Strategic International Marketing

Author : Giovanna Pegan,Donata Vianelli,Patrizia de Luca
Publisher : Springer Nature
Page : 195 pages
File Size : 42,9 Mb
Release : 2019-11-26
Category : Business & Economics
ISBN : 9783030335885

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International Marketing Strategy by Giovanna Pegan,Donata Vianelli,Patrizia de Luca Pdf

Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers’ assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.

Author : Colin Gilligan,Martin Hird
Publisher : Routledge
Page : 330 pages
File Size : 54,8 Mb
Release : 2013-01-04
Category : Business & Economics
ISBN : 9781135133863

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International Marketing (RLE International Business) by Colin Gilligan,Martin Hird Pdf

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.

Author : Frank Bradley
Publisher : Prentice Hall
Page : 448 pages
File Size : 51,9 Mb
Release : 2002
Category : Business & Economics
ISBN : CORNELL:31924099218566

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International Marketing Strategy by Frank Bradley Pdf

This is the fourth edition of Frank Bradley' s ' original' "International Marketing Strategy" textbook. It continues to be structured around a comprehensive five stage managerial model of international marketing decision making at all stages of the enterprise life cycle. "International Marketing Strategy" "4th edition" has been extensively rewritten and is based on the most recent research, examining the competitive environment of international marketing from the perspective of the consumer products firm, the industrial products firm and the services firm with a strong emphasis on branding throughout. The impact of culture and values, life cycle considerations, pricing and brand strategy, international distribution channels, the impact of new communications technologies and the role of the internet are all considered and are illustrated throughout with real-life examples. New to this edition: 46 case exhibits illustrating real-life examples A Part-map to help readers navigate through the text Implications of the Internet and other new technologies integrated throughout Two new chapters - ' Pricing in international markets' and ' Vision and strategy for International Markets' More global coverage with data on Asia-Pacific and African countries " International Marketing Strategy" is essential reading to students studying International Marketing at advanced undergraduate, MBA or MSc/MA levels as well as managers of firms considering entry to or already in international markets. For tutors: There are an Instructor' s Manual and PowerPoint slides to accompany this text atwww.booksites.net/bradley Frank Bradley is R & A Bailey Professor of International Marketing based at the Michael Smurfit Graduate School of Business, University College, Dublin and has served on the editorial boards of the Journal of International Marketing, the Journal of International Business Studies, the Journal of Business Research and International Marketing Review.

Author : Jean-Pierre Jeannet,Hubert D. Hennessey
Publisher : Unknown
Page : 900 pages
File Size : 41,9 Mb
Release : 1988
Category : Business & Economics
ISBN : 039535675X

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International Marketing Management by Jean-Pierre Jeannet,Hubert D. Hennessey Pdf

Author : Hans G. Meissner
Publisher : Springer Science & Business Media
Page : 188 pages
File Size : 50,6 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9783642754777

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Strategic International Marketing by Hans G. Meissner Pdf

International marketing strategies are an essential part of the growing process of internationalization of markets and companies. This process creates a new pattern of risks and chances for companies and requires a long-term and systematic approach to world markets. At the same time, the rise of buyers' markets and market saturation in important market segments in most industrial countries is creating an increasingly marketing orientation in many companies. This book presents the concepts and implementation strategies needed to pursue international marketing. The perspectives and possibilities as well as the instruments of strategic international marketing are displayed against an empirical background drawn from the experience both of German companies and of internationally operating companies in other countries, especially the EC, the USA and Japan.

Author : Carl Arthur Solberg
Publisher : Routledge
Page : 577 pages
File Size : 54,6 Mb
Release : 2017-12-06
Category : Business & Economics
ISBN : 9781351732895

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International Marketing by Carl Arthur Solberg Pdf

Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model. Compact and readable, this practical text offers the reader insights into: The globalisation phenomenon Partner relations And Strategic positioning in international markets. Solberg has also created a brand new companion website for the text, replete with additional materials and instructor resources. This functional study, complete with case studies that demonstrate how the theory translates to practice, is an ideal introduction to international marketing for advanced undergraduates and postgraduates in business and management. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories.

Author : John Shaw,Sak Onkvisit
Publisher : Routledge
Page : 619 pages
File Size : 42,8 Mb
Release : 2008-01-28
Category : Business & Economics
ISBN : 9781134386369

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International Marketing by John Shaw,Sak Onkvisit Pdf

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way. The 4th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale. The book has been fully updated with topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics as well as the most up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. The book includes chapters on: * Trade distortions and marketing barriers * Political and legal environments * Culture * Consumer behaviour * Marketing research * Promotion and pricing strategies * Currencies and foreign exchange Accessibly written and designed, this book is the most international book on marketing available that can be used by undergraduates and postgraduates the world over. A companion website provides additional material for lecturers and students alike.

