Dutta,Dazzelyn Baltazar Zapata Pdf

The book covers the trajectories and trends in social change communication, engaging the key theoretical debates on communication and social change. Attending to the concepts of communication and social change that emerge from and across the global margins, the book works toward offering theoretical and methodological lessons that de-center the dominant constructions of communication and social change. The chapters in the book delve into the interplays of academic-activist-community negotiations in communication for social change, and the ways in which these negotiations offer entry points into transformative communication processes of social change. Moreover, a number of chapters in the book attend to the ways in which Asian articulations of social change are situated at the intersections of culture, structure, and agency. Chapters in the book are extended versions of research presented at the conference on Communicating Social Change: Intersections of Theory and Praxis held at the National University of Singapore in 2016, organized under the umbrella of the Center for Culture-Centered Approach to Research and Evaluation (CARE).