Author : Marilyn A. Stone,J. B. McCall
Publisher : Psychology Press
Page : 286 pages
File Size : 47,8 Mb
Release : 2004
Category : Business & Economics
ISBN : 9780415314169

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International Strategic Marketing by Marilyn A. Stone,J. B. McCall Pdf

This comprehensive text provides an in-depth appreciation of the theory and practice of international marketing from a European perspective, while considering the role of Europe within global marketing.

Author : Viktor Tielmann
Publisher : GRIN Verlag
Page : 29 pages
File Size : 52,6 Mb
Release : 2010-09
Category : Electronic
ISBN : 9783640672158

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Market Entry Strategies by Viktor Tielmann Pdf

Research Paper (undergraduate) from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of Applied Sciences Fulda, course: International Marketing Management, language: English, abstract: Globalization has increased the competition amongst firms. There are more and more companies which are motivated to conquer foreign markets and enlarge their presence on these markets. For multiple reasons, companies adopt modes to enter foreign markets and find new channels of distribution. Choosing the right and appropriate market entry strategy has a growing importance. As a matter of fact, companies should align their strategy to their objectives and adapt them to the foreign markets environment. There are numerous different entry strategies which are all linked to different entry modes, different amounts of risks or costs. From the least costly mode to the most expensive one we distinguish three main strategies: Export is characterized by the transportation of finished goods from one country to another. The distribution on site is done by an intermediary or by foreign based distributors or agents. Joint Venturing includes different characteristics of various joint contracts with firms to produce or promote services or products. Direct investment is, when a company decides to invest directly into a foreign country by either establish an assembly operation, a wholly-owned operation as well as a merge or an acquisition. Each of the market entry strategy has both, advantages and disadvantages. The less costly the strategy is, the less control the company has over the distribution channel. Consequently, the company depends more or less on foreign institutions or foreign partners. All in all a company has to figure out for itself which strategy to choose, according to its particular situation, financial as well as economical and environmental. Therefore, before entering a market,

Author : Isobel Doole
Publisher : Unknown
Page : 462 pages
File Size : 55,8 Mb
Release : 2008
Category : Export marketing
ISBN : 1282584219

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International Marketing Strategy by Isobel Doole Pdf

Author : Colin Gilligan,Martin Hird
Publisher : Routledge
Page : 330 pages
File Size : 44,8 Mb
Release : 2012-11-26
Category : Business & Economics
ISBN : 9780415641135

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International Marketing by Colin Gilligan,Martin Hird Pdf

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm’s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and make international marketing effective Discusses the importance of communication and control Throughout case studies are used to highlight particular issues.

Author : T C Melewar,Suraksha Gupta
Publisher : Bloomsbury Publishing
Page : 336 pages
File Size : 51,6 Mb
Release : 2017-09-16
Category : Business & Economics
ISBN : 9780230356641

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Strategic International Marketing by T C Melewar,Suraksha Gupta Pdf

Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field.

Author : Stanley J. Paliwoda
Publisher : Unknown
Page : 180 pages
File Size : 52,9 Mb
Release : 1994
Category : Business & Economics
ISBN : UOM:39015032900543

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The Essence of International Marketing by Stanley J. Paliwoda Pdf

Designed for managers on short courses, for MBA and other students and for managers and aspiring managers, this book presents concise, analytical information on the key topics of international marketing. The book is based around the 9 Ps - people, process, power, product/service, pricing, publicity/promotion, place of sale/distribution, planning/control and precedents. A chapter is given to each. It leads the reader through a series of scenarios and questions so as to properly challenge managerial thinking. "The Essence of International Marketing" discusses not whether one should enter foreign markets, but when and on what terms. The necessity of international marketing is also discussed in the context of wanting to be globally competitive. Other areas covered include analysis of the main isssues, assessing the likelihood of change, implications that change will bring and how to respond to it. Each chapter ends with a checklist summarizing information provided and questions that need to be answered.

Author : Ilan Alon
Publisher : Bloomsbury Publishing USA
Page : 350 pages
File Size : 42,6 Mb
Release : 2003-03-30
Category : Business & Economics
ISBN : 9780313053733

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Chinese Economic Transition and International Marketing Strategy by Ilan Alon Pdf

As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and wine. In addition, they discuss the changing situation of joint ventures, collective enterprises, and state-owned businesses. Bringing divergent perspectives to bear from Hong Kong, the United States, the United Kingdom, Australia, New Zealand, and China itself, the marketers and scholars who contributed to this volume have integrated research relating to economic transition with strategic considerations for more effective and competitive marketing plans. In addition to the industry-specific information, this volume includes chapters on entry barriers, e-commerce, market research, branding, and promotion.

Author : Onkvisit
Publisher : Unknown
Page : 750 pages
File Size : 50,5 Mb
Release : 2005
Category : Electronic
ISBN : 8120312384

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International Marketing: Analysis And Strategy 3Rd Ed. by Onkvisit Pdf